How To Grow Your Digital Business

Mike Taylor

We all crave connection, we’re only human after all. With each other, yes – but also with our interests, our daily tasks and the products we choose to use. Because long gone are the days of one brand or device fits all. Now, we have the power of choice.

As marketers this means we need to be at the forefront of people’s minds. That doesn’t mean spamming each and everywhere we can, it’s about being seen by the right people at the right time.

Fueled by digital, you have the ability to get closer to your customer than their colleagues, their next door neighbour and probably even their nan. Go figure.

Coming To You, Live!

In 2020, there is no excuse for no digital presence. Consumers demand it, and rightly so. With the rise of mobile, social and cloud technologies, experience is everything. The direct-to-consumer model gives companies an incredible opportunity to build your brand relationship with customers like never before. It’s an exciting time.

Of course, companies must have the necessary insight, processes and culture in place to nail this seamless customer experience. And many get it wrong, time and time again.

The goal is a compelling and consumer-focused digital brand-experience that transcends what a retail or face-to-face experience could do, and tells your story.

In The Name Of Disruption

The saying goes that if you always do what you always did, you will always get what you always got. Impact comes from change and digital is a tool of change to be fully utilised, so never underestimate its significance as a catalyst for shaking things up. Because when you aren’t connecting, sales will suffer and consumers will disengage.
Take Disney. Last year, the powerhouse launched their streaming service to the world, blowing up the entire streaming industry. After finishing 2018 with their stock essentially flat year-over-year, Disney shares wrapped in 2019 at $144.63, marking a 31.9 percent gain for the year. Over and out Baby Yoda.

Obsession Over The Who And Why

Data helps companies understand the why behind customer behaviour. A great privilege many businesses either abuse or more commonly, don’t take the time to understand. To be able to improve the end-to-end customer journey, brands need to integrate all data from all channels and build a full picture of who they’re talking to.

You Talking To Me?

Digital is incredible. Really, it is. It allows you, as a business, to build the lifetime value of consumers, garnering information and tailoring elements of what you offer to them as individuals. We can speak to people like never before.

Because if you are collecting data, customers will expect you to be using it to deliver personalised experiences. It’s the least you can do. Data, now a precious commodity is to be shown with respect, and used elegantly, creatively and necessarily.

At BBT, we spend our days helping our clients get closer to their customers. Helping them better understand who they are speaking to, what they want, and how as business, they can provide their audience with the best products, services and experiences.

Strategic decisions motivated by digital ingenuity and expertise, that’s what we do. And we do it well. Because underneath the technology, the data, the know-how, we’re back to where we started: connection. Hey, we’re only human after all.

As self confessed tech head, with a fuelling passion for digital, it’s not surprising Mike Taylor pathed out a career for himself in an industry he considers a hobby. He’s also pretty good at it. As the founder and managing director of BBT, one of New Zealand’s fastest growing digital agencies, Mike has built multiple client’s brands and successfully launched them to market. When he’s not talking strategy to anyone who will listen, you’ll find him drinking an Old Fashioned in Mea Culpa….and probably talking strategy.