Seeby Woodhouse and the Next Inflection Point
For years, Seeby Woodhouse has had the luxury that many founders spend their whole lives vision-boarding. A clean exit. He had money and success. He could step back. He could operate as an owner, shareholder, […]
How a Christchurch Engineer Built a World-Class EV Charger the World Suddenly Needs
For more than a decade, Ed Harvey has been building towards a moment exactly like this one. He devoted himself to building a company on the conviction that New Zealand’s dependence on imported fuel was […]
The Future of Dubai
Now might be a terrible time to visit Dubai, but if I was going to risk venturing into a regional conflict right now, it’d be for the Bvlgari Mattar Bin Lahej x Octo Finissimo. Revealed […]
Time Pieces
Inside Watches and Wonders 2025
An event Started for a small cadre of watch enthusiasts has been slowly growing it’s numbers year over year. Over 55,000 attendees flowed through the doors in Geneva in early April for the annual Watches […]
The Way Of The Dragon
These days wristwatches often try to double as fitness instructors and personal assistants, BOVET has decided to take things back – way back to ancient China, with its latest horological masterpiece, the Recital 26 Chapter […]
The Magical Journey of F.P.Journe
While a couple of decades in watchmaking years is very, very young, F.P.Journe has wasted no time in cementing its position as one of the world’s finest watch brands through the wrangling of special materials, […]
M2 AI Summit
AI: What’s Changed In The Last 18 Months?
Nikhil Ramrakhiani, the Chief Technology Officer at PieFunds, gave us an update on just how quickly the world of AI is moving. “AI is at the forefront of change,” Ramrakhiani began. “It’s rapidly transforming technology […]
Quantum Leap
As Chair and Director at Virtual Blue, Dr. Peter Catt is not just talking about the future, he’s building it. With a doctorate in applied computing, a private pilot’s licence, and a curiosity that spans […]
Key Areas Businesses Can Start Today That Are Simple & Effective
Andrew Nicol, Founder, Preductive Through Preductive, Andrew works directly with CEOs and business owners to unlock clarity, establish solid foundations, and run hands-on “agentic sprints” that deliver AI-driven solutions within weeks, not years. He interviewed […]
Sheer Driving Pleasure
If M2 Was A Car
Drum roll, please… The highly anticipated 2023 BMW M2 is here and as well as having the coolest name in the industry it has a lot going for it. As the final petrol-only M car […]
A Luxurious & Powerful Drive with the BMW X7 xDrive40d
The 2023 BMW X7 xDrive40d has arrived at Auckland City BMW and East Auckland BMW, offering a luxurious and powerful driving experience for those who demand the best. Under the hood of the X7 xDrive40d […]
Unleashing the New BMW X7
The BMW X7 has arrived at Auckland City BMW and East Auckland BMW, and it is the latest and most imposing addition to BMW’s lineup. But it’s not just big on being big, it’s also […]
Cars
2025 Cadillac Lyriq
You drive a Cadillac because you’ve made it, and you want people to know. It’s a great, big, comfortable car. It’s a fast, yet cool, calm, status piece. You’d love to be picked up in […]
Winning Formula With Brendon Hartley
New Zealand boasts a rich history of names in the realm of motorsport – Chris Amon, Bruce McLaren, Possom Bourne, Greg Murphy, Scott Dixon and Mitch Evans are just a selection of names in the […]
The Rolls-Royce of Tours
Engineer Henry Royce set out to create the pinnacle of luxury car experience in 1903. His passion soon attracted the sales and marketing talent of Charles Rolls. Together, they launched the Rolls-Royce Motor Company, and […]
Fashion
How to Rock a Cane Like Keith David
Keith David doesn’t just carry a cane; he owns it. The man, whose voice and fashionable gravitas is as legendary as his roles in The Thing and Platoon, turns a humble accessory once relegated to […]
Cool It Down
Moncler, the luxury Italian outerwear and lifestyle brand, has recently unveiled its technical skiwear collection for the fall/winter season of 2022. Dubbed as Moncler Grenoble, the line is engineered for peak performance on the slopes […]
Cool goes Old School
We all know that the 90s was the cultural pinnacle of fashion, design and music. Well, that’s according to me and probably no one else in the M2 office, but I do now have some […]
VIP
Exclusive, Luxurious, and Just For You. Sponsored by Champagne Bollinger.
Mercedes-Benz Built This City
We’ve written in the past about luxury car companies branching out into luxury apartments and hotels but Mercedes-Benz may have just gone up another gear with their latest project. You’re looking at the Mercedes-Benz Places […]
Versace For the Winners Circle
The best way to earn yourself a little prestige is by associating yourself with success, with winners, maybe a little dash of fame and beauty can’t hurt either. Versace had the Oscars this year on […]
The 2024 Ducati Diavel V4 is a Beast
Photography by Jake Hoare I started road-riding in my teens. Ducati was always the halo brand. The pinnacle. Desired by all, owned by few. Made from unobtainium, exclusivity made it even more enticing. The 916 […]
Drink
Unleash the Stag The Dalmore 21 Year-Old 2023 Edition
Founded in 1839 on the windswept banks of the Cromarty Firth in the Scottish Highlands, The Dalmore has been quietly crafting liquid gold for over 180 years but this year’s highlight is the crown jewel […]
Crowning the King of Whisky: Glenfiddich’s Luxurious Grande Couronne
While Glenfiddich might be one of the the world’s most awarded and famous whisky brands, it’s not resting on its laurels and is consistently raising the bar with its daring experiments and mastery of craftsmanship. […]
Whisky: Celebrate A New Year With an Even Better One
I’m giving away my age a little with this admission but 2008 was a pretty great year for me personally. It was a formative year of getting away from home for the first time, seeing […]
Success
The Chemistry of Chemistry
While, these days we might be sidetracked with generating ChatGPT Studio Ghibli versions of ourselves, there is still no competition for pure human creativity that cuts through the zeitgeist of the moment and has the […]
Liam Lawson on Focus, Kiwi Mentality, and the Baku Challenge
Formula 1 is an octane and ego fuelled sport, so that makes New Zealand driver Liam Lawson a breath of pretense free humble air. In the days before the Visa Cash App RB driver prepared […]
The Whitening Co. Is Helping You ‘Smile With Confidence’
You may have recently seen the influx of social media users flashing their sparkly smile, crediting their pearlers to a recent at-home teeth whiten. The trend of at-home teeth whitening has grown significantly in the […]
Man Made
Lazzarini’s Latest Flying Yacht
To understand the general premise of transportation, it is universally acknowledged that cars drive on land, boats sail on the sea, and planes fly in the sky. In true Lazzarini-style, the Italy-based design studio are […]
The TE-1 – An Electric Triumph?
In the transportation transition to electrical, you really have to feel the sorriest for motorbike designers. Unlike other vehicles who can hide their propulsion away under some fancy industrial design, motorbikes (as their name would […]
Welcome To The World’s First “Yacht Liner”
Superyachts are so 2020. What are you? Part of the 2%? If you’re part of the 1% of the 1% then you buy a yacht liner. Let me introduce you to Somnio, modestly self described […]
Innovation
Universal Translators, Pong In The 3rd Dimension And All The Tech You Need For 2020
Armed & Dexterious I know you’re exactly like me and have always wanted your very own robotic arm to mess around with. The INNFOS GLUON is the answer to this dream. It’s a modular desktop […]
Eating Now A Full Sensory Experience
They say that you eat with your eyes first. Humans are creatures requiring stimulus, and with structured perceptions of what food is. Typically, if we don’t like how food looks, we won’t eat it. ECAL […]
BMW M2 LCI – a Vermicious Knid
Vermicious knids are huge dark egg-shaped beings that live on the planet Vermes 184,270,000,000 miles away from earth and for some reason, they are the first things that came to mind when I drove BMW’s […]
M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED