All in the Name of Fashion

Either acceptable and socially appropriate or completely bizarre and abstract, fashion is all up to interpretation. It’s what we all use to identify ourselves, to spark conversation. Sometimes it can work, and sometimes it just really can really not.

all heard of the collaborations between fashion brands, like New Balance and Stone Island, or Louis Vuitton and Japanese street-artist, Nigo. But we always need to do a double-take when the fashion industry and automobiles make a love-child together. They’ve been doing it for years—from Fiat and Gucci, to Versace and Lamborghini, to Maserati to Zegna. Recently, a new collaboration has hit the catwalk at London Fashion Week and has certainly got engines revving. German car-brand, Mercedes-Benz, has put together a project with Italian luxury fashion-house Moncler using their G-Class cross-country design. Called the Project Mondo G (as part of its Moncler Genius collection at Fashion Week), the piece was inspired by Moncler’s puffy ski jackets with its puffy wheels and puffy zip-up canopy.

Don’t expect this snuggly looking vehicle to be driving down the street any time soon—it won’t be. It’s all in the name of fashion. However, this ‘art-piece’ achieved what it was set out to achieve—a reinvented, quirky take on the iconic G-Wagon mixed with Moncler’s signature puffer jacket textiles, and (of course) that bold zipper going down the middle canopy. It’s unique and ‘fashion, darling’.

In regards to specs, this art piece doesn’t offer any changes to the speed of torque of an original 4×4. At a redefined size of 4.6 metres in length, a height of 2.8 metres, width of 3.4 metres and weight of 2.5 tonnes (yikes), this is certainly a Merc that’ll keep you warm in the winter.