The Italian Connection
In the fashion world, there’s a particular kind of confidence which puts more focus on the details of something as opposed to the loud, logo-first stuff that tries to shout its net worth at strangers. […]
A Hand Grenade of Waiata
I had heard of Dillistrate in passing, many moons ago, in my rugged uni days. I knew that they were musical royalty. They’ve been heralded before as legends, ‘musical weapons’ on the kiwi music scene […]
The Instax Mini Evo Cinema Perfectly Captures Your 15 Seconds of Fame
If you have spent any time lately watching a teenager try to figure out how a cassette tape works, you will know we are living in a strange timeline. The same generation that could navigate […]
Time Pieces
The Greatest Show On Earth: The Goodwood Revival
At the intersection of history, culture, and sheer mechanical brilliance, the 2023 Goodwood Revival unfolded this September in an explosion of colours, sound, and speed. From the rumble of engines to the swish of […]
Keeping Time With The F1
F1 is at the very cutting edge of motorsport and technology. Only the very best survive, and on their wrists is a Tudor. Tudor’s Black Bay Ceramic is getting a team exclusive version for the […]
The Santos De Cartier Chronograph is a Golden Sight to Behold
SANTOS DE CARTIER CHRONOGRAPH WATCH Louis Cartier presented his first Santos De Cartier in 1904 to his good friend it was named after, Alberto Santos-Dumont. It lays itself bare with visible screws and a modern […]
M2 AI Summit
Innovation, Regulation and the Exponential Rise of Gen AI
Cowan Henderson, Founder, Avocado AI Cowan focuses on bridging the gap between cutting-edge AI technology and the people who use it. His approach is highly practical and people-centric, rather than overwhelming teams with tools, he […]
10 Things You Need to Know about the Future of Finance
Ryan Johnson-Hunt explored how finance is undergoing a structural transformation driven by technologies like blockchain, tokenisation, and artificial intelligence. Rather than focusing on digital currencies or retail speculation, his session focused on how programmable infrastructure […]
AI & AI Agents Your Team Should Be Using Now For Growth
Caelan Huntress, Head of Training & Enablement, Agentic Intelligence Caelan Huntress starts off with some simple definitions. GPT is “generative, pre trained, transformer”, LLM is a large language model, NLP in this context is natural […]
Sheer Driving Pleasure
How To Turn Challenges Into The Best Opportunities
Over the 100 year history of BMW, many hurdles along the way have turned into business defining opportunities. From the oil crisis in the 70s to the launch of the 3 series, from the global […]
Charge Your Drive with the BMW iX
Luxury, innovation and sustainability are hard things to achieve individually, let alone in balance. Somehow though the BMW iX does just that. This revolutionary electric SUV is now available at Auckland City BMW and East […]
7 Generations Of Glorious Luxe Power
Coming to New Zealand and Australia at the end of 2022 is the new BMW 7 Series, our personal favourites when it comes to long-distance travel in luxurious comfort. You just can’t beat some good […]
Cars
Icedriving The Ferrari 12Cilindri V12
Driving a 12-cylinder, 830-horsepower Ferrari is good on any day, but testing it on the Southern Hemisphere Proving Grounds on ice has to rate as one of the top vehicle experiences possible. With a massively […]
Lamborghini Temerario is a new breed of High Performance EV
Recently the Giltrap Group gave us our first local look the brand new Lamborghini Temerario. France was home to it’s international reveal and what a reveal it was. “The Temerario stands out as the new […]
The Tudor Black Bay Chrono Carbon 25 Was Made For F1
Carbon fibre, titanium, a redesigned lightweight body with high levels of reliability. These are all things you’d want in a top tier F1 racing machine and it’s everything you’re getting in the brand new Tudor […]
Fashion
Quantum Leap
As Chair and Director at Virtual Blue, Dr. Peter Catt is not just talking about the future, he’s building it. With a doctorate in applied computing, a private pilot’s licence, and a curiosity that spans […]
The Speedcat is Back
25 years ago PUMA introduced the Speedcat, a piece of footwear styled after the fireproof Formula 1 shoes their drivers wear. This iconically sleek and simple look has now entirely transcended the Monaco racetrack in […]
Maduro Shop The Look
Just because special forces have swung through your window, killed all your security guards, knocked out your entire military defence systems and smuggled you onto a black helicopter to god knows where doesn’t mean you […]
VIP
Exclusive, Luxurious, and Just For You. Sponsored by Champagne Bollinger.
The Biggest Yachts at Monaco Yacht Show 2023
It’s not how big your super-yacht is, it’s how you use it. If you’re going to go anywhere in the world to see floating palaces it would have to be Monaco. I’d say any major […]
The 2024 Ducati Diavel V4 is a Beast
Photography by Jake Hoare I started road-riding in my teens. Ducati was always the halo brand. The pinnacle. Desired by all, owned by few. Made from unobtainium, exclusivity made it even more enticing. The 916 […]
It’s Not a Suit, It’s Zegna
If you need someone to be the embodiment of style and class you can’t do much better than Mads Mikkelsen who’s starring in Zegna’s FW25 Campaign. The shoot took place inside the Teatro Regio di […]
Drink
Crowning the King of Whisky: Glenfiddich’s Luxurious Grande Couronne
While Glenfiddich might be one of the the world’s most awarded and famous whisky brands, it’s not resting on its laurels and is consistently raising the bar with its daring experiments and mastery of craftsmanship. […]
The 3 Best Bars In the World
If you’re lucky enough to be a globe trotter at the moment, take a moment to stop in at the best bars for the best drinks in the galaxy. Connaught Bar London, UK Consistently rated […]
Remy Martin Louis XIII: A Cognac Fit for Royalty
Remy Martin Louis XIII is one of the world’s most famous and sought-after cognacs due to its rich history and exceptional flavour profile. And the Remy Martin Louis XIII 3L Jeroboam takes that and makes […]
Success
The Rockers With the Beards
Founded in 1969 in Houston, Texas, the Southern rock-blues-boogie band, ZZ Top, has reigned supreme as one of the greatest rock bands of all time. With 15 studio albums, a raft of awards and a […]
The Five Lessons That Grew Pure SEO Into New Zealand’s Most Successful Digital Marketing Agency
My British wife and I had no friends or family to support us when we first landed on New Zealand shores in 2009. Those first months were full of challenges. I had taken a punt […]
Thriving Through Change: The Non-Negotiables of Hospitality Business Success in 2025
In an industry as dynamic and unforgiving as hospitality, complacency is the quickest path to failure. The landscape has been constantly shifting and isn’t expected to change in the coming year—we are still in an […]
Man Made
Save The Earth With A Superyacht
Designed by world-renowned Spanish design and architecture company, Iddes Yacht, this supervessel is a new addition to that beautiful green energy we all know and love. Though the idea of owning a superyacht comes with […]
The BMW R 1250 R is an axe in a world of knives
What is it? A naked sports bike? A street bike? A roadster? It’s all of them and none of them. The BMW R 1250 R is an axe in a world of knives. From carving […]
Bridging Both Brand And Need
As a kid I had a copy of the Guinness Book of Records, and a few pages were more thumbed than others: the world’s tallest man, the fastest time for running 100m and the world’s […]
Innovation
Ana de Armas’ “Blonde” Just got a 14 Minute Standing Ovation
When it comes to portraying the timeless iconic beauty like Marilyn Monroe, I suppose the only logical choice is Ana de Armas. Director of “Blonde” Andrew Dominik definitely seemed to think so. “It was like […]
Certified Oscar Bait
Award Season’s over and the dust has settled but let’s all take a moment to appreciate what brought all the beautiful people to one place in the first place. Movies, and how awesome they are. […]
Civil War Gives You Front Row Seats To America’s Collapse
Civil War is the latest in a long line of culture war artefacts stirring up American audiences long before the movie even releases in theatres. Now that it’s here on an election year no less, […]
M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED