The Veyron Reborn
Twenty years ago, Bugatti didn’t just drop a new car into the supercar ecosystem; it dropped a new unit of measurement for what a road car could be. The Veyron arrived with 1,001 hp, a […]
Diesel Disruption
Glenn Martens has never been one for subtle entrances. For Diesel’s latest campaign, titled “The Houseguests,” the Belgian creative director has effectively hijacked the high-fashion narrative, replacing the sterile aesthetic of modern luxury with a […]
Chill Baby: The World’s Coldest Holiday Destinations
There’s been a historical heatwave in Australia, and it’s been a pretty hot and stifling summer here too. You could make the most of it, put on some togs and jandels, get an ice cream […]
Time Pieces
The Greatest Show On Earth: The Goodwood Revival
At the intersection of history, culture, and sheer mechanical brilliance, the 2023 Goodwood Revival unfolded this September in an explosion of colours, sound, and speed. From the rumble of engines to the swish of […]
Zuckerberg’s Big Bling
The beginning of the year saw a thawing in Government censorship efforts as Mark Zuckerberg took to video and the Joe Rogan Podcast to talk about winding back fact check departments in favour of more […]
An Artistic Dialogue Analogue
Bulgari has teamed up with Laurent Grasso to create a new expression of the Octo Finissimo dubbed the BVLGARI OCTO FINISSIMO x LAURENT GRASSO. This limited edition piece “speaks of time not as a measurement […]
M2 AI Summit
From Grassroots to Global: The Tauranga Tech Entrepreneur Giving NZ Inc a Seat at the AI Table
Tim Boyne didn’t grow up dreaming of IPOs and founder exits. He wasn’t raised in a house where startup valuations were casual conversation. Instead, he grew up in Tauranga, raised by a solo mother who, […]
3 Years of AI Madness and What It Means for Business
Dr Peter Catt, Director of Quantum & AI, Virtual Blue Peter spearheads the integration of advanced AI, machine learning, and automation into business strategies and solutions. Holding a doctorate in applied computing, he brings deep expertise […]
AI & AI Agents Your Team Should Be Using Now For Growth
Caelan Huntress, Head of Training & Enablement, Agentic Intelligence Caelan Huntress starts off with some simple definitions. GPT is “generative, pre trained, transformer”, LLM is a large language model, NLP in this context is natural […]
Sheer Driving Pleasure
The 2025 edition of the BMW M5 is fast, potent and muscular
There is absolutely no hiding that this car is enormous in just about all ways It’s long, it’s wide, it’s quite tall, it’s unbelievably powerful, and it’s heavy. The 2025 edition of the M5, often […]
BMW i4: A New Platform for A New Future
There’s been a lot of anticipation for BMW’s new all-electric Gran Coupe, the i4, but it’s now here and available at Auckland City BMW and East Auckland BMW. This new addition to BMW’s lineup is […]
Charge Your Drive with the BMW iX
Luxury, innovation and sustainability are hard things to achieve individually, let alone in balance. Somehow though the BMW iX does just that. This revolutionary electric SUV is now available at Auckland City BMW and East […]
Cars
The Ferrari 812 GTS: Reimagining a Legend
Ah Ferrari. It’s almost the default brand that comes to mind when you hear the term ‘sports car’. That hasn’t happened by accident; it’s the product of 81 year track record in designing some of […]
Twelve Cylinders, Real Gold, No Apologies: The Maybach V12 Edition
While the rest of the car industry is busy trying to convince you that a luxury experience is best delivered by a whisper, an app, and the gentle hum of something that sounds like an […]
Shooting for the Moon: Rolls-Royce Spectre Lunaflair
Rolls-Royce has always been the ultimate in bespoke luxury, but with the Lunaflair, they’ve taken their obsession with detail to a whole new level—one that borders on the cosmic. Picture this: you’re staring up at […]
Fashion
Outside Edge
Ermenegildo Zegna might be a luxury fashion brand that is renowned for its finely crafted suits and other clothing items. However, in its hometown of Trivero, Italy, the company is also known for its environmental […]
Fernando Alonso Accelerates As The New BOSS Ambassador
An icon on the track, Fernando Alonso is about to become an icon on the red carpet as well as he’s officially partnered up with BOSS, who’s going to be suiting him up at all […]
Results Over Excuses
Trent Bradley wears: Henry Navy POW Check Suit $1,299 (SDC804), Willard White Textured Essential Shirt $169 (CFNQ0021), Navy Prep Tie $189 (TIG006) From Working Style For more than two decades, Trent Bradley and his team […]
VIP
Exclusive, Luxurious, and Just For You. Sponsored by Champagne Bollinger.
Icedriving The Ferrari 12Cilindri V12
Driving a 12-cylinder, 830-horsepower Ferrari is good on any day, but testing it on the Southern Hemisphere Proving Grounds on ice has to rate as one of the top vehicle experiences possible. With a massively […]
Capital B: Balenciaga Spring 2024 Collection
Hoodies show plaid linings, reflecting the density of urban living, while tailored pieces boast sharp cuts and luxe rare wool fabrics. Eveningwear is given added mobility through lightweight surfer jerseys or technical crêpe textiles. a […]
The Symphony of Gears: Inside the LANGE 1 PERPETUAL CALENDAR
If Tony Stark swapped his Iron Man suit’s wrist tech for a touch of horological sophistication, the LANGE 1 PERPETUAL CALENDAR would be his choice. Picture this—a marriage of intricate gears and springs encased […]
Drink
Metaxa Spirit Master
While the world has plenty of very fine spirits including rums, cognacs, bourbons, whiskeys and whiskies it is slowly discovering the magic of Metaxa, a unique and iconic Greek spirit created from a blend of […]
Stil With Us
Stil, New Zealand’s finest triple distilled charcoal filtered vodka is getting a revamped new look, if you haven’t had the chance to try it yet, now is your best chance. Its new look has been […]
The Coleraine ’21 from Te Mata Estate: The One
Hawke’s Bay, New Zealand is known for producing some of the world’s finest red wines, but since 1982, Te Mata’s Coleraine range has carved out it’s own benchmark and year on year it keeps getting […]
Success
Global Endeavours: The Quiet Giant Behind Some of New Zealand’s Biggest Beverage and Ingredient Brands
Behind some of the most recognisable beverage labels on New Zealand shelves and increasingly offshore is a business that has grown quietly, strategically, and with remarkable resilience. Global Endeavours, led by founder Hamish Gordon, is […]
Quantum Leap
As Chair and Director at Virtual Blue, Dr. Peter Catt is not just talking about the future, he’s building it. With a doctorate in applied computing, a private pilot’s licence, and a curiosity that spans […]
Best Things Ever Said So Far In 2025
“What attracts the best talent is obviously the solving of the world’s hardest problems.” – Liang Wenfeng, the founder of DeepSeek, “There’s always a reason to say no, but if we keep saying no, we’ll […]
Man Made
How to Get Started Racing With the OK Cup
Fast cars and race cars are everywhere, yet motorsport can seem remote – even elite to enter. Thankfully it doesn’t have to be that way. The OK Cup in New Zealand is a highly accessible […]
The Evolution Of The Jet Ski
If you have been busy working towards that billionaire’s superyacht but just lack the billionaire bit, Brooklyn-based Tarform has just the sleek oceangoing ticket for you. While the mega yacht stays pinned to the vision […]
It’s a Bird, it’s a Plane, No, it’s an Investment Opportunity
Vertical Aerospace brought its new electric air taxi, Valo, to New York City recently, kicking off a U.S. tour that looks, in the glossy renderings, like the start of an urban air-mobility rollout over the […]
Innovation
Is The 5G BIOSHIELD The Greatest Scam Ever?
Where there are conspiracy theories there is money to be made, so it was only a matter of time until people who don’t understand how 5G works would get sold this perfectly normal 128mb USB […]
June Wheels News
Lamborghini Passing by Italy any time soon? Why not go see Ayrton Senna: The Man and the Legend, a special exhibition at the Lamborghini Museum. Every race car ever driven by the champion will be […]
Luxury on the Open Sea
Over the years, big car brands like Aston Martin, Mercedes Benz and Bugatti have all put out stunning superyachts. Japan’s marque car brand, Lexus, revealed earlier this year its first water-birthed design under their latest […]
M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED