Walking on Beer

You’ve heard of beer goggles, now there’s the sequel nobody has been waiting for, beer shoes. Dubbed the Heinekicks, 32 pairs of these abominations have been hand crafted by the talented team at The Shoe Surgeon.

The new pair of kicks were designed to commemorate the new Heineken Silver, which bills itself as being “unexpectedly smooooth”. It will literally have you “Walking on Beer”.

Designer Dominic Cambrione admits, “The shoe not only embodies the energy of Heineken Silver but literally carries it. I can’t say I’ve ever designed a sneaker that contains actual beer before.’’
A pocket behind the logo in the tongue of the shoe acts as a safe repository for a removable metal bottle opener. Throughout the shoes carries Heinekens iconic colour scheme of green, silver and red. The beer itself was inserted into the soul via surgical injection with a syringe.

Looping around the heel and underneath the laces is a beer straw which gives me the same vibes as those beer hat holsters you see sometimes.

It looks like the shoes are also packed alongside an alternate pair of grey laces. Unfortunately we don’t know how these shoes will be divvied out, but with only 32 pairs ever being made, I’m not holding my breath.