M2 magazine presents
HOW THE BEST ARE SUCCEEDING
Best of Watches & Wonders 2026: Tudor
Ref. 7939G1A0NRU BLACK BAY 58 GMT The Black Bay 58 GMT is Tudor doing what it does best: taking a proven case and making a genuinely useful watch out of it. The 39mm Black Bay […]
Best of Watches & Wonders 2026: Panerai
PAM01089 Submersible Navy Seals Afniotech Experience The most immediately striking thing about the PAM01089 is the material. Afniotech is Panerai’s proprietary alloy comprising over 95% hafnium, and hafnium is not a material that appears in […]
The Spotlight 2 Is Designed to Literally Take the Stress Out of Presenting
If you’re only as good as your tools then Logitech is making sure you’ll never find the upper ceiling of what you’re capable of when you’re using their tech. Take the humble presentation clicker (technical […]
Time Pieces
See The Light
Roger Dubuis has done it again. The luxury Swiss watchmaker known for pushing boundaries and challenging the status quo has released its latest masterpiece: the Excalibur Liu Wei Monotourbillon. This timepiece is the latest addition […]
Best Of Watches and Wonders 2026: Rolex
Rolesium COSMOGRAPH DAYTONA The new Daytona comes in Rolesium, combining Oystersteel with platinum, and it is noticeably cooler in tone than the gold-heavy references that have dominated the line in recent years. Whether that reflects […]
The Way Of The Dragon
These days wristwatches often try to double as fitness instructors and personal assistants, BOVET has decided to take things back – way back to ancient China, with its latest horological masterpiece, the Recital 26 Chapter […]
M2 AI Summit
Innovation, Regulation and the Exponential Rise of Gen AI
Cowan Henderson, Founder, Avocado AI Cowan focuses on bridging the gap between cutting-edge AI technology and the people who use it. His approach is highly practical and people-centric, rather than overwhelming teams with tools, he […]
AI: How to Get Started Now
At the M2 AI Summit, Asa Cox, the founder and CEO of Arcanum, delivered a keynote that cut through the hype and laid out a pragmatic roadmap for business leaders eager to harness the power […]
Maintaining Competitiveness and Spotting New Opportunities
Dr Peter Catt, Chair and Director of Virtual Blue, presented a practical framework for how organisations can respond to uncertainty through applied AI and predictive modelling. Rather than focusing on hype or emerging technologies still […]
Cars
In Defence of The Jaguar 00
Jaguar’s making a massive pivot, it’s old logo mark has been turfed just in time to use a similar font to what Pepsi was using up until a few months ago. It’s repositioning itself as […]
Happy Birthday Bentley-Style
Choosing a birthday present for someone you care about can be tough, especially when they turn a decently round number. Spare a thought then for Bentley then when Brussel’s Motorshow turned 100 this year. Just […]
The Rolls Royce, Phantom Tranquility
One of the greatest series of cars to launch into the Geneva International Motor Show this year was Rolls Royce’s Bespoke cars. All the way from their headquarters in Goodwood, West Sussex, the car brand […]
Fashion
From Italy to LA: The Journey of Oasi Cashmere
Italian luxury menswear company, Zegna, and Los Angeles-based luxury lifestyle brand, The Elder Statesman, have recently unveiled their collaborative capsule collection on the opening day of Paris Fashion Week. The event took place at a […]
A New Jewel In Sydney’s Luxury Scene
Cartier, the prestigious French luxury jeweller, has opened its latest flagship store in Sydney, Australia. Located on the corner of King and George Streets, the 749-square-metre, two-story store features an impressive level of local customisation, […]
Diesel Disruption
Glenn Martens has never been one for subtle entrances. For Diesel’s latest campaign, titled “The Houseguests,” the Belgian creative director has effectively hijacked the high-fashion narrative, replacing the sterile aesthetic of modern luxury with a […]
Drink
The Maverick Who Launched Single Malt Whisky To The World
While single malt whisky might generally be considered to be the bee’s knees (technically speaking) compared to blended, the category has only really been around since the early 1960s. Prior to this, Scotland’s commercial whisky […]
This 50ml Bottle of Scotch Just Sold for £6440
We’ve covered expensive liquor here before. Usually these expensive drams have had to gussy themselves up by bedazzling their bottles with jewels to be worth anything at all. But not Scottish distiller Springbank’s single malt […]
We found Our New Favourite Auckland Rooftop Bar
If we have learnt anything from Hangover 2, it is that a cool rooftop bar makes everything okay. I’m not sure that is the main takeaway, but it is an important one. There’s just something […]
Success
The Structure of Success
Chef, restaurateur, entrepreneur, father and new Samsung ambassador, Josh Emett, has achieved a lot in his life already, but by the way that he maximises his time, we can be sure that there is more […]
Silky Insights Concrete Action
Chris Matthews wears: Emil Navy Long Sleeve Knitted Polo $299 (KPMI004) Dougie Chocolate Chino $199 (PCW005) From Working Style AI mania has swept its way through every sector and has quickly become one of the […]
Results Over Excuses
Trent Bradley wears: Henry Navy POW Check Suit $1,299 (SDC804), Willard White Textured Essential Shirt $169 (CFNQ0021), Navy Prep Tie $189 (TIG006) From Working Style For more than two decades, Trent Bradley and his team […]
Man Made
Welcome To The World’s First “Yacht Liner”
Superyachts are so 2020. What are you? Part of the 2%? If you’re part of the 1% of the 1% then you buy a yacht liner. Let me introduce you to Somnio, modestly self described […]
Rolls-Royce Have Given Us The World’s Fastest All-Electric Plane
According to a new release from Luxury Car manufacturer Rolls-Royce, they have just brought the world its fastest all-electric aircraft. Dubbed The Spirit of Innovation, the aircraft hit 555.9km/h, over 213.04 km/h faster than the […]
Making the outdoors great again
The outdoors has a marketing department that deserves a pay rise. It’s convinced an entire generation that “disconnecting” is best achieved by buying more gear, driving further away, and then sleeping in a flapping nylon […]
Innovation
Jimmy Choo Man Blue
Jimmy Choo is synonymous with luxury lifestyle items and their latest fragrance, “Jimmy Choo Man Blue”, lends itself to the same philosophy of blending high-end elegance with the present day lifestyle. The British fashion house […]
Balls, Birdies & Bunkers
As the great English author and humorist, PG Wodehouse once stated: “To find a true man’s character, play golf with him.” Originating in Scotland in the 15th century, golf has become a serious pastime (or […]
Peter Burling – Triumph On And Off The Water
Bermuda. June, 2017. The time is 1.31pm exactly. The pale sky is patterned with light grey clouds and seagulls squalling above. You look down at your Omega watch for what feels like the millionth time. […]
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M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED