Welcome to Magic City

In a world that often feels like it’s spinning off its axis, with one harrowing news cycle after another, there is at least a beacon of neon-drenched, hedonistic escapism: Miami. And perhaps the perfect testament to the cultural complexity yet utter carefreeness of the Magic City is Hublot’s latest horological masterpiece – the Big Bang Unico Magic City. Limited to just 35 pieces, this isn’t a watch; it’s a philosophy wrapped in a party, strapped to your wrist.

Miami has long stood as a bastion of vibrant culture and unstoppable nightlife, but its recent ascent as a cultural zeitgeist is no mere coincidence. In an era where gloom seems to pervade our daily lives, Miami serves as a glittering reminder that life can be fun. It’s a city that dances to the beat of its own drum – or conga, to be more precise. From the pulsating rhythms of Little Havana to the Art Deco glamour of South Beach, Miami is a technicolor dream in a monochrome world. It’s not just a city; it’s a mood, an attitude, a lifestyle. And this is precisely where Hublot’s Big Bang Unico Magic City syncs perfectly with the times. The Unico Magic City is a timepiece that encapsulates Miami’s spirit. Its heart, the Unico HUB1280 movement, with a generous 72-hour power reserve, is as relentless as Miami’s party scene. The skeletonised design is a nod to the city’s flair for the dramatic and the bold. It’s unabashed, unapologetic, and unrelenting – much like a Miami night out.

The ombre sunset motif mirrors the city’s iconic skies, a daily spectacle of nature while the 42mm case is a statement of strength and boldness, qualities that resonate with Miami’s character.

But the true genius lies in its dual straps. One, a classic black rubber strap, symbolises Miami’s polished elegance. The other, a riot of pink and blue, is an homage to the city’s “Tropical Deco” and its resurgence as a neon cool, 90s fashion epicenter. It’s as if the watch is dressed for a business meeting by day and a rave by night.

This timepiece is a testament to Miami’s unyielding spirit, a city that parties not to forget the world’s woes but to remember the joy of living.