Let’s imagine a future where structural integrity is no longer a consideration of industrial design. Let’s imagine a world where Jeff Bridges is King. Let’s imagine Dust, the Tesla Electric Motorcycle. Designed by industrial designer Nazar Eisa, the Tesla Dust is the eternal impossible dream of designers everywhere after watching Tron: Legacy exactly once. It […]

Turning 40 is a momentous time in our lives. For many men, this is the time when they get a sudden hankering for dressing head-to-toe in lycra and head out for long bike rides on Sunday mornings. It is also when they suddenly take up surfing, riding Ducati motorbikes or playing jazz licks on the […]

Over the years, we have M2 Man Of The Year winners from a range of areas of excellence and impact from business, environmental, social, sporting, entertainment, technology and even rocket science. But the M2 Man of the Year 2021 winner, Allbirds Co-Founder Tim Brown, has had a journey that intersects many of the areas. His […]

Time to sink 1000+ hours into a title with no regrets. Forza Horizon 5 5 November Horizon is the breath of fresh air that I’ve always needed in a racing sim. Sure, it’s more on the arcadey side of things but exploring Mexico, checking off events, and blasting down kilometres of fencing is just such […]

The spaces we inhabit directly influence our mood and creativity. Being in a dingy environment will bring you down eventually, and as much as we all enjoy a certain level of creative mess floating around the edges, eventually we’re going to have to clean it before we can feel like we’re going to get anything […]

When I get wheeled into sales meetings – kind of like an uncharismatic Denny Crane – I have a habit of derailing the conversation with unfiltered dad jokes. But in my defence, I think I redeem myself when talking both about our content mix and our audience – both connected by a philosophical strand of […]