M2 magazine presents
HOW THE BEST ARE SUCCEEDING
How to Use AI to Rethink Business
Atratus founding partner Amit Choudhary wrapped up the morning with the idea that most businesses were built to manage scarcity, and as AI quietly dismantles the old constraints, the winners will be the ones who […]
The X Of Y
If you’re a car company with an eye for design excellence, chances are you’ll want to spread your wings at some point and expand your brand footprint with bespoke limited runs of products that speak […]
How to Gain a Competitive Edge in an AI World
Leadership researcher Nick Petrie kicked off the M2 AI Summit with a bit of bad news: AI is not going to hand you your time back. Nick Petrie opened with a question, asking the audience […]
Time Pieces
Where Do You Go After You Buy the rarest watch on earth? Back to Casio: Zuckerberg’s Latest Rare Watch
Mark Zuckerberg, tech billionaire, Meta overlord and recreational jiu-jitsu enthusiast likes his watches. Last year he donned a $900,000 Greubel Forsey to announce a policy shift about Facebook’s “truth policing” and in a recent a […]
Best of Watches & Wonders 2026: Panerai
PAM01089 Submersible Navy Seals Afniotech Experience The most immediately striking thing about the PAM01089 is the material. Afniotech is Panerai’s proprietary alloy comprising over 95% hafnium, and hafnium is not a material that appears in […]
The Santos De Cartier Chronograph is a Golden Sight to Behold
SANTOS DE CARTIER CHRONOGRAPH WATCH Louis Cartier presented his first Santos De Cartier in 1904 to his good friend it was named after, Alberto Santos-Dumont. It lays itself bare with visible screws and a modern […]
M2 AI Summit
Habits of High Performers
James Laughlin has spent his career in the company of champions and not just in the pipe band world, where he’s a seven-time world champion drummer or his award-winning podcast. As a high-performance coach, he’s […]
Quantum Leap
As Chair and Director at Virtual Blue, Dr. Peter Catt is not just talking about the future, he’s building it. With a doctorate in applied computing, a private pilot’s licence, and a curiosity that spans […]
How Has Tech and Business Developed In The Last 12 Months?
Nyssa Waters, Co-Founder & CEO, Possibl.ai Prior to founding Possibl.ai in 2023, Nyssa held senior roles including Head of Financial Services & Fintech at Google Cloud NZ, and Sales Leadership with Spark and Telstra. She partners […]
Cars
Hybrid Hammer: The 488kW Corvette E-Ray
It is easy to like the Corvette E-Ray, the performance hybrid version of the Stingray Boasts 369kW and 637Nm from the mid-engined 6.2L LT2 V8 engine. But wait there’s more… 119kW and 169Nm from the […]
Oxford Plant: MINI Factory tour
The Oxford plant has been building cars since 1913 in the same spot, and it’s built everything from the Morris Oxford Bullnose to models for brands as diverse as Austin, Rolls-Royce, Range Rover, Honda based […]
The Grand Finale: Rolls-Royce Unveils the Black Badge Wraith Black Arrow
Rolls-Royce Motor Cars have unveiled the Black Badge Wraith Black Arrow, a limited edition of 12 cars worldwide, marking the end of the production of one of the most transformative models in the marque’s history. […]
Fashion
ZEGNA x norda Collab Takes Trail Running to Stylish New Heights
On the surface, ZEGNA, the Italian luxury fashion house might have little in common with Canadian trail running shoe specialist, norda. But the two have just released the first results of their partnership based on […]
Elvis Is Back In The Building
While the Oscar contender Elvis movie pays a pretty good tribute to the legend, Montblanc have fashioned their own tributes to the King of Rock ‘n’ Roll in the way they know best with their […]
Burberry Offers Fresh Functionality
Burberry has introduced its Autumn-Winter 2022 Pre-Collection, designed by Chief Creative Officer, Riccardo Tisci. The collection delves into the outdoors. Signature outerwear is refreshed in new oversized silhouettes with reconstructed details – inspired by a […]
Drink
Stil With Us
Stil, New Zealand’s finest triple distilled charcoal filtered vodka is getting a revamped new look, if you haven’t had the chance to try it yet, now is your best chance. Its new look has been […]
The Coleraine ’21 from Te Mata Estate: The One
Hawke’s Bay, New Zealand is known for producing some of the world’s finest red wines, but since 1982, Te Mata’s Coleraine range has carved out it’s own benchmark and year on year it keeps getting […]
How To Food Match Your Whisky
The other day I was asked ‘what food should I have with whisky?’ I replied that there are only three things to have with a whisky – a cigar; a little water; and yet more […]
Success
The Whitening Co. Is Helping You ‘Smile With Confidence’
You may have recently seen the influx of social media users flashing their sparkly smile, crediting their pearlers to a recent at-home teeth whiten. The trend of at-home teeth whitening has grown significantly in the […]
Life After Retiring Early
The question came from my friend Sam, who’s just quit his job. Together, Sam and I co-founded two businesses. The first, a user research consultancy, was sold to PwC in 2014. The second, a SaaS […]
How to go from Operator to Business Leader
In any industry, being good at the work does not mean you are good at the business. Going to market, pricing properly, building systems, maintaining standards, hiring and developing people, and keeping enough work in […]
Man Made
The X Factor
I’ve noticed recently a yearning to unplug and return to more atomised technology. My nephew rocks a dumbphone and a digital camera he found in an op shop for a few dollars, swinging the full […]
Bougie Living With Bentley
Bentley enthusiasts, start your bespoke engines! As well as being one of the world’s boujie-est car brands, with their latest wheels being driven by the world’s elite, they’re also joining the club of Aston Martin […]
The BMW R18 is a Road Titan
As you approach the BMW R18 it’s virtually unlike any other bike. For a start, its monumental size means that there are few other man made pieces of machinery that rival its sheer presence. Photos […]
Innovation
Calling all Meat Lovers
What could a man want more than all-you-can-eat ribs? Look no further than The Culpeper, perfectly situated right in the heart of Auckland City’s Princess Wharf. Another great eatery by the Nourish Group, who are […]
Ghost Yachts Latest Marvel
With Covid lockdown’s being a constant reminder for us to stay inside, keep our distance and maintain our mental health by seeing the silver-linings, any warm-blooded person would much rather spend their days following all […]
Googling Up Sergey
Google founder Sergey Bren must be doing some spring cleaning and found that his biggest super yacht no longer brings him joy, because the elegant Dragonfly that he has owned since 2011 is now going […]
M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED
