The Veyron Reborn
Twenty years ago, Bugatti didn’t just drop a new car into the supercar ecosystem; it dropped a new unit of measurement for what a road car could be. The Veyron arrived with 1,001 hp, a […]
First Look at Sophie Turner’s Tomb Raider
Ever since Angelina Jolie took on the role of one of videogames most iconic heroines we’ve had expectations of what to expect from the character. Much like Indiana Jones, they ARE incredibly attractive and Are […]
Goodbye EB Games. You Will Be Missed.
I like to let my nerd flag fly on the back page, so there’s nowhere more appropriate than here to set up a tombstone and tip one out for EB Games closing up shop across […]
Time Pieces
Keeping Time With The F1
F1 is at the very cutting edge of motorsport and technology. Only the very best survive, and on their wrists is a Tudor. Tudor’s Black Bay Ceramic is getting a team exclusive version for the […]
Watches And Wonders 2024: Hublot
SQUARE BANG UNICO Everybody wants a Bang these days. The Square Bang started life as an everyday wearable made of titanium, but as demand increased it slowly got propelled into a luxury item. This has […]
Inside Watches and Wonders 2025
An event Started for a small cadre of watch enthusiasts has been slowly growing it’s numbers year over year. Over 55,000 attendees flowed through the doors in Geneva in early April for the annual Watches […]
M2 AI Summit
The Dynamo6 Effect
When Igor Matich arrived in New Zealand as a 14-year-old immigrant from war-torn Croatia, he didn’t speak English, didn’t know anyone, and had no idea what the future held. But what he did have was […]
AI And Mining… Actual Mining
Mining veteran Bill Haylock delivered a keynote that delved into the intertwined connection between AI and the mining industry. “AI is science, right? It’s part of the science gig,” Haylock began, drawing parallels between past […]
Improving Health & Safety with AI to Compliment Existing Programmes, People and Teams
Bede Cammock-Elliott, Founder, seeo.ai & seedigital Since 2003, seedigital has become a world-leading interactive remote video monitoring company, protecting over $5.5 billion worth of assets for some of New Zealand’s most iconic brands and organisations […]
Sheer Driving Pleasure
The 2022 BMW iX 40 Sport: A Sleek and Sustainable SUV for the Future
The BMW iX range has taken the world by storm with its futuristic design, cutting-edge technology, and eco-friendly performance. One of the latest additions to this groundbreaking lineup is the 2022 BMW iX 40 Sport, […]
What Inspires A World Leading Learning Futurist
Our M2 Editor-in-chief Andre Rowell chats with former Air New Zealand CLO, Dr. Sydney Savion. Savion was named Chief Learning Officer of the Year in 2020 for her work with Air New Zealand. She shares […]
The Drive Within: BMW’s Digital Revolution
It’s easy to forget just how radical the original iDrive was. Back in 2001, when most cars still had cassette slots and enough buttons on the dashboard to rival a Boeing 747, BMW looked at […]
Cars
A Glimpse of An Everyday Future
Okay, so how’s your experimentation with electric vehicles going? Ah, so you’re still driving a hybrid huh? Well, you and many others it’s fair to say as hybrid sales have been up big time over […]
The Big Goodbye
Lamborghini has revealed two special edition vehicles, the Invencible Coupe and Auténtica Roadster car as a farewell to Lamborghini’s naturally aspirated V12 engine and the Aventador platform. They are the final examples of a breed […]
Andrew Davis is Literally Driving Innovation
As Chief Strategic Officer and Vice President of Mobility, Lexus and Motorsport at Toyota New Zealand, Andrew Davis has been a key figure in Lexus’s rise as one of the country’s fastest-growing premium automotive brands. […]
Fashion
Cut From a Different Cloth
We’re not saying denim is having a comeback, because it never left. But every now and then, a store arrives that reminds you what the whole obsession was about in the first place. Tucked into […]
Dior Are Getting into the Spirit of Sportswear
Gardening, hiking, fishing: whether formal or informal, the looks of the Dior Summer 2023 men’s collection combine elegance and levity in the spirit of sportswear to celebrate nature. Inspired by outdoor activities, rucksacks, belt bags […]
ZEGNA x norda Collab Takes Trail Running to Stylish New Heights
On the surface, ZEGNA, the Italian luxury fashion house might have little in common with Canadian trail running shoe specialist, norda. But the two have just released the first results of their partnership based on […]
VIP
Exclusive, Luxurious, and Just For You. Sponsored by Champagne Bollinger.
Mastering Time – Laureato’s Graduating Class
There’s a certain temporal layering at play in the world of watches. Of course, it’s all about the passage of time and the slow unwind of the future but it’s also about respect and a […]
Lamborghini Temerario is a new breed of High Performance EV
Recently the Giltrap Group gave us our first local look the brand new Lamborghini Temerario. France was home to it’s international reveal and what a reveal it was. “The Temerario stands out as the new […]
It’s Not a Suit, It’s Zegna
If you need someone to be the embodiment of style and class you can’t do much better than Mads Mikkelsen who’s starring in Zegna’s FW25 Campaign. The shoot took place inside the Teatro Regio di […]
Drink
Our Favorite New Speakeasy Hidden in Cambridge
When the sun drops behind Duke Street and Cambridge settles into its evening hush, a new hotel doesn’t so much open its doors as set a scene. Lights glow through restored stained glass, the brickwork […]
A Structure For Your Tasting
Whisky tasting, you’ve got a selection of bottles in front of you, a collection of mates beside you and you’re ready to go. The problem is; how are you going to do it? Sip the […]
Glenfiddich: A Maverick Legacy
In today’s age of IPOs, mergers, VC funds and hostile takeovers, it’s a rare thing to find a family-owned company of the likes of Glenfiddich that has not only set the benchmark for whisky with […]
Success
The Five Lessons That Grew Pure SEO Into New Zealand’s Most Successful Digital Marketing Agency
My British wife and I had no friends or family to support us when we first landed on New Zealand shores in 2009. Those first months were full of challenges. I had taken a punt […]
Best Things Ever Said So Far In 2025
“What attracts the best talent is obviously the solving of the world’s hardest problems.” – Liang Wenfeng, the founder of DeepSeek, “There’s always a reason to say no, but if we keep saying no, we’ll […]
Andrew Davis is Literally Driving Innovation
As Chief Strategic Officer and Vice President of Mobility, Lexus and Motorsport at Toyota New Zealand, Andrew Davis has been a key figure in Lexus’s rise as one of the country’s fastest-growing premium automotive brands. […]
Man Made
Stay In One Of Giorgio Armani’s Rooms
Over the years, Giorgio Armani has cemented himself at a kind of god-tier level within the fashion world. The Italian fashion designer, who is best known for his eponymous brand and its signature sleek, understated […]
Classic Style Modern Tech
Photography by Jake Hoare The R12 is the latest iteration in BMW Motorrad’s retro lineup, replacing the popular R nineT. It offers a blend of classic styling and modern technology, to satisfy both nostalgic riders […]
Save The Earth With A Superyacht
Designed by world-renowned Spanish design and architecture company, Iddes Yacht, this supervessel is a new addition to that beautiful green energy we all know and love. Though the idea of owning a superyacht comes with […]
Innovation
Change Up: Disrupting The Global Financial World From New Zealand
In the vast and murky landscape of blockchain technology, crypto and fiat currency movements a New Zealand company is working on a new era of financial empowerment for everyday users through their innovative platform, […]
Simple Pleasures – The new CX-5 Launch
Let’s face it, modern everyday life can be pretty busy. Between the necessity of work and the demands that come with family and friends, there seems to be so much pressure to do things. Time […]
Making An Impact On Sir Bob Geldof
When life gives you lemons, you make lemonade. In this context—and stretching out that hackneyed proverb far—when life gives you a bright, bold Hawaiian shirt, you wear it to hopefully serve a sprinkle of personality, […]
M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED