M2 magazine presents
HOW THE BEST ARE SUCCEEDING
M2 Magazine – May 2025
Designed For Those Who Live Fast – TAG Heuer Monaco Split-Seconds Chronograph I F1
Tag Heuer’s booth at Watches and Wonders was completely married to motorsport with two F1 cars decorating the booth. Their attachment to the sport goes almost all the way back to the debut of the […]
The Chemistry of Chemistry
While, these days we might be sidetracked with generating ChatGPT Studio Ghibli versions of ourselves, there is still no competition for pure human creativity that cuts through the zeitgeist of the moment and has the […]
20 YEARS OF M2: A Retrospective Look At How To Make It In The World
To say the world has changed a lot in twenty years is an understatement. When we first got started in 2005 we had no idea we were just a few years away from a global […]
Time Pieces
Experience the End of Days with the Latest Release from Audemars Piguet
Believe it or not, the End Of Days arrived in 1999. The limited edition timepiece made in collaboration with Arnold Schwarzenegger, I mean. Its DNA is now infused with the brand new black ceramic Royal […]
Peak Timing
As far as chemical elements go, Oxygen is right up there in terms of importance for our survival of course. According to some in the horological world though, Oxygen is bad for timepieces. Not only […]
Final Boarding Call: Breitling’s Tribute To The 747
If like me you are of a particular vintage, you might have a bit of nostalgia for the Boeing 747. Over the last 53 years, it has really epitomised the power of human innovation to […]
M2 AI Summit
How AI Is Impacting The Health & Safety Future
Bede Cammock-Elliott, founder of seeo.ai and seedigital Limited, used his keynote to showcase how AI is revolutionising risk management, real-time monitoring, and training in various sectors. Cammock-Elliott, whose company protects $5.5 billion worth of assets […]
AI & Cybersecurity – What You Need to Know
Mantel Group’s Adam Durbin and Natalie Rouse tackled the intricate relationship between AI and cybersecurity, blending reality checks with strategic insights. Durbin, the CTO of Mantel Group, kicked off the keynote with a call to […]
Quantum Leap
As Chair and Director at Virtual Blue, Dr. Peter Catt is not just talking about the future, he’s building it. With a doctorate in applied computing, a private pilot’s licence, and a curiosity that spans […]
Cars
The McLaren Solus GT: From Virtual to Reality
Ever seen a really cool vehicle in a racing game and wanted to drive it in real life? Obviously, the designers at McLaren Special Operations had because they have turned what was a radical McLaren […]
Lexus New RZ – 2025 and Beyond
There’s something fascinating about the current phase of electric vehicles. Everyone’s racing toward the future, but no one’s quite sure what it’s supposed to feel like. Some carmakers are stripping things back to monk-like minimalism. […]
Real Men Drive the Batmobile
You aren’t the driver the world needs, you are the driver the world deserves (as you crush two lanes of traffic). Just like American cops, the modern revival of Batman got militarised when he got […]
Fashion
Outside Edge
Ermenegildo Zegna might be a luxury fashion brand that is renowned for its finely crafted suits and other clothing items. However, in its hometown of Trivero, Italy, the company is also known for its environmental […]
Dior and the Californian Dream
There’s something about California that has etched itself into the psyche of Western culture as kind of a dreamlike destination. We can of course go back to the early Westward US settler migration, but California […]
Cool It Down
Moncler, the luxury Italian outerwear and lifestyle brand, has recently unveiled its technical skiwear collection for the fall/winter season of 2022. Dubbed as Moncler Grenoble, the line is engineered for peak performance on the slopes […]
VIP
Exclusive, Luxurious, and Just For You. Sponsored by Champagne Bollinger.
The Biggest Yachts at Monaco Yacht Show 2023
It’s not how big your super-yacht is, it’s how you use it. If you’re going to go anywhere in the world to see floating palaces it would have to be Monaco. I’d say any major […]
The Search for the Perfect Partner
2014 was a mixed year weather-wise in Champagne. A rainy autumn and winter gave way to two parched, sunny months, of which June was the sunniest in 50 years. But the summer was also unseasonably […]
The Symphony of Gears: Inside the LANGE 1 PERPETUAL CALENDAR
If Tony Stark swapped his Iron Man suit’s wrist tech for a touch of horological sophistication, the LANGE 1 PERPETUAL CALENDAR would be his choice. Picture this—a marriage of intricate gears and springs encased […]
Drink
Everything to Drink This Autumn
Harrison Ford Gets Smooth Harrison Ford is rocking a kilt in Glenmorangie’s newest campaign, Once Upon a Time in Scotland. The 82-year-old Hollywood legend has teamed up with the whisky brand for a 12-episode series […]
Shaking the Can for a Martini
If you’ve ever had a cocktail from Batched Premium Cocktails before then you already know these guys have a pretty great range of curated small batch cocktails made with premium ingredients. Usually contained within 725ml […]
Glenfiddich: A Maverick Legacy
In today’s age of IPOs, mergers, VC funds and hostile takeovers, it’s a rare thing to find a family-owned company of the likes of Glenfiddich that has not only set the benchmark for whisky with […]
Success
Silky Insights Concrete Action
Chris Matthews wears: Emil Navy Long Sleeve Knitted Polo $299 (KPMI004) Dougie Chocolate Chino $199 (PCW005) From Working Style AI mania has swept its way through every sector and has quickly become one of the […]
Results Over Excuses
Trent Bradley wears: Henry Navy POW Check Suit $1,299 (SDC804), Willard White Textured Essential Shirt $169 (CFNQ0021), Navy Prep Tie $189 (TIG006) From Working Style For more than two decades, Trent Bradley and his team […]
The Chemistry of Chemistry
While, these days we might be sidetracked with generating ChatGPT Studio Ghibli versions of ourselves, there is still no competition for pure human creativity that cuts through the zeitgeist of the moment and has the […]
Man Made
Stay In One Of Giorgio Armani’s Rooms
Over the years, Giorgio Armani has cemented himself at a kind of god-tier level within the fashion world. The Italian fashion designer, who is best known for his eponymous brand and its signature sleek, understated […]
Welcome To The World’s First “Yacht Liner”
Superyachts are so 2020. What are you? Part of the 2%? If you’re part of the 1% of the 1% then you buy a yacht liner. Let me introduce you to Somnio, modestly self described […]
The UFO Superyacht
Almost 75 years since the first UFO sighting, the intrigue and mystery of possible alien life has stupefied mankind. Whether you’re a believer or not, the fact of another type of living thing out there […]
The Collection
A Collection of the Best. Sponsored by Yalumba.
These Are the Best Euro Cities For Luxury Living, The First Is No Surprise
Recently, we covered off on the best cities in the world for living in, but it was quite family friendly. It was safe. It may as well have been called “The Best Places with access […]
A taste of 175 years of wine knowledge
It’s not every day you get to drink some of the best red wine you’ve ever tasted – and guilt-free at 10am either! But that’s because I was lucky enough to spend an hour tasting […]
Elevate Your Gifting Game
You arrive at the festive gathering, clutching a sleek Montblanc box. Whispers of envy ripple through the room as you unveil the treasure, its unabashedly opulent design leaving everyone speechless. In that moment, you’ve […]
Innovation
The Place To Be: Making Luxury A Habit
With a hippie-chic complexion, and a gritty sophistication, the Habitas in Tulum, Mexico is a new jewel in any holiday-goer’s crown. Opened last year by owners Oliver Ripley, Kfir Levy and Edwardo Costillo, this paradise-hotel […]
Editor’s Letter – Issue 194
Our cover man, Pedro Pascal has had more TV and movie roles than I’ve had 12.1% inflationary hot meals. So I shouldn’t have been too concerned when I found out that he had picked up […]
Super Man? Henry Cavill
Looking through his career you’ll find a fresh faced Cavill hanging out in the background of The Count of Monte Cristo (2002). While no one else may have noticed him back then, Stephanie Meyers had […]
Learn without limits. Sponsored by ACG.
Future Thinking, Future Returns The Market-Beating Journey of Pie Funds
Mike Taylor, founder and Chief Investment Officer of Pie Funds, has transformed a personal passion for investing into building one of New Zealand’s leading fund management firms. From purchasing his first shares at 18 to […]
12 Startups Changing The Game
New Zealand has a ton of exciting startups and entrepreneurs shaking up their respective industries. Some are at the bleeding edge of tech and organic materials, while others are juicing other businesses with their B2B […]
A Foundation of Success
David Li is a recent graduate from ACG Sunderland’s Senior school in New Zealand who has left a legacy of academic excellence. In 2020, he received the title of Top A-Level student in the country […]
The best the world can offer. Sponsored by Waitiri Creek Wines.
The Transcendence Of Terroir
Recently I went to the Central Otago region for a new vehicle launch and a couple of my colleagues were very excited – and not just about driving the new car: ‘Oo, when we get […]
Waitiri Creek: Not Your Usual Winery
It’s said that a business is always a reflection of its leadership. So, a CEO who has been given no mandate to grow his or her business from the shareholders will always cultivate a culture […]
Mastering Success
Becoming a Master Sommelier is an intense and exacting process that very few people achieve. Cameron Douglas is New Zealand’s first and only Master Sommelier, a dedicated professional wine and beverage expert. Cameron is well […]
M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED