Making the outdoors great again
The outdoors has a marketing department that deserves a pay rise. It’s convinced an entire generation that “disconnecting” is best achieved by buying more gear, driving further away, and then sleeping in a flapping nylon […]
First Look at Sophie Turner’s Tomb Raider
Ever since Angelina Jolie took on the role of one of videogames most iconic heroines we’ve had expectations of what to expect from the character. Much like Indiana Jones, they ARE incredibly attractive and Are […]
Crushing the SailGP
Tom Slingsby Is a hard man to get hold of. But we managed! Captain of the Australian SailGP Catamaran, competitor in America’s Cup, International man of mystery, all round bloody nice guy. We asked him […]
Time Pieces
An Artistic Dialogue Analogue
Bulgari has teamed up with Laurent Grasso to create a new expression of the Octo Finissimo dubbed the BVLGARI OCTO FINISSIMO x LAURENT GRASSO. This limited edition piece “speaks of time not as a measurement […]
The TAG Heuer Monza Flyback Chronometer Carbon Edition: A Timeless Tribute to Niki Lauda’s Racing Legacy
TAG Heuer has crafted a reputation over the years of producing high-quality timepieces that have become iconic symbols of innovation and excellence in the world of watchmaking connected to excellence in other realms. A stunning […]
Sculpture or Timepiece? The Parmigiani Tonda PF Skeleton
An interweaving of metal and open sky mechanisms, a mechanical wonder in all it’s glory. That’s how we’d describe the new Tonda PF Skeleton. Parmigiani Fleurier brought a number of timepieces to the floors of […]
M2 AI Summit
Customer Retention & Growth At Scale – Asa Cox, CEO & Founder, Arcanum.ai
Under his leadership, Arcanum has delivered AI-powered solutions that fast-track retention, streamline workflows, and drive real business impact across diverse industries. Asa leads strategic development of Numa, a practical AI platform that helps SMEs grow […]
3 Years of AI Madness and What It Means for Business
Dr Peter Catt, Director of Quantum & AI, Virtual Blue Peter spearheads the integration of advanced AI, machine learning, and automation into business strategies and solutions. Holding a doctorate in applied computing, he brings deep expertise […]
Maintaining Competitiveness and Spotting New Opportunities
Dr Peter Catt, Chair and Director of Virtual Blue, presented a practical framework for how organisations can respond to uncertainty through applied AI and predictive modelling. Rather than focusing on hype or emerging technologies still […]
Sheer Driving Pleasure
BMW M4 Competition on the Victorian Backroads
BMW loaned writer and explorer Tim Warren an M4 competition to explore rural Victoria in Australia. Exciting plans mean a 5:45am Monday morning Airport trip. Auckland to Melbourne is a route I’ve taken more than […]
The 2022 BMW iX 40 Sport: A Sleek and Sustainable SUV for the Future
The BMW iX range has taken the world by storm with its futuristic design, cutting-edge technology, and eco-friendly performance. One of the latest additions to this groundbreaking lineup is the 2022 BMW iX 40 Sport, […]
100% Green, 100% Cool. The BMW i4 M50
Made from 100% green energy, the BMW i4 M50 is a fully electric Gran Coupé from BMW that combines the innovative power of BMW M with the planet consciousness of BMW i. It has two […]
Cars
The Lexus LBX Morizo RR Is More Everything
When you fly to Queenstown for a launch event, you know it’s got to be something special. The natural location is beautiful, and Lexus matched the hospitality to the location, lodgings at Gibbston Lodge, discovering […]
McLaren’s Hall of Wonder
Visiting McLaren headquarters represents a special opportunity. It is closed to the general public so access requires time and connections. Security guards monitor the entrance and expect the arrival of scheduled visitors. A map guides […]
Only 120 of These Rolls-Royce Ghost Prisms Have Been Made
Rolls-Royce, in a stroke of what can only be described as automotive couture wizardry, has rolled out the Ghost Prism. A limited edition, 120-unit tribute to the brand’s 120th birthday. And it looks like the […]
Fashion
Prepare For Winter With The Z Zegna FW Collection
We’re coming out of the sweltering summer months and arriving into the cooler seasons. That means it’s time to start rethinking our wardrobe. Z Zegna has once again brought a Fall/Winter 2021 collection that breaks […]
From Italy to LA: The Journey of Oasi Cashmere
Italian luxury menswear company, Zegna, and Los Angeles-based luxury lifestyle brand, The Elder Statesman, have recently unveiled their collaborative capsule collection on the opening day of Paris Fashion Week. The event took place at a […]
The Chemistry of Chemistry
While, these days we might be sidetracked with generating ChatGPT Studio Ghibli versions of ourselves, there is still no competition for pure human creativity that cuts through the zeitgeist of the moment and has the […]
VIP
Exclusive, Luxurious, and Just For You. Sponsored by Champagne Bollinger.
A Bicentenary Bash To Remember
Champagne Bollinger, that iconic titan of bubbly magnificence, is on the cusp of a milestone that demands quite a celebration and they are going all out to prepare. The year 2029 marks the bicentenary […]
The 2024 Ducati Diavel V4 is a Beast
Photography by Jake Hoare I started road-riding in my teens. Ducati was always the halo brand. The pinnacle. Desired by all, owned by few. Made from unobtainium, exclusivity made it even more enticing. The 916 […]
Top of the Line Watches for The Year of the Dragon
As we celebrate the year of the Dragon, horologists around the world are putting their master craftsmen to work making the most intricate dragon themed timepieces they can muster. Being born in the year of […]
Drink
Everything to Drink This Autumn
Harrison Ford Gets Smooth Harrison Ford is rocking a kilt in Glenmorangie’s newest campaign, Once Upon a Time in Scotland. The 82-year-old Hollywood legend has teamed up with the whisky brand for a 12-episode series […]
Auckland Whisky Enthusiasts Shouldn’t Miss The Macallan Harmony II Experience
The Macallan are bringing their latest creation to New Zealand shores, but before they do, they’re offering limited spots in an exclusive experience for those wanting to try it for themselves before it hits Kiwi […]
4 Limited Edition Penfolds Wines You Have to Get Your Hands
If you’re heading over the ditch to Australia now that the borders are getting back to normal, make sure you have plenty of room in your bag for what you’re going to be hauling back. […]
Success
Life After Retiring Early
The question came from my friend Sam, who’s just quit his job. Together, Sam and I co-founded two businesses. The first, a user research consultancy, was sold to PwC in 2014. The second, a SaaS […]
25 Years of Laughter
25 years ago, John Bishop stumbled into the brown-bricked Frog & Bucket Comedy Club on Oldham Street in Manchester on a Monday night, slightly depressed after divorcing his then-wife and looking for something to do. […]
Best Things Ever Said So Far In 2025
“What attracts the best talent is obviously the solving of the world’s hardest problems.” – Liang Wenfeng, the founder of DeepSeek, “There’s always a reason to say no, but if we keep saying no, we’ll […]
Man Made
Save The Earth With A Superyacht
Designed by world-renowned Spanish design and architecture company, Iddes Yacht, this supervessel is a new addition to that beautiful green energy we all know and love. Though the idea of owning a superyacht comes with […]
Bougie Living With Bentley
Bentley enthusiasts, start your bespoke engines! As well as being one of the world’s boujie-est car brands, with their latest wheels being driven by the world’s elite, they’re also joining the club of Aston Martin […]
Classic Style Modern Tech
Photography by Jake Hoare The R12 is the latest iteration in BMW Motorrad’s retro lineup, replacing the popular R nineT. It offers a blend of classic styling and modern technology, to satisfy both nostalgic riders […]
Innovation
Ep.47 – Why Failure Is A Critical Step To Success
Author, entrepreneur and ex-children’s entertainer pirate, Ken Williams, thinks that we are too afraid of failure and that we should embrace it as part of the journey. “There shouldn’t be any fear in failure,” says […]
3 Games To Escape With
Whether you’re into VR or regular old pancake mode, we’ve got something for you to check out. Star Wars: Tales From The Galaxy’s Edge Oculus Quest Initially coming out a little underbaked, Tales From the […]
Web3.0: A Beginner’s Guide
Recently, I’ve been seeing a concerted effort online to start brandishing the “Web 3.0” stick and waving it around at everything trending. We’ve been waiting for this day since we first settled on what Web […]
M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED