M2 magazine presents
HOW THE BEST ARE SUCCEEDING
Adidas x FIFA
Everyone’s going Fifa Crazy, may as well go all in on your favourite team.
Paul Henry Is Back
When I was at uni, I’d occasionally go to Allied Workforce and pick up any odd jobs that didn’t require steel-capped boots, a forklift licence or any skill at all, really. In the early, cold […]
Buy a PlayStation, Beat the Market
Unless you’re a PC gamer, you can look forward to playing GTA 6 this year. November 19 is D-Day. It’s hard to believe. I even hesitate to write this, since it has been delayed three […]
Time Pieces
Built for Generations
Patek Philippe’s Passion for Workmanship exhibition returned to the capital for the first time in more than a decade recently, with Partridge Jewellers hosting and an evening event at Public Trust Hall alongside a menu […]
The Rolls-Royce Of Watches
It might not be a technical motoring term so to speak, but the Rolls-Royce Boat Tail really is quite simply damn hot. It is probably one of the hottest vehicles ever crafted. I know these […]
A Godly Machine
Swiss luxury watch brand Breitling has released a new limited edition timepiece in collaboration with Australian lifestyle brand Deus Ex Machina. The Top Time Deus chronograph builds upon the quirkiness of its predecessor, the Top […]
M2 AI Summit
Innovation, Regulation and the Exponential Rise of Gen AI
Cowan Henderson, Founder, Avocado AI Cowan focuses on bridging the gap between cutting-edge AI technology and the people who use it. His approach is highly practical and people-centric, rather than overwhelming teams with tools, he […]
How AI Is Impacting The Health & Safety Future
Bede Cammock-Elliott, founder of seeo.ai and seedigital Limited, used his keynote to showcase how AI is revolutionising risk management, real-time monitoring, and training in various sectors. Cammock-Elliott, whose company protects $5.5 billion worth of assets […]
Using AI to Make Your Team Great
Under Danu’s technical leadership, Rush has built platforms and products used daily by millions of people, including the NZ COVID Tracer app, large-scale digital systems for global brands, and AI-powered solutions that now serve 1 […]
Cars
The McLaren Solus GT: From Virtual to Reality
Ever seen a really cool vehicle in a racing game and wanted to drive it in real life? Obviously, the designers at McLaren Special Operations had because they have turned what was a radical McLaren […]
Unleashing The Bugatti W16 Mistral
There’s something freeing about an open-top roadster. The wind in your hair, the feel of the sun, the smell of the open road. Hollywood has latched onto the concept also and once you have escaped […]
50 Years of the BMW 3 Series
For 50 years, the BMW 3 Series has been the backbone of BMW’s model lineup and the standard-bearer of what a compact executive sports sedan can and should be. In New Zealand, it has remained […]
Fashion
Cool It Down
Moncler, the luxury Italian outerwear and lifestyle brand, has recently unveiled its technical skiwear collection for the fall/winter season of 2022. Dubbed as Moncler Grenoble, the line is engineered for peak performance on the slopes […]
The Italian Connection
In the fashion world, there’s a particular kind of confidence which puts more focus on the details of something as opposed to the loud, logo-first stuff that tries to shout its net worth at strangers. […]
Let’s Talk About The Prada Fall Winter 2023 Collection
Prada has taken the modern sensibilities of reduction and simplicity and crashed them right up against exaggeration, comfort and intimacy in this new collection by Miuccia Prada and Raf Simons. With Raf Simons closing up […]
Drink
4 Limited Edition Penfolds Wines You Have to Get Your Hands
If you’re heading over the ditch to Australia now that the borders are getting back to normal, make sure you have plenty of room in your bag for what you’re going to be hauling back. […]
Glenfiddich: A Maverick Legacy
In today’s age of IPOs, mergers, VC funds and hostile takeovers, it’s a rare thing to find a family-owned company of the likes of Glenfiddich that has not only set the benchmark for whisky with […]
The Macallan Collab That Will Rizz Up Your Whisky Game
Whisky is about harmony. It’s about the orchestra of ingredients working together over many months and years to create a concert in your mouth to be savoured. Weird analogy sure but I think it works. […]
Success
Building For The Other Side Of The Chasm
Matt Bishop is not especially interested in preserving the old shape of his industry. Brevity, Bishop’s Auckland-based business still does the practical work of construction engineering, particularly across interiors, racking, events and compliance, but it […]
How Virtual Blue Is Turning AI Hype Into Hard Business Results
For all the noise around AI, a lot of businesses still operate with the same old friction. Invoices arrive in different formats. Referral forms turn up incomplete. Orders sit in inboxes. Staff spend hours moving […]
Best Things Ever Said So Far In 2025
“What attracts the best talent is obviously the solving of the world’s hardest problems.” – Liang Wenfeng, the founder of DeepSeek, “There’s always a reason to say no, but if we keep saying no, we’ll […]
Man Made
The Architects Designing Habitable Zones on Mars
Architecture-studio, Abiboo, have recently revealed their little slice of Paradise…on Mars. Set within some grand cliff on the planet’s red surface, the city—named Nüwa—has been imagined as being completely self-sustaining and could house up to […]
Live In Post-Apocalyptic Luxury In This Classy Bunker
While some of us above ground plebs have been trying to figure out where to keep that extra pasta, flour and toilet paper we had been psychologically triggered into stocking up with, a Kyiv-based architecture […]
A New Cool: The Savic Electric Motorcycle
I arrive at the Savic West Melbourne facility with a full suitcase. Usually I travel with carry on only, yet my leathers and boots demand space. Savic (pronounced Savich) has built a striking ‘Chrome and […]
Innovation
Willow: An Infinitely Huge Game-Changer
So, Google have built a new quantum computer ‘Willow’ that, apparently, is a really, really big deal. For those of us who pay only minor attention to such scientific announcements, they usually sound like this: […]
Here’s What We Thought Of Taika Waititi’s New Exhibition In Auckland
What happens when you turn off every light in the room and give a filmmaker just one source of illumination? New Zealand’s own legendary filmmaker Taika Waititi has never been particularly interested in doing things […]
Building a Transpacific Bridge with New Ground
Steven Fernandez, the newly appointed creative director at US marketing consultancy New Ground, is not your typical entrepreneur. Splitting his time between New York and Los Angeles, Steven has built a career on the power of […]
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M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED