M2 magazine presents
HOW THE BEST ARE SUCCEEDING
How to go from Operator to Business Leader
In any industry, being good at the work does not mean you are good at the business. Going to market, pricing properly, building systems, maintaining standards, hiring and developing people, and keeping enough work in […]
How Virtual Blue Is Turning AI Hype Into Hard Business Results
For all the noise around AI, a lot of businesses still operate with the same old friction. Invoices arrive in different formats. Referral forms turn up incomplete. Orders sit in inboxes. Staff spend hours moving […]
Building For The Other Side Of The Chasm
Matt Bishop is not especially interested in preserving the old shape of his industry. Brevity, Bishop’s Auckland-based business still does the practical work of construction engineering, particularly across interiors, racking, events and compliance, but it […]
Time Pieces
The Rolls-Royce Of Watches
It might not be a technical motoring term so to speak, but the Rolls-Royce Boat Tail really is quite simply damn hot. It is probably one of the hottest vehicles ever crafted. I know these […]
The Magical Journey of F.P.Journe
While a couple of decades in watchmaking years is very, very young, F.P.Journe has wasted no time in cementing its position as one of the world’s finest watch brands through the wrangling of special materials, […]
The Best of Grand Seiko at Watches & Wonders 2025
1There’s a season for everything, and by the looks of it there’s a Seiko for every season. This year Grand Seiko came out swinging at Watches & Wonders with a range of new expressions. Here’s […]
M2 AI Summit
Habits of High Performers
James Laughlin has spent his career in the company of champions and not just in the pipe band world, where he’s a seven-time world champion drummer or his award-winning podcast. As a high-performance coach, he’s […]
Using AI to Make Your Team Great
Under Danu’s technical leadership, Rush has built platforms and products used daily by millions of people, including the NZ COVID Tracer app, large-scale digital systems for global brands, and AI-powered solutions that now serve 1 […]
AI & Cybersecurity – What You Need to Know
Alex Johnson, Senior Systems Engineer, Arctic Wolf. Alex works with organisations across industries to strengthen their defences against evolving threats, helping executives translate cybersecurity complexity into practical strategies. Drawing on findings from the Global Cyber […]
Cars
Protect Your Automotive Legacy with Octane Logistics
At Octane Logistics, we know your vehicle is more than transport—it’s an investment in design, engineering, and heritage. Our bespoke, fully enclosed car transport service is trusted by collectors and enthusiasts who demand precision and […]
Maserati Is Going Track Side
This year The House of the Trident revealed the Maserati GT2 at the legendary 24 Hours of Spa in Belgium. This marks the return of Maserati to GT competitions, after previously carving a name for […]
If Goldfinger was Made in 2024, This Is What He’d Drive
Rolls-Royce is a common feature in Bond films, appearing 12 times across the franchise now sixty years on from the 1964 James Bond film Goldfinger we’re still thinking about the Rolls-Royce Phantom III. We appear to […]
Fashion
Elvis Is Back In The Building
While the Oscar contender Elvis movie pays a pretty good tribute to the legend, Montblanc have fashioned their own tributes to the King of Rock ‘n’ Roll in the way they know best with their […]
Zegna’s Oasis of Cool
All Mads Mikkelsen needs to do these days is get dressed in a layered black suit and smoke a cigarette while walking to a Zegna show in Milan and he’s in the news. Sure, he […]
The Spectrum SS25 Collection
Mandatory has been a stalwart of kiwi’s men’s fashion since Clare Bowden and Fiona Voisey first saw a gap in the market back in 1997. They take pride in tailoring to their clients and using […]
Drink
Clase Azul: International Success, Local Impact
The premium tequila category has had a meteoric rise over the years, but the epitome of the craftsmanship and the unique origin qualities of good tequila is owned by Clase Azul; a relative newcomer to […]
Making The Classic Margarita Just Got A Lot Easier
Another month another new addition to the Batched Premium Cocktails family. This time they’re bottling up the Classic Margarita and making the vibrant, zesty flavours of the iconic Margarita available in an easy shake-and-pour format, […]
This New Kiwi Drink Is Set to Go Global
It doesn’t matter how smart we think we are as humans – Nature always turns out smarter, stronger and just plain better than us every time. That’s what Wai Manuka Sparkling Water Taught us. Being […]
Success
Empathy In A Bottle
Stepping into the tiny nook of High Street’s Unity Books Auckland in early October this year, I was greeted with one of my favourite smells in the world. Books. Stacks of them. Glorious, beautiful, stunning […]
The Five Lessons That Grew Pure SEO Into New Zealand’s Most Successful Digital Marketing Agency
My British wife and I had no friends or family to support us when we first landed on New Zealand shores in 2009. Those first months were full of challenges. I had taken a punt […]
Silky Insights Concrete Action
Chris Matthews wears: Emil Navy Long Sleeve Knitted Polo $299 (KPMI004) Dougie Chocolate Chino $199 (PCW005) From Working Style AI mania has swept its way through every sector and has quickly become one of the […]
Man Made
The Good The Bad The Weird Of CES 2026
Finally an Ultrasonic Knife Have you ever wanted a knife that vibrates between 10 to 20 microns so it can wiggle between the atoms of your tomato? Then buy the C-200 UltraSonic Chef’s Knife. It’s […]
Live In Post-Apocalyptic Luxury In This Classy Bunker
While some of us above ground plebs have been trying to figure out where to keep that extra pasta, flour and toilet paper we had been psychologically triggered into stocking up with, a Kyiv-based architecture […]
The Lotus Eletre R
Photography by Jake Hoare The Lotus Eletre is enormous, vast, and that there’s nothing else quite like it. It’s kind of taken the sports SUV and put it on a course of aggressive body sculpting […]
Innovation
OMEGA Seamaster 1948
The ’48 is back and it’s bigger and better than ever. For the 70th anniversary of the collection, OMEGA has produced a watch that will certainly stand amongst the rest. Featuring a calibre Omega 2500C, […]
Hilarious: The Internet Reviews The World
The internet is the aggregate of human wisdom. it’s pushing us to new heights of intelligence and definitely not into closed facebook group echo chambers. We have canvassed the wisdom of the digital Pangaea to […]
Racing On The Back Of The Future
As though plucked from a Star Wars film, the world’s first ever flying electric car series is coming later this year. Australian-based Alauda are the super-brains behind it and successfully completed their first round of […]
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M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED