4 Industry Experts Share Their Digital Marketing Tips For Their Clients

The most successful businesses to emerge from a recession are usually the ones that continue or accelerate their marketing when times are tough. In this month’s column I reached out to 4 experienced digital marketers (and myself) to find out what they are currently recommending to their clients.

Sara Aljurani

One of the most important things to keep in mind during these difficult times is how to make it out the other end. Rather than pausing all marketing spend, instead, lets come up with a strategy that combats the current market.

Lasma Zorgenberga

The wisest business owners right now will be squeezing the lemons of uncertainty, panic, and global disruption and turning them into lemonade.

Listen to what your customers want and need, because their needs may have changed during the lockdown.

In a core, the tip that I give to the clients is to work on agility, adapt the agile approach for your business. I believe agile marketing will be a soon future norm.

Shay Darvish

We take care of your budget. We make sure your budget is allocated to the highest return on investment (ROI) campaigns and those services that bring the most income for you.

Rachel Molesworth

Take time to review your investments across your marketing channels and ensure you are getting value from these.
Are you future proofing your business for a post-Covid world?
Does your website have a clear pitch?
Does your online presence match your brand and audience you are wanting to attract?

Richard Conway

Try and think about how you can be different, zig when everyone else is zagging. For our own business, we have taken a few billboards with the (some may say controversial) message; “Where do you hide a dead body? Page 2 of Google! To get your website on page 1 call Pure SEO. 0800 SEARCH.”
As a result of this billboard and the complimentary display advertising we have done simultaneously, the current month is looking to be our second best month of the past 12 months (in terms of new sales) – not bad for recession time!