Invictus Parfum
Rabanne have launching Invictus Parfum, the aromatic, woody and empowering new incarnation of their iconic Invictus EDT. It has blends notes of lavender, violet leaf, myrtle essence, smoky carnal musk and sandalwood. The only face appropriate for a fragrance like this is legendary NBA star and Rabanne Brand Ambassador Jalen Green as the face of Invictus Parfum.
We spoke to Anne Flipo and Carolina Dumur about what it takes to make a premium luxury fragrance. Anne Flipo is a highly acclaimed perfumer known for her innovative blends and iconic creations. Caroline Dumur has worked across renowned perfume houses and is known for her meticulous attention to detail and passion for innovation.
What was the inspiration and image behind Invictus Parfum?
Caroline: I’d say that it is a young man at the top of his game, ready to make the most of himself. I wanted to create a fragrance for a man who knows what he wants, understands his potential, and uses perfume as a means to demonstrate this to the world.
Anne: We’ve incarnated a ‘darker’ side of Invictus that is, more mysterious and magnetic. For me, Le Parfum is the story of seduction in all its glory, exploring notes and combinations that reveal the most irresistible side of attraction.
Can you share with us the creative process?
Caroline: I wanted to explore the pure and aromatic aspects of lavender as a new way to evoke the essential freshness of Invictus. I highlighted this ingredient by adding a minerality revealed by the marine haze accord.
Anne: Invictus is about the clash between freshness and sensuality, so to extrapolate this contrast, I added a new surprising woody signature created from the encounter between sandalwood and cashmeran. Finally, a secret ingredient, a black soap accord that reveals a shocking contrast between a bold freshness and an exquisite leathery addiction.
What makes Invictus Parfum unique and precious compared to others Invictus fragrances?
Caroline: This new chapter of freshness. An aromatic and virile lavender, which has its facets enhanced by a mineral flash.
Anne: The totally innovative contrast. Le Parfum is the embodiment of a new hero, the combination of sandalwood, cashmeran and leather notes is the translation of a man at his full strength.
Invictus Parfum has a new primary packaging, more sharp and edgy. What was your approach for creating a fragrance that reflects the new codes of Invictus?
Caroline & Anne: These new forms certainly inspired us, but not literally.
Our goal was to go further and translate the modernity and boldness of the packaging into an olfactive signature that is also daring, contemporary and the expression of Invictus sensual virility.
How did you select the ingredients in relation to Invictus’s storytelling?
Caroline: For this new chapter of Invictus I aimed to compose the marine freshness in an intriguing way. I explored the modernity and freshness of lavender in the top notes, which I blended with pink pepper to enhance both the aromatic and mineral tonalities.
Anne: To bring a new woody signature representing this new moment of intensity and boldness, I combined the rich cashmeran, sandalwood and leather notes with a daring black soap accord to reveal a hyper sensual musky addiction.
In olfactory terms, how would you define the fragrance signature?
Caroline & Anne: A cutting-edge marine with an aromatic freshness and an ultra-seductive woody character.
The formulation contains 90% natural ingredients: was this a challenge when formulating the fragrance?
Caroline & Anne: The big challenge is to maintain a well-balanced hedonic for this type of formulation. Natural ingredients are fantastic, but there are synthetic ingredients that are real olfactive gems and are made in a green and environmentally friendly way. Through these ingredients we are able to bring disruptive facets that, when combined with the natural ones, create an unmistakable signature.
Who is Invictus Parfum made for –and why is its relevant message today?
Caroline & Anne: We created this fragrance thinking for the man who embraces a new hero attitude. Someone who embraces a bold, unconventional, and avant-garde approach. Someone who cherishes its truth, challenging the traditional norms or expectations, while expressing a sense of individuality and a willingness to push boundaries.
How are they blended to craft emotions within men today? Is there an evolution within last years?
Caroline: Undoubtedly the freshness of the top is, more modern and more youthful. The marine notes combined with the aromatic freshness make the construction super modern.
Anne: For me, the woody signature. It’s a contemporary seductive aspect of this new fragrance because it blends an ultra-textured sandalwood with amber and musk, promoting such a unique sillage to Invictus’ DNA.
How would you describe Invictus Parfum in three words?
Caroline: Modern. Authentic. Innovative
Anne: Audacious. Remarkable. Sensual
