There’s nothing quite like a work anniversary to give you an existential crisis about the passing of time. It is even more pronounced when you have a growing archive of publications that not only capture a sense of social, technological, economic, entertainment and style trends for a given time but also act as a kind […]
Brie Larson attends the 30th Annual 30th Annual Screen Actors Guild Awards at the Shrine Auditorium & Expo Hall in Los Angeles, California. We have to make sacrifices for our art. Brie Larson knows better than some. Her look at the SAG Awards required her to stand in the car on the way there. To […]
“The Skyryse One might look familiar on the outside, but the similarities to any other aircraft end there. Since the invention of vertical flight, pilots have juggled four controls simultaneously, using both hands and both feet just to keep it airborne,” said Dr. Mark Groden, founder and CEO of Skyryse. “Until today.” he said threateningly. […]
Wilson has been many things, a friend, a basketball, a-. Well that’s about it really. Now it invented the ball 2.0. With much fanfare and hype Wilson has introduced to the world the Airless Gen1 Basketball, which is, as the name suggests, an airless basketball. It’s made of a 3D-printed polymer lattice structure and Wilson […]
We are in the throws of unprecedented advances in AI technology that look set to disrupt multiple industries and enable us to do incredible things like write your wedding vows in 30 seconds with a ChatGPT plugin. But despite our technical prowess, there still exists a bundle of questions to which we will likely never […]
Every now and again we hit milestones in life prompting us to pause for a moment to see where we’ve been. It’s at this time we really see how we have evolved, as brands, products, and people. M2 has been tooting the horn of those making it big since 2005, and now in 2024 we’re […]
A year ago, you could go to any party and within minutes of meeting someone you’d end up discussing how Taika and co had got it so wrong in Love and Thunder after getting so right in Ragnarok. Yet, if you go to a similar gathering this weekend and have the temerity to utter the […]
Ryan Reynolds isn’t just Mr Hollywood, he’s a serious deal maker, investor and founder. . Here’s a breakdown of his most notable business deals and investments, including his own company, Maximum Effort. Maximum Effort Founded: 2018 Industry: Media and Marketing Film Production: “Free Guy” and “The Adam Project,” both of which were commercial successes. The […]
The future is all about huge computation and chatting up NPC’s. One way or another NVIDIA wants to be a part of it. Nvidia has found itself at the very heart of the AI industry as its tech has become the go-to option for processing all the insane AI-wizardry we’ve become submerged in recently. This […]
Some of the best and brightest the world has to offer gathered to hear what Nvidia CEO Jensen Huang had to say at the 2024 SIEPR Economic Summit at Stanford. He was asked just how could graduates find success. “For all of you Stanford students,” he said, “I wish upon you ample doses of pain […]
While Elon Musk might have no problem ruffling feathers, another tech billionaire, NVIDIA founder and CEO Jensen Huang seems to be gaining a cult-like following for his more pragmatic approach to multi-modal disruption and media relations. His GPU company is like the modern equivalent of selling spades at a goldmine. Not only for gaming but […]
TORIC CHRONOGRAPH RATTRAPANTE ROSE GOLD Parmigiani Fleurier brought the Men’s dress watch back in elegant style with their new range of Toric references. Under the guidance of Guido Terreni you have the very epitome of simplicity but on the back it’s nothing but flair and style as you can see the Chronograph Rattrapante on full […]
SQUARE BANG UNICO Everybody wants a Bang these days. The Square Bang started life as an everyday wearable made of titanium, but as demand increased it slowly got propelled into a luxury item. This has left Hublot in a bind as they invent their next watch, which has all the value of gold, with all […]
Riviera 10786 Baume & Mercier have boldly stepped into their own aesthetic with the Riviera. Having four screws on the front of the 40mm Dodecagonal case with it’s architectural lines and profile makes it feel almost counter cultural, but any misgivings of an industrial aesthetic are completely reversed by it’s elegant dial and it’s slim […]
DATOGRAPH UP/DOWN To celebrate the 25th anniversary of their first chronographic movements A. Lange & Söhne is adding two very special editions of the DATOGRAPH to their portfolio. The first of which is this stunning DATOGRAPH UP/DOWN set in 18-carat white gold with a blue dial. The dial immediately sets it apart from other DATOGRAPHs […]
Submersible QuarantaQuattro Luna Rossa Ti-Ceramitech How do we feel about celebrating other America’s Cup teams? Let’s say this is one page is neutral ground so we can talk a little about Italy’s Luna Rossa team and the timepiece that Panerai has made for them, the Submersible QuarantaQuattro Luna Rossa Ti-Ceramitech (PAM01466). It makes sense these […]
Rolex Perpetual 1908 Rolex are whisking us back to a simpler time with their Perpetual 1908. Encased in gleaming 950 platinum it features an ice-blue dial that intricately weaves a guilloché rice-grain motif. Underneath this artistry is some serious craftsmanship and ingenuity in the form of the formidable calibre 7140 movement. A masterclass mechanical precision […]
Before the Oscars kick off the who’s who in Hollywood converge on the Hollywood Hotel’s Polo Lounge for the Annual Pre-Oscar dinner hosted by Chanel and Charles Finch. The crowd is star studded, as well as diamond studded thanks to the drip provided by Chanel. Chanel’s love affair with the stars stretches right back to […]
This season Moscot is dropping six new sets of frames for this season, all with the Lower East Side flavouring built into the legacy NYC brand’s identity. The Maydela, The Moyel, and The Yenem all borrow design elements from Moscot’s family favorites, offering familiar yet refreshed styles to last generations. The Fanagle, with its metal […]
The best way to earn yourself a little prestige is by associating yourself with success, with winners, maybe a little dash of fame and beauty can’t hurt either. Versace had the Oscars this year on lock by ticking all of these boxes. The Best Actor award went to Cillian Murphy for his performance in Christoper […]
If we have learnt anything from American Psycho, The Godfather and Scarface, it’s that a good personal office carries a lot of weight when it comes to business success. Although, thanks to Scarface we also learnt the importance of having an easily wipeable desk. Still, these days it’s not just putting down a slab of […]
The Mercedes G-Class is an icon, well established since 1979. Now it seems for no particular reason at all they are celebrating this icon with a premium glow up in the form of the special Mercedes-AMG G 63 Grand Edition. Limited to just 1,000 units globally the G 63 Grand Edition features gold details both […]
Maserati describes the MC20 as a super sports car and they are right. Yet somehow that phrase fails to capture the sheer beauty of this beast. People stop in their tracks, mouths hanging open wanting to know what it is. That was my first reaction on seeing the car across a crowded parking lot. It […]
If you have been busy working towards that billionaire’s superyacht but just lack the billionaire bit, Brooklyn-based Tarform has just the sleek oceangoing ticket for you. While the mega yacht stays pinned to the vision board you could at least get underway with the sort of Jet Ski that a ripped-vested Jeff Bezos would look […]
Normally I find it hard to get up at 8am, but this was not a normal day. The opportunity to ride a 2024 R 1300 GS for several hours got me excited to the point where I was awake bright and early for a glorious day and a fabulous ride. And I was one of […]
What might be a dose of adrenaline-inducing good news for Porsche aficionados down under, is that the German marque has teamed up with legendary Manthey-Racing GmbH, to unleash a suite of performance upgrades that promise to transform already formidable Porsche GT models into track-devouring beasts. With a trophy cabinet bursting with motor-racing accolades, including numerous […]
Okay, so how’s your experimentation with electric vehicles going? Ah, so you’re still driving a hybrid huh? Well, you and many others it’s fair to say as hybrid sales have been up big time over the last few years – culminating in a staggering 69% increase here in New Zealand between 2022 and 2023. Far […]
Aston Martin is known for assertive yet timeless design, and the release of their new V8 Vantage in Melbourne bought another chapter for one of the most iconic British sports car brands. M2 was in Melbourne covering Formula One and as Aston Martin was in town for that little race, their director of design Miles […]
My journey with McLaren started with me barely knowing the name. Vaguely aware of the Formula 1 team, I knew Bruce McLaren was a driver, I didn’t realise he was a genuine New Zealand hero. In 1992 the groundbreaking McLaren F1 road car was released, bringing McLaren out of the pitlane and onto the mainstreet. […]
Angus Muir, the architect-turned-light-artist, is set to illuminate Queenstown this King’s Birthday weekend for LUMA 2024. Known for his work that spans from Auckland’s viaduct to global festivals, Muir brings a unique blend of precision and whimsy to his installations. His background in architecture informs his approach, creating immersive experiences that play with the balance […]
Smartphones have changed a lot of things about how we connect with the world, but they have also fundamentally changed how we capture the world. Oppo’s integration with the OG of photography and the Nasa camera of choice to capture the moon landing, Hasselblad really goes to show how far mobile photography innovation has come […]
When it comes to cruising, the word “luxury” might bring to mind plush accommodations and exotic locales, but few do it quite like Oceania Cruises, partnered seamlessly with the travel-savvy wizards at YOU Travel & Cruises. This duo is rewriting the rules on high-seas travel, delivering an experience that meets and exceeds every expectation. Forget […]
There’s just something about luxury and high-altitude skiing that go together like a pair of tight lycra ski pants. And in terms of both the luxury part and the high-altitude skiing, you just can’t go past The recently opened Como Alpina Dolomites. Located in Val Gardena on the expansive high-altitude plateau of Alpe di Siusi, […]
Any quick squizz at the latest tech news is all it takes to remind one that humanity is as obsessed with moving as far away from its early cave-dwelling prehistoric existence as possible. From space travel to self-driving cars to artificial general intelligence, to those fake plants that dance when you play a song, we […]
The exponential advancements that are coming out of recent AI models have been sending growing ripple effects through every sector. While there will be disruption, there is also profound economic opportunity for those willing to adopt and adapt as well as the New Zealand economy as a whole. We talk with the local Generative AI […]
John Halvorsen-Jones is the founder of Applicable, a company on a mission to help transform businesses through powerful solutions leveraging low-code and AI-driven software development. They’ve already created innovative software for a wide cross-section of New Zealand companies and crown entities including brands such as Sport NZ, XPO group and LJ Hooker. And while Applicable […]
Prepping for a boardroom lunch, veteran event coordinator Anna asked ChatGPT to pair wines with the meals and checked the results with an oenophile colleague. The wines were well paired, but ChatGPT deliberately selected a wine more expensive than the $70 budget Anna gave it. “I was surprised that it is making independent decisions, not […]
Dunning, co-discoverer of the Dunning-Kruger effect, investigates the misinformation gap built into our brains: We don’t know what we don’t know. Overestimating your skills can land you in a world of trouble. David Dunning: “The list of creative ways people have for reaching conclusions they wish to reach and dismissing conclusions they find threatening is […]
In December of 1951, at a time of high tension in Europe, representatives from twelve nations met in Paris and agreed to create a new, international center dedicated to peaceful nuclear research. Three years later, it officially launched in Switzerland as the Conseil Européen pour la Recherche Nucléaire, or CERN. Its members included two former […]
“You need to go and get your f**king head straight!” With those cutting words, I walked away. Away from the turmoil, away from my businesses, and away from the dream I had nurtured for two decades. Despite considering myself fairly resilient after years in business, this particular remark struck a chord. In 2017, during a […]
Leaders, are you time short? If so then listen up! Time is the ultimate non-renewable resource, so why do we fritter it away so freely? Your time, energy and focus are precious, but are you in one of these predicaments: ● You find it easy to think of exciting ideas and start projects but you’ve […]
My favourite quote of all time is by Winston Churchill: “A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” This quote is particularly pertinent because we are experiencing an economic downturn. Some business owners will likely be the architects of their own demise – mainly because they focus […]
Change is a beautiful thing when it brings hope and new benefits but can be cruel and less palatable when it takes something away. Change is a force that continually balances our world, so we are adjusting to what is happening around us all the time. Most of the time we don’t even realise that […]
In my career as a writer for M2, I’ve had the opportunity to talk to some pretty rad people. Conor Mason of UK alt-rock band, Nothing But Thieves, though, takes-the-bloody-biscuit. Hands-down. A punch-the-air moment, for sure. For the first time ever, the hugely successful UK alt-rock collective CAME down to these shores to play to […]
The Olympics are such a beautiful time for everyone. Such a time of togetherness, and unity. You don’t need to be sport-lovers to appreciate the draw of it and the love for the games. Just being in love with watching your country come together and succeed is enough. The Paris Olympics 2024 is just around […]
I have a serious addiction. It hasn’t so much cost family and friends, that I know of anyway but it has become an overly consuming pastime. And it was one night in January when I realised I reached the bottom of the barrel. In a haze of nostalgic fervour, I was freeze-framing old episodes of […]
Austin Butler & Callum Turner star as the beating heart of the Bloody 100th in the spiritual successor to Band of Brothers in Masters of the Air. The full 9 part series is all up on Apple TV+ and we recommend every minute of it. Supplementary material would include reading the book it’s based on. […]
Mad Max Fury road came out nine years ago now and it’s still as fresh in my head as it was the day it came out. It left a mark on the action movie landscape that has never been surmounted. It was a massive achievement of practical effects and stunt work with a powerful performance […]
The Boys: Season 4 Dropping just a few months ahead of America’s presidential election The Boys Season 4 is not being shy about tackling politics head on, starting with it’s season tagline “Make America Super Again”. If you haven’t gotten onboard this particular hypetrain yet, The Boys is a gory, sexually perverse, gritty take on […]
Stranger Things The first season of Stranger Things was a perfect package, it was a tight story and a perfect limited series for Netflix to drop at Halloween. While the proceeding seasons have had excellent moments and expanded the lore of the world well, it could have ended at the first season and gone down […]
How much would you pay for a hands signed business card by Steve Jobs? Well I hope whatever number you conjured in your head is north of NZ$302,000 because otherwise you’re dreaming, mate. This rare collector’s item surfaced at an auction hosted by RR Auction. According to them they have offered 10 before, although not […]
The Logitech G Pro X 60 Logitech has been honing down what gamers want out of a gaming keyboard. Logitech has now whittled it down to just the essentials with the G Pro X 60, a 60% keyboard that gives maximum real-estate to the mouse while maintaining a form-factor that’s easily set to any position […]
If you have been online at all recently you may have been hit with an ad or two for AFK Journey, the latest attempt to swindle you of all your money in the hopes you can collect a cute elf or lion man. This game is my favourite way to keep my phone from getting […]
I distinctly remember the last time I watched TV with any sort of regularity. It was 2005 and I had just seen the second season of Lost. I got the deep and uneasy feeling that I was having my time absolutely wasted. I stood up, left the room, and never sat in front of that […]
