Bridging Both Brand And Need
As a kid I had a copy of the Guinness Book of Records, and a few pages were more thumbed than others: the world’s tallest man, the fastest time for running 100m and the world’s […]
M2 February 2026 Issue Editor’s Letter
Okay, as of going to print, we are full steam ahead into the new year, and there is no shortage of global and local political and economic intrigue. Europe/US relations, Iran, Venezuela, Ukraine and so […]
The Cyberpunk Coupe
Cyberpunk is the gristly bit of science fiction that stopped waiting politely for a clean utopian future and instead dragged it into a rain-soaked alley behind a neon-lit convenience store. The term is generally traced […]
Time Pieces
Zuckerberg’s Big Bling
The beginning of the year saw a thawing in Government censorship efforts as Mark Zuckerberg took to video and the Joe Rogan Podcast to talk about winding back fact check departments in favour of more […]
Peak Timing
As far as chemical elements go, Oxygen is right up there in terms of importance for our survival of course. According to some in the horological world though, Oxygen is bad for timepieces. Not only […]
TAG Heuer’s Triple Tribute: The Monaco Skeleton Dial Chronographs
Revving up the excitement for the prestigious 2023 Monaco Grand Prix, TAG Heuer has unleashed a trio of avant-garde timepieces that push the boundaries of horological design. With a nod to their racing heritage, the […]
M2 AI Summit
AI & Cybersecurity – What You Need to Know
Alex Johnson, Senior Systems Engineer, Arctic Wolf. Alex works with organisations across industries to strengthen their defences against evolving threats, helping executives translate cybersecurity complexity into practical strategies. Drawing on findings from the Global Cyber […]
From Grassroots to Global: The Tauranga Tech Entrepreneur Giving NZ Inc a Seat at the AI Table
Tim Boyne didn’t grow up dreaming of IPOs and founder exits. He wasn’t raised in a house where startup valuations were casual conversation. Instead, he grew up in Tauranga, raised by a solo mother who, […]
The Talent Needed Fill The AI Skill Gap
Anna Mowbray, co-founder of Zuru and current CEO and founder of the job marketplace startup ZEIL has gone from being at the top of a sector to a startup. When asked why she didn’t choose […]
Sheer Driving Pleasure
BMW i4: A New Platform for A New Future
There’s been a lot of anticipation for BMW’s new all-electric Gran Coupe, the i4, but it’s now here and available at Auckland City BMW and East Auckland BMW. This new addition to BMW’s lineup is […]
How To Turn Challenges Into The Best Opportunities
Over the 100 year history of BMW, many hurdles along the way have turned into business defining opportunities. From the oil crisis in the 70s to the launch of the 3 series, from the global […]
BMW X7 on a road trip: Big is Beautiful
The first impression of the BMW X7 is its size. It is not small, in or out. It’s a genuine seven-seater with a robust physical presence. The second thing you notice is the comfort, the […]
Cars
The Tudor Black Bay Chrono Carbon 25 Was Made For F1
Carbon fibre, titanium, a redesigned lightweight body with high levels of reliability. These are all things you’d want in a top tier F1 racing machine and it’s everything you’re getting in the brand new Tudor […]
The Ferrari 812 GTS: Reimagining a Legend
Ah Ferrari. It’s almost the default brand that comes to mind when you hear the term ‘sports car’. That hasn’t happened by accident; it’s the product of 81 year track record in designing some of […]
The 2025 edition of the BMW M5 is fast, potent and muscular
There is absolutely no hiding that this car is enormous in just about all ways It’s long, it’s wide, it’s quite tall, it’s unbelievably powerful, and it’s heavy. The 2025 edition of the M5, often […]
Fashion
Quantum Leap
As Chair and Director at Virtual Blue, Dr. Peter Catt is not just talking about the future, he’s building it. With a doctorate in applied computing, a private pilot’s licence, and a curiosity that spans […]
Zegna’s Oasis of Cool
All Mads Mikkelsen needs to do these days is get dressed in a layered black suit and smoke a cigarette while walking to a Zegna show in Milan and he’s in the news. Sure, he […]
Don West, The Oscars and The Best in Fashion This Autumn
Don West Got Dapper If you’re wondering why Australian singer Don West and his band are looking even more dapper than usual it’s because of a light kiwi touch of style. Karen Walker and her […]
VIP
Exclusive, Luxurious, and Just For You. Sponsored by Champagne Bollinger.
The Biggest Yachts at Monaco Yacht Show 2023
It’s not how big your super-yacht is, it’s how you use it. If you’re going to go anywhere in the world to see floating palaces it would have to be Monaco. I’d say any major […]
Mercedes-Benz Built This City
We’ve written in the past about luxury car companies branching out into luxury apartments and hotels but Mercedes-Benz may have just gone up another gear with their latest project. You’re looking at the Mercedes-Benz Places […]
Watches & Wonders 2024: Rolex
Rolex Perpetual 1908 Rolex are whisking us back to a simpler time with their Perpetual 1908. Encased in gleaming 950 platinum it features an ice-blue dial that intricately weaves a guilloché rice-grain motif. Underneath this […]
Drink
Glenfiddich: A Maverick Legacy
In today’s age of IPOs, mergers, VC funds and hostile takeovers, it’s a rare thing to find a family-owned company of the likes of Glenfiddich that has not only set the benchmark for whisky with […]
The Maverick Who Launched Single Malt Whisky To The World
While single malt whisky might generally be considered to be the bee’s knees (technically speaking) compared to blended, the category has only really been around since the early 1960s. Prior to this, Scotland’s commercial whisky […]
Stil With Us
Stil, New Zealand’s finest triple distilled charcoal filtered vodka is getting a revamped new look, if you haven’t had the chance to try it yet, now is your best chance. Its new look has been […]
Success
Results Over Excuses
Trent Bradley wears: Henry Navy POW Check Suit $1,299 (SDC804), Willard White Textured Essential Shirt $169 (CFNQ0021), Navy Prep Tie $189 (TIG006) From Working Style For more than two decades, Trent Bradley and his team […]
Habits of High Performers
James Laughlin has spent his career in the company of champions and not just in the pipe band world, where he’s a seven-time world champion drummer or his award-winning podcast. As a high-performance coach, he’s […]
Empathy In A Bottle
Stepping into the tiny nook of High Street’s Unity Books Auckland in early October this year, I was greeted with one of my favourite smells in the world. Books. Stacks of them. Glorious, beautiful, stunning […]
Man Made
It’s a Bird, it’s a Plane, No, it’s an Investment Opportunity
Vertical Aerospace brought its new electric air taxi, Valo, to New York City recently, kicking off a U.S. tour that looks, in the glossy renderings, like the start of an urban air-mobility rollout over the […]
Welcome To The World’s First “Yacht Liner”
Superyachts are so 2020. What are you? Part of the 2%? If you’re part of the 1% of the 1% then you buy a yacht liner. Let me introduce you to Somnio, modestly self described […]
Lots of Bark and Plenty of Bite
Oh, boy, this is fun! The Triumph Bobber 1200 is a surprising bike. It’s surprisingly good, surprisingly fast, surprisingly comfortable and surprisingly easy to ride. The original bobber was basically an unsprung bike with a […]
Innovation
5 ways to cope with Stress
Stress is the body’s way of responding to life’s demands. While necessary for our survival, in modern times stress has become one of society’s main health challenges contributing to a raft of health conditions including […]
The Rolex Sky-Dweller, A Worldly Classic
If you’re a jet-setting, globe-trotting, high-flying kind of person, then Rolex have a watch for you. Well, they are Rolex, so of course they have a watch for you. But the Rolex Sky-Dweller in particular […]
Here’s How MINI Has Become A Cultural Icon
On what appears to be a stereotypically overcast day in the port city of Bristol, people are gathering from all over Europe and beyond to celebrate something they have all in common. In a time […]
M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED