M2 magazine presents
HOW THE BEST ARE SUCCEEDING
A Snap Shot
The Sony World Photography Awards have announced the 30 finalists and 65 shortlisted photographers for the 2026 Professional competition, and we’re privileged to share some of them here with you today. Across this year’s competitions, […]
Six Local Kiwi Gins You Need On Your Shelf Right Now
Rakiura | Third Island Gin Third Island Gin hails from Stewart Island, New Zealand’s southernmost distillery. This small-batch London Dry spirit arrives in a beautiful and unique bottle. Each unique batch showcases exceptional craftsmanship. The […]
Elle Fanning On Fire
So Elle Fanning has a new show “Margo’s Got Money Troubles” coming out made by her production company she co-founded with her sister. She ain’t just an actor anymore, she’s a businesswoman getting a slice […]
Time Pieces
Collective Forces
Armin Strom and Collective Horology have joined forces to create a unique version of the Gravity Equal Force watch, the P.03., a nod to the magic and adventure of technical outdoor exploration. While Silicon Valley […]
Zuckerberg’s Big Bling
The beginning of the year saw a thawing in Government censorship efforts as Mark Zuckerberg took to video and the Joe Rogan Podcast to talk about winding back fact check departments in favour of more […]
Best Of Watches and Wonders 2026: Rolex
Rolesium COSMOGRAPH DAYTONA The new Daytona comes in Rolesium, combining Oystersteel with platinum, and it is noticeably cooler in tone than the gold-heavy references that have dominated the line in recent years. Whether that reflects […]
M2 AI Summit
What We Did to Grow Productivity With AI
John-Daniel Trask, CEO, Autohive & Raygun CEO and founder of Autohive and the co-founder and CEO of Raygun, a global application monitoring company serving customers in over 120 countries including Domino’s, HBO, and Virgin Atlantic. […]
How To Increase Productivity With AI & Machine Learning
Paul Roseman, the General Manager of Strategic Development at ProCare, took the stage to share his three-decade-long journey of driving innovation within the healthcare sector. In a fireside chat, Paul shed light on how AI […]
Improving Health & Safety with AI to Compliment Existing Programmes, People and Teams
Bede Cammock-Elliott, Founder, seeo.ai & seedigital Since 2003, seedigital has become a world-leading interactive remote video monitoring company, protecting over $5.5 billion worth of assets for some of New Zealand’s most iconic brands and organisations […]
Cars
Andrew Davis is Literally Driving Innovation
As Chief Strategic Officer and Vice President of Mobility, Lexus and Motorsport at Toyota New Zealand, Andrew Davis has been a key figure in Lexus’s rise as one of the country’s fastest-growing premium automotive brands. […]
Winning Formula With Brendon Hartley
New Zealand boasts a rich history of names in the realm of motorsport – Chris Amon, Bruce McLaren, Possom Bourne, Greg Murphy, Scott Dixon and Mitch Evans are just a selection of names in the […]
Up The Hill In An Aston Martin – Vanquishing Goodwood
Always a brand that’s uniquely recognisable, and with such status, it was right at the top of my hit list when planning to experience the British car industry. The Goodwood Festival of Speed was already […]
Fashion
The Dynamo6 Effect
When Igor Matich arrived in New Zealand as a 14-year-old immigrant from war-torn Croatia, he didn’t speak English, didn’t know anyone, and had no idea what the future held. But what he did have was […]
It’s Not a Suit, It’s Zegna
If you need someone to be the embodiment of style and class you can’t do much better than Mads Mikkelsen who’s starring in Zegna’s FW25 Campaign. The shoot took place inside the Teatro Regio di […]
Five Pieces of Style to Up Your Game This Month
PARISIAN CRAFTED PARISIAN’S CRAFTED COLLECTION DRAWS ON OVER 100 YEARS OF MAKING RIGHT HERE IN NEW ZEALAND. Genuine materials – Small batch editions – Made to last. The leather business tote combines slim, minimalist proportions […]
Drink
A Structure For Your Tasting
Whisky tasting, you’ve got a selection of bottles in front of you, a collection of mates beside you and you’re ready to go. The problem is; how are you going to do it? Sip the […]
This 50ml Bottle of Scotch Just Sold for £6440
We’ve covered expensive liquor here before. Usually these expensive drams have had to gussy themselves up by bedazzling their bottles with jewels to be worth anything at all. But not Scottish distiller Springbank’s single malt […]
Shaking the Can for a Martini
If you’ve ever had a cocktail from Batched Premium Cocktails before then you already know these guys have a pretty great range of curated small batch cocktails made with premium ingredients. Usually contained within 725ml […]
Success
Habits of High Performers
James Laughlin has spent his career in the company of champions and not just in the pipe band world, where he’s a seven-time world champion drummer or his award-winning podcast. As a high-performance coach, he’s […]
Liam Lawson on Focus, Kiwi Mentality, and the Baku Challenge
Formula 1 is an octane and ego fuelled sport, so that makes New Zealand driver Liam Lawson a breath of pretense free humble air. In the days before the Visa Cash App RB driver prepared […]
Empathy In A Bottle
Stepping into the tiny nook of High Street’s Unity Books Auckland in early October this year, I was greeted with one of my favourite smells in the world. Books. Stacks of them. Glorious, beautiful, stunning […]
Man Made
The Good The Bad The Weird Of CES 2026
Finally an Ultrasonic Knife Have you ever wanted a knife that vibrates between 10 to 20 microns so it can wiggle between the atoms of your tomato? Then buy the C-200 UltraSonic Chef’s Knife. It’s […]
2025 Lotus Emira Turbo: The Speed of Lightness
Well, isn’t this a little treasure? Lotus is the ultimate sports car formula: small, light, fast and fun. “Lightness” was the catch-cry of Colin Chapman, founder of Lotus; it helped him win many Formula One […]
The X Factor
I’ve noticed recently a yearning to unplug and return to more atomised technology. My nephew rocks a dumbphone and a digital camera he found in an op shop for a few dollars, swinging the full […]
Innovation
Defining Moments
With a cheeky hint of fun and a schmooze of suave, Italian luxury fashion-house Ermenegildo Zegna, has unveiled the third chapter of their defining moments campaign. Photographed in the Los Angeles hills, in front of […]
Best Of The Watch Fairs – 2018
What with luxury watch brands having slipped back into the mainstream market for watch buyers, the timepiece is still very much alive and well. The big names in the watch business – Switzerland, Italy etc […]
Christmas Shopping With Difference
A few defining factors separate staying at a home from a premium hotel like the Cordis Auckland. At Cordis, if you go downstairs you have a range of the world’s finest hospitality options. At my […]
M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED
