The Future of AI and What it Will Do To Your Business

Business leaders from a wide range of industries and sectors came together for the M2 AI Summit held on Thursday, 7 September 2023 at Auckland’s Shed 10. They joined developers, implementors and leading experts to uncover what the rise of AI means for New Zealand business, the economy, productivity, society and even climate change and how to get started now and why we aren’t the early adopters we thought we were.
We are eating our own dog food and have compiled summaries of the day’s keynotes and fireside interviews assisted by an AI transcriber and ChatGPT powered summary app.

“AI: Dreams, Doubts and Brilliance” – Tim Warren (Ambit)

The M2 AI Summit kicked off with a keynote speech by Tim Warren, an AI expert and entrepreneur, exploring the concept of creativity in AI and its potential impact on various aspects of society. Warren highlighted the concept of transfer learning, where teaching AI in one domain can enhance its performance in another domain. He compared this to the printing press, which allowed information to be reproduced and distributed, making Martin Luther the world’s first best-selling author.

He emphasised that teaching AI different languages, such as French and German, can enhance its understanding and ability in other languages like Italian and Dutch. He showed a video to illustrate this point. However, he also questioned the impact of AI on geopolitics and the need for something different in the entertainment industry.

Warren raised the question of whether the printing press was responsible for Marx and Engels writing the Communist Manifesto, highlighting the collective behaviour of larger constituents. He mentioned that Luther’s translation of the New Testament into German sold thousands of copies in just two weeks, demonstrating the power and influence of the printing press.

The keynote speculated about a future where AI creates our dreams and how regulation will align with human needs. Warren questioned whether this would lead to excessive power for companies, countries, or political systems. He mentioned that these advancements were not new, as humans have been engaging in similar activities for thousands of years.

Warren discussed the role of neural networks in modelling brain-like behaviour for machine learning. He showed the audience actual neurons communicating and emphasised the complexity of their interactions. He explored the concept of creativity in AI, particularly in relation to art and science. He argued that AI can generate creative and unique outcomes, even surpassing human capabilities.

The historical context of transformative technologies, such as the microchip and the printing press was covered and how they have shaped the modern age. Tim highlighted the potential dark side of storing thoughts and dreams in the cloud and the need to shape the development of AI.

On a final note, Warren encouraged the audience to be intentional in their actions regarding AI and emphasised the need for ethical considerations and diverse perspectives when developing and utilising AI technologies. He noted that AI has the potential to generate new and beneficial proteins and molecules, highlighting its impact in scientific research.

“Harnessing the Power of Data: Leveraging AI & Analytics for Business Growth” – Emily Blumenthal (Yabble)

Yabble’s Emily Blumenthal started by emphasising the concept of democratisation and the idea that AI should be accessible to everyone and not limited to a select few. This led her to introduce Yabble’s generative AI tool, which allows users to ask questions and obtain insights and recommendations from their data. One of the main challenges in business is deciphering the meaning behind various data points, such as NPS scores, customer comments, and social media activity.

Blumenthal acknowledged the difficulty in understanding the underlying reasons for fluctuations in these metrics and the subsequent actions to be taken. Yabble’s generative AI tool aims to bridge this gap by empowering decision-makers with actionable insights.

The presentation emphasised the significance of unstructured data, which now accounts for over 80% of all data in businesses and is growing rapidly. Blumenthal stressed the importance of being able to analyse this unstructured data to gain a comprehensive understanding of customer experiences, social media sentiments, and feedback. Blumenthal touched upon the potential of generative AI in multiple areas, including data analysis, data storytelling, and innovation.

She discussed the possibilities of running surveys with virtual respondents and personas, highlighting the tool’s ability to provide responses similar to those obtained from real people. Lastly, Blumenthal underscored the relatively low adoption of Generic AI in business today, with only 25% of C-suite executives using the technology. However, she expressed her optimism about the future of generative AI and its potential to revolutionise data analysis and decision-making processes.

How to Embrace Automation & AI to Boost Productivity for Competitive Advantage” – Karl Budge (SailGP) & Alan Marks (Oracle)

In the interview between Oracle’s Alan Marks and SailGP’s Karl Budge, the key focus was on the role of technology, specifically AI and data analytics, in driving sustainability, efficiency, and growth in the sport of sailing. Marks highlighted the importance of purpose over performance in sports marketing and stated that purpose-driven initiatives can lead to greater fan engagement and loyalty.

Budge, the commercial director and head of event development for SailGP, discussed the league’s comprehensive strategy for sustainability leadership and the use of AI and tech to enhance the sport. He emphasised the significant impact that technology has had on reducing carbon footprints by eliminating the need for flights and boats for hundreds of people during race weekends.
The interview also touched on the speed and efficiency benefits brought about by the use of technology. Budge explained that the quick turnaround times between events have been made possible by AI and data analytics, allowing for faster and more agile operations. The Oracle Cloud and AI capability have opened up new possibilities for delivering the sport and have accelerated learning for athletes and fans.

Furthermore, Budge mentioned the role of technology in officiating and enhancing the viewing experience for fans. With the use of AI and data collection, all the data and insights are made available in real-time, enabling closer racing and a more engaging experience for viewers. The ability to analyse and capture data from the comfort of their homes has brought fans closer to the sport and boosted fan engagement.

Overall, the interview highlighted the significant role of technology, particularly AI and data analytics, in driving sustainability, efficiency, and growth in SailGP. The use of technology has not only reduced carbon footprints but also enhanced the sport’s competitiveness and fan experience.

“Enhancing Customer Experience in the Age of AI: Delivering Personalised Experiences at Scale” – Greg Cross (Soul Machines)

In his keynote speech, Greg Cross, the founder of Soul Machines, discussed the rapid advancements in digital technology and the need for businesses to adapt to stay relevant. He emphasised the importance of understanding the digital world and how it can be utilised to enhance customer experiences.

Cross made a point of debunking the myth that New Zealand is an early adopter and innovative country. He argued that despite this perception, the reality is quite different. He pointed out that even children today have a better grasp of technology and its applications than many adults. This highlights the need for individuals and businesses to keep up with the ever-evolving digital landscape.

Cross highlighted the significant role of digital content in today’s world. He mentioned that consumers no longer rely solely on websites for information and instead interact with brands on various digital platforms. This shift necessitates businesses to rethink their strategies and find innovative ways to engage with customers. He mentioned how Soul Machines has leveraged AI technology to create digital celebrities and enhance fan engagement.

Cross addressed the importance of staying relevant in a rapidly evolving world. He urged businesses to embrace digital transformation and utilise the available tools and technologies to reinvent their business models. He also emphasised the need to create unique and enjoyable experiences for digital consumers, highlighting the significance of AI-driven marketing and customer engagement. A strong theme was his concerns about New Zealand’s productivity and he urged businesses to adopt AI technologies to boost efficiency. He mentioned how AI can automate and optimise various processes, enabling businesses to achieve more in less time. Cross emphasised the enormous potential of AI in transforming businesses and urged companies to leverage these technologies to enhance customer experiences and productivity.

“What Does AI mean for Jobs? How to Future-Proof & Upskill Your Workforce” – Haren Sam (AWS)

Haren Sam focused on the importance of upskilling the workforce and the benefits it brings to both businesses and employees. Sam emphasised the need for collaboration among government agencies, training institutes, employers, and workers to achieve this goal.

In New Zealand, the focus has been on inclusivity, specifically bringing underrepresented communities into the tech world. Sam acknowledged the lack of diversity in the industry and stressed the importance of asking the right questions to address this issue.

Sam also discussed a global initiative from AWS aiming to train 29 million people in digital skills by 2025. New Zealand, in particular, has a tremendous opportunity to lead in innovation but requires a highly skilled and trained workforce. The implementation of digital technology in the agricultural industry is one way to drive this innovation and free up resources for more meaningful tasks.

Sam urged leaders in the room to think about the role of AI in augmenting the workforce and the necessary skills teams should possess. He emphasised the need for collaboration and partnerships to stay competitive and ahead of the competition.

The importance of investing in upskilling was a key theme throughout Sam’s speech. Organisations that have implemented digital skills training have seen significant improvements in productivity and cost reduction. However, there is still a massive opportunity to uplift skills across various industries.

Sam encouraged organisations not to go about this journey alone and to seek support and partnership opportunities. He cited examples of successful training programs and initiatives in schools that have helped build a digitally skilled workforce. Overall Sam’s speech focused on the need for collaboration, upskilling, and innovation. By investing in training and embracing digital skills, businesses can drive growth and remain competitive. With the right approach, organisations can navigate the evolving digital landscape and make a positive impact on their workforce and industry as a whole.

“How Corporates Can Collaborate with Startups & Entrepreneurs for Disruptive Growth” – Ramesh Haridas

In a fireside discussion, Ramish Haridas shared his insights and experiences as both a founder and investor in numerous startups including InboxVudu which was sold to Google. One of the key topics of discussion revolved around the challenge of connecting entrepreneurs with corporations to foster innovation. Haridas highlighted the importance of gaining buy-in from corporate entities, especially when pitching innovative ideas or technologies. He mentioned that when he and his team were developing their startup, it would have been much harder to pitch the business unit directly instead of an innovation team. This indicates the need for entrepreneurs to identify the right avenues within corporations to introduce their ideas.

Furthermore, Haridas emphasised the significance of obtaining recurring contracts after an initial pilot phase. While it may be relatively easy to secure a pilot project, the real challenge lies in converting it into a long-term contract. He noted the rapid pace of innovation in open source technologies and the need for startups to stay ahead of the curve to remain competitive. Haridas also discussed the value of data in driving innovation. He shared an example of how the Enron email corpus, a publicly available dataset, served as a valuable resource for their startup. By analysing these emails, they were able to develop models that performed better than early deep learning models. Haridas also highlighted the importance of using internal data from companies to train models, as it often yields better results compared to external datasets.

When it comes to navigating the corporate landscape, Haridas suggested having an attachment to organisations that encourages innovative thinking without causing internal conflict. This “skunkworks” approach allows for experimentation and exploration of new ideas without disrupting core operations. In conclusion, Haridas stressed the importance of connecting entrepreneurs with corporations to foster innovation. He advised entrepreneurs to identify the right channels within corporations to pitch their ideas and to focus on securing recurring contracts after successful pilot projects. Additionally, Haridas highlighted the value of data and the need to stay ahead of the rapid pace of innovation in open source technologies. By embracing a skunkworks mentality, startups can facilitate internal innovation without hindering core operations.

How To Get Started with AI Now” – Asa Cox (Arcanum)

Asa Cox, the founder of Arcanum, delivered his keynote speech outlining the potential of artificial AI in business and how to start now. Cox emphasised the need for organisations to adapt to the changing market landscape and leverage AI to gain a competitive advantage. He acknowledged the challenges that organisations face in terms of budget constraints, change management, and the need for sound business cases. However, Cox stressed that the market is rapidly moving towards AI integration, making it crucial for businesses to invest in this technology to ensure their survival in the coming years.

Cox drew on the analogy of the popular TV show “Pimp My Ride” to illustrate the concept of re-architecting products and services to capture value and transform business models. He expressed his belief that any business, regardless of size or industry, has the potential to experience exponential growth (10X) with the right implementation of AI. Despite potential concerns or resistance, Cox urged businesses to start exploring AI and its applications. He highlighted the disruptive nature of AI in multiple markets and the need for organisations to proactively plan and strategize for this future.

Cox emphasised the importance of understanding the window of opportunity in the market and how near infinite knowledge available through AI can reshape business operations, workforces, and processes. However, he cautioned against expecting infallibility in AI, comparing it to the approach taken with autonomous vehicles. He also acknowledged that some businesses may face existential threats to their current business models.

Cox also encouraged organisations to identify enthusiasts within their ranks who can champion AI initiatives and facilitate conversations with stakeholders at all levels. The speaker presented the exploration phase as a starting point, highlighting the need for organisations to consider the impact and disruption AI will have on core business processes. He stressed the importance of evaluating ideas, considering business-as-usual disruptions, and assessing the skills and education required within the organisation.

Cox discussed the potential risk of not investing in AI and the importance of maintaining momentum. He emphasised that businesses should not delay in implementing AI solutions while waiting for extensive business cases, as the technology landscape is evolving rapidly.

Positioning New Zealand Organisations for Competitive Advantage” – Matt Ensor (Frankly/Beca)

In his keynote, Matt Ensor, CEO of Frankly and business director of Beca, discussed the importance of understanding context and leveraging innovation to gain a competitive edge in the global market. He emphasised the need for businesses to adapt to digital advancements, particularly in the field of AI.

Ensor began by highlighting the limitations of AI in understanding human emotions and cultural nuances. He stressed that while AI may not be able to comprehend why jokes are funny or delve into the intricacies of different cultures, it can still be utilised effectively to analyse data and provide valuable insights.

Ensor shared his experience of implementing digital strategies within his company. He explained how they focused on the digital side of their operations by dedicating resources to harness the power of AI. This move allowed them to tap into various market segments, including industrial and infrastructure, and identify potential opportunities for growth.

Ensor also touched on the rapid pace of technological advancements, referencing frequent releases of new products and updates. He emphasised the need for businesses to stay informed and adapt to these changes to remain competitive in the market.

Discussing culture, Ensor acknowledged the challenges faced by businesses, particularly in New Zealand, to embrace digital transformation. He stressed the importance of empathy and adapting to different cultural backgrounds to ensure effective communication and understanding.

Ensor also discussed the concept of time as a selling point for businesses. He highlighted the absurdity of selling time rather than products or services. In this context, he praised the capabilities of AI in saving time and streamlining processes.

“The Ultimate Case Study For AI: Getting Everyone Home Safe” – Danu Abeysuriya (Rush), Cameron Hyndman (Downer) and Rawinder Singh

Three industry experts: Rush’s Danu Abeysuriya, Downer’s Cameron Hyndman, and Revo Tech’s Rawinder Singh got together to share insights from their pilot programme on the use of AI for worker and public safety. The discussion focused on the application and benefits of AI in the infrastructure industry, particularly in ensuring the safety of workers and the environment.

The panel discussion highlighted the use of AI in the construction industry and its potential to enhance safety, innovation, and efficiency. Cameron Hyndman, the National Digital Engineering Lead, introduced himself and expressed his belief that the AI industry is the best place to make a significant impact. He emphasised the importance of understanding the root problems in order to develop effective solutions.

The conversation touched on the value of innovation and how it can be a valuable intellectual property for companies. The construction industry was described as being in need of innovation, and the panellists discussed the potential of AI to bring positive change to the industry. They emphasised that AI is not just about replacing humans but also has the potential to save tives and protect the environment.

The panellists also discussed the role of computer vision in construction. They explained that it can analyse film and video footage to recognise what is happening on site and react accordingly. They highlighted the ability of computer vision to detect the speed of traffic, which can contribute to improving safety on construction sites.

The panellists explained that their companies are focused on using AI to solve real-world problems. They mentioned the importance of practical solutions and the need to consider various factors such as business and environmental issues.

They discussed the benefits and potential risks of implementing AI in the construction industry. They emphasised that good decision-making by humans cannot be replaced by computer vision. However, computer vision can provide valuable insights and data to assist humans in their decision-making processes.

The conversation also touched on future possibilities for AI in construction. The panellists envisioned a scenario where cameras placed on construction sites can detect various information to create an accurate picture of what is happening. They mentioned the potential of AI to detect critical risks such as medical events and take swift action to potentially save lives.

“What Are The Long Term Implications Of AI For Humanity?” – Professor Albert Bifet (Waikato University)

In Professor Albert Bifet’s keynote, the long-term implications of AI were explored, with considerations of the use of AI for good and the potential risks involved. He emphasised the need for researchers and industry to work together in order to create an ecosystem that promotes positive outcomes.

The professor expressed optimism about the future of AI, stating that soon there will be AI assistants running on mobile devices. However, he stressed the importance of checking that everything is being done correctly in terms of ethics. He highlighted the need for collaboration with industry and government support for AI. He also emphasised the importance of maintaining privacy and data sovereignty to avoid a digital divide between organisations and countries that use AI and those that do not.

Bifet acknowledged the potential long-term implications of AI and the importance of responsible development and usage. He argued that it is not AI itself that poses a risk, but rather the responsibility of the people using and developing the technology. He cautioned against relying too heavily on science fiction to understand AI’s future implications and instead advocated for thoughtful and responsible decision-making.

The professor explored various considerations in the AI field. He discussed the debate between running AI systems on the cloud or locally and whether centralised or distributed architecture should be used. He also touched on the topics of privacy, transparency of algorithms, and the balance between open source and closed source systems.

Bifet highlighted the significance of AI in improving the quality of life and speeding up processes. He mentioned collaborations with NVIDIA and the importance of access to AI technologies, noting the pioneering role of New Zealand in open-source initiatives. He also stressed the need for responsible AI use and development, emphasising that it is the individuals behind the technology who need to be accountable.

The professor discussed the potential impact of AI research on New Zealand and the need to develop talent in the country. He emphasised the importance of scientific research and the role of computer infrastructure in AI development. He also mentioned the use of AI for environmental purposes, such as addressing climate change.

“Successfully Adopting AI Strategies in a Challenging Business Landscape” – Kari Jones (Countdown)

In a fireside interview Kari Jones, a General Manager of Analytics & Insights emphasised the need for executives to take the lead in understanding and utilising these metrics. They should engage in challenging conversations with stakeholders, ensuring that the metrics are used effectively to drive change and improve business outcomes.

Jones also expressed her disappointment in the limited use of generative AI in solving major societal issues. She believed that the brightest minds should be focused on areas such as medicine, climate change, and social problems.

The interview also touched on the role of analytics teams in supporting business units. Jones stressed the importance of building business literacy within these teams, enabling them to be better partners, advisors, and consultants. By understanding the business and its goals, analytics teams can offer valuable insights and recommendations.

Throughout the interview, Jones mentions the importance of reviewing and taking action based on analytics. She believes that having analytics without reviewing and acting upon them is pointless. Jones also discusses the use of both simple and advanced analytics and the need to consider the timing and relevance of the metrics being used. Jones mentions her regular slot with her managing director, where she champions ideas and decides what initiatives to push for. She highlights the importance of driving change and making decisions based on metrics, as well as striving to make a significant impact in the field of analytics.

Jones shared the need for organisations to create safe spaces for innovative thinkers and those catalysing change and starting movements within organisations. She mentioned the analogy of a crazy person on a dance floor, who initially appears strange but eventually inspires others to join the movement. This highlights the power of influential leaders in creating positive change.

“Cybersecurity in the Digital Age: Protecting Business Assets & Customer Trust” – Sam Pickles (RedShield)

Sam Pickles, the founder of RedShield, delivered a keynote addressing various cybersecurity risks and the role of generative AI in mitigating these threats. He warned of potential live interactive video fraud, where individuals could be deceived into believing they had a real conversation with someone who was never actually present. The fast-paced nature of cyberattacks and the scarcity of resources required to combat them were also highlighted.

Pickles emphasised the need for organisations to adapt and implement changes in order to reduce cybersecurity risks. He compared this necessity to the entire population of the US visiting a website simultaneously. The increasing number of hacking attempts targeting customer websites and systems was highlighted as a significant challenge.

Generative AI was presented as a solution to accelerate the development of new tools and defences. Pickles provided examples of how AI can assist in tasks such as updating systems, implementing multi-factor authentication, and analysing data for threat detection. The collaboration with networks like AWS and the development of in-house technology were cited as crucial for staying ahead of the criminals.

The ease and accessibility of cybercrime were emphasised, as even individuals without advanced computer science degrees could become ransomware operators. Language models were highlighted as tools that could assist in discovering vulnerabilities, writing malware, and creating phishing campaigns. The criminal underground was benefiting from advancements in AI technology.

The immense amount of data generated by cyber threats necessitated effective analysis to understand and combat these risks. Pickles stressed that existing security risks, including hacking attempts and data theft, were always present alongside larger DDoS attacks. The vulnerability of voice recognition security systems was mentioned, demonstrating the need for continuous improvement and adaptation in cybersecurity measures.

Pickles referred to the geopolitical tension impacting cyber risk and highlighted the emergence of deep fakes as a concerning trend. Supervised learning, which encompasses traditional machine learning approaches, was explained as well. The capability to process millions of checks per second with AI systems was highlighted, but caution was stressed to avoid false positives that could impact legitimate user activities.

The keynote drew attention to the significant impact of cyber warfare, with pro-Russian hacking groups threatening to target New Zealand government websites. Despite the challenges and risks, Pickles believed that incorporating AI tools into daily business processes would benefit the economy. In particular, generative AI was seen as an opportunity for cybersecurity teams and other technical professions.

A Glimpse At The Future of Entertainment – Dr Miles Gregory

Miles Gregory shared his journey and discussed the future of AI entertainment. As the founder of Pop-Up Globe, an innovative theatre company, Gregory experienced success and faced challenges, ultimately leading him to embrace the possibilities of AI. Initially, Gregory’s theatre company thrived, selling 750,000 tickets and generating $30 million in revenue. However, the COVID-19 pandemic brought the international theatre industry to a halt, forcing Pop-Up Globe to shut down.

Gregory realised that the most interesting theatre experiences were not happening in traditional venues, but in pop-up and unconventional spaces. This realisation sparked his interest in the future of entertainment and the potential of AI. With a background in Shakespeare and storytelling, Gregory found himself equipped to embrace the digital world. He became an advocate for AI entertainment, recognizing that it could offer unique and immersive experiences.

In conjunction with GladEye he developed HyperCinema, an emerging art form that combines elements of theatre, film, and digital technology. HyperCinema is not just a genre or a venue, but a new format for live entertainment. Gregory collaborated with AI technologies, such as ChatGPT, to enhance storytelling capabilities.

Gregory explains that the integration of AI and storytelling allows for unprecedented creativity and novel narratives in a number of areas. At GladEye, the company Gregory joined, the focus was on supporting and expanding storytelling using AI. They aimed to bring this extraordinary capacity for storytelling to a wider audience. The goal was to create a personalised and immersive experience for each individual, building on the success of platforms like Netflix. Gregory acknowledged that AI could never fully replace the power of human connection and the shared experience of live performances. However, he believed that AI could enhance and complement the entertainment industry, offering new possibilities for engagement and storytelling.

Overall, Gregory’s keynote speech highlighted his transformative journey and belief in the future of AI entertainment. With his experience in theatre and his embrace of AI technologies, Gregory sees a world where storytelling is augmented by AI, delivering personalised and captivating experiences for audiences worldwide.

AI for Humans: Harnessing AI as a co-pilot for humankind” – Lee Hickin (Microsoft)

In the keynote speech by Lee Hicken, the Chief Technology Officer of Microsoft Australia New Zealand, an emphasis was placed on the importance of embracing change and the potential of artificial intelligence in our lives. Hicken urged the audience to think beyond the present and consider the possibilities that AI and technology advancements could offer. Hicken highlighted the need to reframe our questions and think about the future, rather than clinging to what we know today. He stressed that change is inevitable and happening faster than we realise.

Instead of resisting AI, we should learn to adapt and understand how it can enhance our productivity and efficiency. The speech also touched upon the role of large language models, such as ChatGPT, and their ability to assimilate knowledge and provide context. Hicken showcased how these models could be used as assistants or co-pilots, helping users find information quickly and effortlessly. One significant aspect that Hicken explored was the impact of AI on our relationships and interactions with computers. He emphasised the need to learn how to communicate effectively with AI and view it as a tool that can augment our capabilities. Rather than fearing the loss of control, Hicken revealed that AI gives us more opportunities to be productive and have more time for meaningful tasks.

Throughout the keynote, Hicken referenced the importance of embracing change and the historical significance of technological advancements. He drew parallels between the invention of the wheel and the progress made in AI, highlighting how change propels us forward as a society. In conclusion, Lee Hicken’s keynote address emphasised the need to embrace change and look towards the future with an open mind. He encouraged the audience to view AI as a powerful tool that can enhance our productivity and efficiency, rather than something to be feared. By reframing our questions and accepting the inevitability of change, we can harness the potential of AI and technology to create a better future.

“What I’ve Learnt” – Richard Conway (Pure SEO)

In a fireside interview with Pure SEO’s Richard Conway, several key facts were discussed regarding the changing landscape of SEO, digital marketing, and the role of AI. Conway noted that while SEO and digital marketing are evolving, advertising will always be necessary. He emphasised the importance of embracing new technologies and understanding their implementation. Conway mentioned that many businesses make the mistake of forcing AI into solutions rather than grasping its potential and using it to gain insights into the future of advertising.

Throughout the conversation, Conway expressed his excitement about the potential of AI and automation to free businesses from manual tasks and allow more focus on ideation and creativity. He highlighted the need for entrepreneurs and domain experts to push AI to the next level and unleash its full potential.

The interview also touched upon the challenges and limitations of AI. Conway acknowledged that while AI can be incredibly smart, it can also produce wrong outputs and be “incredibly stupid.” He stressed the importance of testing and breaking AI systems to understand their capabilities fully.

Conway discussed his vision for Pure SEO, which involved continuous improvement and staying ahead of the curve. He emphasised the need to adapt to new technologies and incorporate automation to enhance efficiency and spend more time on valuable outcomes.

In terms of incorporating AI into their business, Conway mentioned the employment of a chief AI officer at Pure SEO and predicted that most organisations would follow suit in the future. He encouraged businesses to get their hands dirty and explore AI technologies to learn and discover their potential.