It doesn’t need explaining how much of a fundamental shift two years of remote working has had on the world around us; specifically on digital systems, infrastructure and the ‘new’ ways of doing business. Covid has put the spotlight on businesses who are still doing things in their traditional methods. Arguably, this old approach leaves […]
Coming up in March this year, BBT will be 8 years old. Crazy to think we are closing in on a decade in business. It feels like yesterday we started tapping away on a couple of computers in the back of a storage room. Now we’re a team of over 40 people with clients in […]
Last year, I did a wrap up on 2020 and said that I hoped 2021 was going to be a far more positive and productive year. And while I can say the first half of 2021 was, obviously the second half of the year was quite the challenge! So at the time of year where […]
The COVID-19 pandemic has brought a whole new meaning to the phrase ‘change is only constant’. Living and working in these times of radical uncertainty where the impacts of COVID are still rampant across the globe including supply chain issues, talent shortages, and just the sheer lack of resources, means that we need to prepare […]
And Why Every Entrepreneur Should Have One I have a dog named Arlo. He’s a border collie and man, I love that guy but honestly, there are days when I’m picking up pieces of something that he’s destroyed or down on my knees, well, cleaning up after him, that I momentarily question why I […]
Success and humility are not mutually exclusive. It’s not a new concept but here we are. We have all seen it happen, after putting in years of hard work pursuing and dominating career goals, ambitious high fliers reach the peak of success (which they truly deserve) and well, their egos inflate exponentially. Whatever happened to […]
Team engagement delivers the good feels… and some great business results. I’m not usually someone who likes to look in the rearview mirror however, in business sometimes you have to look back in order to move forward. The end of the financial year provides a natural time to pause and take stock; what did we […]
You’ve no doubt been hearing a ton of celebratory remarks around how glad people are that they can leave 2020 behind, and move on to brighter things in 2021. 2020 was a tough year for people everywhere around the globe, however there is one aspect in which the past year excelled: as a learning experience. […]
We’ll be dealing with people working from home for a while now. It’s now the new norm. It might’ve started as a necessary safety measure in response to the pandemic, but has continued as lockdown has been lifted and New Zealand enjoys something resembling normal life again. To be honest, it wouldn’t surprise me if […]
Even during the best of times, looking out the window can be hard to resist at work. But when the world comes to a near-complete standstill at the hands of a pandemic, Resisting that urge becomes impossible. The oft-quoted “We are witnessing history” has never felt more relevant than now. For many of us – […]
A disintegrating poster in the kitchen, a lacklustre email from the CEO, powerpoints that have seen better days. More often than not, employee engagement is viewed purely as a box that needs to be ticked, with in-house communication that is repeatedly stale, uninspiring and ignored. An Overlooked Audience It doesn’t have to be this way. […]
‘Can we move our one-on-one meeting again?’ A familiar phrase. Many managers have a habit of moving or shying away from these meetings, unsure of how to structure them or how to have challenging conversations. Employees don’t push to make them happen because many take shelter under the umbrella of ‘no news is good news’ […]
We all crave connection, we’re only human after all. With each other, yes – but also with our interests, our daily tasks and the products we choose to use. Because long gone are the days of one brand or device fits all. Now, we have the power of choice. As marketers this means we need […]
That light bulb moment – the one we constantly crave. A flick of the switch that takes you from a blank page to a whirlwind of possibilities. Inventions, products, companies, recipes; we live and breathe ideas. We eat them for breakfast, we debate them in the boardroom, we vote for them. Perhaps our greatest commodity, […]
December. Yep, another year almost over. And before we settle into some well-deserved R&R over the Christmas break, it’s time to reflect. Moving forward by learning from the past – what have we achieved? What haven’t we achieved? How can this help fuel what’s next? Looking internally is crucial to good business. While it’s great […]
Getting the most bang for your buck isn’t about an all-singing, all-dancing campaign, it’s about working from the ground up. That means a strong framework that provides both you and your team with a clear and concise roadmap from day one. It is with this structure in place, you get to your point-of-difference. And this […]
It’s freezing. Bitterly cold. I watch as the rain hammers down on the dark water of the lake. 5 minutes. I countdown. I paddle hard. Faster. Complete focus. A beep. My breath catches up with me. I see it in the air. The water around me, rippling softly from my paddles. A beep. 3 minutes. […]
We are living in a time of wanting it all, and wanting it now. A mentality that has transcended from our social feeds to our social needs, and into the workplace. Increasingly demanding deadlines that lead to late nights in the office. Last minute client requests that eat into lunch breaks. The pressure is real. […]
Big, business-changing concepts are why a lot of us got into this game in the first place, but what if bigger isn’t always better? Great ideas can come from checking your blind spots. Because that might be where you find your spark – exactly where you weren’t looking. Learn from the top It can be […]
The digital age is truly amazing. Never before have we been able to do so much from a business point of view. And, in our, unbiased opinion, it’s never been better. In saying that, tapping into the power of digital is not always a simple process. Digital transformation comes in all different shapes and sizes. […]
For years now, we have been told that consumer buying habits are changing. That we are moving away from brick and mortar stores and choosing to shop with our fingers rather than our feet. But, is this really the case? If so, what does this mean for businesses? This perceived shift towards online shopping and […]
Every single one of us is in a results-driven business. At the end of the day, if we are not able to produce the results our internal stakeholders or clients desire, we’re in trouble. But, in order to produce the level of results that are expected of us, our businesses need to be running on […]
Digital transformation and automation are currently extremely hot terms in the business world. However, unlike other buzzwords or industry fads, transformation and automation are here to stay and in reality, they will have a massive impact on the success of your business moving forward. Have you recently been looking at your marketing messages and thought […]
It’s no secret, you are only as good as the team of people you surround yourself with. In business, much like in sport, no one man can carry a team to success. So ask yourself, how do you build a successful team? Over recent weeks, I have found myself listening to a lot of podcasts […]
It’s that time of year, the post-holiday blues have come and gone, and business is in full swing. The machine is chugging along nicely and we are back to our normal go go go routine. But ask yourself, are you busy or productive? While they may sound like the exact same thing, they’re not. In […]
As another year kicks off, it’s that time of year when the majority of your planning is well and truly done. And, now people are reflecting on what was achieved last year and what this year has in store. This often shows that we’ve left a few things on the table. Maybe you didn’t quite […]
The silly season is upon us! In business, December is typically a mixed bag, with many of us trying to tie up the last few loose ends. On one hand, the holidays are just around the corner, on the other, there is still so much to be done before you check out. Even though you […]
Being told ‘no’ is a natural part of running a business. In all honesty, as you start to grow your business there will be a lot more no’s than yeses. While this can be disheartening at first, I’ve learnt that being told no, isn’t the end of the world, but it is something that will […]
Throughout the last four and a bit years, BBT has experienced an exciting amount of growth. It’s funny to think that we once started as a two-man band and now we are a 25-plus strong team. In this time, I have been lucky enough to watch our team evolve. I’ve seen them flourish, I’ve seen […]
Digital transformation and automation are currently extremely hot terms in the business world. However, unlike other buzzwords or industry fads, transformation and automation are here to stay and in reality, they will have a massive impact on the success of your business moving forward. As the world moves into, what some are calling ‘the fourth […]
Take a second to think, what was the last website you visited or the last app you played around one? Now ask yourself, what was your impression of that platform? What was the functionality like, was the layout attractive and above all else was it easy to navigate and perform the task you wanted? One […]
What is reputation to your business? It’s your lifeblood! In the modern digital world of Yelp reviews, movie critics and 5-star Uber ratings, managing your reputation and public image are more important than ever. They can take decades to build and only take seconds to destroy or in the digital world, one click or one […]
Have you ever been scrolling through your Facebook feed and come across and liked a photo of your old roommate with his girlfriend posing a top of Mt Maunganui, only to find that you’re bombarded with online ads showcasing local tourist attractions? Ahh data – You wonderful thing! I say this as the world watches […]
If content is king, original content is the Holy Grail. In today’s marketplace, your customers are screaming for exciting, engaging and entertaining original content. How important is creating original content? Well take a look at the world of video streaming. There is now an arms race between the likes of Apple, Netflix and Amazon to […]
Marketing is often referred to as a necessary evil in many businesses. In a world that’s over-saturated with choice, information and contradicting advice, it can often be overwhelming. With no one tried and tested successful formula that can be blanketed to every industry, it is also frustrating for both the client and marketing agency trying […]
Christmas is a bittersweet time of year for business owners. On the one hand, you get a few days off; eating, drinking and catching up with mates, but on the other, your business comes to a standstill and you know it will take the best part of January to recover. As clients and employees clock […]
Whether you love it or hate it, Christmas is almost here. Aside from leaving you out of pocket for the best part of the following quarter, the season is a great time to increase your sales, improve your brand and reconnect with your clients and customers. Unless you have a relevant product or service to […]
When starting out in business, you barely have the resources for your own desk, let alone a marketing budget. Fortunately, marketing doesn’t have to take up a large chunk of your capital. You can increase brand presence and drive customer acquisition without spending a cent. It’s not top secret, but many entrepreneurs underestimate the importance […]
One of the best things about my job is constantly being exposed to new and innovating things. Whether it is the latest and greatest marketing campaign, a new piece of technology or the latest iPhone, the space we get to play in every day is constantly changing, always improving and forever on the move. very […]
It’s not often I get the time to sit down and read a book. Maybe it was something about the title that provoked an interest. If anyone is familiar with the bestseller The Subtle Art of Not Giving a F***: A Counterintuitive Approach to Living a Good Life, Mark Manson tells us that not giving […]
If I was to ask you what success looks like, what would you say? Do you consider yourself to be a success, or would you struggle with its rendition? If you would have asked me five years ago, I would have told you success was owning a digital agency with a team of great people […]
The fundamentals of good marketer are to attract the consumer with a strong and reputable brand, motivate them into action, provide an excellent experience and retain their loyalty. A company brand that is well recognised and delivers in experience and performance will continue to attract customers over its competitors. Now apply this tactic to your...
M2 Coach Podcast – Why You Should Be Hiring Sports Stars Tallying up my close group of friends Successful entrepreneurs in their own rights, we have a regional hockey player, a New Zealand swimming representative, three volleyball players – two of whom played for New Zealand, and I myself a national champion in Canoe Polo...
