Enhancing Customer Experience in the Age of AI: Delivering Personalised Experiences at Scale
In his keynote speech, Greg Cross, the founder of Soul Machines, discussed the rapid advancements in digital technology and the need for businesses to adapt to stay relevant. He emphasised the importance of understanding the digital world and how it can be utilised to enhance customer experiences.
Cross made a point of debunking the myth that New Zealand is an early adopter and innovative country. He argued that despite this perception, the reality is quite different. He pointed out that even children today have a better grasp of technology and its applications than many adults. This highlights the need for individuals and businesses to keep up with the ever-evolving digital landscape.
Cross highlighted the significant role of digital content in today’s world. He mentioned that consumers no longer rely solely on websites for information and instead interact with brands on various digital platforms. This shift necessitates businesses to rethink their strategies and find innovative ways to engage with customers. He mentioned how Soul Machines has leveraged AI technology to create digital celebrities and enhance fan engagement.
Cross addressed the importance of staying relevant in a rapidly evolving world. He urged businesses to embrace digital transformation and utilise the available tools and technologies to reinvent their business models. He also emphasised the need to create unique and enjoyable experiences for digital consumers, highlighting the significance of AI-driven marketing and customer engagement. A strong theme was his concerns about New Zealand’s productivity and he urged businesses to adopt AI technologies to boost efficiency. He mentioned how AI can automate and optimise various processes, enabling businesses to achieve more in less time. Cross emphasised the enormous potential of AI in transforming businesses and urged companies to leverage these technologies to enhance customer experiences and productivity.
Listen to his complete talk here:
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