Diesel Disruption
Glenn Martens has never been one for subtle entrances. For Diesel’s latest campaign, titled “The Houseguests,” the Belgian creative director has effectively hijacked the high-fashion narrative, replacing the sterile aesthetic of modern luxury with a […]
Going Up With Alex Honnold
With his hands covered in white chalk, 40-year-old Alex Honnold walked stoically up to the ruyi-inspired glass-and-steel façade of one of the tallest buildings on Earth, Taipei 101. 508 metres of bamboo-joints, reflective glass, jagged […]
It’s a Bird, it’s a Plane, No, it’s an Investment Opportunity
Vertical Aerospace brought its new electric air taxi, Valo, to New York City recently, kicking off a U.S. tour that looks, in the glossy renderings, like the start of an urban air-mobility rollout over the […]
Time Pieces
Designed For Those Who Live Fast – TAG Heuer Monaco Split-Seconds Chronograph I F1
Tag Heuer’s booth at Watches and Wonders was completely married to motorsport with two F1 cars decorating the booth. Their attachment to the sport goes almost all the way back to the debut of the […]
The Santos De Cartier Chronograph is a Golden Sight to Behold
SANTOS DE CARTIER CHRONOGRAPH WATCH Louis Cartier presented his first Santos De Cartier in 1904 to his good friend it was named after, Alberto Santos-Dumont. It lays itself bare with visible screws and a modern […]
Inside Watches and Wonders 2025
An event Started for a small cadre of watch enthusiasts has been slowly growing it’s numbers year over year. Over 55,000 attendees flowed through the doors in Geneva in early April for the annual Watches […]
M2 AI Summit
Innovation, Regulation and the Exponential Rise of Gen AI
Cowan Henderson, Founder, Avocado AI Cowan focuses on bridging the gap between cutting-edge AI technology and the people who use it. His approach is highly practical and people-centric, rather than overwhelming teams with tools, he […]
AI And Mining… Actual Mining
Mining veteran Bill Haylock delivered a keynote that delved into the intertwined connection between AI and the mining industry. “AI is science, right? It’s part of the science gig,” Haylock began, drawing parallels between past […]
How AI Is Impacting The Health & Safety Future
Bede Cammock-Elliott, founder of seeo.ai and seedigital Limited, used his keynote to showcase how AI is revolutionising risk management, real-time monitoring, and training in various sectors. Cammock-Elliott, whose company protects $5.5 billion worth of assets […]
Sheer Driving Pleasure
What Inspires A World Leading Learning Futurist
Our M2 Editor-in-chief Andre Rowell chats with former Air New Zealand CLO, Dr. Sydney Savion. Savion was named Chief Learning Officer of the Year in 2020 for her work with Air New Zealand. She shares […]
7 Generations Of Glorious Luxe Power
Coming to New Zealand and Australia at the end of 2022 is the new BMW 7 Series, our personal favourites when it comes to long-distance travel in luxurious comfort. You just can’t beat some good […]
BMW M4 Competition on the Victorian Backroads
BMW loaned writer and explorer Tim Warren an M4 competition to explore rural Victoria in Australia. Exciting plans mean a 5:45am Monday morning Airport trip. Auckland to Melbourne is a route I’ve taken more than […]
Cars
Operation Bespoke Flying Spur
Is there a surgeon in the garage? Well yes. Bentley has unveiled a one-of-a-kind, bespoke Flying Spur Hybrid at its pinnacle evening event during Art Basel Miami. The unique car was created by Bentley’s in-house […]
2025 Cadillac Lyriq
You drive a Cadillac because you’ve made it, and you want people to know. It’s a great, big, comfortable car. It’s a fast, yet cool, calm, status piece. You’d love to be picked up in […]
Oxford Plant: MINI Factory tour
The Oxford plant has been building cars since 1913 in the same spot, and it’s built everything from the Morris Oxford Bullnose to models for brands as diverse as Austin, Rolls-Royce, Range Rover, Honda based […]
Fashion
Elvis Is Back In The Building
While the Oscar contender Elvis movie pays a pretty good tribute to the legend, Montblanc have fashioned their own tributes to the King of Rock ‘n’ Roll in the way they know best with their […]
Prepare For Winter With The Z Zegna FW Collection
We’re coming out of the sweltering summer months and arriving into the cooler seasons. That means it’s time to start rethinking our wardrobe. Z Zegna has once again brought a Fall/Winter 2021 collection that breaks […]
The R.M.Williams’ A/W ‘25 Collection
this season’s directive at R.M.Williams is centred on investing in quality and timeless style; curating a versatile wardrobe that evolves with its wearer. Think denim, heavy coats and accessories that elevate winter outfitting, designed to […]
VIP
Exclusive, Luxurious, and Just For You. Sponsored by Champagne Bollinger.
Electric Revolution
Channelling offshore tax deductions into a conventional jet-fueled private corporate plane is so first quarter 2021. What you need is an environmentally friendly way to get around. Well, have we got just the ticket for […]
Mercedes-Benz Built This City
We’ve written in the past about luxury car companies branching out into luxury apartments and hotels but Mercedes-Benz may have just gone up another gear with their latest project. You’re looking at the Mercedes-Benz Places […]
The Search for the Perfect Partner
2014 was a mixed year weather-wise in Champagne. A rainy autumn and winter gave way to two parched, sunny months, of which June was the sunniest in 50 years. But the summer was also unseasonably […]
Drink
Auckland Whisky Enthusiasts Shouldn’t Miss The Macallan Harmony II Experience
The Macallan are bringing their latest creation to New Zealand shores, but before they do, they’re offering limited spots in an exclusive experience for those wanting to try it for themselves before it hits Kiwi […]
Whisky: Celebrate A New Year With an Even Better One
I’m giving away my age a little with this admission but 2008 was a pretty great year for me personally. It was a formative year of getting away from home for the first time, seeing […]
Everything to Drink This Autumn
Harrison Ford Gets Smooth Harrison Ford is rocking a kilt in Glenmorangie’s newest campaign, Once Upon a Time in Scotland. The 82-year-old Hollywood legend has teamed up with the whisky brand for a 12-episode series […]
Success
Silky Insights Concrete Action
Chris Matthews wears: Emil Navy Long Sleeve Knitted Polo $299 (KPMI004) Dougie Chocolate Chino $199 (PCW005) From Working Style AI mania has swept its way through every sector and has quickly become one of the […]
The Whitening Co. Is Helping You ‘Smile With Confidence’
You may have recently seen the influx of social media users flashing their sparkly smile, crediting their pearlers to a recent at-home teeth whiten. The trend of at-home teeth whitening has grown significantly in the […]
The Five Lessons That Grew Pure SEO Into New Zealand’s Most Successful Digital Marketing Agency
My British wife and I had no friends or family to support us when we first landed on New Zealand shores in 2009. Those first months were full of challenges. I had taken a punt […]
Man Made
Level Up Your Superyacht Game
If you want your Superyacht to come packing some serious deck action, let us recommend 37.6 metre (123.3ft) The Azimut Grande 38 Trideck. Crafted by the renowned yacht designer Alberto Mancini, the yacht’s exterior design creates […]
The Defender Journey
Pack your bags and fly to Queenstown. On arrival the team takes you to your vehicle. Bagged and tagged, this is the last time you lift your suitcase for the next few days. Head to […]
Bougie Living With Bentley
Bentley enthusiasts, start your bespoke engines! As well as being one of the world’s boujie-est car brands, with their latest wheels being driven by the world’s elite, they’re also joining the club of Aston Martin […]
Innovation
Editor’s Letter – May/June 2022
When M2 printed its first edition back in 2005, the median New Zealand house price was $240,900, Netflix was a DVD delivery service, Myspace was by far and away the world’s most popular social network […]
Tim Cook With The Recipe for Success
Following in the footsteps of someone who is considered to be one of the leading technology pioneers of the last few decades can’t be easy. However, under Tim Cook’s leadership, tech giant Apple has gone […]
Tesla Model Roadster That Uses SpaceX Rocket Thrusters
Announced all the way back in 2018, the next generation of sheer power is here in Tesla’s latest Roadster model. If anyone were to suggest attaching rocket thrusters to the back of a car, you’d […]
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HOW THE BEST ARE USING AI TO SUCCEED