Be Your Own BOSS

HUGO BOSS has dropped it’s Spring/Summer 2024 collection, this time flaunted by a lineup of heavy hitters including Brazilian supermodel Gisele Bündchen and British model Adwoa Aboah, plus returning BOSS ambassadors South Korean actor Lee Minho and Italian tennis player Matteo Berrettini.

Images courtesy of HUGO BOSS

The SS2024 collection uses the brand’s Miami Fashion show as a leaping off point, showcasing a muted colour palette and contemporary takes on classic pieces. The wardrobe covers all occasions so you can stay suited with BOSS 24/7. Soft shades, light textures, and contrasts – fluidity and structure; opacity and translucency – provide a fresh perspective that feels perfectly tailored to the warmer months to come.