While most of us know James Franco as an A-list Hollywood actor, he is becoming more and more known for his writing, poetry, art and music.
We will soon be seeing Franco in a different light, as he joins forces with the storied American fashion house, Coach and its Creative Director, Stuart Vevers, with the announcement of Franco as the face of the new Coach for Men fragrance launching in September.
Vevers hand-picked Franco to be the face of the campaign, and he got it spot on. As an actor, director, writer, artist and philanthropist, Franco is the epitome of a Coach guy; he embodies creativity, confidence, curiosity and style. He is dynamic, daring, magnetic and multifaceted. He is defined by harmonious dualities: rugged yet refined; fearless and brave; yet thoughtful and grounded. He has a rebellious spirit and it’s perfectly fitting that he once played the role of James Dean.
The fragrance is something truly unique, it evokes a feeling. It is energetic, confident and cool. It has a New York attitude, an American authenticity. It captures Coach’s belief of being enduring and grounded and blends that with a modern spirit of youthful possibility, upbeat optimism and freedom.
The fragrance symbolises the spirit of Coach. It is an everyday luxury, a signature that makes a lasting impression – and, like all things Coach, is built to last.
Coach for Men has an energetic aroma, with fresh crisp notes of green nashi pear. A hint of spicy cardamom has a comforting warmth and subtle sweetness. Then, finishing off with a vase of vetiver, it lingers with earthy, woody tones and subtle hints of suede and ambergris.
Perfectly pulling these elements all together is the midnight blue degradé glass bottle of the fragrance that references Coach’s iconic codes, telling the story of the authentically American brand and paying tribute to its rich heritage. The gunmetal spray cap is shaped like a turnlock, referencing the signature clasp on Coach bags – an element that Coach’s first creative director introduced in 1954. A hang tag adds a distinctive finishing touch, mirroring those placed on every Coach bag since the 1970s. The horse and carriage, an enduring symbol of Coach craftsmanship that recalls the tradition of leather craftsmen and harness makers in New York, is subtly embossed on the bottle.
This fragrance is redolent of luxury and will be your go-to when you want to feel that extra kick of confidence and creative energy, something that encourages us to channel our James Franco.