Red Alert: A Legend Returns
Red; it’s bold and eye-catching; the colour of passion; can rile up a bull and even make a sports car go faster. You can’t ignore red, it’s what-in-your-face confidence looks like.
Legendary fashion maison Montblanc know that, and have always had a thing about the colour red – ever since their legendary “Rouge et Noir” fountain pen came out in 1906. They liked the colour so much it reappeared many times down through the years, across collections from writing instruments to leather goods, and now of course as a fragrance with the introduction of Montblanc Legend Red.
Another Legend in the making
Legends are great stories, passed on from generation to generation to serve as inspiration for the young up-and-comers as guides for where to direct their boundless energies. 10 years ago, Montblanc channelled this sense of purpose, confidence and conviction into a distinctive, masculine fragrance. Now, the Montblanc Legend fragrance returns in a new iteration, bolder and more determined than ever, as signalled by its signature red colour.
In order to create a fragrance bold enough to live up to its colour, Montblanc called in two of the best perfumers in the business in Anne Flipo and Nicolas Beaulieu – and Legend Red is their crowning glory. The red sensation starts with the juicy freshness of Blood Orange and zesty Grapefruit blended with the spicy contrast of Cardamom. The encounter between Clary Sage, Cedarwood and Juniper Berry dresses the citrussy freshness with aromatic facets, while the magnetic combination of Mahogany, Atlas Cedarwood and a touch of Tonka Bean add a creamy sensuality to Legend Red. A charismatic woody fragrance, fresh yet intense, bold yet sensitive, the olfactory experience evokes the thrill of speed and makes the heart beat a little faster.
Sustainability-wise, the Cedarwood, Clary Sage and Tonka Beans used in the fragrance are all ingredients sourced from LMR. This is a company that works with local producers around the world to source pure, natural and sustainable ingredients with a strict ethos of complete transparency, and supporting environmental management, sustainable development and local communities. In addition, the fragrance itself does not contain ingredients of animal origin and is formulated with naturally derived alcohol.
A sleek design to match
Bearing a classic Montblanc hallmark, the original design of the bottle has become as legendary as the fragrance itself, with its curved solid shape, voluptuous smoothness and intense signature lacquered surface. In its new iteration, the intensity of a red lacquered finish contrasts with a silver top to create a sleek, chic and modern look. A must-have object in every man’s fragrance wardrobe, the bottle is embossed on the upper part of the bottle and on its lid with the wordmark filled in black to mirror the outer packaging. On the stopper, the three “rings” embodying the spirit of the Montblanc Meisterstück 149 frame, the famous guilloche brand signature. And when a fragrance enjoys legendary status, no label is needed. As part of its commitment to sustainability and the utmost transparency, the Montblanc Legend Red outer pack is the product of responsible sourcing.
Red, it’s a strong colour you can see – and now you have the chance to experience its power too with the all-new Montblanc Legend Red.
Pick up a bottle of Montblanc Legend Red from Farmers.
