M2 magazine presents
HOW THE BEST ARE SUCCEEDING
How to go from Operator to Business Leader
In any industry, being good at the work does not mean you are good at the business. Going to market, pricing properly, building systems, maintaining standards, hiring and developing people, and keeping enough work in […]
Best of Watches & Wonders 2026: Omega
O-MEGASTEEL, 18K Gold & Platinum-Gold CONSTELLATION OBSERVATORY The Constellation Observatory takes its name from Omega’s observatory chronometer competition history of the 1950s and 60s, when the brand was submitting movements to Swiss and European observatories […]
The 6 Cs of future-proof leadership
AI won’t replace great leaders. But it will expose the ones who stopped growing. Rosanne Graham, CEO of Skills Group, has a framework for what comes next. Ask most people what skills a future leader […]
Time Pieces
Best of Watches & Wonders 2026: Panerai
PAM01089 Submersible Navy Seals Afniotech Experience The most immediately striking thing about the PAM01089 is the material. Afniotech is Panerai’s proprietary alloy comprising over 95% hafnium, and hafnium is not a material that appears in […]
A Godly Machine
Swiss luxury watch brand Breitling has released a new limited edition timepiece in collaboration with Australian lifestyle brand Deus Ex Machina. The Top Time Deus chronograph builds upon the quirkiness of its predecessor, the Top […]
Watches & Wonders 2024: Panerai
Submersible QuarantaQuattro Luna Rossa Ti-Ceramitech How do we feel about celebrating other America’s Cup teams? Let’s say this is one page is neutral ground so we can talk a little about Italy’s Luna Rossa team […]
M2 AI Summit
What We Did To Grow Productivity With AI
Bindi Norwell, Group Chief Executive of ProCare, shared the real-world experience of bringing AI into one of New Zealand’s largest primary healthcare networks. Rather than starting with technology, her team began with people. “We created […]
Improving Health & Safety with AI to Compliment Existing Programmes, People and Teams
Bede Cammock-Elliott, Founder, seeo.ai & seedigital Since 2003, seedigital has become a world-leading interactive remote video monitoring company, protecting over $5.5 billion worth of assets for some of New Zealand’s most iconic brands and organisations […]
What We Did to Grow Productivity With AI
John-Daniel Trask, CEO, Autohive & Raygun CEO and founder of Autohive and the co-founder and CEO of Raygun, a global application monitoring company serving customers in over 120 countries including Domino’s, HBO, and Virgin Atlantic. […]
Cars
The Drive Within: BMW’s Digital Revolution
It’s easy to forget just how radical the original iDrive was. Back in 2001, when most cars still had cassette slots and enough buttons on the dashboard to rival a Boeing 747, BMW looked at […]
The Ultimate Boss Car – Mercedes-AMG SL 63 Roadster
The SL has long been Mercedes ultimate Boss car. It’s lineage is as long as it is storied, with the 300 SL being near universally hailed as one of the greatest cars ever made, contributing […]
2025 Lotus Emira Turbo
Well, isn’t this a little treasure? Lotus is the ultimate sports car formula: small, light, fast and fun. “Lightness” was the catch-cry of Colin Chapman, founder of Lotus; it helped him win many Formula One […]
Fashion
How to Rock a Cane Like Keith David
Keith David doesn’t just carry a cane; he owns it. The man, whose voice and fashionable gravitas is as legendary as his roles in The Thing and Platoon, turns a humble accessory once relegated to […]
The Speedcat is Back
25 years ago PUMA introduced the Speedcat, a piece of footwear styled after the fireproof Formula 1 shoes their drivers wear. This iconically sleek and simple look has now entirely transcended the Monaco racetrack in […]
Outside Edge
Ermenegildo Zegna might be a luxury fashion brand that is renowned for its finely crafted suits and other clothing items. However, in its hometown of Trivero, Italy, the company is also known for its environmental […]
Drink
Try Before You Imbibe – How To Do A Whisky Tasting
Stop! Before you slosh all that Coke or ginger ale into your whisky, ask yourself; ‘Have I ever actually tasted this without a mixer?’ And illicit swigs from Dad’s liquor cabinet when you were 12 don’t […]
Shaking the Can for a Martini
If you’ve ever had a cocktail from Batched Premium Cocktails before then you already know these guys have a pretty great range of curated small batch cocktails made with premium ingredients. Usually contained within 725ml […]
Remy Martin Louis XIII: A Cognac Fit for Royalty
Remy Martin Louis XIII is one of the world’s most famous and sought-after cognacs due to its rich history and exceptional flavour profile. And the Remy Martin Louis XIII 3L Jeroboam takes that and makes […]
Success
The Five Lessons That Grew Pure SEO Into New Zealand’s Most Successful Digital Marketing Agency
My British wife and I had no friends or family to support us when we first landed on New Zealand shores in 2009. Those first months were full of challenges. I had taken a punt […]
The Rise of Workslop
Around here at M2 we’re pretty pro AI, we have a whole event centering around helping businesses how to prepare for it and integrate it with their business. Of course with any tool, proper application […]
From Grassroots to Global: The Tauranga Tech Entrepreneur Giving NZ Inc a Seat at the AI Table
Tim Boyne didn’t grow up dreaming of IPOs and founder exits. He wasn’t raised in a house where startup valuations were casual conversation. Instead, he grew up in Tauranga, raised by a solo mother who, […]
Man Made
Ghost Yachts Latest Marvel
With Covid lockdown’s being a constant reminder for us to stay inside, keep our distance and maintain our mental health by seeing the silver-linings, any warm-blooded person would much rather spend their days following all […]
All Aboard the World’s Best Luxury Journey
Few inventions have shaped our settlement of the world as we know it quite like the train. And while there are other ways to get around, there is not quite anything that replaces the romance, […]
Lots of Bark and Plenty of Bite
Oh, boy, this is fun! The Triumph Bobber 1200 is a surprising bike. It’s surprisingly good, surprisingly fast, surprisingly comfortable and surprisingly easy to ride. The original bobber was basically an unsprung bike with a […]
Innovation
Angostura: Bitter Truth
If you’ve ever frequented a bar, nightclub or restaurant, you’re well aware of the distinctive bottle. Small in stature, jacketed with an oversized label and topped with a yellow cap, Angostura’s iconic aromatic bitters are […]
I’m Going to Go Broke Buying All This Tech
On a Quest The Quest 3 dropped early in October and it represents Meta’s big bet on the future of virtual reality. While Apple has gone for an ultra premium market Quest is aiming for […]
Daniel Ek, Spotify CEO & The Best Things Ever Said
I’m not an inventor. I just want to make things better. – Daniel Ek, Spotify CEO There’s a lot of pride that business owners have. It’s actually really critical that pride and ownership extends to […]
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M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED