High-Priced Rebellion

Oakley has resurrected the MUZM Mars X-Metal Leather sunglasses, a relic from the ’90s, famously worn by Brad Pitt in ‘Fight Club’ – a film that vehemently mocked the very idea of consumerism for just AUD$2,959. Yep, you too could own a piece of anti-consumerist history, at a price tag that would have Tyler Durden cackling away.

But you aren’t just paying for nostalgia. Oakley has rolled in aerospace technology for direct metal laser sintering, where high-powered lasers fuse intricate X-Metal powder into the desired shape. The production of these unique sunglasses is not only technologically intensive but also energy-consuming. A six-ton generator, boasting 425,000 watts of power, is required to achieve the precise five-axis machining necessary for these glasses, ensuring accuracy within .0005 inches. After the technological process, each pair of sunglasses receives a personal touch with hand-finishing and the careful hand-stitching of suede leather into the frame.

The quick sell-out of the MUZM Mars X-Metal Leather sunglasses speaks to their enduring appeal. And, in a twist that would probably make Tyler Durden smirk, these sunglasses sold out swiftly. They’re now a hot commodity on the secondary market, where the price is likely even more inflated, proving that the appetite for conspicuous consumption is alive and well.