M2 magazine presents
HOW THE BEST ARE SUCCEEDING
Adidas x FIFA
Everyone’s going Fifa Crazy, may as well go all in on your favourite team.
The Engineer’s Long Game
On the eve of releasing the new RAV4, Toyota flew the chief engineer of the world’s best-selling vehicle to New Zealand, along with the project manager who built it, and sat them down with the […]
25 Years at Le Mans
Rolex has been the Exclusive Major Partner and Official Timepiece of the 24 Hours of Le Mans for 25 years. It is the world’s oldest and most prestigious endurance race, putting drivers and machines through […]
Time Pieces
Final Boarding Call: Breitling’s Tribute To The 747
If like me you are of a particular vintage, you might have a bit of nostalgia for the Boeing 747. Over the last 53 years, it has really epitomised the power of human innovation to […]
THE CLASS OF 2026 Watches and Wonders… And a couple of others we couldn’t ignore
Every April, Geneva reminds the rest of the world why it is the capital of watchmaking. Palexpo fills with journalists, retailers and collectors from well over a hundred countries, press releases land at midnight, and […]
It’s always Zulu Time With The Pelagos
One does not normally associate the luxury TUDOR watches with the armed forces, but Tudor has been the official supplier to the French Navy” since 1961. They earned this title after a protracted testing of […]
M2 AI Summit
The Talent Needed to Fill the AI Skill Gap
James Laughlin, High-Performance Leadership Strategist & Executive Coach A globally recognised expert in high-performance leadership and personal mastery, based in Christchurch, James is a seven-time world champion musician. He now channels his exceptional mental discipline […]
AI & AI Agents Your Team Should Be Using Now For Growth
Caelan Huntress, Head of Training & Enablement, Agentic Intelligence Caelan Huntress starts off with some simple definitions. GPT is “generative, pre trained, transformer”, LLM is a large language model, NLP in this context is natural […]
Navigating the Legal Labyrinth of AI
The legal uncertainties surrounding artificial intelligence are vast and complex, so to help work through this we brought in Hudson Gavin Martin partner, Andrew Dentice to help us get a handle on the evolving legal […]
Cars
The One And Only Ferrari SP51
The Ferrari 812 GTS is a special vehicle but for one Ferrari collector, it just needed a little bit of something else. Enter the Ferrari SP51, a very one-of-a-kind vehicle that draws on the best […]
2025 G63 G Wagen – More Than a Letter
The G wagen is beautiful brick, barely changed in appearance since 1979. Scarcely a more iconic vehicle on the planet, it’s now a cultural icon, the ultimate gangster whip, while gracing the pages of luxury […]
Spirit of Ecstasy: Leading The Way For 112 Years
One of the most recognisable mascots in the automotive world, actually just the world is celebrating its 112th anniversary this year. Originally called the “Spirit of Speed,” the Spirit of Ecstasy was first introduced in […]
Fashion
Diesel Disruption
Glenn Martens has never been one for subtle entrances. For Diesel’s latest campaign, titled “The Houseguests,” the Belgian creative director has effectively hijacked the high-fashion narrative, replacing the sterile aesthetic of modern luxury with a […]
Burberry Offers Fresh Functionality
Burberry has introduced its Autumn-Winter 2022 Pre-Collection, designed by Chief Creative Officer, Riccardo Tisci. The collection delves into the outdoors. Signature outerwear is refreshed in new oversized silhouettes with reconstructed details – inspired by a […]
From Italy to LA: The Journey of Oasi Cashmere
Italian luxury menswear company, Zegna, and Los Angeles-based luxury lifestyle brand, The Elder Statesman, have recently unveiled their collaborative capsule collection on the opening day of Paris Fashion Week. The event took place at a […]
Drink
New Year, New Whisky: The Macallan’s A Night On Earth In Scotland
A Night On Earth In Scotland is a new and limited edition expression from The Macallan; a celebration of the Scottish tradition of Hogmanay, marking the end of one year and the start of another. […]
Cognac Couture: Kim Jones X Hennessy X.O
Hennessy X.O, the prestigious cognac brand, has teamed up with renowned designer Kim Jones for a collaboration that fuses the worlds of fashion and heritage. In a departure from its usual partnerships with artists, architects, […]
Whisky: Celebrate A New Year With an Even Better One
I’m giving away my age a little with this admission but 2008 was a pretty great year for me personally. It was a formative year of getting away from home for the first time, seeing […]
Success
Global Endeavours: The Quiet Giant Behind Some of New Zealand’s Biggest Beverage and Ingredient Brands
Behind some of the most recognisable beverage labels on New Zealand shelves and increasingly offshore is a business that has grown quietly, strategically, and with remarkable resilience. Global Endeavours, led by founder Hamish Gordon, is […]
Grounded in focus: Liam Lawson on Focus, Kiwi Mentality, and the Baku Challenge
Formula 1 is an octane and ego fuelled sport, so that makes New Zealand driver Liam Lawson a breath of pretence-free, humble air. In the days before the Visa Cash App RB driver prepared for […]
The Long Game: Why Property Still Rewards Those Who Think Differently
Property investing is getting a bit of a beat-up at the moment. Interest rates have reset expectations. Lending is tighter. And some economic experts seem to be having hernias about the future of property. But […]
Man Made
Aston Martin Hypercar, meet Aston Martin Hyperbike
Aston Martin’s no rules track hypercar Valkyrie AMR Pro is a stunning example of engineering, design, genius, and all-out insanity. And now there’s a two-wheeled version. The Aston Martin and Brough Superior collaboration has once […]
The Lamborghini Of The Sea
At this year’s Monaco Yacht Show we got a look at the new collaboration between Automobili Lamborghini and The Italian Sea Group of the new Tecnomar for Lamborghini 101FT. Named after it’s 30-metrE length The […]
Bougie Living With Bentley
Bentley enthusiasts, start your bespoke engines! As well as being one of the world’s boujie-est car brands, with their latest wheels being driven by the world’s elite, they’re also joining the club of Aston Martin […]
Innovation
Wellington Based Research Could Change How We Store Electricity
My favourite kind of energy storage has to be a big ol valley full of water. But when dams and regular hydro aren’t available how do you store energy? There are plenty of options out […]
Laptops with Extendable Screens & Other Tech You Didn’t Know You Needed
This Laptop Is Too Tall We’re truly in the age of “how do we make screens bigger without making the rest of the thing bigger. That usually amounts to foldables, but scrollable are also making […]
Apple At 50: Eight Technology Leaps That Changed Our World
In the early 1970s, the idea of an ordinary person owning a computer sounded absurd. Computers back then were more like aircraft carriers or nuclear power plants than household appliances – vast machines housed in […]
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M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED