A new Vision
A/W 2025 marks a refresh of H&M’s fashion spirit. Full of rich tones, intriguing details and design-focused silhouettes. The A/W 2025 collection will be available in stores across Australia and New Zealand and online at hm.com.au
The A/W 2024 campaign echoes this richness and diversity: it features an array of musicians, models and cultural leaders. Crafted by photographer Sam Rock and director Albert Moya, it is a celebration of fashion, and of individuality and personal style. It is bold, clean, modern and strong.
The mood of sartorial classicism, matched with opulence, continues. Tailoring in oxblood or cool steel tones can be elevated with directional pieces, such as a leather trench cut at a mid-length, or a shimmering lurex tweed workwear jacket. Items combine a spirit of utility with individuality- a message central to the H&M ethos of great fashion for everyone.
Each piece within the collection brings together various stories and inspirations: The eternal glamour and versatility of mid-century design. The deep and sophisticated hues of wood and retro interiors. The cycle of styles across decades: 20s to the 60s, 90s to now.
“This collection is a celebration of who we are, and a moment to reaffirm that H&M is always focused on great fashion. The campaign is about liberating fashion and liberating self expression- each subject twists the clothes in their own way and their own style. The message is that difference is power,” – Jorgen Andersson, Creative Director, H&M.
