Fernando Alonso Accelerates As The New BOSS Ambassador

An icon on the track, Fernando Alonso is about to become an icon on the red carpet as well as he’s officially partnered up with BOSS, who’s going to be suiting him up at all major events. Kind of the ultimate wingman in a way. BOSS was already the Official Fashion Partner of the Aston Martin Aramco Cognizant Formula One Team since mid last year, developing the team’s formal apparel and travel wear for the drivers.

“Fernando neatly embodies what it means to be Boss today” says Daniel Grieder, chief executive of Hugo Boss “he has a strong sense of will, makes the right decisions, and inspires people all around the world. He’s a perfect fit for Boss with his spirit and his attitude. He’s been pursuing his passion for racing since he was a child and has been celebrating success in motorsports for over 20 years now.”

Also he wins a boat load of races so that doesn’t hurt either.