The Road Towards Making Eco-Friendly Products

There’s no such thing as a perfect product. However, the bold, brave, and creative ones come close to creating such things. This is the case for James Mount and Grace Glass, co-founders of Natural Paint Co, a disruptive eco-friendly paint brand, that’s proudly New Zealand-made. Their brainchild seems to have it all – a natural, plant-based range of paints and oils that far exceeds industry standards, while solving colossal sustainable and ethical issues within the industry.

Their story began in 2015 when Grace and James both decided to quit their career paths at age 22 to create a business that would redefine the paint industry. This came after learning the pitfalls of the industry, which for over 70 years has favoured petrochemicals and toxic ingredients that’s altogether harmful to people and the environment. Eventually, Natural Paint Co was created with an uncompromising promise; to make the world’s best paint that is healthier for people and our planet and to bring clients not only exceptional products, but a total experience that adds value to their life and wellbeing.

After five years in the business, the Kiwi-owned and operated manufacturer of sustainable plant-based paints and oils has quickly established itself as a fast-moving category innovator with a unique digital-first distribution model. They have shattered some of the industry’s ceilings and clearly, there’s no stopping the humble team of four behind this eco-friendly brand.

Natural Paint Co’s goal is to grow the business to capture a greater share of the NZ market, to improve operational efficiencies, expand their online, direct-to-consumer sales model and commence a push into the Australian market. Achieving massive objectives like these would sometimes require a village, hence why Mount and Glass have decided to seek a NZ$1.2m capital raise through online investment platform, Snowball Effect, to fund future growth including streamlining business operations and a pilot entry into the Australian market.

Glass concludes, “We’re thrilled to be welcoming new shareholders into the Natural Paint Co family – to come along with us on our journey to pioneer the sustainable, natural paint market here in Aotearoa and create a positive impact on our people and the planet.”

For more information on Natural Paint Co’s offer, which is now live to the public, visit Natural Paint Co’s Snowball Effect page.

 

For more innovative technology and contet, head to the M2 Drive Innovation Channel here.