The Instax Mini Evo Cinema Perfectly Captures Your 15 Seconds of Fame
If you have spent any time lately watching a teenager try to figure out how a cassette tape works, you will know we are living in a strange timeline. The same generation that could navigate […]
The Good The Bad The Weird Of CES 2026
Finally an Ultrasonic Knife Have you ever wanted a knife that vibrates between 10 to 20 microns so it can wiggle between the atoms of your tomato? Then buy the C-200 UltraSonic Chef’s Knife. It’s […]
M2 February 2026 Issue Editor’s Letter
Okay, as of going to print, we are full steam ahead into the new year, and there is no shortage of global and local political and economic intrigue. Europe/US relations, Iran, Venezuela, Ukraine and so […]
Time Pieces
The Excalibur Spider Pirelli Monotourbillon (MT) Only Happens Once Every 150 Years
Unveiled at the same time as the Singapore Grand Prix, the brand new Roger Dubuis x Pirelli creation is a pure celebration of racing legends. Dubbed the Excalibur Spider Pirelli Monotourbillon (MT), it takes many […]
Legend Of Speed: The TAG Heuer Monaco Gulf Special Edition
Some colour combinations over time just become locked into a brand or a time or place and for old-school racing fans, there is just no going past the pale blue and orange of Gulf Oil. […]
Watches and Wonders 2024: A. Lange & Sohne
DATOGRAPH UP/DOWN To celebrate the 25th anniversary of their first chronographic movements A. Lange & Söhne is adding two very special editions of the DATOGRAPH to their portfolio. The first of which is this stunning […]
M2 AI Summit
Three years of AI Madness and What it Means for Business
David McDonald, co-founder and CEO of Being AI, took the stage at the M2 AI Summit, with a clear message: AI is not just another tool; it’s the linchpin of the next industrial revolution. “Three […]
Taming the Risks of AI to Unleash Innovation with Confidence
Raffaella del Prete tackled a crucial, often overlooked question in the race to adopt AI: what are the operational risks, and how can they be managed without slowing innovation? Her keynote explored the realities of […]
3 Years of AI Madness and What It Means for Business
Dr Peter Catt, Director of Quantum & AI, Virtual Blue Peter spearheads the integration of advanced AI, machine learning, and automation into business strategies and solutions. Holding a doctorate in applied computing, he brings deep expertise […]
Sheer Driving Pleasure
A Luxurious & Powerful Drive with the BMW X7 xDrive40d
The 2023 BMW X7 xDrive40d has arrived at Auckland City BMW and East Auckland BMW, offering a luxurious and powerful driving experience for those who demand the best. Under the hood of the X7 xDrive40d […]
100% Green, 100% Cool. The BMW i4 M50
Made from 100% green energy, the BMW i4 M50 is a fully electric Gran Coupé from BMW that combines the innovative power of BMW M with the planet consciousness of BMW i. It has two […]
BMW i4: A New Platform for A New Future
There’s been a lot of anticipation for BMW’s new all-electric Gran Coupe, the i4, but it’s now here and available at Auckland City BMW and East Auckland BMW. This new addition to BMW’s lineup is […]
Cars
The Tudor Black Bay Chrono Carbon 25: Time For The F1
Carbon fibre, titanium, a redesigned lightweight body with high levels of reliability. These are all things you’d want in a top tier F1 racing machine and it’s everything you’re getting in the brand new Tudor […]
The Bentley Batur is so Rare It’s Sold Out
Bentley Mulliner has just made their most powerful car to date, and you’ll probably never see it in real life, let alone give it a test drive. Costing in the ballpark of US$1.95m all 18 […]
2025 Lotus Emira Turbo
Well, isn’t this a little treasure? Lotus is the ultimate sports car formula: small, light, fast and fun. “Lightness” was the catch-cry of Colin Chapman, founder of Lotus; it helped him win many Formula One […]
Fashion
The Chemistry of Chemistry
While, these days we might be sidetracked with generating ChatGPT Studio Ghibli versions of ourselves, there is still no competition for pure human creativity that cuts through the zeitgeist of the moment and has the […]
Outside Edge
Ermenegildo Zegna might be a luxury fashion brand that is renowned for its finely crafted suits and other clothing items. However, in its hometown of Trivero, Italy, the company is also known for its environmental […]
Don West, The Oscars and The Best in Fashion This Autumn
Don West Got Dapper If you’re wondering why Australian singer Don West and his band are looking even more dapper than usual it’s because of a light kiwi touch of style. Karen Walker and her […]
VIP
Exclusive, Luxurious, and Just For You. Sponsored by Champagne Bollinger.
McLaren Giving the Light Touch
Mclaren is getting smaller, lighter, more powerful. The brand new McLaren 750S is the lightest and most powerful series-production McLaren yet, with a dry weight of just 1,277kg. That’s 193kg less than its closest competitor, […]
A Bicentenary Bash To Remember
Champagne Bollinger, that iconic titan of bubbly magnificence, is on the cusp of a milestone that demands quite a celebration and they are going all out to prepare. The year 2029 marks the bicentenary […]
The Biggest Yachts at Monaco Yacht Show 2023
It’s not how big your super-yacht is, it’s how you use it. If you’re going to go anywhere in the world to see floating palaces it would have to be Monaco. I’d say any major […]
Drink
Everything to Drink This Autumn
Harrison Ford Gets Smooth Harrison Ford is rocking a kilt in Glenmorangie’s newest campaign, Once Upon a Time in Scotland. The 82-year-old Hollywood legend has teamed up with the whisky brand for a 12-episode series […]
Best Cocktail Bar In The World’s Most Iconic Gin Cocktail & How to Make It
Mayfair isn’t just the most desirable plot of land on the Monopoly board, it’s also the go-to place for the ritziest cocktail bar on the planet. We’ve mentioned it in passing before, but we really […]
Metaxa Spirit Master
While the world has plenty of very fine spirits including rums, cognacs, bourbons, whiskeys and whiskies it is slowly discovering the magic of Metaxa, a unique and iconic Greek spirit created from a blend of […]
Success
From Side Project to Global Platforms
photography by DaniloPhoto Ben Liebert never set out to build one of the most sophisticated cloud integration and data access platforms on the market. But then again, the SyncHub founder never quite followed the script […]
The Rockers With the Beards
Founded in 1969 in Houston, Texas, the Southern rock-blues-boogie band, ZZ Top, has reigned supreme as one of the greatest rock bands of all time. With 15 studio albums, a raft of awards and a […]
The Five Lessons That Grew Pure SEO Into New Zealand’s Most Successful Digital Marketing Agency
My British wife and I had no friends or family to support us when we first landed on New Zealand shores in 2009. Those first months were full of challenges. I had taken a punt […]
Man Made
Ghost Yachts Latest Marvel
With Covid lockdown’s being a constant reminder for us to stay inside, keep our distance and maintain our mental health by seeing the silver-linings, any warm-blooded person would much rather spend their days following all […]
The UFO Superyacht
Almost 75 years since the first UFO sighting, the intrigue and mystery of possible alien life has stupefied mankind. Whether you’re a believer or not, the fact of another type of living thing out there […]
Hole In One
Dreamed up by Indian studio, Bhushan Powar Design, this 110 metre long superyacht has one of the most striking silhouettes we’ve ever seen. Called Zion, its key characteristic is a large “glass eye” representing a […]
Innovation
8 Wines Perfect for Winter
Winter is here, the days are shorter and the temprature has dropped and our minds naturally turn to delicious red wines on those chilly nights. However it’s important not to forget about the rich, spicy, […]
The Grand Seiko Spring Drive Chronograph SBGC240
M2 brings you its top watch picks in a series featuring the best of this year’s luxury timepiece releases – The Grand Seiko Spring Drive Chronograph SBGC240. A special edition brought out to celebrate 140 […]
Incredible Photos Show China’s Abandoned Infrastructure
In the past through these photo series we have explored the crumbling remains of the Soviet Union. In this latest project by the photographer calling themselves Greg Abandoned, we instead explore a country moving and […]
M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED