Phat Feet

Rihanna has just dropped a new sneaker that’s spitting more bars than a rap battle. Enter the FENTY x PUMA Creeper Phatty – a sneaker so bold, it makes other shoes feel like they’re stuck in a silent disco.

With an audacious, bulbous design and an electric colour palette, The Creeper Phatty is the sneaker equivalent of a hip-hop anthem with a heavy bass line. The standout colourway, Lavender Alert-Burnt Red-Gum, is as catchy as it is complex – a fusion of purple suede and red accents that’s reminiscent of the vibrant tones in Rihanna’s “Who’s That Chick” video. And for those who prefer their beats a bit more classic, there’s the traditional black and white variant, striking yet understated.

Rihanna’s fashion drops are like her albums: unmistakably hers, each a new chapter in an ongoing saga of style evolution. Since her first PUMA collab in 2015, where she took a standard creeper and spun it into a fashion anthem with a rigged platform and suave suede, Rihanna has been remixing the sneaker game.

This latest drop is another verse in the FENTY x PUMA collaboration, which has been turning conventional sneaker designs upside down for the better part of a decade. “She almost rejuvenated the whole classic platform sneaker trend with the Creeper,” says Puma’s global creative director, Heiko Desens, probably with a tone of respect you’d reserve for a hip-hop legend.

As whispers of new music and a potential tour tantalize the airwaves, the Creeper Phatty arrives as a stylish interlude. It’s not just a sneaker; it’s Rihanna’s latest hit in her fashion discography.