Diesel Disruption
Glenn Martens has never been one for subtle entrances. For Diesel’s latest campaign, titled “The Houseguests,” the Belgian creative director has effectively hijacked the high-fashion narrative, replacing the sterile aesthetic of modern luxury with a […]
Bridging Both Brand And Need
As a kid I had a copy of the Guinness Book of Records, and a few pages were more thumbed than others: the world’s tallest man, the fastest time for running 100m and the world’s […]
Anne Hathaway Made People Cry With Her New Role
If you’ve seen David Lowery’s The Green Knight then you know he has an eye for… Something. He demands a lot of his actors, none more than Anne Hathaway who describes her role in their […]
Time Pieces
Watches and Wonders 2024: A. Lange & Sohne
DATOGRAPH UP/DOWN To celebrate the 25th anniversary of their first chronographic movements A. Lange & Söhne is adding two very special editions of the DATOGRAPH to their portfolio. The first of which is this stunning […]
The Greatest Show On Earth: The Goodwood Revival
At the intersection of history, culture, and sheer mechanical brilliance, the 2023 Goodwood Revival unfolded this September in an explosion of colours, sound, and speed. From the rumble of engines to the swish of […]
The Omega Speedmaster ’57 Collection: A Space Odyssey
The Omega Speedmaster has earned its place in the pantheon of legendary watches, not only for its impeccable design and precise timekeeping but also for its extraordinary history as the first watch on the moon. […]
M2 AI Summit
How AI Is Impacting The Health & Safety Future
Bede Cammock-Elliott, founder of seeo.ai and seedigital Limited, used his keynote to showcase how AI is revolutionising risk management, real-time monitoring, and training in various sectors. Cammock-Elliott, whose company protects $5.5 billion worth of assets […]
The Dynamo6 Effect
When Igor Matich arrived in New Zealand as a 14-year-old immigrant from war-torn Croatia, he didn’t speak English, didn’t know anyone, and had no idea what the future held. But what he did have was […]
Three years of AI Madness and What it Means for Business
David McDonald, co-founder and CEO of Being AI, took the stage at the M2 AI Summit, with a clear message: AI is not just another tool; it’s the linchpin of the next industrial revolution. “Three […]
Sheer Driving Pleasure
50 Years of the BMW 3 Series
For 50 years, the BMW 3 Series has been the backbone of BMW’s model lineup and the standard-bearer of what a compact executive sports sedan can and should be. In New Zealand, it has remained […]
The 2025 edition of the BMW M5 is fast, potent and muscular
There is absolutely no hiding that this car is enormous in just about all ways It’s long, it’s wide, it’s quite tall, it’s unbelievably powerful, and it’s heavy. The 2025 edition of the M5, often […]
A Luxurious & Powerful Drive with the BMW X7 xDrive40d
The 2023 BMW X7 xDrive40d has arrived at Auckland City BMW and East Auckland BMW, offering a luxurious and powerful driving experience for those who demand the best. Under the hood of the X7 xDrive40d […]
Cars
Power a plenty: Corvettes Stingray, Z06, and E-Ray
The Chevrolet Corvette is an icon of American motoring, with a rich legacy of performance, innovation, and racing heritage. Yet the brand is little known in New Zealand due to the previous lack of right-hand […]
Giving You The Runaround
Bertone first introduced it’s Autobianchi Runabout back in 1969. What a head turner, with it’s wedge shaped design and shoulder mounted headlights. Now over 50 years later it’s back as the first model in the […]
2025 Lotus Emira Turbo
Well, isn’t this a little treasure? Lotus is the ultimate sports car formula: small, light, fast and fun. “Lightness” was the catch-cry of Colin Chapman, founder of Lotus; it helped him win many Formula One […]
Fashion
The Year Of The Hare
Dior’s latest collection for the Lunar New Year is about love for the Water Hare, the Chinese zodiac sign for 2023. And they have gone all out by incorporating the hare motif into their signature […]
Zegna’s Oasis of Cool
All Mads Mikkelsen needs to do these days is get dressed in a layered black suit and smoke a cigarette while walking to a Zegna show in Milan and he’s in the news. Sure, he […]
VIP
Exclusive, Luxurious, and Just For You. Sponsored by Champagne Bollinger.
Top of the Line Watches for The Year of the Dragon
As we celebrate the year of the Dragon, horologists around the world are putting their master craftsmen to work making the most intricate dragon themed timepieces they can muster. Being born in the year of […]
Mastering Time – Laureato’s Graduating Class
There’s a certain temporal layering at play in the world of watches. Of course, it’s all about the passage of time and the slow unwind of the future but it’s also about respect and a […]
Mercedes-Benz Built This City
We’ve written in the past about luxury car companies branching out into luxury apartments and hotels but Mercedes-Benz may have just gone up another gear with their latest project. You’re looking at the Mercedes-Benz Places […]
Drink
We found Our New Favourite Auckland Rooftop Bar
If we have learnt anything from Hangover 2, it is that a cool rooftop bar makes everything okay. I’m not sure that is the main takeaway, but it is an important one. There’s just something […]
Your Backyard Needs A Bespoke Micropub
The days of the mancave are played out. Now is the time of the tiny Irish pub. Look out at your lawn, would you like to not have to mow a couple more meters of […]
Remy Martin Louis XIII: A Cognac Fit for Royalty
Remy Martin Louis XIII is one of the world’s most famous and sought-after cognacs due to its rich history and exceptional flavour profile. And the Remy Martin Louis XIII 3L Jeroboam takes that and makes […]
Success
The Whitening Co. Is Helping You ‘Smile With Confidence’
You may have recently seen the influx of social media users flashing their sparkly smile, crediting their pearlers to a recent at-home teeth whiten. The trend of at-home teeth whitening has grown significantly in the […]
Habits of High Performers
James Laughlin has spent his career in the company of champions and not just in the pipe band world, where he’s a seven-time world champion drummer or his award-winning podcast. As a high-performance coach, he’s […]
The Dynamo6 Effect
When Igor Matich arrived in New Zealand as a 14-year-old immigrant from war-torn Croatia, he didn’t speak English, didn’t know anyone, and had no idea what the future held. But what he did have was […]
Man Made
Save The Earth With A Superyacht
Designed by world-renowned Spanish design and architecture company, Iddes Yacht, this supervessel is a new addition to that beautiful green energy we all know and love. Though the idea of owning a superyacht comes with […]
The Lamborghini Of The Sea
At this year’s Monaco Yacht Show we got a look at the new collaboration between Automobili Lamborghini and The Italian Sea Group of the new Tecnomar for Lamborghini 101FT. Named after it’s 30-metrE length The […]
Making the outdoors great again
The outdoors has a marketing department that deserves a pay rise. It’s convinced an entire generation that “disconnecting” is best achieved by buying more gear, driving further away, and then sleeping in a flapping nylon […]
Innovation
Break The Bank
Power Chargers are becoming more and more popular as the need of having your phone fully ready and with you at all times are on the rise. The high capacity of a power bank is […]
Just Get Over it
Ahhhhh, Auckland. such a beautiful city. The home of the M2 offices, the birthplace of Sir Edmund Hilary and where you have to sell a kidney or lower limb to afford a house It’s also […]
It’s a Bird, it’s a Plane, No, it’s an Investment Opportunity
Vertical Aerospace brought its new electric air taxi, Valo, to New York City recently, kicking off a U.S. tour that looks, in the glossy renderings, like the start of an urban air-mobility rollout over the […]
M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED