M2 magazine presents
HOW THE BEST ARE SUCCEEDING
The Engineer’s Long Game
On the eve of releasing the new RAV4, Toyota flew the chief engineer of the world’s best-selling vehicle to New Zealand, along with the project manager who built it, and sat them down with the […]
When the Answer Is Not Yet Clear
A website is a peculiar thing. It can make an unfinished idea look suspiciously complete. Recently, I rebuilt the website for AURA, the coaching business I had been developing. We stripped away unnecessary services, clarified […]
The Lamborghini Urus SE “Tettonero” Capsule The Most Exclusive Super SUV
When we say the new Urus SE “Tettonero” Capsule is exclusive, we mean literally. Only 630 examples of this premium limited collection are being made, each with an 800 CV hybrid powertrain and a selection […]
Time Pieces
Watches and Wonders 2024: A. Lange & Sohne
DATOGRAPH UP/DOWN To celebrate the 25th anniversary of their first chronographic movements A. Lange & Söhne is adding two very special editions of the DATOGRAPH to their portfolio. The first of which is this stunning […]
Hail To The King
If you watched Ryan Gosling’s latest MOVIE then you may have noticed him flashing his suitably modern watch around. Project Hail Mary is directed by Phil Lord and Christopher Miller, with a screenplay by Drew […]
The Tank is Back: The New Tank Louis Cartier
Brutalism meets horology With Cartier’s latest release. Sandwiched between two world wars Cartier designed a watch that could survive all of them. It was just six years after the debut of the original Tank Louis […]
M2 AI Summit
New & Emerging Industries Created By AI
Jovan Pavlicevic, co-founder of SquareOne and Emerge, began his keynote by drawing a parallel between the current technological revolution and historic innovations. “Give me a lever long enough and a place to stand, and I […]
The Talent Needed to Fill the AI Skill Gap
James Laughlin, High-Performance Leadership Strategist & Executive Coach A globally recognised expert in high-performance leadership and personal mastery, based in Christchurch, James is a seven-time world champion musician. He now channels his exceptional mental discipline […]
Maintaining Competitiveness and Spotting New Opportunities
Dr Peter Catt, Chair and Director of Virtual Blue, presented a practical framework for how organisations can respond to uncertainty through applied AI and predictive modelling. Rather than focusing on hype or emerging technologies still […]
Cars
Lamborghini Temerario is a new breed of High Performance EV
Recently the Giltrap Group gave us our first local look the brand new Lamborghini Temerario. France was home to it’s international reveal and what a reveal it was. “The Temerario stands out as the new […]
Happy Birthday Bentley-Style
Choosing a birthday present for someone you care about can be tough, especially when they turn a decently round number. Spare a thought then for Bentley then when Brussel’s Motorshow turned 100 this year. Just […]
Off-Road With The Lamborghini Huracán Sterrato
The creative team behind the video promo for the 2023 Lamborghini have been really getting into dirt. In fact according to the very deep voice over “dust is gold, dirt is for the bold”. This […]
Fashion
A New Jewel In Sydney’s Luxury Scene
Cartier, the prestigious French luxury jeweller, has opened its latest flagship store in Sydney, Australia. Located on the corner of King and George Streets, the 749-square-metre, two-story store features an impressive level of local customisation, […]
Quantum Leap
As Chair and Director at Virtual Blue, Dr. Peter Catt is not just talking about the future, he’s building it. With a doctorate in applied computing, a private pilot’s licence, and a curiosity that spans […]
Cool It Down
Moncler, the luxury Italian outerwear and lifestyle brand, has recently unveiled its technical skiwear collection for the fall/winter season of 2022. Dubbed as Moncler Grenoble, the line is engineered for peak performance on the slopes […]
Drink
A Masterpiece Half a Century in the Making
From the hallowed halls of New Zealand’s most discerning liquor emporium, Liquorland, comes an offering that makes even the most stoic of whisky aficionados quiver a lip in envy. Behold, the Glenfiddich 50 Year Old […]
Remy Martin Louis XIII: A Cognac Fit for Royalty
Remy Martin Louis XIII is one of the world’s most famous and sought-after cognacs due to its rich history and exceptional flavour profile. And the Remy Martin Louis XIII 3L Jeroboam takes that and makes […]
New Year, New Whisky: The Macallan’s A Night On Earth In Scotland
A Night On Earth In Scotland is a new and limited edition expression from The Macallan; a celebration of the Scottish tradition of Hogmanay, marking the end of one year and the start of another. […]
Success
Grounded in focus: Liam Lawson on Focus, Kiwi Mentality, and the Baku Challenge
Formula 1 is an octane and ego fuelled sport, so that makes New Zealand driver Liam Lawson a breath of pretence-free, humble air. In the days before the Visa Cash App RB driver prepared for […]
The World Through a Champion’s Eyes
Dr. Kerry Spackman has built a career on extreme performance. Over the years, his work has taken him into the orbit of four Formula One teams, the All Blacks, Olympians and billionaire business figures, placing […]
Thriving Through Change: The Non-Negotiables of Hospitality Business Success in 2025
In an industry as dynamic and unforgiving as hospitality, complacency is the quickest path to failure. The landscape has been constantly shifting and isn’t expected to change in the coming year—we are still in an […]
Man Made
The Everest Of Sailing
It’s considered one of the toughest ocean races in the world and The Rolex Sydney Hobart Yacht Race is an annual event that has captivated sailors and spectators alike since its inception in 1945. Located […]
Making the outdoors great again
The outdoors has a marketing department that deserves a pay rise. It’s convinced an entire generation that “disconnecting” is best achieved by buying more gear, driving further away, and then sleeping in a flapping nylon […]
Inside Triumph
Triumph is an icon at the core of the English automobile scene and is the sole remaining all-British-owned major brand. They have made some of the most beloved motorcycles on the planet. The brand appeared […]
Innovation
The Green Wave: The New Zealand Company Leading the Surfboard Sustainability Shift
Most serious surfers will tell you that Surfing is more than a sport; it’s a way of life. A way of life that transcends singular human achievement and skill into a symbiotic dance with nature, […]
Building a Transpacific Bridge with New Ground
Steven Fernandez, the newly appointed creative director at US marketing consultancy New Ground, is not your typical entrepreneur. Splitting his time between New York and Los Angeles, Steven has built a career on the power of […]
Willow: An Infinitely Huge Game-Changer
So, Google have built a new quantum computer ‘Willow’ that, apparently, is a really, really big deal. For those of us who pay only minor attention to such scientific announcements, they usually sound like this: […]
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M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED