The Instax Mini Evo Cinema Perfectly Captures Your 15 Seconds of Fame
If you have spent any time lately watching a teenager try to figure out how a cassette tape works, you will know we are living in a strange timeline. The same generation that could navigate […]
Bridging Both Brand And Need
As a kid I had a copy of the Guinness Book of Records, and a few pages were more thumbed than others: the world’s tallest man, the fastest time for running 100m and the world’s […]
Going Up With Alex Honnold
With his hands covered in white chalk, 40-year-old Alex Honnold walked stoically up to the ruyi-inspired glass-and-steel façade of one of the tallest buildings on Earth, Taipei 101. 508 metres of bamboo-joints, reflective glass, jagged […]
Time Pieces
Crafts That Stands The Test Of Time
Of course there is a lot of automation that has sped up the production of goods these days but there is a lot to be said still for the painstaking crafts of old and to […]
The Santos De Cartier Chronograph is a Golden Sight to Behold
SANTOS DE CARTIER CHRONOGRAPH WATCH Louis Cartier presented his first Santos De Cartier in 1904 to his good friend it was named after, Alberto Santos-Dumont. It lays itself bare with visible screws and a modern […]
Moonstruck over F.P. Journe’s Lune Black Label
Brace yourself for the F.P. Journe Lune Black Label watch, a stunning timepiece that epitomises the brand’s commitment to luxury and exclusivity. But before we dive into the details, let’s set the scene with a […]
M2 AI Summit
3 Years of AI Madness and What It Means for Business
Dr Peter Catt, Director of Quantum & AI, Virtual Blue Peter spearheads the integration of advanced AI, machine learning, and automation into business strategies and solutions. Holding a doctorate in applied computing, he brings deep expertise […]
Improving Health & Safety with AI to Compliment Existing Programmes, People and Teams
Bede Cammock-Elliott, Founder, seeo.ai & seedigital Since 2003, seedigital has become a world-leading interactive remote video monitoring company, protecting over $5.5 billion worth of assets for some of New Zealand’s most iconic brands and organisations […]
AI & Cybersecurity – What You Need to Know
Simon Jordon, cybersecurity consultant at Resilient IT, gave the audience a mild panic attack with his talk on how AI is accelerating both the sophistication and scale of cyber threats. He described a shift in […]
Sheer Driving Pleasure
A Luxurious & Powerful Drive with the BMW X7 xDrive40d
The 2023 BMW X7 xDrive40d has arrived at Auckland City BMW and East Auckland BMW, offering a luxurious and powerful driving experience for those who demand the best. Under the hood of the X7 xDrive40d […]
If M2 Was A Car
Drum roll, please… The highly anticipated 2023 BMW M2 is here and as well as having the coolest name in the industry it has a lot going for it. As the final petrol-only M car […]
How A Focus On Others Led To Massive Impact
Our M2 Editor-in-chief Andre Rowell chats with co-founder and Managing Director of Chooice NZ, Sarah Colcord. Chooice NZ (originally conceived as New Zealand Made Products) is a New Zealand-based online marketplace which allows New Zealand […]
Cars
Rolls-Royce Enters the Dragon
You probably will have noticed by this stage of the magazine that this is the Year of Dragon. While Swiss watch brands have done a pretty good job of a bit of horological celebration, Rolls-Royce […]
The One And Only Ferrari SP51
The Ferrari 812 GTS is a special vehicle but for one Ferrari collector, it just needed a little bit of something else. Enter the Ferrari SP51, a very one-of-a-kind vehicle that draws on the best […]
All Electric, All Porsche: Taycan 4S Cross Turismo
Photography By Nabulen Ignacio There’s something extraordinary about this Taycan 4s Cross Turismo. It feels like a Porsche. It’s all electric, yet you barely think about it. Power delivery is like a smooth sports petrol […]
Fashion
The Director’s Cut
French fashion house Saint Laurent is known for its bold and iconic marketing campaigns, and its latest for the spring/summer 2023 men’s collection is no exception. The brand has enlisted four highly acclaimed film directors […]
Maduro Shop The Look
Just because special forces have swung through your window, killed all your security guards, knocked out your entire military defence systems and smuggled you onto a black helicopter to god knows where doesn’t mean you […]
The Dynamo6 Effect
When Igor Matich arrived in New Zealand as a 14-year-old immigrant from war-torn Croatia, he didn’t speak English, didn’t know anyone, and had no idea what the future held. But what he did have was […]
VIP
Exclusive, Luxurious, and Just For You. Sponsored by Champagne Bollinger.
Versace For the Winners Circle
The best way to earn yourself a little prestige is by associating yourself with success, with winners, maybe a little dash of fame and beauty can’t hurt either. Versace had the Oscars this year on […]
It’s Not a Suit, It’s Zegna
If you need someone to be the embodiment of style and class you can’t do much better than Mads Mikkelsen who’s starring in Zegna’s FW25 Campaign. The shoot took place inside the Teatro Regio di […]
Icedriving The Ferrari 12Cilindri V12
Driving a 12-cylinder, 830-horsepower Ferrari is good on any day, but testing it on the Southern Hemisphere Proving Grounds on ice has to rate as one of the top vehicle experiences possible. With a massively […]
Drink
Your Backyard Needs A Bespoke Micropub
The days of the mancave are played out. Now is the time of the tiny Irish pub. Look out at your lawn, would you like to not have to mow a couple more meters of […]
It’s a can! It’s a cup!
If you, like me, completely missed the boat on Asahi Super Dry Nama Jokki when it dropped in NZ last year then you have good reason. It sold out in record time. 32,000 sixpacks blew […]
A Whisky Specifically Designed for A Night On Earth
Hopefully over this christmas and New Years you found a chance to hang out and have good times with friends and loved ones. To celebrate these times The Macallan have crafted a unique single malt […]
Success
Best Things Ever Said So Far In 2025
“What attracts the best talent is obviously the solving of the world’s hardest problems.” – Liang Wenfeng, the founder of DeepSeek, “There’s always a reason to say no, but if we keep saying no, we’ll […]
Stephen Kurzeja – On AI, Infrastructure and New Zealand’s Chance to Lead
As Chief Technology & Information Officer at 2degrees, Stephen Kurzeja is helping shape the digital infrastructure that underpins how New Zealand connects. With AI rapidly moving from hype to implementation, Kurzeja sees more than just […]
Liam Lawson on Focus, Kiwi Mentality, and the Baku Challenge
Formula 1 is an octane and ego fuelled sport, so that makes New Zealand driver Liam Lawson a breath of pretense free humble air. In the days before the Visa Cash App RB driver prepared […]
Man Made
The Good The Bad The Weird Of CES 2026
Avatar: Fire and Ash is in the midst of it’s theatrical run, and at the time of writing we’ve already seen it pass the $1 billion threshold despite haters believing it might tank after an […]
Live In Post-Apocalyptic Luxury In This Classy Bunker
While some of us above ground plebs have been trying to figure out where to keep that extra pasta, flour and toilet paper we had been psychologically triggered into stocking up with, a Kyiv-based architecture […]
The Lamborghini Of The Sea
At this year’s Monaco Yacht Show we got a look at the new collaboration between Automobili Lamborghini and The Italian Sea Group of the new Tecnomar for Lamborghini 101FT. Named after it’s 30-metrE length The […]
Innovation
The Shock of the New
In 1983, Mario Bros. was introduced to gamers around the world, Star Wars IV: Return of the Jedi was released and radio stations were blasting Run DMC and Michael Jackson. Shirts, suspenders and flare trousers […]
Check Out The Inside Of This Ghost II SWB
Starting off with its two tone Midnight Sapphire and Silver paint job, this Ghost II SWB is set to impress. Powered by a twin turbo 6.6 litre V12, it has all the power you’re ever […]
Expressing An Exceptional Year
I’ll spare you the details of what I was doing in 2007, it’d make some of you feel far too old, and others far too young, but suffice to say it was a great year […]
M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED