Rebuilding Our Most Famous Brand
So, Scott ‘Razor’ Robertson has been sacked as All Black coach. Wow, that doesn’t happen very often. In fact, this was a first. Sure, previous coaches have not had their contracts renewed when they would […]
Brand New Heights
Jacob Elordi is on an absolute tear at the moment. If you aren’t familiar with his face yet, you will be. The Australian born actor has been making the last 12 months his as he […]
Bridging Both Brand And Need
As a kid I had a copy of the Guinness Book of Records, and a few pages were more thumbed than others: the world’s tallest man, the fastest time for running 100m and the world’s […]
Time Pieces
The Way Of The Dragon
These days wristwatches often try to double as fitness instructors and personal assistants, BOVET has decided to take things back – way back to ancient China, with its latest horological masterpiece, the Recital 26 Chapter […]
Mastery Over Sapphire: The A. Lange & Söhne Minute Repeater Perpetual
In a world of loud and proud watches with skeletal intricate designs A. Lange & Söhne bring a refreshing classism to the table in the form of the Minute Repeater Perpetual, a mechanical wonder. I […]
Designed For Those Who Live Fast – TAG Heuer Monaco Split-Seconds Chronograph I F1
Tag Heuer’s booth at Watches and Wonders was completely married to motorsport with two F1 cars decorating the booth. Their attachment to the sport goes almost all the way back to the debut of the […]
M2 AI Summit
Navigating the Legal Labyrinth of AI
The legal uncertainties surrounding artificial intelligence are vast and complex, so to help work through this we brought in Hudson Gavin Martin partner, Andrew Dentice to help us get a handle on the evolving legal […]
Improving Health & Safety with AI to Compliment Existing Programmes, People and Teams
Bede Cammock-Elliott, Founder, seeo.ai & seedigital Since 2003, seedigital has become a world-leading interactive remote video monitoring company, protecting over $5.5 billion worth of assets for some of New Zealand’s most iconic brands and organisations […]
The Future of Work
AI expert, Tim Warren, focused his keynote on the transformative power of artificial intelligence (AI) and its impact on the future of work. With over 25 years of experience in strategy, executive management, and technology, […]
Sheer Driving Pleasure
If M2 Was A Car
Drum roll, please… The highly anticipated 2023 BMW M2 is here and as well as having the coolest name in the industry it has a lot going for it. As the final petrol-only M car […]
A Luxurious & Powerful Drive with the BMW X7 xDrive40d
The 2023 BMW X7 xDrive40d has arrived at Auckland City BMW and East Auckland BMW, offering a luxurious and powerful driving experience for those who demand the best. Under the hood of the X7 xDrive40d […]
BMW i4: A New Platform for A New Future
There’s been a lot of anticipation for BMW’s new all-electric Gran Coupe, the i4, but it’s now here and available at Auckland City BMW and East Auckland BMW. This new addition to BMW’s lineup is […]
Cars
Twelve Cylinders, Real Gold, No Apologies: The Maybach V12 Edition
While the rest of the car industry is busy trying to convince you that a luxury experience is best delivered by a whisper, an app, and the gentle hum of something that sounds like an […]
We Drove Our Toyota Landcruiser Prado 2025 Through A River So You Don’t Have To
The Toyota land cruiser Prado has been around through many iterations since 1990. The last major upgrade was 2009. Now with a new model, new chassis and new design, Toyota is keen to show the […]
The Cyberpunk Coupe
Cyberpunk is the gristly bit of science fiction that stopped waiting politely for a clean utopian future and instead dragged it into a rain-soaked alley behind a neon-lit convenience store. The term is generally traced […]
Fashion
How to Rock a Cane Like Keith David
Keith David doesn’t just carry a cane; he owns it. The man, whose voice and fashionable gravitas is as legendary as his roles in The Thing and Platoon, turns a humble accessory once relegated to […]
ZEGNA x norda Collab Takes Trail Running to Stylish New Heights
On the surface, ZEGNA, the Italian luxury fashion house might have little in common with Canadian trail running shoe specialist, norda. But the two have just released the first results of their partnership based on […]
The Speedcat is Back
25 years ago PUMA introduced the Speedcat, a piece of footwear styled after the fireproof Formula 1 shoes their drivers wear. This iconically sleek and simple look has now entirely transcended the Monaco racetrack in […]
VIP
Exclusive, Luxurious, and Just For You. Sponsored by Champagne Bollinger.
Mercedes-Benz Built This City
We’ve written in the past about luxury car companies branching out into luxury apartments and hotels but Mercedes-Benz may have just gone up another gear with their latest project. You’re looking at the Mercedes-Benz Places […]
Icedriving The Ferrari 12Cilindri V12
Driving a 12-cylinder, 830-horsepower Ferrari is good on any day, but testing it on the Southern Hemisphere Proving Grounds on ice has to rate as one of the top vehicle experiences possible. With a massively […]
The Biggest Yachts at Monaco Yacht Show 2023
It’s not how big your super-yacht is, it’s how you use it. If you’re going to go anywhere in the world to see floating palaces it would have to be Monaco. I’d say any major […]
Drink
We found Our New Favourite Auckland Rooftop Bar
If we have learnt anything from Hangover 2, it is that a cool rooftop bar makes everything okay. I’m not sure that is the main takeaway, but it is an important one. There’s just something […]
New Single Malts And Tequila are Incoming
The World’s Oldest Single Malt Coming Soon Gordon & MacPhail has announced their plans to release the world’s oldest single malt scotch whisky. Cask number 336, a handsome American oak sherry cask was started back […]
A Masterpiece Half a Century in the Making
From the hallowed halls of New Zealand’s most discerning liquor emporium, Liquorland, comes an offering that makes even the most stoic of whisky aficionados quiver a lip in envy. Behold, the Glenfiddich 50 Year Old […]
Success
Global Endeavours: The Quiet Giant Behind Some of New Zealand’s Biggest Beverage and Ingredient Brands
Behind some of the most recognisable beverage labels on New Zealand shelves and increasingly offshore is a business that has grown quietly, strategically, and with remarkable resilience. Global Endeavours, led by founder Hamish Gordon, is […]
Habits of High Performers
James Laughlin has spent his career in the company of champions and not just in the pipe band world, where he’s a seven-time world champion drummer or his award-winning podcast. As a high-performance coach, he’s […]
What to Expect From Early Retirement
I’m sorry to say that early retirement will cause you to have feelings. A lot of them. Many of the feelings are good—freedom, joy, contentment, gratitude, excitement—but you don’t need help navigating those. Let’s talk […]
Man Made
The Architects Designing Habitable Zones on Mars
Architecture-studio, Abiboo, have recently revealed their little slice of Paradise…on Mars. Set within some grand cliff on the planet’s red surface, the city—named Nüwa—has been imagined as being completely self-sustaining and could house up to […]
The Good The Bad The Weird Of CES 2026
Avatar: Fire and Ash is in the midst of it’s theatrical run, and at the time of writing we’ve already seen it pass the $1 billion threshold despite haters believing it might tank after an […]
The Lotus Eletre R
Photography by Jake Hoare The Lotus Eletre is enormous, vast, and that there’s nothing else quite like it. It’s kind of taken the sports SUV and put it on a course of aggressive body sculpting […]
Innovation
Sales Techniques That Have Lasted The Test Of Time
When we go to get our beards trimmed at a mall like Commercial Bay in downtown Auckland, it’s very easy for us to pick up a personalised aftershave, hookah and/or vape while we’re there. And […]
Try The First Truly Transparent Whisky
Above: Adam Hannett, Bruichladdich Head Distiller. Transparency, we demand it from our bosses, politicians (fat chance!), accountants and possibly most of all, from our food manufacturers. Why? Because we want to be able to trust […]
Backers of Bold: the Money Fuelling NZ Fintech
New Zealand is behind the world in financial-technology (fintech) disruption. A statement that might sound counter-intuitive to the patriots among us who still remember Aotearoa being a pioneer in the roll out of EFTPOS 30 […]
M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED