M2 magazine presents
HOW THE BEST ARE SUCCEEDING
Will Oracle Be Left Holding the Bag?
News arrived in early August that S&P Global had downgraded Oracle’s credit rating to BBB−, one notch above junk. A further cut would push the company into speculative-grade territory and could raise its borrowing costs […]
Prada Is Going To Space
In space, nobody can hear you rizz. Prada’s designs are out of this world. Not only is it a luxury fashion house on Earth, but in space it is providing the critical service of keeping […]
Supergirl Felt Like A Super Misfire
The new Supergirl film has failed to light the world on fire in the way DC was probably hoping. This isn’t a good sign. Personally, I have no beef with Supergirl. In fact, I want […]
Time Pieces
Inside Watches and Wonders 2025
An event Started for a small cadre of watch enthusiasts has been slowly growing it’s numbers year over year. Over 55,000 attendees flowed through the doors in Geneva in early April for the annual Watches […]
An Artistic Dialogue Analogue
Bulgari has teamed up with Laurent Grasso to create a new expression of the Octo Finissimo dubbed the BVLGARI OCTO FINISSIMO x LAURENT GRASSO. This limited edition piece “speaks of time not as a measurement […]
Best Of Watches and Wonders 2026: Rolex
Rolesium COSMOGRAPH DAYTONA The new Daytona comes in Rolesium, combining Oystersteel with platinum, and it is noticeably cooler in tone than the gold-heavy references that have dominated the line in recent years. Whether that reflects […]
M2 AI Summit
Humans & AI, The Future Of An Augmented Workforce
Leighton Roberts, the co-founder and co-CEO of Sharesies, took the stage at the M2 AI Summit with a mix of humility and humour, a style befitting a man whose mission is to democratise financial opportunities […]
AI & Cybersecurity – What You Need to Know
Alex Johnson, Senior Systems Engineer, Arctic Wolf. Alex works with organisations across industries to strengthen their defences against evolving threats, helping executives translate cybersecurity complexity into practical strategies. Drawing on findings from the Global Cyber […]
Using AI to Make Your Team Great
Under Danu’s technical leadership, Rush has built platforms and products used daily by millions of people, including the NZ COVID Tracer app, large-scale digital systems for global brands, and AI-powered solutions that now serve 1 […]
Cars
BMW X7 on a road trip: Big is Beautiful
The first impression of the BMW X7 is its size. It is not small, in or out. It’s a genuine seven-seater with a robust physical presence. The second thing you notice is the comfort, the […]
Getting Grounded With Greg Murphy
Greg Murphy is one of the most approachable motorsport superstars. The four-time Bathurst winner is a similar age to me; I saw him at the Nissan Mobil 500 Wellington street race back in the 90s. […]
All Electric, All Porsche: Taycan 4S Cross Turismo
Photography By Nabulen Ignacio There’s something extraordinary about this Taycan 4s Cross Turismo. It feels like a Porsche. It’s all electric, yet you barely think about it. Power delivery is like a smooth sports petrol […]
Fashion
The Director’s Cut
French fashion house Saint Laurent is known for its bold and iconic marketing campaigns, and its latest for the spring/summer 2023 men’s collection is no exception. The brand has enlisted four highly acclaimed film directors […]
The R.M.Williams’ A/W ‘25 Collection
this season’s directive at R.M.Williams is centred on investing in quality and timeless style; curating a versatile wardrobe that evolves with its wearer. Think denim, heavy coats and accessories that elevate winter outfitting, designed to […]
ZEGNA x norda Collab Takes Trail Running to Stylish New Heights
On the surface, ZEGNA, the Italian luxury fashion house might have little in common with Canadian trail running shoe specialist, norda. But the two have just released the first results of their partnership based on […]
Drink
This 50ml Bottle of Scotch Just Sold for £6440
We’ve covered expensive liquor here before. Usually these expensive drams have had to gussy themselves up by bedazzling their bottles with jewels to be worth anything at all. But not Scottish distiller Springbank’s single malt […]
The Black Art Of 92
The Bruichladdich Black Art Edition 09.1 is the most recent addition to the renowned Black Art series from the Islay distillery. And is a testament to the masterful blending skills of Head Distiller Adam Hannett, […]
Try Before You Imbibe – How To Do A Whisky Tasting
Stop! Before you slosh all that Coke or ginger ale into your whisky, ask yourself; ‘Have I ever actually tasted this without a mixer?’ And illicit swigs from Dad’s liquor cabinet when you were 12 don’t […]
Success
Habits of High Performers
James Laughlin has spent his career in the company of champions and not just in the pipe band world, where he’s a seven-time world champion drummer or his award-winning podcast. As a high-performance coach, he’s […]
How Virtual Blue Is Turning AI Hype Into Hard Business Results
For all the noise around AI, a lot of businesses still operate with the same old friction. Invoices arrive in different formats. Referral forms turn up incomplete. Orders sit in inboxes. Staff spend hours moving […]
The Five Lessons That Grew Pure SEO Into New Zealand’s Most Successful Digital Marketing Agency
My British wife and I had no friends or family to support us when we first landed on New Zealand shores in 2009. Those first months were full of challenges. I had taken a punt […]
Man Made
Classic Style Modern Tech
Photography by Jake Hoare The R12 is the latest iteration in BMW Motorrad’s retro lineup, replacing the popular R nineT. It offers a blend of classic styling and modern technology, to satisfy both nostalgic riders […]
How to Get Started Racing With the OK Cup
Fast cars and race cars are everywhere, yet motorsport can seem remote – even elite to enter. Thankfully it doesn’t have to be that way. The OK Cup in New Zealand is a highly accessible […]
The Defender Journey
Pack your bags and fly to Queenstown. On arrival the team takes you to your vehicle. Bagged and tagged, this is the last time you lift your suitcase for the next few days. Head to […]
Innovation
Nikon Small World 2024: It’s a Small World After All
Usually our photo series focuses (no pun intended) on big picture stuff (ok pun intended). Recently with the advent of drones we’ve been able to see the world in entirely new ways. We’re able to […]
The Monkey Mixer
Ever wanted to know what a construction worker uses to mix their cocktails? A cement mixer, that’s what. Or that’s what it appears when whisky-marque’s big name, Monkey Shoulder, comes out with an 11,000 litre […]
Choose The Essence Of The Modern Man
Picking a fragrance to go with your look is important. It’s one of the first impressions you’ll make on someone. What does it say about you? Are you traditional, or are you willing to take […]
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M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED