M2 magazine presents
HOW THE BEST ARE SUCCEEDING
Dressing The Gentlemen
Season 2 of The Gentlemen has dropped and with it our jaws, as the whole cast get a noticeable upgrade in their fits. Apparently it was difficult getting brands on board with Season 1, not […]
Beyond Sauvignon Blanc: Marlborough’s Other Great Love Affair
Marlborough might have conquered the world with Sauvignon Blanc, but tucked away in the Wairau Valley, something rather magnificent has been happening with Chardonnay. If you mention Marlborough to anyone with even a passing interest […]
A Piece of Steve Jobs, Robo Legs, Talking Dogs: Tech Is Getting Weird
Motorola, Meet Swarovski Motorola has gone from luxury to straight up jewellery with their latest collaboration with Swarovski, who have bedazzled their devices with crystals. The Motorola Razr has been wrapped in a luxe 3D […]
Time Pieces
The Tank is Back: The New Tank Louis Cartier
Brutalism meets horology With Cartier’s latest release. Sandwiched between two world wars Cartier designed a watch that could survive all of them. It was just six years after the debut of the original Tank Louis […]
Hooked On The New IWC Salmon Dial Portugieser
IWC has recently released a new addition to their classic Portugieser line, in the form of a new 40mm salmon Portugieser 40 Automatic. The talking point of course is the striking salmon dial with […]
Best of Watches & Wonders 2026: Tudor
Ref. 7939G1A0NRU BLACK BAY 58 GMT The Black Bay 58 GMT is Tudor doing what it does best: taking a proven case and making a genuinely useful watch out of it. The 39mm Black Bay […]
M2 AI Summit
The Talent Needed Fill The AI Skill Gap
Anna Mowbray, co-founder of Zuru and current CEO and founder of the job marketplace startup ZEIL has gone from being at the top of a sector to a startup. When asked why she didn’t choose […]
How to Gain a Competitive Edge in an AI World
Leadership researcher Nick Petrie kicked off the M2 AI Summit with a bit of bad news: AI is not going to hand you your time back. Nick Petrie opened with a question, asking the audience […]
The Human Factor In The Age Of AI
Dr. Alia Bojilova, a renowned performance coach for SAS soldiers and Olympic athletes, shared her unique perspective on the essential interplay between AI and human elements. Her experience includes a harrowing episode as a UN […]
Cars
Twelve Cylinders, Real Gold, No Apologies: The Maybach V12 Edition
While the rest of the car industry is busy trying to convince you that a luxury experience is best delivered by a whisper, an app, and the gentle hum of something that sounds like an […]
The Grand Return – The GranTurismo Is Back For The Long Haul
There’s something romantic about the concept of the Grand Tourer, a vehicle designed to help liberate you from the shackles of the day-to-day routine and allow you to explore the open road in comfort, style, […]
The Bugatti Chiron Profilée: The Most Valuable New Car Ever Sold
The Bugatti Chiron Profilée has made history by becoming the most valuable new car ever auctioned. Sold for a staggering 9,792,500 euros net at the RM Sotheby’s auction in Paris on February 1st, the Chiron […]
Fashion
ZEGNA x norda Collab Takes Trail Running to Stylish New Heights
On the surface, ZEGNA, the Italian luxury fashion house might have little in common with Canadian trail running shoe specialist, norda. But the two have just released the first results of their partnership based on […]
Cool It Down
Moncler, the luxury Italian outerwear and lifestyle brand, has recently unveiled its technical skiwear collection for the fall/winter season of 2022. Dubbed as Moncler Grenoble, the line is engineered for peak performance on the slopes […]
It’s Not a Suit, It’s Zegna
If you need someone to be the embodiment of style and class you can’t do much better than Mads Mikkelsen who’s starring in Zegna’s FW25 Campaign. The shoot took place inside the Teatro Regio di […]
Drink
6 New Zealand Gins Tasted, Judged, Confirmed.
Each issue, Tim Warren, our untamed reviewer of all things that make life wonderful, turns his attention to the bountiful New Zealand gin scene. Awildian Manuka Coromandel based Awildian has been making waves since their […]
Auckland Whisky Enthusiasts Shouldn’t Miss The Macallan Harmony II Experience
The Macallan are bringing their latest creation to New Zealand shores, but before they do, they’re offering limited spots in an exclusive experience for those wanting to try it for themselves before it hits Kiwi […]
Whisky: Celebrate A New Year With an Even Better One
I’m giving away my age a little with this admission but 2008 was a pretty great year for me personally. It was a formative year of getting away from home for the first time, seeing […]
Success
Andrew Davis is Literally Driving Innovation
As Chief Strategic Officer and Vice President of Mobility, Lexus and Motorsport at Toyota New Zealand, Andrew Davis has been a key figure in Lexus’s rise as one of the country’s fastest-growing premium automotive brands. […]
How to go from Operator to Business Leader
In any industry, being good at the work does not mean you are good at the business. Going to market, pricing properly, building systems, maintaining standards, hiring and developing people, and keeping enough work in […]
The Whitening Co. Is Helping You ‘Smile With Confidence’
You may have recently seen the influx of social media users flashing their sparkly smile, crediting their pearlers to a recent at-home teeth whiten. The trend of at-home teeth whitening has grown significantly in the […]
Man Made
Classic Style Modern Tech
Photography by Jake Hoare The R12 is the latest iteration in BMW Motorrad’s retro lineup, replacing the popular R nineT. It offers a blend of classic styling and modern technology, to satisfy both nostalgic riders […]
Save The Earth With A Superyacht
Designed by world-renowned Spanish design and architecture company, Iddes Yacht, this supervessel is a new addition to that beautiful green energy we all know and love. Though the idea of owning a superyacht comes with […]
The Lotus Eletre R
Photography by Jake Hoare The Lotus Eletre is enormous, vast, and that there’s nothing else quite like it. It’s kind of taken the sports SUV and put it on a course of aggressive body sculpting […]
Innovation
Laptops with Extendable Screens & Other Tech You Didn’t Know You Needed
This Laptop Is Too Tall We’re truly in the age of “how do we make screens bigger without making the rest of the thing bigger. That usually amounts to foldables, but scrollable are also making […]
NZ Startup Woolchemy Is Breaking Into A $165 billion global market
A few months ago, through a series of bizarre events, I sat in on a funding round pitch, listening to Startup hopefuls. I was struck by a few things. One, scaling is a bitch. Two, […]
NVIDIA Is Using This NZ Startup to Put a Face To AI
Recently we made a big deal out of the total market dominance NVIDIA has fallen into in the AI space for it’s GPU capabilities. They aren’t stopping there though. They’re also developing software called NVIDIA […]
Got An Issue
M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED