Ep.119 – The Code for Success

Back in 1993, Peter Vile and Mitchell Pham founded software development service provider, Augen Software Group, which was built on the basis of connecting the best in local expertise with offshore development scale via their ‘one team in two markets’ run across New Zealand and Vietnam. Over that time, Augen has worked with many New Zealand businesses across a range of sectors to help them achieve their software development aspirations.

With our current border restrictions, we have a dire shortage of software developers within NZ but the Augen model is the perfect solution. Still, after nearly 30 years of helping local businesses evolve, Augen has itself taken a leap by rebranding and renaming itself to CodeHQ to better communicate and simplify what they offer.

Chief Marketing Officer, Ben Rose, the man responsible for the name change, talks to us about the relationship between sales and marketing, the future of software development and why it is sometimes important to let go of the branding that you have built for three decades.