M2 magazine presents
HOW THE BEST ARE SUCCEEDING
Book Review – No Pit Stops: The Business of Going All In
42 Below founder Geoff Ross kicks off this fun read with a no-holds-barred commentary on Grant. Raw and real, it traces a hard-working Kiwi’s journey through sales, travel, local businesses, the rise of 42 Below […]
The Lamborghini Urus SE “Tettonero” Capsule The Most Exclusive Super SUV
When we say the new Urus SE “Tettonero” Capsule is exclusive, we mean literally. Only 630 examples of this premium limited collection are being made, each with an 800 CV hybrid powertrain and a selection […]
From AI Hype to Real Workflows Lessons from Deploying Voice Agents into Real Businesses
Owen Chau, hobbling on stage in a moon boot, ditched his polished deck for something more honest: what voice AI actually can’t do yet, learned the hard way from putting it into real businesses. Owen […]
Time Pieces
It’s always Zulu Time With The Pelagos
One does not normally associate the luxury TUDOR watches with the armed forces, but Tudor has been the official supplier to the French Navy” since 1961. They earned this title after a protracted testing of […]
The Tudor Black Bay Chrono Carbon 25 Was Made For F1
Carbon fibre, titanium, a redesigned lightweight body with high levels of reliability. These are all things you’d want in a top tier F1 racing machine and it’s everything you’re getting in the brand new Tudor […]
A Godly Machine
Swiss luxury watch brand Breitling has released a new limited edition timepiece in collaboration with Australian lifestyle brand Deus Ex Machina. The Top Time Deus chronograph builds upon the quirkiness of its predecessor, the Top […]
M2 AI Summit
Innovation, Regulation and the Exponential Rise of Gen A
Dermot Butterfield, CEO and Founder of Wych, delivered a focused and timely presentation on how artificial intelligence is intersecting with regulation, privacy, and the ownership of personal data. His talk emphasised that the rise of […]
How to Future-Proof Your Organisation Amid Accelerating Change
In a wide-ranging fireside discussion, Mark Bregman explored the growing tension between the accelerating pace of technological change and the organisational structures that struggle to adapt to it. Drawing on decades of executive leadership at […]
Quantum Leap
As Chair and Director at Virtual Blue, Dr. Peter Catt is not just talking about the future, he’s building it. With a doctorate in applied computing, a private pilot’s licence, and a curiosity that spans […]
Cars
Making Rolls-Royce Bespoke With Gavin Hartley
As far as exclusive car brands go, Rolls-Royce takes the cake. But if you want your exclusivity just that bit more exclusive, you’ll be pleased to know that there is a Rolls-Royce Bespoke division. We […]
The Corvette Z06 This Car Means Business
I’m sitting in the Corvette Z06, the angry older brother of the Stingray. This has a 500 KW (670 hp), 5.5 litre flat plane crank V8. This LT6 configuration with titanium internals has a red […]
Lexus New RZ – 2025 and Beyond
There’s something fascinating about the current phase of electric vehicles. Everyone’s racing toward the future, but no one’s quite sure what it’s supposed to feel like. Some carmakers are stripping things back to monk-like minimalism. […]
Fashion
Steal Bob Dylan’s Look
Timothée Chalamet isn’t the only one getting to swan around looking like Bob Dylan in Searchlight Pictures’ A Complete Unknown. Now we’re all able to get a slice of the action thanks to a collaboration […]
Ode to the HorseBit
The Gucci horsebit loafer is one of those fashion items that is perennially old school and new school all at the same time. You can just as easily imagine Hueh Hefner swaggering around in […]
The Speedcat is Back
25 years ago PUMA introduced the Speedcat, a piece of footwear styled after the fireproof Formula 1 shoes their drivers wear. This iconically sleek and simple look has now entirely transcended the Monaco racetrack in […]
Drink
Your Backyard Needs A Bespoke Micropub
The days of the mancave are played out. Now is the time of the tiny Irish pub. Look out at your lawn, would you like to not have to mow a couple more meters of […]
Proof That If You’re Ever In Doubt – You Must Press On
Sometimes you just know in your gut that you’re right – even when it seems like everyone around you refuses to be a believer. As William Goldman wrote for Paul Newman in Butch Cassidy and […]
This 50ml Bottle of Scotch Just Sold for £6440
We’ve covered expensive liquor here before. Usually these expensive drams have had to gussy themselves up by bedazzling their bottles with jewels to be worth anything at all. But not Scottish distiller Springbank’s single malt […]
Success
The Five Lessons That Grew Pure SEO Into New Zealand’s Most Successful Digital Marketing Agency
My British wife and I had no friends or family to support us when we first landed on New Zealand shores in 2009. Those first months were full of challenges. I had taken a punt […]
Liam Lawson on Focus, Kiwi Mentality, and the Baku Challenge
Formula 1 is an octane and ego fuelled sport, so that makes New Zealand driver Liam Lawson a breath of pretense free humble air. In the days before the Visa Cash App RB driver prepared […]
25 Years of Laughter
25 years ago, John Bishop stumbled into the brown-bricked Frog & Bucket Comedy Club on Oldham Street in Manchester on a Monday night, slightly depressed after divorcing his then-wife and looking for something to do. […]
Man Made
Making the outdoors great again
The outdoors has a marketing department that deserves a pay rise. It’s convinced an entire generation that “disconnecting” is best achieved by buying more gear, driving further away, and then sleeping in a flapping nylon […]
Welcome To The World’s First “Yacht Liner”
Superyachts are so 2020. What are you? Part of the 2%? If you’re part of the 1% of the 1% then you buy a yacht liner. Let me introduce you to Somnio, modestly self described […]
Classic Style Modern Tech
Photography by Jake Hoare The R12 is the latest iteration in BMW Motorrad’s retro lineup, replacing the popular R nineT. It offers a blend of classic styling and modern technology, to satisfy both nostalgic riders […]
Innovation
Finally a New Band of Brothers Sequel Series and Everything to Watch Early 2024
Masters of the Air 26 January In the heart of every guy is the yearning to forget Band of Brothers entirely and watch it again like you’re seeing it for the first time. It’s a […]
The Place To Go: Erg Chebbi Desert Luxury Camp
One of earth’s most stunning, untouched landscapes, Morocco is in a world of its own. The dizzying delicacy of the people and texture of such an ancient, iconic place really makes it a pleasure to […]
Find Out Why This Montblanc Pen Is Worth NZ$300,000
For those not particularly invested in history, the name Napoleon Bonaparte might only be associated with the disparaging label given to aggressive, vertically-challenged men known as the ‘Napoleon Complex’. However, in certain industries, the iconic […]
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M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED