M2 magazine presents
HOW THE BEST ARE SUCCEEDING
The Curious Case of Brad Pitt’s Taste
Photography by Scott Garfield Everyone has an actor whose films they have seen more often than anyone else’s: Jason Statham if you like gritty gangster or revenge action, Timothée Chalamet if you are into arthouse […]
Pocket Watches Are Back, Baby: The Swatch Collabs Causing Riots
The Swatch x Audemars Piguet Royal Pop Collection was one of the most hotly anticipated watch collaborations in years. It made headlines around the world as normally unassuming watch stores suddenly looked like Apple stores […]
How to Increase Productivity with AI and Machine Learning
Avocado AI co-founder Cowan Henderson followed Diana Sharma with a figure he trots out a lot: AI productivity is “ten per cent about the tool” and “ninety per cent about leadership, capability and culture”. The […]
Time Pieces
M2 Luxury Watch Collection 2023
Oscar Wilde once mused, ‘I have the simplest tastes. I am always satisfied with the best.’ With this sentiment echoing through the halls of horology, we again bring to you some of the finest creations […]
Hail To The King
If you watched Ryan Gosling’s latest MOVIE then you may have noticed him flashing his suitably modern watch around. Project Hail Mary is directed by Phil Lord and Christopher Miller, with a screenplay by Drew […]
The Magical Journey of F.P.Journe
While a couple of decades in watchmaking years is very, very young, F.P.Journe has wasted no time in cementing its position as one of the world’s finest watch brands through the wrangling of special materials, […]
M2 AI Summit
The Future of Work
AI expert, Tim Warren, focused his keynote on the transformative power of artificial intelligence (AI) and its impact on the future of work. With over 25 years of experience in strategy, executive management, and technology, […]
Three years of AI Madness and What it Means for Business
David McDonald, co-founder and CEO of Being AI, took the stage at the M2 AI Summit, with a clear message: AI is not just another tool; it’s the linchpin of the next industrial revolution. “Three […]
Simple and Effective AI Tools You Can Use Today
Jared Langguth followed with how he dragged his own busy, sceptical colleagues across the line, one workflow at a time. Jared Langguth skipped the usual show of hands. “Who’s actually using a large language model […]
Cars
Sort Your Brakes Before the Break and Win
How did we get to the point where Christmas decorations are starting to appear in the shops again? The end of the year has a way of arriving faster than expected. The calendar fills up, […]
Winning Formula With Brendon Hartley
New Zealand boasts a rich history of names in the realm of motorsport – Chris Amon, Bruce McLaren, Possom Bourne, Greg Murphy, Scott Dixon and Mitch Evans are just a selection of names in the […]
Prancing Horse, Hidden Dragon
Ferarri has celebrated its 30th anniversary of having a presence in mainland China in the most appropriate manner by unveiling a one-of-a-kind Ferrari Roma Tailor Made. The new Ferrari Roma draws inspiration from traditional Chinese […]
Fashion
Diesel Disruption
Glenn Martens has never been one for subtle entrances. For Diesel’s latest campaign, titled “The Houseguests,” the Belgian creative director has effectively hijacked the high-fashion narrative, replacing the sterile aesthetic of modern luxury with a […]
Tote Luxury
PARISIAN’S CRAFTED COLLECTION DRAWS ON OVER 100 YEARS OF MAKING RIGHT HERE IN NEW ZEALAND. Genuine materials – Small batch editions – Made to last. The leather business tote combines slim, minimalist proportions offering simplicity […]
Cool goes Old School
We all know that the 90s was the cultural pinnacle of fashion, design and music. Well, that’s according to me and probably no one else in the M2 office, but I do now have some […]
Drink
Why You Should Have A Wine Cellar
If you are worried that out of control global inflation might be eroding the value of cash and are looking at other investment options, now might be the time to stock up on some wine. […]
Fine Whisky To Experience In Every Sense
As a kid; whenever I heard the word ‘scenario’ I could taste baked beans like I’d just put a forkful in my mouth. Plus, whenever I saw a car painted in any shiny metallic colour […]
The Macallan Collab That Will Rizz Up Your Whisky Game
Whisky is about harmony. It’s about the orchestra of ingredients working together over many months and years to create a concert in your mouth to be savoured. Weird analogy sure but I think it works. […]
Success
The Rise of Workslop
Around here at M2 we’re pretty pro AI, we have a whole event centering around helping businesses how to prepare for it and integrate it with their business. Of course with any tool, proper application […]
Grounded in focus: Liam Lawson on Focus, Kiwi Mentality, and the Baku Challenge
Formula 1 is an octane and ego fuelled sport, so that makes New Zealand driver Liam Lawson a breath of pretence-free, humble air. In the days before the Visa Cash App RB driver prepared for […]
Seeby Woodhouse and the Next Inflection Point
For years, Seeby Woodhouse has had the luxury that many founders spend their whole lives vision-boarding. A clean exit. He had money and success. He could step back. He could operate as an owner, shareholder, […]
Man Made
The BMW R18 is a Road Titan
As you approach the BMW R18 it’s virtually unlike any other bike. For a start, its monumental size means that there are few other man made pieces of machinery that rival its sheer presence. Photos […]
The Everest Of Sailing
It’s considered one of the toughest ocean races in the world and The Rolex Sydney Hobart Yacht Race is an annual event that has captivated sailors and spectators alike since its inception in 1945. Located […]
The Defender Journey
Pack your bags and fly to Queenstown. On arrival the team takes you to your vehicle. Bagged and tagged, this is the last time you lift your suitcase for the next few days. Head to […]
Innovation
14 Pieces of Tech Making 2025 Worth Existing In
Belkin Switching It Up The Switch 2 has a battery life of between 2 and 6.5 hours depending on how intense the game you’re playing is. Super Mario Odyssey will drain it’s power in two […]
Hands on with the Epson EF-21G
My dream has always been to minimise the physical impact, both in terms of floorspace and focus of our home TV. But I’m also a big movie buff so at some point something needs to […]
The Green Wave: The New Zealand Company Leading the Surfboard Sustainability Shift
Most serious surfers will tell you that Surfing is more than a sport; it’s a way of life. A way of life that transcends singular human achievement and skill into a symbiotic dance with nature, […]
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M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED