M2 magazine presents
HOW THE BEST ARE SUCCEEDING
History, repeating: inside Split Enz’s triumphant return
For a band whose best-known song insists history never repeats, Split Enz are doing a remarkably good job of proving themselves wrong. Nearly two decades after their last full New Zealand run, Tim Finn, Neil […]
Theroux Just Wants to Talk
Celebrated documentarian Louis Theroux is back at it again, this time honing in on the fringe elements of the Manosphere in his new doco “Louis Theroux: Inside The Manosphere”. The ripples since its release follow […]
Apple At 50: Eight Technology Leaps That Changed Our World
In the early 1970s, the idea of an ordinary person owning a computer sounded absurd. Computers back then were more like aircraft carriers or nuclear power plants than household appliances – vast machines housed in […]
Time Pieces
It’s always Zulu Time With The Pelagos
One does not normally associate the luxury TUDOR watches with the armed forces, but Tudor has been the official supplier to the French Navy” since 1961. They earned this title after a protracted testing of […]
Watches and Wonders 2024: Baume & Mercier
Riviera 10786 Baume & Mercier have boldly stepped into their own aesthetic with the Riviera. Having four screws on the front of the 40mm Dodecagonal case with it’s architectural lines and profile makes it feel […]
M2 Luxury Watch Collection 2023
Oscar Wilde once mused, ‘I have the simplest tastes. I am always satisfied with the best.’ With this sentiment echoing through the halls of horology, we again bring to you some of the finest creations […]
M2 AI Summit
The Talent Needed Fill The AI Skill Gap
Anna Mowbray, co-founder of Zuru and current CEO and founder of the job marketplace startup ZEIL has gone from being at the top of a sector to a startup. When asked why she didn’t choose […]
Customer Retention & Growth At Scale – Asa Cox, CEO & Founder, Arcanum.ai
Under his leadership, Arcanum has delivered AI-powered solutions that fast-track retention, streamline workflows, and drive real business impact across diverse industries. Asa leads strategic development of Numa, a practical AI platform that helps SMEs grow […]
AI And Mining… Actual Mining
Mining veteran Bill Haylock delivered a keynote that delved into the intertwined connection between AI and the mining industry. “AI is science, right? It’s part of the science gig,” Haylock began, drawing parallels between past […]
Sheer Driving Pleasure
A Luxurious & Powerful Drive with the BMW X7 xDrive40d
The 2023 BMW X7 xDrive40d has arrived at Auckland City BMW and East Auckland BMW, offering a luxurious and powerful driving experience for those who demand the best. Under the hood of the X7 xDrive40d […]
The 2022 BMW iX 40 Sport: A Sleek and Sustainable SUV for the Future
The BMW iX range has taken the world by storm with its futuristic design, cutting-edge technology, and eco-friendly performance. One of the latest additions to this groundbreaking lineup is the 2022 BMW iX 40 Sport, […]
BMW i4: A New Platform for A New Future
There’s been a lot of anticipation for BMW’s new all-electric Gran Coupe, the i4, but it’s now here and available at Auckland City BMW and East Auckland BMW. This new addition to BMW’s lineup is […]
Cars
Spirit of Ecstasy: Leading The Way For 112 Years
One of the most recognisable mascots in the automotive world, actually just the world is celebrating its 112th anniversary this year. Originally called the “Spirit of Speed,” the Spirit of Ecstasy was first introduced in […]
Oxford Plant: MINI Factory tour
The Oxford plant has been building cars since 1913 in the same spot, and it’s built everything from the Morris Oxford Bullnose to models for brands as diverse as Austin, Rolls-Royce, Range Rover, Honda based […]
2025 Lotus Emira Turbo: The Speed of Lightness
Well, isn’t this a little treasure? Lotus is the ultimate sports car formula: small, light, fast and fun. “Lightness” was the catch-cry of Colin Chapman, founder of Lotus; it helped him win many Formula One […]
Fashion
The Dynamo6 Effect
When Igor Matich arrived in New Zealand as a 14-year-old immigrant from war-torn Croatia, he didn’t speak English, didn’t know anyone, and had no idea what the future held. But what he did have was […]
Tote Luxury
PARISIAN’S CRAFTED COLLECTION DRAWS ON OVER 100 YEARS OF MAKING RIGHT HERE IN NEW ZEALAND. Genuine materials – Small batch editions – Made to last. The leather business tote combines slim, minimalist proportions offering simplicity […]
Prepare For Winter With The Z Zegna FW Collection
We’re coming out of the sweltering summer months and arriving into the cooler seasons. That means it’s time to start rethinking our wardrobe. Z Zegna has once again brought a Fall/Winter 2021 collection that breaks […]
VIP
Exclusive, Luxurious, and Just For You. Sponsored by Champagne Bollinger.
Velvet, Views and Vintage: Rooftop at QT Launches Le Salon
Velvet, Views and Vintage: Rooftop at QT Launches Le Salon Perched up on the sixth floor of QT Auckland, overlooking the Viaduct Harbour, is a rooftop bar that manages to pull off the ultimate challenge […]
The Way Of The Dragon
These days wristwatches often try to double as fitness instructors and personal assistants, BOVET has decided to take things back – way back to ancient China, with its latest horological masterpiece, the Recital 26 Chapter […]
Elevate Your Cruise Game
When it comes to cruising, the word “luxury” might bring to mind plush accommodations and exotic locales, but few do it quite like Oceania Cruises, partnered seamlessly with the travel-savvy wizards at YOU Travel & […]
Drink
6 New Zealand Gins Tasted, Judged, Confirmed.
Each issue, Tim Warren, our untamed reviewer of all things that make life wonderful, turns his attention to the bountiful New Zealand gin scene. Awildian Manuka Coromandel based Awildian has been making waves since their […]
Our Favorite New Speakeasy Hidden in Cambridge
When the sun drops behind Duke Street and Cambridge settles into its evening hush, a new hotel doesn’t so much open its doors as set a scene. Lights glow through restored stained glass, the brickwork […]
The Caley and the Art of Balance
Yalumba’s The Caley is a wine with serious pedigree. It’s a blend of Coonawarra Cabernet Sauvignon and Barossa Shiraz that somehow manages to be both luxurious and approachable. Yalumba has been in the game since […]
Success
Thriving Through Change: The Non-Negotiables of Hospitality Business Success in 2025
In an industry as dynamic and unforgiving as hospitality, complacency is the quickest path to failure. The landscape has been constantly shifting and isn’t expected to change in the coming year—we are still in an […]
What to Expect From Early Retirement
I’m sorry to say that early retirement will cause you to have feelings. A lot of them. Many of the feelings are good—freedom, joy, contentment, gratitude, excitement—but you don’t need help navigating those. Let’s talk […]
How Virtual Blue Is Turning AI Hype Into Hard Business Results
For all the noise around AI, a lot of businesses still operate with the same old friction. Invoices arrive in different formats. Referral forms turn up incomplete. Orders sit in inboxes. Staff spend hours moving […]
Man Made
Stay In One Of Giorgio Armani’s Rooms
Over the years, Giorgio Armani has cemented himself at a kind of god-tier level within the fashion world. The Italian fashion designer, who is best known for his eponymous brand and its signature sleek, understated […]
Ghost Yachts Latest Marvel
With Covid lockdown’s being a constant reminder for us to stay inside, keep our distance and maintain our mental health by seeing the silver-linings, any warm-blooded person would much rather spend their days following all […]
Rolls-Royce Have Given Us The World’s Fastest All-Electric Plane
According to a new release from Luxury Car manufacturer Rolls-Royce, they have just brought the world its fastest all-electric aircraft. Dubbed The Spirit of Innovation, the aircraft hit 555.9km/h, over 213.04 km/h faster than the […]
Innovation
The Grand Return – The GranTurismo Is Back For The Long Haul
There’s something romantic about the concept of the Grand Tourer, a vehicle designed to help liberate you from the shackles of the day-to-day routine and allow you to explore the open road in comfort, style, […]
All in the Name of Fashion
Either acceptable and socially appropriate or completely bizarre and abstract, fashion is all up to interpretation. It’s what we all use to identify ourselves, to spark conversation. Sometimes it can work, and sometimes it just […]
Rolls-Royce Wants you to Lust for its Pebble Beach Collection 2022
Monterey Car Week has just wrapped up on the lawns of Monterey, California and we’ve been left with a lot to consider. Namely, which of 44,000 shades would we pick for our brand new Black […]
M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED