M2 magazine presents
HOW THE BEST ARE SUCCEEDING
Buy a PlayStation, Beat the Market
Unless you’re a PC gamer, you can look forward to playing GTA 6 this year. November 19 is D-Day. It’s hard to believe. I even hesitate to write this, since it has been delayed three […]
The Engineer’s Long Game
On the eve of releasing the new RAV4, Toyota flew the chief engineer of the world’s best-selling vehicle to New Zealand, along with the project manager who built it, and sat them down with the […]
Racing to the Bay
Following the lead of the Visa Cash App Racing Bulls team, which has tweaked its F1 car for the new season, TUDOR has followed suit with the new Black Bay Chrono “Carbon 26”, inspired by […]
Time Pieces
The TAG Heuer Monza Flyback Chronometer Carbon Edition: A Timeless Tribute to Niki Lauda’s Racing Legacy
TAG Heuer has crafted a reputation over the years of producing high-quality timepieces that have become iconic symbols of innovation and excellence in the world of watchmaking connected to excellence in other realms. A stunning […]
Mastery Over Sapphire: The A. Lange & Söhne Minute Repeater Perpetual
In a world of loud and proud watches with skeletal intricate designs A. Lange & Söhne bring a refreshing classism to the table in the form of the Minute Repeater Perpetual, a mechanical wonder. I […]
Where Do You Go After You Buy the rarest watch on earth? Back to Casio: Zuckerberg’s Latest Rare Watch
Mark Zuckerberg, tech billionaire, Meta overlord and recreational jiu-jitsu enthusiast likes his watches. Last year he donned a $900,000 Greubel Forsey to announce a policy shift about Facebook’s “truth policing” and in a recent a […]
M2 AI Summit
From Grassroots to Global: The Tauranga Tech Entrepreneur Giving NZ Inc a Seat at the AI Table
Tim Boyne didn’t grow up dreaming of IPOs and founder exits. He wasn’t raised in a house where startup valuations were casual conversation. Instead, he grew up in Tauranga, raised by a solo mother who, […]
What We Did to Grow Productivity With AI
John-Daniel Trask, CEO, Autohive & Raygun CEO and founder of Autohive and the co-founder and CEO of Raygun, a global application monitoring company serving customers in over 120 countries including Domino’s, HBO, and Virgin Atlantic. […]
3 Years of AI Madness and What It Means for Business
Dr Peter Catt, Director of Quantum & AI, Virtual Blue Peter spearheads the integration of advanced AI, machine learning, and automation into business strategies and solutions. Holding a doctorate in applied computing, he brings deep expertise […]
Cars
Lamborghini Temerario is a new breed of High Performance EV
Recently the Giltrap Group gave us our first local look the brand new Lamborghini Temerario. France was home to it’s international reveal and what a reveal it was. “The Temerario stands out as the new […]
Spirit of Ecstasy: Leading The Way For 112 Years
One of the most recognisable mascots in the automotive world, actually just the world is celebrating its 112th anniversary this year. Originally called the “Spirit of Speed,” the Spirit of Ecstasy was first introduced in […]
Off-Road With The Lamborghini Huracán Sterrato
The creative team behind the video promo for the 2023 Lamborghini have been really getting into dirt. In fact according to the very deep voice over “dust is gold, dirt is for the bold”. This […]
Fashion
It’s Not a Suit, It’s Zegna
If you need someone to be the embodiment of style and class you can’t do much better than Mads Mikkelsen who’s starring in Zegna’s FW25 Campaign. The shoot took place inside the Teatro Regio di […]
The Director’s Cut
French fashion house Saint Laurent is known for its bold and iconic marketing campaigns, and its latest for the spring/summer 2023 men’s collection is no exception. The brand has enlisted four highly acclaimed film directors […]
The Speedcat is Back
25 years ago PUMA introduced the Speedcat, a piece of footwear styled after the fireproof Formula 1 shoes their drivers wear. This iconically sleek and simple look has now entirely transcended the Monaco racetrack in […]
Drink
Proof That If You’re Ever In Doubt – You Must Press On
Sometimes you just know in your gut that you’re right – even when it seems like everyone around you refuses to be a believer. As William Goldman wrote for Paul Newman in Butch Cassidy and […]
James Bond 60th Anniversary Release
James Bond and The Macallan—two icons that have that unmistakable air of Scottish heritage and a kind of timeless appeal that never really goes out of style. Bond’s been spotted with a glass of The […]
New Single Malts And Tequila are Incoming
The World’s Oldest Single Malt Coming Soon Gordon & MacPhail has announced their plans to release the world’s oldest single malt scotch whisky. Cask number 336, a handsome American oak sherry cask was started back […]
Success
Habits of High Performers
James Laughlin has spent his career in the company of champions and not just in the pipe band world, where he’s a seven-time world champion drummer or his award-winning podcast. As a high-performance coach, he’s […]
Thriving Through Change: The Non-Negotiables of Hospitality Business Success in 2025
In an industry as dynamic and unforgiving as hospitality, complacency is the quickest path to failure. The landscape has been constantly shifting and isn’t expected to change in the coming year—we are still in an […]
The Rockers With the Beards
Founded in 1969 in Houston, Texas, the Southern rock-blues-boogie band, ZZ Top, has reigned supreme as one of the greatest rock bands of all time. With 15 studio albums, a raft of awards and a […]
Man Made
The Lamborghini Of The Sea
At this year’s Monaco Yacht Show we got a look at the new collaboration between Automobili Lamborghini and The Italian Sea Group of the new Tecnomar for Lamborghini 101FT. Named after it’s 30-metrE length The […]
The BMW R18 is a Road Titan
As you approach the BMW R18 it’s virtually unlike any other bike. For a start, its monumental size means that there are few other man made pieces of machinery that rival its sheer presence. Photos […]
Bridging Both Brand And Need
As a kid I had a copy of the Guinness Book of Records, and a few pages were more thumbed than others: the world’s tallest man, the fastest time for running 100m and the world’s […]
Innovation
All The Electric Cars to Check Out In 2022
It’s another year and another raft of electric cars are heading our way. They’re weird, they’re wonderful, they’re saving us a pretty penny at the gas pump. AA is speculating that petrol will hit $3 […]
The Movies You Have to See (Other than Avengers) this April
Hellboy Based on the critically acclaimed graphic novels by Mike Mignola, Hellboy is back, or at least rebooted. No del Toro this time, as Neil Marshall (The Descent) has taken the directors chair. David Harbour […]
This Theme Park Of The Future Is Next Level
Recently, Qiddiya Investment Company announced their plans for the next big thing to come out of Saudi Arabia. A new theme park, called Six Flags Qiddya, is to be the epicentre of entertainment for a […]
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M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED