Rolex Has Science Covered: The Perpetual Planet

Earlier in the mag we discussed the providence of what watch Tenzing and Sir Edmund Hillary were wearing when they summited everest. Either way, this achievement helped kick off a movement from Rolex that has continued to this very day supporting the intrepid explorers who travel the world’s most inhospitable climates and geographies to understand it better.

Through the Perpetual Planet Initiative, and in collaboration with the National Geographic society Rolex is supporting explorers, scientists and conservationists working to preserve our poles, mountains and forests, and their inextricable interconnectedness, across the globe. Consider this a check-in of various projects currently underway.