M2 magazine presents
HOW THE BEST ARE SUCCEEDING
M2 Magazine – May 2025
Sports Washing: So Hot Even Warloads are Doing It
‘Sportswashing’ is a term used by people of one political paradigm to accuse the leading actors of a different political paradigm of hiding their corruption/authoritarian methods/human rights violations behind a major sports event. I.e. those […]
The Paradox of Playing Small
Consider “Richard,” a client who embodied reliability and achieving results. Intelligent, dependable, and exceptionally supportive of his team, he had nonetheless hit a glass ceiling. Despite clear goals and putting in the effort, his career […]
Hands On With the Epson EF-22B
In the last issue I had the opportunity to play with the Epson EF-21G. This time around I got to spend time with the EF-22B, which at first blush feels like the EF-21G if it […]
Time Pieces
The Tudor Black Bay Chrono Carbon 25 Was Made For F1
Carbon fibre, titanium, a redesigned lightweight body with high levels of reliability. These are all things you’d want in a top tier F1 racing machine and it’s everything you’re getting in the brand new Tudor […]
Watches and Wonders 2024: Parmigiani Fleurier
TORIC CHRONOGRAPH RATTRAPANTE ROSE GOLD Parmigiani Fleurier brought the Men’s dress watch back in elegant style with their new range of Toric references. Under the guidance of Guido Terreni you have the very epitome of […]
A Perfect Shade Of Flamingo Blue: Tudor is bringing the Flair
Since the 1970s Tudor has developed a rich pedigree of motorsports watches, since the release of it’s very first Oysterdate. Offroad and underwater they also have their line of constantly iterated and improved professional divers’ […]
M2 AI Summit
From Grassroots to Global: The Tauranga Tech Entrepreneur Giving NZ Inc a Seat at the AI Table
Tim Boyne didn’t grow up dreaming of IPOs and founder exits. He wasn’t raised in a house where startup valuations were casual conversation. Instead, he grew up in Tauranga, raised by a solo mother who, […]
Three years of AI Madness and What it Means for Business
David McDonald, co-founder and CEO of Being AI, took the stage at the M2 AI Summit, with a clear message: AI is not just another tool; it’s the linchpin of the next industrial revolution. “Three […]
New & Emerging Industries Created By AI
Jovan Pavlicevic, co-founder of SquareOne and Emerge, began his keynote by drawing a parallel between the current technological revolution and historic innovations. “Give me a lever long enough and a place to stand, and I […]
Cars
Maserati Delivers All-Out Luxury with the MC20
The other day, via the magic of that great culinary archive, YouTube, I was watching a Michelin star Italian chef put together pasta aglio e olio, which just has to be one of the simplest […]
Happy Birthday Bentley-Style
Choosing a birthday present for someone you care about can be tough, especially when they turn a decently round number. Spare a thought then for Bentley then when Brussel’s Motorshow turned 100 this year. Just […]
In Defence of The Jaguar 00
Jaguar’s making a massive pivot, it’s old logo mark has been turfed just in time to use a similar font to what Pepsi was using up until a few months ago. It’s repositioning itself as […]
Fashion
Cool It Down
Moncler, the luxury Italian outerwear and lifestyle brand, has recently unveiled its technical skiwear collection for the fall/winter season of 2022. Dubbed as Moncler Grenoble, the line is engineered for peak performance on the slopes […]
Steal Bob Dylan’s Look
Timothée Chalamet isn’t the only one getting to swan around looking like Bob Dylan in Searchlight Pictures’ A Complete Unknown. Now we’re all able to get a slice of the action thanks to a collaboration […]
Backgammon: Back In Style
The history of backgammon goes back 5000 years and it’s had some low points along the way, including being banned by the Catholic Church in the middle ages. But it came back and had a […]
VIP
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Mastering Time – Laureato’s Graduating Class
There’s a certain temporal layering at play in the world of watches. Of course, it’s all about the passage of time and the slow unwind of the future but it’s also about respect and a […]
The Symphony of Gears: Inside the LANGE 1 PERPETUAL CALENDAR
If Tony Stark swapped his Iron Man suit’s wrist tech for a touch of horological sophistication, the LANGE 1 PERPETUAL CALENDAR would be his choice. Picture this—a marriage of intricate gears and springs encased […]
Top of the Line Watches for The Year of the Dragon
As we celebrate the year of the Dragon, horologists around the world are putting their master craftsmen to work making the most intricate dragon themed timepieces they can muster. Being born in the year of […]
Drink
Making The Classic Margarita Just Got A Lot Easier
Another month another new addition to the Batched Premium Cocktails family. This time they’re bottling up the Classic Margarita and making the vibrant, zesty flavours of the iconic Margarita available in an easy shake-and-pour format, […]
Making it Suntory Time For 100 Years
When it comes to Japanese Whisky there’s none more iconic than Suntory. It’s been a house of innovation, constantly reinventing itself for several generations as it marks its 100th anniversary. It’s become known for it’s […]
This 50ml Bottle of Scotch Just Sold for £6440
We’ve covered expensive liquor here before. Usually these expensive drams have had to gussy themselves up by bedazzling their bottles with jewels to be worth anything at all. But not Scottish distiller Springbank’s single malt […]
Success
Andrew Davis is Literally Driving Innovation
As Chief Strategic Officer and Vice President of Mobility, Lexus and Motorsport at Toyota New Zealand, Andrew Davis has been a key figure in Lexus’s rise as one of the country’s fastest-growing premium automotive brands. […]
The Structure of Success
Chef, restaurateur, entrepreneur, father and new Samsung ambassador, Josh Emett, has achieved a lot in his life already, but by the way that he maximises his time, we can be sure that there is more […]
Global Endeavours: The Quiet Giant Behind Some of New Zealand’s Biggest Beverage and Ingredient Brands
Behind some of the most recognisable beverage labels on New Zealand shelves and increasingly offshore is a business that has grown quietly, strategically, and with remarkable resilience. Global Endeavours, led by founder Hamish Gordon, is […]
Man Made
This Is The largest Capacity Production Motorcycle Ever Made
Photos By Jake Hoare Wow. The Triumph Rocket 3, at two and a half liters, that’s right: 2500cc, is the largest capacity production motorcycle ever made. Everywhere you go, people stare at it, cross the […]
The Evolution Of The Jet Ski
If you have been busy working towards that billionaire’s superyacht but just lack the billionaire bit, Brooklyn-based Tarform has just the sleek oceangoing ticket for you. While the mega yacht stays pinned to the vision […]
The BMW R 1250 R is an axe in a world of knives
What is it? A naked sports bike? A street bike? A roadster? It’s all of them and none of them. The BMW R 1250 R is an axe in a world of knives. From carving […]
The Collection
A Collection of the Best. Sponsored by Yalumba.
Discovering The Heart of Wine Utopia
If you ever find yourself in Adelaide, consider taking the 56km drive northeast of the city to visit Barossa Valley. Nestled here you will find a veritable utopia of 13,000 hectares of vineyards occupying what […]
A taste of 175 years of wine knowledge
It’s not every day you get to drink some of the best red wine you’ve ever tasted – and guilt-free at 10am either! But that’s because I was lucky enough to spend an hour tasting […]
Yalumba’s 2021 Sanctum Cabernet Sauvignon Makes History
Every once in a while, a wine comes along that really grabs your attention—not with some fancy label or over-the-top marketing, but with pure, undeniable quality. Yalumba’s 2021 Sanctum Cabernet Sauvignon is exactly that. Quietly […]
Innovation
4 Top Resources Every Landlord Needs
It’s been a bit of a roller coaster for landlords over the last little while. But despite a changing environment, property investing is still a top option for Kiwis wanting to invest for the long […]
The Falcon Has Landed
Photo By Richard Harbaugh, Disney Parks Star Wars: Galaxy’s Edge is the latest (and largest) expansion to Disneyland, offering an immersive roleplay experience for guests. Disney, CEO Bob Iger, let his Imagineering team (because I […]
Giving the Gift of a Bright Brilliant Barossa
As we come close to the end of the year, thoughts start to turn to long summer evenings, good times with friends, and maybe even a gift or two. I don’t want to get into […]
Learn without limits. Sponsored by ACG.
What Motivated Billionaires to Become Entrepreneurs
What makes billionaires tick? It seems like such a simple question but everyone has drivers making them do what they do. Some are motivated purely by numbers and money going up, others are passionate about […]
Building Bridges: How New Zealand & Australian Steel Buyers Are Scaling
The steel industry is shifting. Costs are rising, margins are tightening, and the businesses that can secure better supply deals are the ones that will come out ahead. But in New Zealand and Australia, most […]
Journey to Space
Aum Mehta, a recent graduate from ACG Parnell College, has set his sights on reaching for the stars. With a passion for aerospace and space, Aum has embarked on a double degree at the University […]
The best the world can offer. Sponsored by Waitiri Creek Wines.
Some Very Good Names to Remember
What’s in a name? Well, considering many of our given or nicknames, they may seem pretty ordinary and, dare I say it, arbitrary. But there is much more to names than we give them credit […]
Here’s Everything To Do To Make The Most Of Your Next Queenstown Visit
Queenstown remains one of the country’s most beloved domestic holiday spots and is great to visit any time of year. If you’re making the journey down to the southern paradise in the near future, here’s […]
Camper road trip – Have time, will travel
I’ve got nothing booked this weekend and it’s been a long time since I’ve been to the South Island of New Zealand. Nothing like a spot of last minute travel! I’ve always fancied a motorhome […]
M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED