M2 magazine presents
HOW THE BEST ARE SUCCEEDING
M2 Magazine – May 2025

A Perfect Shade Of Flamingo Blue: Tudor is bringing the Flair
Since the 1970s Tudor has developed a rich pedigree of motorsports watches, since the release of it’s very first Oysterdate. Offroad and underwater they also have their line of constantly iterated and improved professional divers’ […]

The Drive Within: BMW’s Digital Revolution
It’s easy to forget just how radical the original iDrive was. Back in 2001, when most cars still had cassette slots and enough buttons on the dashboard to rival a Boeing 747, BMW looked at […]

Ben Elton Authentic Stupidity
Photography By Trevor Leighton For any artist, to be able to delve, single-handedly, into the cultural sphere, and make a sizable-enough dent that it still resonates 30-something years after its debut, is nothing short of […]
Time Pieces

Legend Of Speed: The TAG Heuer Monaco Gulf Special Edition
Some colour combinations over time just become locked into a brand or a time or place and for old-school racing fans, there is just no going past the pale blue and orange of Gulf Oil. […]

The Tank is Back: The New Tank Louis Cartier
Brutalism meets horology With Cartier’s latest release. Sandwiched between two world wars Cartier designed a watch that could survive all of them. It was just six years after the debut of the original Tank Louis […]

Collective Forces
Armin Strom and Collective Horology have joined forces to create a unique version of the Gravity Equal Force watch, the P.03., a nod to the magic and adventure of technical outdoor exploration. While Silicon Valley […]
M2 AI Summit

Navigating the Legal Labyrinth of AI
The legal uncertainties surrounding artificial intelligence are vast and complex, so to help work through this we brought in Hudson Gavin Martin partner, Andrew Dentice to help us get a handle on the evolving legal […]
The Dynamo6 Effect
When Igor Matich arrived in New Zealand as a 14-year-old immigrant from war-torn Croatia, he didn’t speak English, didn’t know anyone, and had no idea what the future held. But what he did have was […]
AI And Mining… Actual Mining
Mining veteran Bill Haylock delivered a keynote that delved into the intertwined connection between AI and the mining industry. “AI is science, right? It’s part of the science gig,” Haylock began, drawing parallels between past […]
Cars
BMW M3 Touring Competition – The Family Supercar
Handsome looking inside and out, you can tell this M3 Touring Competition means business, yet it’s hard to tell just how good it is until you drive it. The interior is very similar to the […]
Maserati Is Going Track Side
This year The House of the Trident revealed the Maserati GT2 at the legendary 24 Hours of Spa in Belgium. This marks the return of Maserati to GT competitions, after previously carving a name for […]
Operation Bespoke Flying Spur
Is there a surgeon in the garage? Well yes. Bentley has unveiled a one-of-a-kind, bespoke Flying Spur Hybrid at its pinnacle evening event during Art Basel Miami. The unique car was created by Bentley’s in-house […]
Fashion
R.M. WIlliams Wants to give you summer
R.M. Williams is bringing the summer apparel in style with a new range of warm weather footwear, lightweight apparel and adventure-ready accessories. Pick up some linen shirts in warm vintage colours perfect for lounging or […]
Burberry Offers Fresh Functionality
Burberry has introduced its Autumn-Winter 2022 Pre-Collection, designed by Chief Creative Officer, Riccardo Tisci. The collection delves into the outdoors. Signature outerwear is refreshed in new oversized silhouettes with reconstructed details – inspired by a […]
The Chemistry of Chemistry
While, these days we might be sidetracked with generating ChatGPT Studio Ghibli versions of ourselves, there is still no competition for pure human creativity that cuts through the zeitgeist of the moment and has the […]
VIP
Exclusive, Luxurious, and Just For You. Sponsored by Champagne Bollinger.
Elevate Your Cruise Game
When it comes to cruising, the word “luxury” might bring to mind plush accommodations and exotic locales, but few do it quite like Oceania Cruises, partnered seamlessly with the travel-savvy wizards at YOU Travel & […]
7 Luxury Bunkers To Survive The Apocalypse In
Things are heating up in Europe. While people in the UK rush out to buy iodine tablets to band aid over the nuclear apocalypse, preppers the world over are making sure they have enough tins […]
The Way Of The Dragon
These days wristwatches often try to double as fitness instructors and personal assistants, BOVET has decided to take things back – way back to ancient China, with its latest horological masterpiece, the Recital 26 Chapter […]
Drink
A Whisky Specifically Designed for A Night On Earth
Hopefully over this christmas and New Years you found a chance to hang out and have good times with friends and loved ones. To celebrate these times The Macallan have crafted a unique single malt […]
Cognac Couture: Kim Jones X Hennessy X.O
Hennessy X.O, the prestigious cognac brand, has teamed up with renowned designer Kim Jones for a collaboration that fuses the worlds of fashion and heritage. In a departure from its usual partnerships with artists, architects, […]
How To Food Match Your Whisky
The other day I was asked ‘what food should I have with whisky?’ I replied that there are only three things to have with a whisky – a cigar; a little water; and yet more […]
Success
From Grassroots to Global: The Tauranga Tech Entrepreneur Giving NZ Inc a Seat at the AI Table
Tim Boyne didn’t grow up dreaming of IPOs and founder exits. He wasn’t raised in a house where startup valuations were casual conversation. Instead, he grew up in Tauranga, raised by a solo mother who, […]
The Five Lessons That Grew Pure SEO Into New Zealand’s Most Successful Digital Marketing Agency
My British wife and I had no friends or family to support us when we first landed on New Zealand shores in 2009. Those first months were full of challenges. I had taken a punt […]
Silky Insights Concrete Action
Chris Matthews wears: Emil Navy Long Sleeve Knitted Polo $299 (KPMI004) Dougie Chocolate Chino $199 (PCW005) From Working Style AI mania has swept its way through every sector and has quickly become one of the […]
Man Made
Hole In One
Dreamed up by Indian studio, Bhushan Powar Design, this 110 metre long superyacht has one of the most striking silhouettes we’ve ever seen. Called Zion, its key characteristic is a large “glass eye” representing a […]
Aston Martin Hypercar, meet Aston Martin Hyperbike
Aston Martin’s no rules track hypercar Valkyrie AMR Pro is a stunning example of engineering, design, genius, and all-out insanity. And now there’s a two-wheeled version. The Aston Martin and Brough Superior collaboration has once […]
All Aboard the World’s Best Luxury Journey
Few inventions have shaped our settlement of the world as we know it quite like the train. And while there are other ways to get around, there is not quite anything that replaces the romance, […]
The Collection
A Collection of the Best. Sponsored by Yalumba.
Discovering The Heart of Wine Utopia
If you ever find yourself in Adelaide, consider taking the 56km drive northeast of the city to visit Barossa Valley. Nestled here you will find a veritable utopia of 13,000 hectares of vineyards occupying what […]
Three Most Underrated Tourist Gems In The World
It’s been two years since I’ve seriously considered traveling to anything further from my house than the local supermarket, let alone flying to another country. But as the world collectively decides that it’s bored of […]
5 Private Islands That Cost Less Than a House In Auckland
New Zealand’s property market is insane. In one study, Auckland was found to be the fourth most unaffordable city to buy a home in, with the median priced home being ten times the median income. […]
Innovation
Brave The Elements With The Z Zegna FW 21 Collection
We’re coming out of the sweltering summer months and arriving into the cooler seasons. That means it’s time to start rethinking our wardrobe. Z Zegna has once again brought a Fall/Winter 2021 collection that breaks […]
The Caley and the Art of Balance
Yalumba’s The Caley is a wine with serious pedigree. It’s a blend of Coonawarra Cabernet Sauvignon and Barossa Shiraz that somehow manages to be both luxurious and approachable. Yalumba has been in the game since […]
This Summer You Need the Scent of Exploration
MONTBLANC is well known for making exquisit writing instruments and has since expanded into a large selection of high quality luxury leather items, accessories and now fragrance. With 110 years of heritage MONTBLANC ensures timeless […]
Learn without limits. Sponsored by ACG.
ACG Schools: A Cut above… Again.
ACG Schools have once again achieved student outcomes that place them amongst the world’s best. ACG Schools, New Zealand’s largest independent school group has long been the gold standard for academic achievement – but their […]
Future Thinking, Future Returns The Market-Beating Journey of Pie Funds
Mike Taylor, founder and Chief Investment Officer of Pie Funds, has transformed a personal passion for investing into building one of New Zealand’s leading fund management firms. From purchasing his first shares at 18 to […]
Disappeared Into The Void
Built almost 4,500 years ago during the Fourth Dynasty of the Old Kingdom of Egypt, the Great Pyramid of Giza is possibly the most well-known man-made structure in the world. Consisting of an estimated 2.3 […]
The best the world can offer. Sponsored by Waitiri Creek Wines.
Camper road trip – Have time, will travel
I’ve got nothing booked this weekend and it’s been a long time since I’ve been to the South Island of New Zealand. Nothing like a spot of last minute travel! I’ve always fancied a motorhome […]
Waitiri Creek: Time To Check Out A Classic From The Library
If you are like me, a ‘library’ is a place where you cooled your heels after school until your parent(s) had finished work and could come and pick you up. I remember the library I […]
The Transcendence Of Terroir
Recently I went to the Central Otago region for a new vehicle launch and a couple of my colleagues were very excited – and not just about driving the new car: ‘Oo, when we get […]
M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED