Making the outdoors great again
The outdoors has a marketing department that deserves a pay rise. It’s convinced an entire generation that “disconnecting” is best achieved by buying more gear, driving further away, and then sleeping in a flapping nylon […]
Anne Hathaway Made People Cry With Her New Role
If you’ve seen David Lowery’s The Green Knight then you know he has an eye for… Something. He demands a lot of his actors, none more than Anne Hathaway who describes her role in their […]
The Cyberpunk Coupe
Cyberpunk is the gristly bit of science fiction that stopped waiting politely for a clean utopian future and instead dragged it into a rain-soaked alley behind a neon-lit convenience store. The term is generally traced […]
Time Pieces
A Godly Machine
Swiss luxury watch brand Breitling has released a new limited edition timepiece in collaboration with Australian lifestyle brand Deus Ex Machina. The Top Time Deus chronograph builds upon the quirkiness of its predecessor, the Top […]
Life Under The Arctic
The Rolex Perpetual Planet Initiative, through its partnership with Under The Pole expeditions, has made a groundbreaking discovery of a marine animal forest in the Arctic. Under The Pole’s expert divers, co-founders Ghislain Bardout and […]
Legend Of Speed: The TAG Heuer Monaco Gulf Special Edition
Some colour combinations over time just become locked into a brand or a time or place and for old-school racing fans, there is just no going past the pale blue and orange of Gulf Oil. […]
M2 AI Summit
AI & Cybersecurity – What You Need to Know
Simon Jordon, cybersecurity consultant at Resilient IT, gave the audience a mild panic attack with his talk on how AI is accelerating both the sophistication and scale of cyber threats. He described a shift in […]
The Talent Needed Fill The AI Skill Gap
Anna Mowbray, co-founder of Zuru and current CEO and founder of the job marketplace startup ZEIL has gone from being at the top of a sector to a startup. When asked why she didn’t choose […]
Customer Retention & Growth At Scale – Asa Cox, CEO & Founder, Arcanum.ai
Under his leadership, Arcanum has delivered AI-powered solutions that fast-track retention, streamline workflows, and drive real business impact across diverse industries. Asa leads strategic development of Numa, a practical AI platform that helps SMEs grow […]
Sheer Driving Pleasure
BMW M4 Competition on the Victorian Backroads
BMW loaned writer and explorer Tim Warren an M4 competition to explore rural Victoria in Australia. Exciting plans mean a 5:45am Monday morning Airport trip. Auckland to Melbourne is a route I’ve taken more than […]
7 Generations Of Glorious Luxe Power
Coming to New Zealand and Australia at the end of 2022 is the new BMW 7 Series, our personal favourites when it comes to long-distance travel in luxurious comfort. You just can’t beat some good […]
Wheels News
BMW 640i xDrive Gran Turismo Five meets seven when creating the BMW 640i xDrive Gran Turismo. Take the front from a 7-series and combine it with the tail end of the 5-series. Add in some […]
Cars
The Grand Finale: Rolls-Royce Unveils the Black Badge Wraith Black Arrow
Rolls-Royce Motor Cars have unveiled the Black Badge Wraith Black Arrow, a limited edition of 12 cars worldwide, marking the end of the production of one of the most transformative models in the marque’s history. […]
Winning Formula With Brendon Hartley
New Zealand boasts a rich history of names in the realm of motorsport – Chris Amon, Bruce McLaren, Possom Bourne, Greg Murphy, Scott Dixon and Mitch Evans are just a selection of names in the […]
An Electrifying Vision Becomes Reality
For some people, their word is law – so, with them, a promise made is a promise kept. One such person is Charles Rolls; better known as the man whose name is half of the […]
Fashion
Outside Edge
Ermenegildo Zegna might be a luxury fashion brand that is renowned for its finely crafted suits and other clothing items. However, in its hometown of Trivero, Italy, the company is also known for its environmental […]
The Year Of The Hare
Dior’s latest collection for the Lunar New Year is about love for the Water Hare, the Chinese zodiac sign for 2023. And they have gone all out by incorporating the hare motif into their signature […]
Michael B. Jordan: Calvins or Nothing
Michael B. Jordan has taken Hollywood by storm in recent years, earning himself the title of one of the hottest stars in the industry. With his undeniable talent, and powerful on-screen presence, it’s no surprise […]
VIP
Exclusive, Luxurious, and Just For You. Sponsored by Champagne Bollinger.
Mercedes-Benz Built This City
We’ve written in the past about luxury car companies branching out into luxury apartments and hotels but Mercedes-Benz may have just gone up another gear with their latest project. You’re looking at the Mercedes-Benz Places […]
The Search for the Perfect Partner
2014 was a mixed year weather-wise in Champagne. A rainy autumn and winter gave way to two parched, sunny months, of which June was the sunniest in 50 years. But the summer was also unseasonably […]
Lamborghini Temerario is a new breed of High Performance EV
Recently the Giltrap Group gave us our first local look the brand new Lamborghini Temerario. France was home to it’s international reveal and what a reveal it was. “The Temerario stands out as the new […]
Drink
4 Limited Edition Penfolds Wines You Have to Get Your Hands
If you’re heading over the ditch to Australia now that the borders are getting back to normal, make sure you have plenty of room in your bag for what you’re going to be hauling back. […]
Why You Should Have A Wine Cellar
If you are worried that out of control global inflation might be eroding the value of cash and are looking at other investment options, now might be the time to stock up on some wine. […]
Glenfiddich: A Maverick Legacy
In today’s age of IPOs, mergers, VC funds and hostile takeovers, it’s a rare thing to find a family-owned company of the likes of Glenfiddich that has not only set the benchmark for whisky with […]
Success
Global Endeavours: The Quiet Giant Behind Some of New Zealand’s Biggest Beverage and Ingredient Brands
Behind some of the most recognisable beverage labels on New Zealand shelves and increasingly offshore is a business that has grown quietly, strategically, and with remarkable resilience. Global Endeavours, led by founder Hamish Gordon, is […]
The Five Lessons That Grew Pure SEO Into New Zealand’s Most Successful Digital Marketing Agency
My British wife and I had no friends or family to support us when we first landed on New Zealand shores in 2009. Those first months were full of challenges. I had taken a punt […]
The Rockers With the Beards
Founded in 1969 in Houston, Texas, the Southern rock-blues-boogie band, ZZ Top, has reigned supreme as one of the greatest rock bands of all time. With 15 studio albums, a raft of awards and a […]
Man Made
The Everest Of Sailing
It’s considered one of the toughest ocean races in the world and The Rolex Sydney Hobart Yacht Race is an annual event that has captivated sailors and spectators alike since its inception in 1945. Located […]
Hole In One
Dreamed up by Indian studio, Bhushan Powar Design, this 110 metre long superyacht has one of the most striking silhouettes we’ve ever seen. Called Zion, its key characteristic is a large “glass eye” representing a […]
The Evolution Of The Jet Ski
If you have been busy working towards that billionaire’s superyacht but just lack the billionaire bit, Brooklyn-based Tarform has just the sleek oceangoing ticket for you. While the mega yacht stays pinned to the vision […]
Innovation
A Rising Tide Lifts All Boats
New Zealand’s marine industry punches well above its weight on the global stage and Cule Marine is an example of the sorts of businesses that drive this sector – fuelled by hard work, a passion […]
The Hardest Words To Pronounce In 2021
We spoke a lot of words last year, fortunately we can stop now. No more words, shhh. Just actions. Below are the words broadcasters stumbled over the most according to Babbel and the US Captioning […]
9 Airlines You Want To Travel First Class On
Ladies and gentlemen, this is the captain speaking. On behalf of M2 and the entire crew on-board this flight, we would like to welcome you for the first class experience we have on offer. At […]
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HOW THE BEST ARE USING AI TO SUCCEED