Ryan Reynolds isn’t just Mr Hollywood, he’s a serious deal maker, investor and founder. . Here’s a breakdown of his most notable business deals and investments, including his own company, Maximum Effort.

Maximum Effort

Founded: 2018
Industry: Media and Marketing

Film Production: “Free Guy” and “The Adam Project,” both of which were commercial successes. The company combines film production with innovative marketing strategies.
Marketing Campaigns: Known for its clever and viral marketing campaigns, particularly for its own projects and external brands like Aviation Gin and Mint Mobile.
Partnership with MNTN: In 2021, Maximum Effort merged its marketing division with MNTN, a software company specializing in performance TV advertising, reflecting a strategic move to enhance digital advertising capabilities.

Aviation Gin

Acquired Stake: 2018
Sold: 2020 to Diageo
Sale Price: $610 million

Reynolds purchased an undisclosed minority stake in Aviation Gin and used his celebrity status to elevate the brand through innovative marketing and personal involvement in advertising. The brand was sold to Diageo for $610 million, a deal that included continued involvement from Reynolds in the brand’s marketing.

Mint Mobile

Acquired Stake: 2019
Sold: 2023 to T-Mobile
Stake: 25%
Sale Price: $1.35 billion

Reynolds’ involvement significantly boosted the brand’s profile through humorous and relatable advertising campaigns. His stake acquisition and subsequent marketing efforts helped grow the brand, leading to its sale to T-Mobile for $1.35 billion.

Wrexham AFC

Acquired: 2020 with Rob McElhenney
Investment Amount: $2.5 million

Purchased the Welsh football club in an attempt to turn it around both on and off the pitch. The acquisition was featured in the documentary series “Welcome to Wrexham,” which highlighted their efforts to improve the club and connect with the community.

Alpine F1 Team

Acquired Stake: 2023
Investment Amount: $218 million for a 24% stake

Part of a group of celebrity investors, Reynolds’ investment is aimed at leveraging his marketing expertise to enhance the team’s brand and commercial appeal on the global sports stage.

Other Investments

Nuvei

Invested an undisclosed amount in this Canadian payment company, diversifying his portfolio into fintech

Wealthsimple

Participated in a funding round that valued the company at C$5 billion, highlighting his interest in financial technology and investment platforms..

1Password

Involved in a Series C funding round that valued the company at $6.8 billion, further investing in technology that offers security solutions.

Strategy and Impact

Ryan Reynolds’ business strategy often involves leveraging his personal brand and marketing savvy to enhance the value of the companies he invests in. He selects companies with strong foundational brands or products he genuinely believes in, which allows him to authentically integrate his promotional strategies. His involvement goes beyond mere financial investment; he often plays a significant role in creative direction and marketing, as seen with Aviation Gin and Mint Mobile.