5 Winning Strategies Pure SEO Are Using in 2022
I’m always amazed how many marketing agencies don’t invest in marketing themselves, or if they do, limit themselves solely to the activities they offer clients.
Pure SEO invests a considerable amount of money and time on branding and marketing to the point that we have a dedicated marketing manager. We benefit from internal data analysts and comprehensive reporting, which empower us to measure, adapt, and tweak our marketing to ensure we use our resources effectively.
1. SEO
We need to continue to show that we are the best in our field. One of the ways we do this is by investing time and energy into our SEO. We must be consistently at or near the top of Google organically (non-paid) when people type terms related to SEO or Digital Marketing. After all, we cannot hand-on-heart say we are the best at search engine optimisation unless we can actively show it ourselves!
2. Radio
Radio is a funny one. Initially, we did not see a direct return on investment (although we did see a lift in website visitor numbers). With continued investment and patience, however, we started seeing direct responses. We saw how radio combined with other marketing activities caused a compounded effect on our brand, leads and deals.
3. Partnerships
Many of the partnerships we engage with are not looking for commercial outcomes. We partner with several academic institutions, charities and business education groups because our core values include education, giving back and family. However, both the commercial and non-commercial partnerships we have entered have increased brand awareness and led to more business.
4. Google Ads
We spend about $6k per month on Google Ads (although our budget is much higher, that is where it seems to max out). I know it costs us approximately $300 per lead from this source. Of those, we have a closure rate of about 30%. That’s a very profitable business source, but we’ve also analysed and optimised our campaigns for the past 12 years.
5. Branding
One of our consistent sources of leads over the years has been through our branded cars (we get about one lead per month through this source). We currently have about twenty cars on the road, heavily branded with vinyl wraps, reflecting what we do and supporting our branding strategy.
People often ask me if I am worried about giving away the secrets to our success in the columns I write. I look at it two ways: Education is part of our core values, and if my articles help readers in any way, then it has been worth it. If our competitors are reading the articles, well, I’m happy for them to copy us. After all, how can you lead if you constantly copy others in the industry!