M2 magazine presents
HOW THE BEST ARE SUCCEEDING
McLaren Project Endurance: Racecar for the gentleman driver
It started with a question from Sony in 2017. They wanted a car for the new Gran Turismo. McLaren answered with the Vision GT, a digital monster where the driver literally lay in it like […]
Seeby Woodhouse and the Next Inflection Point
For years, Seeby Woodhouse has had the luxury that many founders spend their whole lives vision-boarding. A clean exit. He had money and success. He could step back. He could operate as an owner, shareholder, […]
Flies In The Machine
Large Language Models are inherently flawed. They’ve pulled off a highly technical party trick but it’s not going to be the path forward toward true machine intelligence. When it comes to flexible creative thinking and […]
Time Pieces
Giving Gold The Edge
Luminor Due Goldtech is the latest addition to Panerai’s respected watch collection. This luxurious timepiece is crafted with the brand’s exclusive Goldtech alloy, which combines 18-carat gold, copper, and platinum to create a warm, golden […]
Tudor: A Time For Speed
One of the world’s most exciting collaborations in watchmaking and yacht racing has set sail, courtesy of TUDOR and Alinghi Red Bull Racing. The outcome is a blend of precision, artistry, and adrenaline in the […]
The Rolls-Royce Of Watches
It might not be a technical motoring term so to speak, but the Rolls-Royce Boat Tail really is quite simply damn hot. It is probably one of the hottest vehicles ever crafted. I know these […]
M2 AI Summit
AI: What’s Changed In The Last 18 Months?
Nikhil Ramrakhiani, the Chief Technology Officer at PieFunds, gave us an update on just how quickly the world of AI is moving. “AI is at the forefront of change,” Ramrakhiani began. “It’s rapidly transforming technology […]
How AI Is Impacting The Health & Safety Future
Bede Cammock-Elliott, founder of seeo.ai and seedigital Limited, used his keynote to showcase how AI is revolutionising risk management, real-time monitoring, and training in various sectors. Cammock-Elliott, whose company protects $5.5 billion worth of assets […]
Three years of AI Madness and What it Means for Business
David McDonald, co-founder and CEO of Being AI, took the stage at the M2 AI Summit, with a clear message: AI is not just another tool; it’s the linchpin of the next industrial revolution. “Three […]
Cars
Hyper Hybrid – Electric, Lamborghini Style
The Revuelto is the newest offering from Italian automaker Lamborghini, and it’s really not your average supercar. It’s also hybrid by the way and it is a long, long way away from your average hybrid […]
The McLaren W1, It’s The One
The pinnacle of automotive performance is an ever moving target and with McLaren’s racing heritage, the challenge is fundamental to the brand. Following the legendary F1 and the paradigm-shifting hybrid P1, the company faced the […]
Spirit of Ecstasy: Leading The Way For 112 Years
One of the most recognisable mascots in the automotive world, actually just the world is celebrating its 112th anniversary this year. Originally called the “Spirit of Speed,” the Spirit of Ecstasy was first introduced in […]
Fashion
The Speedcat is Back
25 years ago PUMA introduced the Speedcat, a piece of footwear styled after the fireproof Formula 1 shoes their drivers wear. This iconically sleek and simple look has now entirely transcended the Monaco racetrack in […]
Don West, The Oscars and The Best in Fashion This Autumn
Don West Got Dapper If you’re wondering why Australian singer Don West and his band are looking even more dapper than usual it’s because of a light kiwi touch of style. Karen Walker and her […]
The Chemistry of Chemistry
While, these days we might be sidetracked with generating ChatGPT Studio Ghibli versions of ourselves, there is still no competition for pure human creativity that cuts through the zeitgeist of the moment and has the […]
Drink
New Single Malts And Tequila are Incoming
The World’s Oldest Single Malt Coming Soon Gordon & MacPhail has announced their plans to release the world’s oldest single malt scotch whisky. Cask number 336, a handsome American oak sherry cask was started back […]
Why You Should Have A Wine Cellar
If you are worried that out of control global inflation might be eroding the value of cash and are looking at other investment options, now might be the time to stock up on some wine. […]
The Caley and the Art of Balance
Yalumba’s The Caley is a wine with serious pedigree. It’s a blend of Coonawarra Cabernet Sauvignon and Barossa Shiraz that somehow manages to be both luxurious and approachable. Yalumba has been in the game since […]
Success
The Rise of Workslop
Around here at M2 we’re pretty pro AI, we have a whole event centering around helping businesses how to prepare for it and integrate it with their business. Of course with any tool, proper application […]
Quantum Leap
As Chair and Director at Virtual Blue, Dr. Peter Catt is not just talking about the future, he’s building it. With a doctorate in applied computing, a private pilot’s licence, and a curiosity that spans […]
Thriving Through Change: The Non-Negotiables of Hospitality Business Success in 2025
In an industry as dynamic and unforgiving as hospitality, complacency is the quickest path to failure. The landscape has been constantly shifting and isn’t expected to change in the coming year—we are still in an […]
Man Made
2025 Lotus Emira Turbo: The Speed of Lightness
Well, isn’t this a little treasure? Lotus is the ultimate sports car formula: small, light, fast and fun. “Lightness” was the catch-cry of Colin Chapman, founder of Lotus; it helped him win many Formula One […]
The Lamborghini Of The Sea
At this year’s Monaco Yacht Show we got a look at the new collaboration between Automobili Lamborghini and The Italian Sea Group of the new Tecnomar for Lamborghini 101FT. Named after it’s 30-metrE length The […]
The UFO Superyacht
Almost 75 years since the first UFO sighting, the intrigue and mystery of possible alien life has stupefied mankind. Whether you’re a believer or not, the fact of another type of living thing out there […]
Innovation
Super Cars: One is Never Enough
Photography by Jake Hoare Supercars are fantastic incredible machines, but what if you can’t choose? Various manufacturers have subscription services. Choose a car from their brand stable based on your mood. This works great if […]
Aerospace Tech Designed for Water
DESIGNED BY ONE OF THE WORLD’S MOST FAMOUS ARCHITECTS, THIS BOAT IS AN ICON IN ITS OWN RIGHT. 70 metres long and 14.20 metres wide, the Se77antasette superyacht has been contemporised to create a new […]
Harry Styles On Finding Your Own Way
In the early evening on March the 14th this year, on an unknown rooftop overlooking the Staples Centre in downtown Los Angeles, a group of music’s brightest stars had gathered. Like a meeting of the […]
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M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED