Gucci Has Gone 70’s Sport Cool

Mixing Gucci’s kaleidoscopic aesthetic with adidas of the late 70s comes one the year’s most highly anticipated colabs.

Launching in early June, the adidas x Gucci collection features colourful prints, jacquard fabrics and a range of lifestye products, combining high fashion luxe with functional sportwear.

Envisioned by Gucci’s Creative Director, Alessandro Michele, the campaign’s imagery takes direct inspiration from the 1979 adidas catalogue, a homage to the past that we can definitely get behind.