Who Is The Boss

Photography by Mikael Jansson Creative Direction by Trey Laird & Team Laird

The man the myth the legend David Beckham just got his first photocall to style for his multi-year collab with fashion house BOSS.

Alongside him, Nigerian singer-songwriter Burna Boy and South Korean actor Lee Jong-suk joined the cast alongside returning talent and iconic Brazilian supermodel Gisele Bündchen, legendary Naomi Campbell, who, this season, is also brand ambassador for BOSS Watches, Jewelry and Eyewear, and Italian tennis player Matteo Berrettini who returns as brand ambassador for licensed BOSS Watches, Jewelry and Eyewear.

While we’re going into our summer the crew are decked out in the latest Fall/Winter 2024 wardrobe. The suits have a strong modern silhouette described as “CorpCore”.

In womenswear, reinvigorated power suiting is also central to the season, with a luxe touch made with novel fits and dimensions, rich textures, and strong shoulder shapes. Key looks include a rear-zip blazer in pinstriped virgin wool paired with a matching pencil skirt as well as wrap-front coat crafted in crocodile-embossed leather, and a two-piece suit and trench coat in the same ultra-soft cashmere-wool as seen in menswear.

The core BOSS menswear collection showcases redefined office styles, as seen in sharp suiting and outerwear with strong shoulders, accented with smart ties, creating a powerful reinterpretation of on-duty staples. In the luxury assortment, two key menswear looks are crafted from Bisontex fabric—a blend of bison wool and cashmere in a distinct, sandy grey-brown hue.