M2 magazine presents
HOW THE BEST ARE SUCCEEDING
30 April 2025, Auckland
6 August 2025, Sydney
M2 Magazine – Nov 2024

Voluntas Elevate: A New Era of Strategic Advisory for Underserved Tech Founders
Voluntas Group has announced the launch of Voluntas Elevate, a new strategic advisory firm aimed at supporting tech founders who have been overlooked by the traditional venture capital model. With offices in Auckland, Sydney, Hong […]

On Offshore Wind Farms, Seafood Production May Be a Breeze
In addition to generating clean energy, sea locations with turbines could be used to grow mussels, oysters and seaweed. Off the coasts of Belgium, Denmark, Germany and the Netherlands dozens of wind farms whir away, […]

Nikon Small World 2024: It’s a Small World After All
Usually our photo series focuses (no pun intended) on big picture stuff (ok pun intended). Recently with the advent of drones we’ve been able to see the world in entirely new ways. We’re able to […]
Luxury Performance
Elegance, style, sportiness, and performance with a long and glorious heritage. Sponsored by Maserati

The Sophisticated Supercar SUV
The 2024 Maserati Grecale Trofeo puts you in a different world of luxury, but more importantly, sophistication, elegance and refinement. Luxury is something that you can buy – sophistication is not. Luxury can come at […]

The Maserati MC 20
Maserati describes the MC20 as a super sports car and they are right. Yet somehow that phrase fails to capture the sheer beauty of this beast. People stop in their tracks, mouths hanging open wanting […]

The Maserati GranTurismo Is A Tour De Force
When someone calls and says, “Would you like to drive the new Maserati GT,” there’s only one answer. So without any hesitation, I locked in a date. There are a lot of cars badged ‘GT’, […]
M2 AI Summit
How AI Is Impacting The Health & Safety Future
Bede Cammock-Elliott, founder of seeo.ai and seedigital Limited, used his keynote to showcase how AI is revolutionising risk management, real-time monitoring, and training in various sectors. Cammock-Elliott, whose company protects $5.5 billion worth of assets […]
AI: What’s Changed In The Last 18 Months?
Nikhil Ramrakhiani, the Chief Technology Officer at PieFunds, gave us an update on just how quickly the world of AI is moving. “AI is at the forefront of change,” Ramrakhiani began. “It’s rapidly transforming technology […]
The Future of Work
AI expert, Tim Warren, focused his keynote on the transformative power of artificial intelligence (AI) and its impact on the future of work. With over 25 years of experience in strategy, executive management, and technology, […]
Top Shelf
Sponsored by The Macallan.
This Whisky Was Barrelled before WWII
Imagine, you’re a bunch of proto-humans smashing bones and figuring out tools for Stanley Kubrik when suddenly out of the sky appears a bottle of the finest Macallan ever made. Macallan wants to recreate this […]
This Is Where The Best Whisky Comes From
The Macallan Estate, nestled in the picturesque Highlands of Scotland, has been nurturing its 1.5-mile stretch of the River Spey for nearly 200 years. This river, meandering through the estate, is more than just a […]
The Macallan Is Back: Your Two Cocktail Recipes for this Weekend
A change of seasons is upon us and it’s time to celebrate with a drop of The Macallan, care of Spey in north-east Scotland. If it’s your first time having a The Macallan the Double […]
Explore the world of the lavish and luxurious. Sponsored by Rolls-Royce.
The Phantom III: The Best Car For Hauling Two Tonnes of Solid Gold
Picture the scene: Sean Connery, a suave tuxedo, and the gleam of a Rolls-Royce Phantom III taking centre stage. It’s been 60 years since Goldfinger hit the cinemas, and while Bond has a whole arsenal […]
Rolls-Royce Wants you to Lust for its Pebble Beach Collection 2022
Monterey Car Week has just wrapped up on the lawns of Monterey, California and we’ve been left with a lot to consider. Namely, which of 44,000 shades would we pick for our brand new Black […]
If Goldfinger was Made in 2024, This Is What He’d Drive
Rolls-Royce is a common feature in Bond films, appearing 12 times across the franchise now sixty years on from the 1964 James Bond film Goldfinger we’re still thinking about the Rolls-Royce Phantom III. We appear to […]
VIP
Exclusive, Luxurious, and Just For You. Sponsored by Champagne Bollinger.
Buy The First Bob Ross
Bob Ross, the friend of stoners, 80s housewives, and people just looking to destress and make some nice little paintings, has sky rocketed in popularity in recent years. As people look for ways to unwind […]
McLaren Giving the Light Touch
Mclaren is getting smaller, lighter, more powerful. The brand new McLaren 750S is the lightest and most powerful series-production McLaren yet, with a dry weight of just 1,277kg. That’s 193kg less than its closest competitor, […]
The Biggest Yachts at Monaco Yacht Show 2023
It’s not how big your super-yacht is, it’s how you use it. If you’re going to go anywhere in the world to see floating palaces it would have to be Monaco. I’d say any major […]
Driving Pleasure
100% Green, 100% Cool. The BMW i4 M50
Made from 100% green energy, the BMW i4 M50 is a fully electric Gran Coupé from BMW that combines the innovative power of BMW M with the planet consciousness of BMW i. It has two […]
The 2022 BMW iX 40 Sport: A Sleek and Sustainable SUV for the Future
The BMW iX range has taken the world by storm with its futuristic design, cutting-edge technology, and eco-friendly performance. One of the latest additions to this groundbreaking lineup is the 2022 BMW iX 40 Sport, […]
A Luxurious & Powerful Drive with the BMW X7 xDrive40d
The 2023 BMW X7 xDrive40d has arrived at Auckland City BMW and East Auckland BMW, offering a luxurious and powerful driving experience for those who demand the best. Under the hood of the X7 xDrive40d […]
Innovation
Inspiring Kiwi Companies. Sponsored by Booster
Building a Transpacific Bridge with New Ground
Steven Fernandez, the newly appointed creative director at US marketing consultancy New Ground, is not your typical entrepreneur. Splitting his time between New York and Los Angeles, Steven has built a career on the power of […]
NVIDIA Is Using This NZ Startup to Put a Face To AI
Recently we made a big deal out of the total market dominance NVIDIA has fallen into in the AI space for it’s GPU capabilities. They aren’t stopping there though. They’re also developing software called NVIDIA […]
This NZ Company Is Revolutionising Hydrogen and Saving the World
There’s always a lot of chatter about what we can do to chill out on making greenhouse gases, it’s just so fun making them though, it’s hard to quit. One solution is hydrogen, the simplest […]
Entertainment
Sponsored by Pioneer DJ.
Pioneering The Euphoric
Pioneer has gone out of it’s way to develop a DJ mixer that makes you feel one with the music. It’s been carefully crafted inside and out to give flawless performance. The same can’t be […]
That Robbie Williams Monkey Movie Made Me Cry
I’m not big on the whole crying thing, although as a fairly new dad I find I do it more now than I did when I was foot loose and fancy free. I say this […]
As Above, So Below
Photography by Jimmy Fontaine As a journalist, I feel oftentimes obliged to push away a degree of creativity for the stone-cold facts in my work. Less of the mumbo-jumbo, poetic stuff and more of the […]
The Collection
A Collection of the Best. Sponsored by Yalumba.
Why a Traditional Long Corporate Wine Lunch Is In Order
Okay, so you’ve had plenty of meetings with your clients – and they’ve gone well. You’ve promised them this and/or that – then delivered (hopefully over-delivered!) You’ve talked often and have a good rapport, i.e.; […]
These Are the Best Euro Cities For Luxury Living, The First Is No Surprise
Recently, we covered off on the best cities in the world for living in, but it was quite family friendly. It was safe. It may as well have been called “The Best Places with access […]
5 Private Islands That Cost Less Than a House In Auckland
New Zealand’s property market is insane. In one study, Auckland was found to be the fourth most unaffordable city to buy a home in, with the median priced home being ten times the median income. […]
Get Savvy
Unlock your financial potential. Sponsored by Booster Savvy.
From Problems to Power: Conquer Challenges Like a Boss
Leaders, are you time short? If so then listen up! Time is the ultimate non-renewable resource, so why do we fritter it away so freely? Your time, energy and focus are precious, but are you […]
Fast Forwarding Business Adaptation In The Age Of AI
It is no great shock to suggest that we are in the midst of a technological revolution that is reshaping industries and redefining the way we work. What is generally underestimated though, is the pace […]
In Business Good is not Good Enough
In the hospitality industry, whether it be in a café, bar, or restaurant, the drive to achieve better is a foundation of successful. The terms “good,” “very good,” and “exceptional” are frequently used to categorize […]
Best Kept Secrets
Sharing the secrets of the most exclusive experiences. Sponsored by Spy Valley.
Spy Valley Makes Elite Marlborough Sauvignon Blanc Team
When you’ve worked hard for decades to create ever higher standards in quality then you want to keep those standards high. And when it’s an entire regional industry that has worked towards that same goal, […]
A Tala As Old As Time
Wandering around in the back lanes of Auckland’s Parnell you discover quite a few things you just didn’t know existed.One of those things should be Tala restaurant. With a chic minimalist design and limited seating […]
Sanctuary In The City
Hidden away in the busting heart of Auckland, an urban retreat awaits at the Luxe Spa at Pullman, where you can drop the to-do lists, meeting requests, and all those other things that add to […]
Learn without limits. Sponsored by ACG.
Pie Funds: Innovating Funds Management Down Under
Founded in 2007, Pie Funds has emerged as a pioneering investment management firm in New Zealand, setting itself apart through its unique approach to funds management and commitment to client success. Pie’s headquarters can be […]
Future of Flight is Hydrogen?
I stay credulous when it comes to bold claims made by brand new startups. They’re there to drum up funding, and the best way to do that is to find themselves in headlines like this […]
10 Quotes to Live By For a Successful Career
“One of the purposes of life, and selfishly what makes people happy, is building things that are impactful.” -Dustin Moskovitz, Co-Founder of Facebook “If you haven’t failed five times as many as you’ve succeeded, you’re […]
Learning to invest from the best. Sponsored by Safari Group.
Rest Easy With Hotel Investing
One of the really cool things about writing for M2 and M2woman is that you get to cover a wide range of subject matters. This means that you tend to build up a library of […]
It’s not the Journey, it’s the Destination that Counts
The Centre of it all at Central Park The Residences at Central Park in Ellerslie is another stunning investment option by investor-focused developers, Safari Group. This 12-story building dedicates the four bottom floors to a […]
The Man Bringing Your Business from NZ to 1.4 Billion New Customers
For a lot of New Zealand entrepreneurs and business owners, the prospect of selling into China and the wider Asia-Pacific region is a compelling market to scale, but it’s also filled with costly pitfalls for […]
The best the world can offer. Sponsored by Waitiri Creek Wines.
Behind the Scenes of a Winemaker
Most people who enjoy kicking back with a glass of pinot on the deck on a sunny afternoon with good company and tasty snacks on hand will rarely wonder what it took to make that […]
As Economies Tank, Luxury Bags Are An Unlikely Favourite
The world sits on the precipice of the largest cost of living crisis our generation has ever seen. On the very edge of this cliff is a gorgeous Hermes Faubourg Birkin bag and it’s just […]
Discover the World Beyond Your Central Otago Wine Glass
So, you’re heading to Central Otago for the wine but don’t want to spend your entire time parked at the restaurant table sipping pinot? Then you’re in luck as the region has a lot to […]
M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED
30 April 2025, Auckland
6 August 2025, Sydney