Green – Keeping You In Touch With Nature Wherever You May Be

Green, it’s the lushness of forests, the earliest buds of spring, a colour synonymous with life, growth, and renewal. It symbolizes health and prosperity, making it a universal colour of positivity and hope. From the vibrance of leaves to the promise of a new beginning, green is the colour that invigorates the spirit, reminding us of the enduring beauty found in the world around us. Green also naturally invokes feelings of serenity and freshness, offering a soothing balm for the senses – which makes it the perfect antidote to the grey world of the urban jungle.

Master perfumer Marie Salamagne

This concept of ‘escape’ resonated deeply with global New York fashion house Coach, who asked master perfumer Marie Salamagne to capture these rejuvenating aspects for Coach Green, their latest addition to the Coach for Men fragrance collection. Marie, who has previously worked with some of the world’s other most prestigious brands, including Yves Saint Laurent, Guerlain, and Giorgio Armani, wasted no time in recreating the essence of Nature. Her masterstroke was to develop a signature scent that offers the perfect balance between a lively urban spirit and a natural, out-of-time feeling.

The fragrance

Unafraid to be bold, Marie went hard out to create a truly woody fruity fragrance opening her Eau de Toilette with a refreshing top note of juicy Kiwi accord and crisp Bergamot. At its heart, Marie chose to accentuate Coach Green with aromatic notes of Rosemary and Geranium, before drying down to an earthy Crystal Moss and masculine Cedarwood at its base.

The packaging

Every bold statement deserves packaging to match and Coach Green really steps up to the plate. The bottle features a sophisticated green gradient inspired by the rich, earthy hues found in nature and Coach leathercraft. Capped in gunmetal as a nod to the house’s iconic turnlock hardware, there is also an engraved horse and carriage to recall Coach’s first-ever house symbol.

Meanwhile, the box is finished with a subtle leather texture in a reference to the house’s heritage in leathercraft, and featuring a rich ombré green gradient to match the bottle.

Created in collaboration with director and photographer Tyler Mitchell, the campaign to support the launch of the brand new Coach Green fragrance features urbane model George Okeny in a cinematic snapshot at the intersection of city and nature. An apt visual that truly does illustrate how Green brings the essence of Nature to your side, wherever you may be.

The EDT Natural Spray 60ml is priced at RRP$118 while the 100ml bottle is RRP$154.

The all-new Coach Green fragrance, out now and available at Farmers, Life Pharmacy and all leading retailers.