The Tag Has Landed

We’ve always been massive fans of Tag Heuer, so it’s exciting to announce the news that they’ve finally landed on our fair shores after mucking around building 11 boutiques across Australia.
We’ve always relied upon Partridge Jewellers for all our TAG needs, and with the launch of the new TAG HEUER boutique there is no reason for that relationship to end, as the high end jeweller will be running this operation as well, continuing their legacy of innovation and relentless commitment to excellence.

The boutique has been meticulously crafted by TAG Heuer’s in-house architectural team in Switzerland. The interior design uses contrasting grey tones, smoked mirrors, and refined blues, reflecting TAG Heuer’s Swiss heritage while paying homage to the brand’s iconic Monaco collection. These design elements, combined with the likes of stone, wood, and European furnishings, create a space that is both contemporary and rooted in traditional craftsmanship.

The boutique’s expansive steel façades and large windows exude a sense of modernity and openness, inviting customers to explore the world of TAG Heuer. Inside, thoughtfully designed sleek counters, display niches, and towers elegantly present the brand’s diverse collections, offering an immersive and engaging experience for watch enthusiasts and collectors alike.

“It is an absolute pleasure to be partnering with LVMH in opening the first official TAG Heuer boutique in New Zealand. Partridge Jewellers was the first TAG Heuer stockist in New Zealand, dating back to the late 1980’s. The brand’s strength in 2024 assures us that this flagship store on Queen Street will only further propel TAG Heuer’s presence in the region,”, said Grant Partridge, Director of Partridge Jewellers.