M2 magazine presents
HOW THE BEST ARE SUCCEEDING
Apple At 50: Eight Technology Leaps That Changed Our World
In the early 1970s, the idea of an ordinary person owning a computer sounded absurd. Computers back then were more like aircraft carriers or nuclear power plants than household appliances – vast machines housed in […]
Predator Fans Should Watch War Machine
The weather’s crap, you’ve just lit a fire and you’re looking for some dumbish yet action-filled entertainment to while away the evening on Netflix? Boy, have I got a recommendation for you! Especially if you […]
Best of Watches & Wonders 2026: Panerai
PAM01089 Submersible Navy Seals Afniotech Experience The most immediately striking thing about the PAM01089 is the material. Afniotech is Panerai’s proprietary alloy comprising over 95% hafnium, and hafnium is not a material that appears in […]
Time Pieces
Watches & Wonders 2024: Panerai
Submersible QuarantaQuattro Luna Rossa Ti-Ceramitech How do we feel about celebrating other America’s Cup teams? Let’s say this is one page is neutral ground so we can talk a little about Italy’s Luna Rossa team […]
Crafts That Stands The Test Of Time
Of course there is a lot of automation that has sped up the production of goods these days but there is a lot to be said still for the painstaking crafts of old and to […]
Inside Watches and Wonders 2025
An event Started for a small cadre of watch enthusiasts has been slowly growing it’s numbers year over year. Over 55,000 attendees flowed through the doors in Geneva in early April for the annual Watches […]
M2 AI Summit
How to Future-Proof Your Organisation Amid Accelerating Change
In a wide-ranging fireside discussion, Mark Bregman explored the growing tension between the accelerating pace of technological change and the organisational structures that struggle to adapt to it. Drawing on decades of executive leadership at […]
Taming the Risks of AI to Unleash Innovation with Confidence
Raffaella del Prete tackled a crucial, often overlooked question in the race to adopt AI: what are the operational risks, and how can they be managed without slowing innovation? Her keynote explored the realities of […]
Three years of AI Madness and What it Means for Business
David McDonald, co-founder and CEO of Being AI, took the stage at the M2 AI Summit, with a clear message: AI is not just another tool; it’s the linchpin of the next industrial revolution. “Three […]
Cars
Rolls-Royce Enters the Dragon
You probably will have noticed by this stage of the magazine that this is the Year of Dragon. While Swiss watch brands have done a pretty good job of a bit of horological celebration, Rolls-Royce […]
Twelve Cylinders, Real Gold, No Apologies: The Maybach V12 Edition
While the rest of the car industry is busy trying to convince you that a luxury experience is best delivered by a whisper, an app, and the gentle hum of something that sounds like an […]
Hybrid Hammer: The 488kW Corvette E-Ray
It is easy to like the Corvette E-Ray, the performance hybrid version of the Stingray Boasts 369kW and 637Nm from the mid-engined 6.2L LT2 V8 engine. But wait there’s more… 119kW and 169Nm from the […]
Fashion
Zegna’s Oasis of Cool
All Mads Mikkelsen needs to do these days is get dressed in a layered black suit and smoke a cigarette while walking to a Zegna show in Milan and he’s in the news. Sure, he […]
Prepare For Winter With The Z Zegna FW Collection
We’re coming out of the sweltering summer months and arriving into the cooler seasons. That means it’s time to start rethinking our wardrobe. Z Zegna has once again brought a Fall/Winter 2021 collection that breaks […]
Creating Fendi Fashion As Architecture For Spring/Summer 2024
It’s not every day a Fashion House recognises architects as auteurs, but if you can design a towering skyscraper you can design a bag, right? In the case of Kengo Kuma it appears to […]
Drink
We found Our New Favourite Auckland Rooftop Bar
If we have learnt anything from Hangover 2, it is that a cool rooftop bar makes everything okay. I’m not sure that is the main takeaway, but it is an important one. There’s just something […]
Metaxa Spirit Master
While the world has plenty of very fine spirits including rums, cognacs, bourbons, whiskeys and whiskies it is slowly discovering the magic of Metaxa, a unique and iconic Greek spirit created from a blend of […]
Our Favorite New Speakeasy Hidden in Cambridge
When the sun drops behind Duke Street and Cambridge settles into its evening hush, a new hotel doesn’t so much open its doors as set a scene. Lights glow through restored stained glass, the brickwork […]
Success
Silky Insights Concrete Action
Chris Matthews wears: Emil Navy Long Sleeve Knitted Polo $299 (KPMI004) Dougie Chocolate Chino $199 (PCW005) From Working Style AI mania has swept its way through every sector and has quickly become one of the […]
The Dynamo6 Effect
When Igor Matich arrived in New Zealand as a 14-year-old immigrant from war-torn Croatia, he didn’t speak English, didn’t know anyone, and had no idea what the future held. But what he did have was […]
The Five Lessons That Grew Pure SEO Into New Zealand’s Most Successful Digital Marketing Agency
My British wife and I had no friends or family to support us when we first landed on New Zealand shores in 2009. Those first months were full of challenges. I had taken a punt […]
Man Made
This Is The largest Capacity Production Motorcycle Ever Made
Photos By Jake Hoare Wow. The Triumph Rocket 3, at two and a half liters, that’s right: 2500cc, is the largest capacity production motorcycle ever made. Everywhere you go, people stare at it, cross the […]
Lazzarini’s Latest Flying Yacht
To understand the general premise of transportation, it is universally acknowledged that cars drive on land, boats sail on the sea, and planes fly in the sky. In true Lazzarini-style, the Italy-based design studio are […]
The Architects Designing Habitable Zones on Mars
Architecture-studio, Abiboo, have recently revealed their little slice of Paradise…on Mars. Set within some grand cliff on the planet’s red surface, the city—named Nüwa—has been imagined as being completely self-sustaining and could house up to […]
Innovation
OUT OF THE SHADOWS OF GREATNESS 2020 ROLLS-ROYCE PHANTOM
Spare a thought for the children of some of the world’s greatest achievers, Nobel prize winners, pioneers of industry, movie stars and so on. How do their children make their own mark on the world? […]
Go with the flow
This image taken from the International Space Station shows curling snow drifts around the Dnieper River that flows from Russia to the Black Sea.
Editor’s Letter – Mar/Apr 2024
At the best of times, I possess the general social skills of an amoeba. But these aren’t the best of times. For some reason, I have lately developed a debilitating conversational illness that is sure […]
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M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED