Pictures In Review
The Siena Awards Photo Festival 2025 concluded with a glimpse of what’s happening in the world. From the beautiful to the mundane people’s stories were unspooling in front of people’s lenses all over the world. […]
The New King’s English
Social media’s killing us! Dumbing everything down to ‘vibe’ level. Whereas once upon a time we’d say something erudite like; ‘Her promise was like a politician’s handshake: full of conviction but with a firm grip […]
Everyone Hates Hackers Until They Are One
Blimmin’ hackers! Always trying to get something for nothing. Breaking rules, squirming through loopholes and generally acting like unwanted raiders in the systems we use every day to survive in this modern world. Um… but […]
Time Pieces
Collective Forces
Armin Strom and Collective Horology have joined forces to create a unique version of the Gravity Equal Force watch, the P.03., a nod to the magic and adventure of technical outdoor exploration. While Silicon Valley […]
Giving Gold The Edge
Luminor Due Goldtech is the latest addition to Panerai’s respected watch collection. This luxurious timepiece is crafted with the brand’s exclusive Goldtech alloy, which combines 18-carat gold, copper, and platinum to create a warm, golden […]
Keeping Time With The F1
F1 is at the very cutting edge of motorsport and technology. Only the very best survive, and on their wrists is a Tudor. Tudor’s Black Bay Ceramic is getting a team exclusive version for the […]
M2 AI Summit
AI & Cybersecurity – What You Need to Know
Alex Johnson, Senior Systems Engineer, Arctic Wolf. Alex works with organisations across industries to strengthen their defences against evolving threats, helping executives translate cybersecurity complexity into practical strategies. Drawing on findings from the Global Cyber […]
From Grassroots to Global: The Tauranga Tech Entrepreneur Giving NZ Inc a Seat at the AI Table
Tim Boyne didn’t grow up dreaming of IPOs and founder exits. He wasn’t raised in a house where startup valuations were casual conversation. Instead, he grew up in Tauranga, raised by a solo mother who, […]
Customer Retention & Growth At Scale – Asa Cox, CEO & Founder, Arcanum.ai
Under his leadership, Arcanum has delivered AI-powered solutions that fast-track retention, streamline workflows, and drive real business impact across diverse industries. Asa leads strategic development of Numa, a practical AI platform that helps SMEs grow […]
Sheer Driving Pleasure
BMW X7 on a road trip: Big is Beautiful
The first impression of the BMW X7 is its size. It is not small, in or out. It’s a genuine seven-seater with a robust physical presence. The second thing you notice is the comfort, the […]
The Drive Within: BMW’s Digital Revolution
It’s easy to forget just how radical the original iDrive was. Back in 2001, when most cars still had cassette slots and enough buttons on the dashboard to rival a Boeing 747, BMW looked at […]
This Limited Edition BMW Shattered My Expectations
From the moment you push the red start stop button you know you are in for a treat. I’ve driven a limited edition M3 (E92 4L V8 DCT) so I had high expectations. My expectations […]
Cars
Bugatti Bolide: The Ultimate Track-Only Weapon from Molsheim
Bugatti, the purveyor of all things fast, luxurious, and jaw-dropping, has taken automotive performance to the next level with the Bolide, a track-only hyper sports car that puts the “hyper” in hyperbole. First teased as […]
Prancing Horse, Hidden Dragon
Ferarri has celebrated its 30th anniversary of having a presence in mainland China in the most appropriate manner by unveiling a one-of-a-kind Ferrari Roma Tailor Made. The new Ferrari Roma draws inspiration from traditional Chinese […]
Shooting for the Moon: Rolls-Royce Spectre Lunaflair
Rolls-Royce has always been the ultimate in bespoke luxury, but with the Lunaflair, they’ve taken their obsession with detail to a whole new level—one that borders on the cosmic. Picture this: you’re staring up at […]
Fashion
Diesel Disruption
Glenn Martens has never been one for subtle entrances. For Diesel’s latest campaign, titled “The Houseguests,” the Belgian creative director has effectively hijacked the high-fashion narrative, replacing the sterile aesthetic of modern luxury with a […]
Fernando Alonso Accelerates As The New BOSS Ambassador
An icon on the track, Fernando Alonso is about to become an icon on the red carpet as well as he’s officially partnered up with BOSS, who’s going to be suiting him up at all […]
VIP
Exclusive, Luxurious, and Just For You. Sponsored by Champagne Bollinger.
It’s Not a Suit, It’s Zegna
If you need someone to be the embodiment of style and class you can’t do much better than Mads Mikkelsen who’s starring in Zegna’s FW25 Campaign. The shoot took place inside the Teatro Regio di […]
Mastering Time – Laureato’s Graduating Class
There’s a certain temporal layering at play in the world of watches. Of course, it’s all about the passage of time and the slow unwind of the future but it’s also about respect and a […]
Icedriving The Ferrari 12Cilindri V12
Driving a 12-cylinder, 830-horsepower Ferrari is good on any day, but testing it on the Southern Hemisphere Proving Grounds on ice has to rate as one of the top vehicle experiences possible. With a massively […]
Drink
Whisky Alert: Limited Edition Dalmore Coming to New Zealand
On the banks of the Cromarty Firth you’ll find the historic warehouses of The Dalmore stocked to the brim with whisky casks patiently maturing. The cool November air is perfect for inspection week, as the […]
The 3 Best Bars In the World
If you’re lucky enough to be a globe trotter at the moment, take a moment to stop in at the best bars for the best drinks in the galaxy. Connaught Bar London, UK Consistently rated […]
Unleash the Stag The Dalmore 21 Year-Old 2023 Edition
Founded in 1839 on the windswept banks of the Cromarty Firth in the Scottish Highlands, The Dalmore has been quietly crafting liquid gold for over 180 years but this year’s highlight is the crown jewel […]
Success
Thriving Through Change: The Non-Negotiables of Hospitality Business Success in 2025
In an industry as dynamic and unforgiving as hospitality, complacency is the quickest path to failure. The landscape has been constantly shifting and isn’t expected to change in the coming year—we are still in an […]
Liam Lawson on Focus, Kiwi Mentality, and the Baku Challenge
Formula 1 is an octane and ego fuelled sport, so that makes New Zealand driver Liam Lawson a breath of pretense free humble air. In the days before the Visa Cash App RB driver prepared […]
The Rise of Workslop
Around here at M2 we’re pretty pro AI, we have a whole event centering around helping businesses how to prepare for it and integrate it with their business. Of course with any tool, proper application […]
Man Made
Aston Martin Hypercar, meet Aston Martin Hyperbike
Aston Martin’s no rules track hypercar Valkyrie AMR Pro is a stunning example of engineering, design, genius, and all-out insanity. And now there’s a two-wheeled version. The Aston Martin and Brough Superior collaboration has once […]
All Aboard the World’s Best Luxury Journey
Few inventions have shaped our settlement of the world as we know it quite like the train. And while there are other ways to get around, there is not quite anything that replaces the romance, […]
Live In Post-Apocalyptic Luxury In This Classy Bunker
While some of us above ground plebs have been trying to figure out where to keep that extra pasta, flour and toilet paper we had been psychologically triggered into stocking up with, a Kyiv-based architecture […]
Innovation
Rolling with the Really Rich
If we were to enter the future of cars together, right now…what would we see?Would it be a splendor of dazzling lights and grandeur? Would cars be filled to the brim with artificial intelligence that […]
Getting Cold Feet
Think NZ’s too cold for a swim? Try Antarctica! Columbian high diver, Orlando Duque, takes a dip in Antartica’s freezing waters during a trip to the icy continent earlier this year to raise consciouness about […]
The Royal Art Of Whisky
There are plenty of fine ways to celebrate getting a new job but having a new whisky brand created in your honour is probably not the usual. Unless of course, you are the Queen. And […]
M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED