M2 magazine presents
HOW THE BEST ARE SUCCEEDING
All The Tech I Really Want to Pack My House With Right Now
The ASUS Zenbook DUO The last time M2 covered the ASUS Zenbook was back in 2022. When the company heard consumers wanted flexible options, it must have taken the request to heart. The unique form […]
How to Increase Productivity with AI and Machine Learning
Avocado AI co-founder Cowan Henderson followed Diana Sharma with a figure he trots out a lot: AI productivity is “ten per cent about the tool” and “ninety per cent about leadership, capability and culture”. The […]
The Hollywood Gold Rush for YouTube Creators Is On: Money in the Backrooms
Once upon a time, aspiring directors made videos on home VHS cameras to show their friends, scratching the creative itch that might one day become a career. Today, those same personalities are drawn to platforms […]
Time Pieces
The Magical Journey of F.P.Journe
While a couple of decades in watchmaking years is very, very young, F.P.Journe has wasted no time in cementing its position as one of the world’s finest watch brands through the wrangling of special materials, […]
Watches and Wonders 2024: Baume & Mercier
Riviera 10786 Baume & Mercier have boldly stepped into their own aesthetic with the Riviera. Having four screws on the front of the 40mm Dodecagonal case with it’s architectural lines and profile makes it feel […]
The Future of Dubai
Now might be a terrible time to visit Dubai, but if I was going to risk venturing into a regional conflict right now, it’d be for the Bvlgari Mattar Bin Lahej x Octo Finissimo. Revealed […]
M2 AI Summit
How AI Is Impacting The Health & Safety Future
Bede Cammock-Elliott, founder of seeo.ai and seedigital Limited, used his keynote to showcase how AI is revolutionising risk management, real-time monitoring, and training in various sectors. Cammock-Elliott, whose company protects $5.5 billion worth of assets […]
How To Increase Productivity With AI & Machine Learning
Paul Roseman, the General Manager of Strategic Development at ProCare, took the stage to share his three-decade-long journey of driving innovation within the healthcare sector. In a fireside chat, Paul shed light on how AI […]
AI: How to Get Started Now
At the M2 AI Summit, Asa Cox, the founder and CEO of Arcanum, delivered a keynote that cut through the hype and laid out a pragmatic roadmap for business leaders eager to harness the power […]
Cars
The Bugatti Chiron Profilée: The Most Valuable New Car Ever Sold
The Bugatti Chiron Profilée has made history by becoming the most valuable new car ever auctioned. Sold for a staggering 9,792,500 euros net at the RM Sotheby’s auction in Paris on February 1st, the Chiron […]
Up The Hill In An Aston Martin – Vanquishing Goodwood
Always a brand that’s uniquely recognisable, and with such status, it was right at the top of my hit list when planning to experience the British car industry. The Goodwood Festival of Speed was already […]
The Rolls-Royce of Tours
Engineer Henry Royce set out to create the pinnacle of luxury car experience in 1903. His passion soon attracted the sales and marketing talent of Charles Rolls. Together, they launched the Rolls-Royce Motor Company, and […]
Fashion
Tote Luxury
PARISIAN’S CRAFTED COLLECTION DRAWS ON OVER 100 YEARS OF MAKING RIGHT HERE IN NEW ZEALAND. Genuine materials – Small batch editions – Made to last. The leather business tote combines slim, minimalist proportions offering simplicity […]
The Dynamo6 Effect
When Igor Matich arrived in New Zealand as a 14-year-old immigrant from war-torn Croatia, he didn’t speak English, didn’t know anyone, and had no idea what the future held. But what he did have was […]
Steal Bob Dylan’s Look
Timothée Chalamet isn’t the only one getting to swan around looking like Bob Dylan in Searchlight Pictures’ A Complete Unknown. Now we’re all able to get a slice of the action thanks to a collaboration […]
Drink
Glenfiddich: A Maverick Legacy
In today’s age of IPOs, mergers, VC funds and hostile takeovers, it’s a rare thing to find a family-owned company of the likes of Glenfiddich that has not only set the benchmark for whisky with […]
Proof That If You’re Ever In Doubt – You Must Press On
Sometimes you just know in your gut that you’re right – even when it seems like everyone around you refuses to be a believer. As William Goldman wrote for Paul Newman in Butch Cassidy and […]
Coffee & Whisky the Way They Should be Enjoyed – Together!
The end of a fine meal; what better time to have a cup of hot, rich, flavourful coffee? Funnily enough, this is also the ideal time to sit back and reflect on the successes of […]
Success
Global Endeavours: The Quiet Giant Behind Some of New Zealand’s Biggest Beverage and Ingredient Brands
Behind some of the most recognisable beverage labels on New Zealand shelves and increasingly offshore is a business that has grown quietly, strategically, and with remarkable resilience. Global Endeavours, led by founder Hamish Gordon, is […]
How to go from Operator to Business Leader
In any industry, being good at the work does not mean you are good at the business. Going to market, pricing properly, building systems, maintaining standards, hiring and developing people, and keeping enough work in […]
Thriving Through Change: The Non-Negotiables of Hospitality Business Success in 2025
In an industry as dynamic and unforgiving as hospitality, complacency is the quickest path to failure. The landscape has been constantly shifting and isn’t expected to change in the coming year—we are still in an […]
Man Made
Stay In One Of Giorgio Armani’s Rooms
Over the years, Giorgio Armani has cemented himself at a kind of god-tier level within the fashion world. The Italian fashion designer, who is best known for his eponymous brand and its signature sleek, understated […]
Bridging Both Brand And Need
As a kid I had a copy of the Guinness Book of Records, and a few pages were more thumbed than others: the world’s tallest man, the fastest time for running 100m and the world’s […]
Mercedes-Benz Built This City
We’ve written in the past about luxury car companies branching out into luxury apartments and hotels but Mercedes-Benz may have just gone up another gear with their latest project. You’re looking at the Mercedes-Benz Places […]
Innovation
Lofty QueSST
We’ve had access to supersonic travel since the 50s, so why isn’t it mainstream? Well the population of Oklahoma city in the 60s could have told you the reason why. Over six months the airforce […]
The Golden Age of Michael B. Jordan
The bright lights and dazzling fanfare of cinema in Tinseltown has gone through a lot of changes since its humble beginnings in the early 1900’s. From the Silent Era—with names like Charlie Chaplin, Laurel and […]
Bringing Back A Legend
The beauty about being a classic watch maker is that eventually you can use yourself as your own inspiration. Call it narcissism, I call it building on a legacy. Dipping into the archives TAG Heuer […]
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M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED