M2 magazine presents
HOW THE BEST ARE SUCCEEDING
An Unholy Combination: Nike x McDonald’s
Nike has dropped the Book 2 x McDonald’s “Sedona”. Astute readers might note that bold teal would not be the first colour you would choose for a McDonald’s shoe. Maybe red. Maybe yellow. But that […]
Book Review – Better Never Stops
Imagine running your life so far into the ground at 18 that you spend your twenties in prison. Eleven years in one of New Zealand’s toughest prisons was only the beginning of Paul Wood’s journey […]
Inner Mongolia Steps Up
Within the Xilingol Steppe in China’s Inner Mongolia region lies a C-shaped extinct volcano that erupted around 150,000 years ago. It is one of 108 volcanoes in an area rich in natural resources. Roam far […]
Time Pieces
The Future of Dubai
Now might be a terrible time to visit Dubai, but if I was going to risk venturing into a regional conflict right now, it’d be for the Bvlgari Mattar Bin Lahej x Octo Finissimo. Revealed […]
Astronomical Creativity
While the horological world might celebrate heritage, subtlety, tradition and craftsmanship, one of the world’s most renowned watchmakers takes the very best of traditional watchmaking and runs it through the sort of creative acid trip […]
The Tudor Black Bay Chrono Carbon 25: Time For The F1
Carbon fibre, titanium, a redesigned lightweight body with high levels of reliability. These are all things you’d want in a top tier F1 racing machine and it’s everything you’re getting in the brand new Tudor […]
M2 AI Summit
How to Increase Productivity with AI and Machine Learning
Avocado AI co-founder Cowan Henderson followed Diana Sharma with a figure he trots out a lot: AI productivity is “ten per cent about the tool” and “ninety per cent about leadership, capability and culture”. The […]
How to Future-Proof Your Organisation Amid Accelerating Change
In a wide-ranging fireside discussion, Mark Bregman explored the growing tension between the accelerating pace of technological change and the organisational structures that struggle to adapt to it. Drawing on decades of executive leadership at […]
Simple and Effective AI Tools You Can Use Today
Jared Langguth followed with how he dragged his own busy, sceptical colleagues across the line, one workflow at a time. Jared Langguth skipped the usual show of hands. “Who’s actually using a large language model […]
Cars
Lamborghini Temerario is a new breed of High Performance EV
Recently the Giltrap Group gave us our first local look the brand new Lamborghini Temerario. France was home to it’s international reveal and what a reveal it was. “The Temerario stands out as the new […]
Andrew Davis is Literally Driving Innovation
As Chief Strategic Officer and Vice President of Mobility, Lexus and Motorsport at Toyota New Zealand, Andrew Davis has been a key figure in Lexus’s rise as one of the country’s fastest-growing premium automotive brands. […]
Up The Hill In An Aston Martin – Vanquishing Goodwood
Always a brand that’s uniquely recognisable, and with such status, it was right at the top of my hit list when planning to experience the British car industry. The Goodwood Festival of Speed was already […]
Fashion
R.M. WIlliams Wants to give you summer
R.M. Williams is bringing the summer apparel in style with a new range of warm weather footwear, lightweight apparel and adventure-ready accessories. Pick up some linen shirts in warm vintage colours perfect for lounging or […]
Fernando Alonso Accelerates As The New BOSS Ambassador
An icon on the track, Fernando Alonso is about to become an icon on the red carpet as well as he’s officially partnered up with BOSS, who’s going to be suiting him up at all […]
Backgammon: Back In Style
The history of backgammon goes back 5000 years and it’s had some low points along the way, including being banned by the Catholic Church in the middle ages. But it came back and had a […]
Drink
Clase Azul: International Success, Local Impact
The premium tequila category has had a meteoric rise over the years, but the epitome of the craftsmanship and the unique origin qualities of good tequila is owned by Clase Azul; a relative newcomer to […]
Crowning the King of Whisky: Glenfiddich’s Luxurious Grande Couronne
While Glenfiddich might be one of the the world’s most awarded and famous whisky brands, it’s not resting on its laurels and is consistently raising the bar with its daring experiments and mastery of craftsmanship. […]
Remy Martin Louis XIII: A Cognac Fit for Royalty
Remy Martin Louis XIII is one of the world’s most famous and sought-after cognacs due to its rich history and exceptional flavour profile. And the Remy Martin Louis XIII 3L Jeroboam takes that and makes […]
Success
The Rockers With the Beards
Founded in 1969 in Houston, Texas, the Southern rock-blues-boogie band, ZZ Top, has reigned supreme as one of the greatest rock bands of all time. With 15 studio albums, a raft of awards and a […]
Liam Lawson on Focus, Kiwi Mentality, and the Baku Challenge
Formula 1 is an octane and ego fuelled sport, so that makes New Zealand driver Liam Lawson a breath of pretense free humble air. In the days before the Visa Cash App RB driver prepared […]
The Dynamo6 Effect
When Igor Matich arrived in New Zealand as a 14-year-old immigrant from war-torn Croatia, he didn’t speak English, didn’t know anyone, and had no idea what the future held. But what he did have was […]
Man Made
This Is The largest Capacity Production Motorcycle Ever Made
Photos By Jake Hoare Wow. The Triumph Rocket 3, at two and a half liters, that’s right: 2500cc, is the largest capacity production motorcycle ever made. Everywhere you go, people stare at it, cross the […]
The BMW R 1250 R is an axe in a world of knives
What is it? A naked sports bike? A street bike? A roadster? It’s all of them and none of them. The BMW R 1250 R is an axe in a world of knives. From carving […]
2025 Lotus Emira Turbo: The Speed of Lightness
Well, isn’t this a little treasure? Lotus is the ultimate sports car formula: small, light, fast and fun. “Lightness” was the catch-cry of Colin Chapman, founder of Lotus; it helped him win many Formula One […]
Innovation
Zegna Is About To Put The Fear Of God On You
One of M2’s favourite menswear labels is about to drop a brand new collection later this year in collaboration with Fear of God, a prominent LA brand. You may already be familiar with Ermenegildo Zegna’s […]
The Films That Made 2023 Worth It
Mission: Impossible – Dead Reckoning Part One Tom Cruise’s reliable paycheck took a big financial hit this time round, earning almost $200 million less than its predecessor, but due to no fault of its own. […]
The Floor Is Lava
Everybody has to be prepared for the possibility of a mass eruption. There are a number of volcanoes that have the power to make a massive global impact – we’re talking major loss of life. […]
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M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED