Mercedes-Benz Built This City

We’ve written in the past about luxury car companies branching out into luxury apartments and hotels but Mercedes-Benz may have just gone up another gear with their latest project. You’re looking at the Mercedes-Benz Places Binghatti City being developed by Binghatti in Dubai. It isn’t even hyperbole to call it a city.

It comprises 12 residential skyscrapers staggered down from the focal point, the 341-metre high Vision Iconic building. At its base is wellness centres, groves, pavilions, water zones, and indoor facilities. Residences will span studios to 3 bedroom apartments, with even a collection of 4 and 5 bedroom homes within the Vision Iconic tower. It’s budgeted to be NZ$14 billion and will span more than ten million square feet in Nad Al Sheba.

“This project sets a new benchmark for exclusive, integrated urban living,” Mercedes-Benz head of global service and parts Axel Harries said.

“We are celebrating 140 years of company history this year – a legacy only few can look back at,” he continued. “Mercedes-Benz Places Binghatti City marks the first time we apply it at true urban scale: an entire living environment, a city within a city, that bears our unmistakable identity.”

I am now hotly anticipating a Lada City, complete with indoor toilets.