M2 magazine presents
HOW THE BEST ARE SUCCEEDING
The Art of the Tie
After years in the wilderness, ties are coming back. At parisian they are celebrating this renaissance with their latest collection of liberty prints. This season’s collection – THE GARDEN PARTY – is inspired by the […]
Breaking Records Fast
27-year-old Diego Poncelet was already an accomplished two-time downhill champion, but that just wasn’t enough. In September he set the Guinness World Record for the fastest skateboard speed in a standing position. Poncelet once had […]
There Is Nothing Like This Bugatti
The Bugatti W16 Mistral ‘La Perle Rare’ is a design all unto itself. A bespoke vehicle made for a mysterious client. The only thing we know about them is that they have taste and the […]
Time Pieces
The Tudor Black Bay Chrono Carbon 25 Was Made For F1
Carbon fibre, titanium, a redesigned lightweight body with high levels of reliability. These are all things you’d want in a top tier F1 racing machine and it’s everything you’re getting in the brand new Tudor […]
Mastery Over Sapphire: The Big Bang Unico Water Blue Sapphire
Hublot was in a celebratory mood at Watches & Wonders. This year marked the 20th anniversary of their Big Bang models, which featured heavily with new faces and colourways. Perhaps the most exclusive piece they […]
Legend Of Speed: The TAG Heuer Monaco Gulf Special Edition
Some colour combinations over time just become locked into a brand or a time or place and for old-school racing fans, there is just no going past the pale blue and orange of Gulf Oil. […]
M2 AI Summit
Quantum Leap
As Chair and Director at Virtual Blue, Dr. Peter Catt is not just talking about the future, he’s building it. With a doctorate in applied computing, a private pilot’s licence, and a curiosity that spans […]
How to Use AI to Rethink Business
Atratus founding partner Amit Choudhary wrapped up the morning with the idea that most businesses were built to manage scarcity, and as AI quietly dismantles the old constraints, the winners will be the ones who […]
AI & Cybersecurity – What You Need to Know
Alex Johnson, Senior Systems Engineer, Arctic Wolf. Alex works with organisations across industries to strengthen their defences against evolving threats, helping executives translate cybersecurity complexity into practical strategies. Drawing on findings from the Global Cyber […]
Cars
Up The Hill In An Aston Martin – Vanquishing Goodwood
Always a brand that’s uniquely recognisable, and with such status, it was right at the top of my hit list when planning to experience the British car industry. The Goodwood Festival of Speed was already […]
Spirit of Ecstasy: Leading The Way For 112 Years
One of the most recognisable mascots in the automotive world, actually just the world is celebrating its 112th anniversary this year. Originally called the “Spirit of Speed,” the Spirit of Ecstasy was first introduced in […]
Real Men Drive the Batmobile
You aren’t the driver the world needs, you are the driver the world deserves (as you crush two lanes of traffic). Just like American cops, the modern revival of Batman got militarised when he got […]
Fashion
The Dynamo6 Effect
When Igor Matich arrived in New Zealand as a 14-year-old immigrant from war-torn Croatia, he didn’t speak English, didn’t know anyone, and had no idea what the future held. But what he did have was […]
Creating Fendi Fashion As Architecture For Spring/Summer 2024
It’s not every day a Fashion House recognises architects as auteurs, but if you can design a towering skyscraper you can design a bag, right? In the case of Kengo Kuma it appears to […]
Tote Luxury
PARISIAN’S CRAFTED COLLECTION DRAWS ON OVER 100 YEARS OF MAKING RIGHT HERE IN NEW ZEALAND. Genuine materials – Small batch editions – Made to last. The leather business tote combines slim, minimalist proportions offering simplicity […]
Drink
6 New Zealand Gins Tasted, Judged, Confirmed.
Each issue, Tim Warren, our untamed reviewer of all things that make life wonderful, turns his attention to the bountiful New Zealand gin scene. Awildian Manuka Coromandel based Awildian has been making waves since their […]
A Whisky Specifically Designed for A Night On Earth
Hopefully over this christmas and New Years you found a chance to hang out and have good times with friends and loved ones. To celebrate these times The Macallan have crafted a unique single malt […]
We found Our New Favourite Auckland Rooftop Bar
If we have learnt anything from Hangover 2, it is that a cool rooftop bar makes everything okay. I’m not sure that is the main takeaway, but it is an important one. There’s just something […]
Success
The Whitening Co. Is Helping You ‘Smile With Confidence’
You may have recently seen the influx of social media users flashing their sparkly smile, crediting their pearlers to a recent at-home teeth whiten. The trend of at-home teeth whitening has grown significantly in the […]
How Virtual Blue Is Turning AI Hype Into Hard Business Results
For all the noise around AI, a lot of businesses still operate with the same old friction. Invoices arrive in different formats. Referral forms turn up incomplete. Orders sit in inboxes. Staff spend hours moving […]
Andrew Davis is Literally Driving Innovation
As Chief Strategic Officer and Vice President of Mobility, Lexus and Motorsport at Toyota New Zealand, Andrew Davis has been a key figure in Lexus’s rise as one of the country’s fastest-growing premium automotive brands. […]
Man Made
The Good The Bad The Weird Of CES 2026
Finally an Ultrasonic Knife Have you ever wanted a knife that vibrates between 10 to 20 microns so it can wiggle between the atoms of your tomato? Then buy the C-200 UltraSonic Chef’s Knife. It’s […]
Bridging Both Brand And Need
As a kid I had a copy of the Guinness Book of Records, and a few pages were more thumbed than others: the world’s tallest man, the fastest time for running 100m and the world’s […]
A Place of Worshop
Unless there is a particularly hot out of season price on nashi pears, supermarket shopping is not generally a spiritual experience. Tell that to the Dutch designers of the SuperHub though. SuperHub is a new […]
Innovation
Willow: An Infinitely Huge Game-Changer
So, Google have built a new quantum computer ‘Willow’ that, apparently, is a really, really big deal. For those of us who pay only minor attention to such scientific announcements, they usually sound like this: […]
Electronics Made Of Wood And Paper
Greener sensors, circuit boards and other electronic devices are being developed by EU researchers to reduce unsustainably high levels of e-waste. To develop eco-friendly electronics such as sensors and circuit boards, Dr Valerio Beni is […]
Building a Transpacific Bridge with New Ground
Steven Fernandez, the newly appointed creative director at US marketing consultancy New Ground, is not your typical entrepreneur. Splitting his time between New York and Los Angeles, Steven has built a career on the power of […]
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M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED