M2 magazine presents
HOW THE BEST ARE SUCCEEDING
Seeby Woodhouse and the Next Inflection Point
For years, Seeby Woodhouse has had the luxury that many founders spend their whole lives vision-boarding. A clean exit. He had money and success. He could step back. He could operate as an owner, shareholder, […]
Your EV Is Different, Your Service Centre Should Be Too
Evs, see them on the road and they look and drive just like the cars you’re used to. But once you open the bonnet, or even the driver’s door, it becomes quickly obvious they’re very […]
How Virtual Blue Is Turning AI Hype Into Hard Business Results
For all the noise around AI, a lot of businesses still operate with the same old friction. Invoices arrive in different formats. Referral forms turn up incomplete. Orders sit in inboxes. Staff spend hours moving […]
Time Pieces
It’s always Zulu Time With The Pelagos
One does not normally associate the luxury TUDOR watches with the armed forces, but Tudor has been the official supplier to the French Navy” since 1961. They earned this title after a protracted testing of […]
Hooked On The New IWC Salmon Dial Portugieser
IWC has recently released a new addition to their classic Portugieser line, in the form of a new 40mm salmon Portugieser 40 Automatic. The talking point of course is the striking salmon dial with […]
Crafts That Stands The Test Of Time
Of course there is a lot of automation that has sped up the production of goods these days but there is a lot to be said still for the painstaking crafts of old and to […]
M2 AI Summit
Humans & AI, The Future Of An Augmented Workforce
Leighton Roberts, the co-founder and co-CEO of Sharesies, took the stage at the M2 AI Summit with a mix of humility and humour, a style befitting a man whose mission is to democratise financial opportunities […]
Stephen Kurzeja – On AI, Infrastructure and New Zealand’s Chance to Lead
As Chief Technology & Information Officer at 2degrees, Stephen Kurzeja is helping shape the digital infrastructure that underpins how New Zealand connects. With AI rapidly moving from hype to implementation, Kurzeja sees more than just […]
Navigating the Legal Labyrinth of AI
The legal uncertainties surrounding artificial intelligence are vast and complex, so to help work through this we brought in Hudson Gavin Martin partner, Andrew Dentice to help us get a handle on the evolving legal […]
Cars
Unleashing The Bugatti W16 Mistral
There’s something freeing about an open-top roadster. The wind in your hair, the feel of the sun, the smell of the open road. Hollywood has latched onto the concept also and once you have escaped […]
2025 G63 G Wagen – More Than a Letter
The G wagen is beautiful brick, barely changed in appearance since 1979. Scarcely a more iconic vehicle on the planet, it’s now a cultural icon, the ultimate gangster whip, while gracing the pages of luxury […]
Lexus New RZ – 2025 and Beyond
There’s something fascinating about the current phase of electric vehicles. Everyone’s racing toward the future, but no one’s quite sure what it’s supposed to feel like. Some carmakers are stripping things back to monk-like minimalism. […]
Fashion
Close the Dior, It’s Cold
Dior’s Men’s Ready to Wear Winter 22-23 looks have made their way across the runway and into our wardrobes. Designer Kim Jones, Creative Director of Dior Homme, look back at the beginnings of the fashion […]
Silky Insights Concrete Action
Chris Matthews wears: Emil Navy Long Sleeve Knitted Polo $299 (KPMI004) Dougie Chocolate Chino $199 (PCW005) From Working Style AI mania has swept its way through every sector and has quickly become one of the […]
It’s Not a Suit, It’s Zegna
If you need someone to be the embodiment of style and class you can’t do much better than Mads Mikkelsen who’s starring in Zegna’s FW25 Campaign. The shoot took place inside the Teatro Regio di […]
Drink
Try Before You Imbibe – How To Do A Whisky Tasting
Stop! Before you slosh all that Coke or ginger ale into your whisky, ask yourself; ‘Have I ever actually tasted this without a mixer?’ And illicit swigs from Dad’s liquor cabinet when you were 12 don’t […]
We found Our New Favourite Auckland Rooftop Bar
If we have learnt anything from Hangover 2, it is that a cool rooftop bar makes everything okay. I’m not sure that is the main takeaway, but it is an important one. There’s just something […]
The Caley and the Art of Balance
Yalumba’s The Caley is a wine with serious pedigree. It’s a blend of Coonawarra Cabernet Sauvignon and Barossa Shiraz that somehow manages to be both luxurious and approachable. Yalumba has been in the game since […]
Success
Habits of High Performers
James Laughlin has spent his career in the company of champions and not just in the pipe band world, where he’s a seven-time world champion drummer or his award-winning podcast. As a high-performance coach, he’s […]
Liam Lawson on Focus, Kiwi Mentality, and the Baku Challenge
Formula 1 is an octane and ego fuelled sport, so that makes New Zealand driver Liam Lawson a breath of pretense free humble air. In the days before the Visa Cash App RB driver prepared […]
Empathy In A Bottle
Stepping into the tiny nook of High Street’s Unity Books Auckland in early October this year, I was greeted with one of my favourite smells in the world. Books. Stacks of them. Glorious, beautiful, stunning […]
Man Made
The Everest Of Sailing
It’s considered one of the toughest ocean races in the world and The Rolex Sydney Hobart Yacht Race is an annual event that has captivated sailors and spectators alike since its inception in 1945. Located […]
Save The Earth With A Superyacht
Designed by world-renowned Spanish design and architecture company, Iddes Yacht, this supervessel is a new addition to that beautiful green energy we all know and love. Though the idea of owning a superyacht comes with […]
This Is The largest Capacity Production Motorcycle Ever Made
Photos By Jake Hoare Wow. The Triumph Rocket 3, at two and a half liters, that’s right: 2500cc, is the largest capacity production motorcycle ever made. Everywhere you go, people stare at it, cross the […]
Innovation
In Tribute – Anthony Bourdain
A talented travel-documentarian, author, personality and all-round-good-guy, Bourdain first rose to prominence with his 2000 bestselling-book, Kitchen Confidential: Adventures in the Culinary Underbelly and then several TV programs followed. Shows like Anthony Bourdain: No Reservations, […]
Country Road… Take Me Home
Good friends are hard to find but Anna Mulvaney and Tom Fleetwood have one who is right up there in the mates’ stakes. Not only did she put them in contact with the owners of […]
Grand Seiko SBGY007: The God’s Crossing Timepiece
Nagano in Japan is truly a wondrous place – especially in winter when the Kiso Mountains are covered in snow. In amongst these picturesque mountains is the famous Lake Suwa which completely freezes over, making […]
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M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED