The New King’s English
Social media’s killing us! Dumbing everything down to ‘vibe’ level. Whereas once upon a time we’d say something erudite like; ‘Her promise was like a politician’s handshake: full of conviction but with a firm grip […]
Making the outdoors great again
The outdoors has a marketing department that deserves a pay rise. It’s convinced an entire generation that “disconnecting” is best achieved by buying more gear, driving further away, and then sleeping in a flapping nylon […]
2025 Year In Review
2025 felt like a LONG year. Here in New Zealand we kept mostly to ourselves as is our want. We’re like our birds, we do our level best to not be noticed. If we are […]
Time Pieces
Mastery Over Sapphire: The A. Lange & Söhne Minute Repeater Perpetual
In a world of loud and proud watches with skeletal intricate designs A. Lange & Söhne bring a refreshing classism to the table in the form of the Minute Repeater Perpetual, a mechanical wonder. I […]
Built for Generations
Patek Philippe’s Passion for Workmanship exhibition returned to the capital for the first time in more than a decade recently, with Partridge Jewellers hosting and an evening event at Public Trust Hall alongside a menu […]
Giving Gold The Edge
Luminor Due Goldtech is the latest addition to Panerai’s respected watch collection. This luxurious timepiece is crafted with the brand’s exclusive Goldtech alloy, which combines 18-carat gold, copper, and platinum to create a warm, golden […]
M2 AI Summit
Buckle Up: Navigating the Mind-Bending Acceleration of AI
Greg Montgomery, Principal Consultant at ClearPoint, delivered a keynote aimed at helping business leaders navigate the rapid changes AI is bringing, not through abstract forecasts, but through practical examples and actionable strategies. His message was […]
How AI Is Impacting The Health & Safety Future
Bede Cammock-Elliott, founder of seeo.ai and seedigital Limited, used his keynote to showcase how AI is revolutionising risk management, real-time monitoring, and training in various sectors. Cammock-Elliott, whose company protects $5.5 billion worth of assets […]
How To Increase Productivity With AI & Machine Learning
Paul Roseman, the General Manager of Strategic Development at ProCare, took the stage to share his three-decade-long journey of driving innovation within the healthcare sector. In a fireside chat, Paul shed light on how AI […]
Sheer Driving Pleasure
BMW i4: A New Platform for A New Future
There’s been a lot of anticipation for BMW’s new all-electric Gran Coupe, the i4, but it’s now here and available at Auckland City BMW and East Auckland BMW. This new addition to BMW’s lineup is […]
Wheels News
BMW 640i xDrive Gran Turismo Five meets seven when creating the BMW 640i xDrive Gran Turismo. Take the front from a 7-series and combine it with the tail end of the 5-series. Add in some […]
The 2022 BMW iX 40 Sport: A Sleek and Sustainable SUV for the Future
The BMW iX range has taken the world by storm with its futuristic design, cutting-edge technology, and eco-friendly performance. One of the latest additions to this groundbreaking lineup is the 2022 BMW iX 40 Sport, […]
Cars
All Electric, All Porsche: Taycan 4S Cross Turismo
Photography By Nabulen Ignacio There’s something extraordinary about this Taycan 4s Cross Turismo. It feels like a Porsche. It’s all electric, yet you barely think about it. Power delivery is like a smooth sports petrol […]
Driving The Aston Martin Vantage V8 Feels Like An Event
The Aston Martin Vantage V8 is an event. More than virtually any other car I have driven. Aside from its staggeringly gorgeous looks, the trim and finish puts it among an exclusive set of cars […]
Liam Lawson on Focus, Kiwi Mentality, and the Baku Challenge
Formula 1 is an octane and ego fuelled sport, so that makes New Zealand driver Liam Lawson a breath of pretense free humble air. In the days before the Visa Cash App RB driver prepared […]
Fashion
The Italian Connection
In the fashion world, there’s a particular kind of confidence which puts more focus on the details of something as opposed to the loud, logo-first stuff that tries to shout its net worth at strangers. […]
Cool goes Old School
We all know that the 90s was the cultural pinnacle of fashion, design and music. Well, that’s according to me and probably no one else in the M2 office, but I do now have some […]
Dior Are Getting into the Spirit of Sportswear
Gardening, hiking, fishing: whether formal or informal, the looks of the Dior Summer 2023 men’s collection combine elegance and levity in the spirit of sportswear to celebrate nature. Inspired by outdoor activities, rucksacks, belt bags […]
VIP
Exclusive, Luxurious, and Just For You. Sponsored by Champagne Bollinger.
Super Cars: One is Never Enough
Photography by Jake Hoare Supercars are fantastic incredible machines, but what if you can’t choose? Various manufacturers have subscription services. Choose a car from their brand stable based on your mood. This works great if […]
It’s Not a Suit, It’s Zegna
If you need someone to be the embodiment of style and class you can’t do much better than Mads Mikkelsen who’s starring in Zegna’s FW25 Campaign. The shoot took place inside the Teatro Regio di […]
Mastering Time – Laureato’s Graduating Class
There’s a certain temporal layering at play in the world of watches. Of course, it’s all about the passage of time and the slow unwind of the future but it’s also about respect and a […]
Drink
The Macallan Collab That Will Rizz Up Your Whisky Game
Whisky is about harmony. It’s about the orchestra of ingredients working together over many months and years to create a concert in your mouth to be savoured. Weird analogy sure but I think it works. […]
Everything to Drink This Autumn
Harrison Ford Gets Smooth Harrison Ford is rocking a kilt in Glenmorangie’s newest campaign, Once Upon a Time in Scotland. The 82-year-old Hollywood legend has teamed up with the whisky brand for a 12-episode series […]
Remy Martin Louis XIII: A Cognac Fit for Royalty
Remy Martin Louis XIII is one of the world’s most famous and sought-after cognacs due to its rich history and exceptional flavour profile. And the Remy Martin Louis XIII 3L Jeroboam takes that and makes […]
Success
Empathy In A Bottle
Stepping into the tiny nook of High Street’s Unity Books Auckland in early October this year, I was greeted with one of my favourite smells in the world. Books. Stacks of them. Glorious, beautiful, stunning […]
From Side Project to Global Platforms
photography by DaniloPhoto Ben Liebert never set out to build one of the most sophisticated cloud integration and data access platforms on the market. But then again, the SyncHub founder never quite followed the script […]
The Structure of Success
Chef, restaurateur, entrepreneur, father and new Samsung ambassador, Josh Emett, has achieved a lot in his life already, but by the way that he maximises his time, we can be sure that there is more […]
Man Made
Bougie Living With Bentley
Bentley enthusiasts, start your bespoke engines! As well as being one of the world’s boujie-est car brands, with their latest wheels being driven by the world’s elite, they’re also joining the club of Aston Martin […]
The BMW R 1250 R is an axe in a world of knives
What is it? A naked sports bike? A street bike? A roadster? It’s all of them and none of them. The BMW R 1250 R is an axe in a world of knives. From carving […]
All Aboard the World’s Best Luxury Journey
Few inventions have shaped our settlement of the world as we know it quite like the train. And while there are other ways to get around, there is not quite anything that replaces the romance, […]
Innovation
Rise of the Boomerang CEO
In our last issue, we published a quote from Bob Chapek about leadership in our success section. By the time you were reading it, his head was rolling and Bob Iger was retaking his throne […]
How To Rock The Pompadour Look With Confidence
After a much deserved Summer break, M2 took the lads to BarberShopCo to sort them out with some fresh cuts. We left Stephen in the able hands of Emily, who opted to give Stephen a […]
Man On The Street – Paul Wilcox
Age: 47 Occupation: Chief Executive Officer at Auckland Racing club What’s your morning routine? A good cup of chamomile tea and a slice or two of marmalade on toast. How did you spend your Christmas / […]
M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED