M2 magazine presents
HOW THE BEST ARE SUCCEEDING
Ferrari F1’s oldest team
I had the honour of joining Ferrari for two events at Casa Ferrari at the Melbourne Formula One Grand Prix. Situated on the main straight – the view was stunning, as was the hospitality. Thursday […]
Flies In The Machine
Large Language Models are inherently flawed. They’ve pulled off a highly technical party trick but it’s not going to be the path forward toward true machine intelligence. When it comes to flexible creative thinking and […]
How to go from Operator to Business Leader
In any industry, being good at the work does not mean you are good at the business. Going to market, pricing properly, building systems, maintaining standards, hiring and developing people, and keeping enough work in […]
Time Pieces
The New Omega Alpha, Barry Keoghan
The star is ascending for Barry Keoghan as he’s made a name for himself in his roles in “Saltburn,” “The Banshees of Inisherin,” and “The Killing of a Sacred Deer”. Personally I thought he did […]
Moonstruck over F.P. Journe’s Lune Black Label
Brace yourself for the F.P. Journe Lune Black Label watch, a stunning timepiece that epitomises the brand’s commitment to luxury and exclusivity. But before we dive into the details, let’s set the scene with a […]
Built for Generations
Patek Philippe’s Passion for Workmanship exhibition returned to the capital for the first time in more than a decade recently, with Partridge Jewellers hosting and an evening event at Public Trust Hall alongside a menu […]
M2 AI Summit
Taming the Risks of AI to Unleash Innovation with Confidence
Raffaella del Prete tackled a crucial, often overlooked question in the race to adopt AI: what are the operational risks, and how can they be managed without slowing innovation? Her keynote explored the realities of […]
Navigating the Legal Labyrinth of AI
The legal uncertainties surrounding artificial intelligence are vast and complex, so to help work through this we brought in Hudson Gavin Martin partner, Andrew Dentice to help us get a handle on the evolving legal […]
Improving Health & Safety with AI to Compliment Existing Programmes, People and Teams
Bede Cammock-Elliott, Founder, seeo.ai & seedigital Since 2003, seedigital has become a world-leading interactive remote video monitoring company, protecting over $5.5 billion worth of assets for some of New Zealand’s most iconic brands and organisations […]
Sheer Driving Pleasure
BMW M3 Touring Competition – The Family Supercar
Handsome looking inside and out, you can tell this M3 Touring Competition means business, yet it’s hard to tell just how good it is until you drive it. The interior is very similar to the […]
The 2022 BMW iX 40 Sport: A Sleek and Sustainable SUV for the Future
The BMW iX range has taken the world by storm with its futuristic design, cutting-edge technology, and eco-friendly performance. One of the latest additions to this groundbreaking lineup is the 2022 BMW iX 40 Sport, […]
BMW M4 Competition on the Victorian Backroads
BMW loaned writer and explorer Tim Warren an M4 competition to explore rural Victoria in Australia. Exciting plans mean a 5:45am Monday morning Airport trip. Auckland to Melbourne is a route I’ve taken more than […]
Cars
The Ultimate Boss Car – Mercedes-AMG SL 63 Roadster
The SL has long been Mercedes ultimate Boss car. It’s lineage is as long as it is storied, with the 300 SL being near universally hailed as one of the greatest cars ever made, contributing […]
A Brute in a Suit
Unmistakably a Range Rover, handsome from every angle, the Sport it embodies the brand’s gravitas. The D250 SE features a 3-liter, six-cylinder turbo diesel delivering 165 kW and 600 Nm of torque with a refined […]
Spirit of Ecstasy: Leading The Way For 112 Years
One of the most recognisable mascots in the automotive world, actually just the world is celebrating its 112th anniversary this year. Originally called the “Spirit of Speed,” the Spirit of Ecstasy was first introduced in […]
Fashion
The Spectrum SS25 Collection
Mandatory has been a stalwart of kiwi’s men’s fashion since Clare Bowden and Fiona Voisey first saw a gap in the market back in 1997. They take pride in tailoring to their clients and using […]
The Italian Connection
In the fashion world, there’s a particular kind of confidence which puts more focus on the details of something as opposed to the loud, logo-first stuff that tries to shout its net worth at strangers. […]
The Dynamo6 Effect
When Igor Matich arrived in New Zealand as a 14-year-old immigrant from war-torn Croatia, he didn’t speak English, didn’t know anyone, and had no idea what the future held. But what he did have was […]
VIP
Exclusive, Luxurious, and Just For You. Sponsored by Champagne Bollinger.
Best of Watches & Wonders 2026: PATEK PHILIPPE
Celestial Ref. 6105g-001 Patek Philippe has been mapping the sky in mechanical form since 1927, when the manufacture first produced an astronomical pocket watch displaying sunrise and sunset times for a private client. That piece, […]
The Biggest Yachts at Monaco Yacht Show 2023
It’s not how big your super-yacht is, it’s how you use it. If you’re going to go anywhere in the world to see floating palaces it would have to be Monaco. I’d say any major […]
Elevate Your Cruise Game
When it comes to cruising, the word “luxury” might bring to mind plush accommodations and exotic locales, but few do it quite like Oceania Cruises, partnered seamlessly with the travel-savvy wizards at YOU Travel & […]
Drink
Cognac Couture: Kim Jones X Hennessy X.O
Hennessy X.O, the prestigious cognac brand, has teamed up with renowned designer Kim Jones for a collaboration that fuses the worlds of fashion and heritage. In a departure from its usual partnerships with artists, architects, […]
Coffee & Whisky the Way They Should be Enjoyed – Together!
The end of a fine meal; what better time to have a cup of hot, rich, flavourful coffee? Funnily enough, this is also the ideal time to sit back and reflect on the successes of […]
A Whisky Specifically Designed for A Night On Earth
Hopefully over this christmas and New Years you found a chance to hang out and have good times with friends and loved ones. To celebrate these times The Macallan have crafted a unique single malt […]
Success
The Five Lessons That Grew Pure SEO Into New Zealand’s Most Successful Digital Marketing Agency
My British wife and I had no friends or family to support us when we first landed on New Zealand shores in 2009. Those first months were full of challenges. I had taken a punt […]
Seeby Woodhouse and the Next Inflection Point
For years, Seeby Woodhouse has had the luxury that many founders spend their whole lives vision-boarding. A clean exit. He had money and success. He could step back. He could operate as an owner, shareholder, […]
Habits of High Performers
James Laughlin has spent his career in the company of champions and not just in the pipe band world, where he’s a seven-time world champion drummer or his award-winning podcast. As a high-performance coach, he’s […]
Man Made
The TE-1 – An Electric Triumph?
In the transportation transition to electrical, you really have to feel the sorriest for motorbike designers. Unlike other vehicles who can hide their propulsion away under some fancy industrial design, motorbikes (as their name would […]
All Aboard the World’s Best Luxury Journey
Few inventions have shaped our settlement of the world as we know it quite like the train. And while there are other ways to get around, there is not quite anything that replaces the romance, […]
This Is The largest Capacity Production Motorcycle Ever Made
Photos By Jake Hoare Wow. The Triumph Rocket 3, at two and a half liters, that’s right: 2500cc, is the largest capacity production motorcycle ever made. Everywhere you go, people stare at it, cross the […]
Innovation
Bugatti La Voiture Noire, Only $18 Million! – Geneva International Motor Show 2019
The Bugatti La Voiture Noire made tracks in the event as the ‘most expensive car’, costing around NZD $18 million a unit. Based on your earlier Type 57SC Atlantic, the model features an extended front-end […]
Bill Gates’ Top 3 Book Picks
While we’re freezing our butts off in WInter, Bill is celebrating summer with his latest book picks. How the World Really Works by Vaclav Smil If you want a brief but thorough education in numeric […]
James Bond 60th Anniversary Release “Well, I Like To Do Some Things The Old-Fashioned Way.”
James Bond and The Macallan—two icons that have that unmistakable air of Scottish heritage and a kind of timeless appeal that never really goes out of style. Bond’s been spotted with a glass of The […]
M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED