There was a time not that long ago when the artistry of graffiti was heavily looked down upon by large swathes of society, as the work of vandals and miscreants looking to act in rebellion against society. However, as the years have passed and through the masterful work of Banksy and hundreds of other pioneers of the art form, graffiti has gradually come to be appreciated for what it truly is; a righteous, unfiltered assertion of individualism, free of the shackles of convention, the work of those unafraid to boldly expressive oneself and display their artistic flair in the public sphere.
In attempting to reproduce and (literally) bottle the maverick spirit of graffiti which is embodied in millions of artists worldwide, Jimmy Choo have created a brand new Gold Edition of their respected Urban Hero range. Few brands are as well equipped to tackle the task of capturing the essence of graffiti and paying homage to the art form in a scent, as Jimmy Choo have long had their finger on the pulse of bold urban fashion, no doubt in part stemming from the nonconformist identity of the brand’s own namesake, Jimmy Choo himself. The Urban Hero range has already gained a strong following for its ability to encapsulate the heart of stylish street culture and the Gold Edition seeks to expand on that and offer a new distinctive masculine fragrance that continues to embolden the individualist ethos in each wearer. The fragrance adopts a bold, woody approach, opting in favour of sharp scents, with pineapple and blood orange notes most prevalent. The pitch of the lively fruity notes is balanced by subtler tones of lavender and tonka bean and grounded with a base of sandalwood and moss, creating a powerful but not overwhelming or, most crucially, one-dimensional fragrance; one that reflects the fluidity and freedom that defines the graffiti style.
The new edition retains the distinctive ‘wide shouldered’ shape of the original Urban Hero edition, and the black-and-gold colour scheme pays homage to the distinctive contrasting colours so often seen in the fantastic works of graffiti that liven up the urban world. While a quick spray of the Jimmy Choo Urban Hero Gold Edition isn’t going to turn whoever it reaches into an artistic genius, it will adorn the wearer with a rendition of the bold, unflinching individualistic scent emblematic of the graffiti artist and his uncompromised artist vision.
Look for the unique Jimmy Choo Urban Hero Gold Edition bottle at Farmers, Life Pharmacy and department stores nationwide, available in 100ml (RRP $141) and 50ml (RRP $109) sizes.