M2 magazine presents
HOW THE BEST ARE SUCCEEDING
Simple and Effective AI Tools You Can Use Today
Jared Langguth followed with how he dragged his own busy, sceptical colleagues across the line, one workflow at a time. Jared Langguth skipped the usual show of hands. “Who’s actually using a large language model […]
It Looks Like Louis Vuitton Made a Time Bomb for Wes Anderson
If you want to see unconventional timepieces, visit L’Épée 1839’s website. Most luxury watchmakers vie for the wrists of the 1%, while L’Épée aims for their mantelpieces. Its creations often resemble bespoke works of art […]
Book Review – Better Never Stops
Imagine running your life so far into the ground at 18 that you spend your twenties in prison. Eleven years in one of New Zealand’s toughest prisons was only the beginning of Paul Wood’s journey […]
Time Pieces
Waking the Iron Tiger: Oyster Perpetual GMT-Master II, 18 ct Everose gold
This year among all the new watches released Rolex was also determined to show us that iconic pieces already released are still getting a lot of love. The Oyster Perpetual Cosmograph Daytona and Sky-Dweller were […]
Watches & Wonders 2024: Panerai
Submersible QuarantaQuattro Luna Rossa Ti-Ceramitech How do we feel about celebrating other America’s Cup teams? Let’s say this is one page is neutral ground so we can talk a little about Italy’s Luna Rossa team […]
Hail To The King
If you watched Ryan Gosling’s latest MOVIE then you may have noticed him flashing his suitably modern watch around. Project Hail Mary is directed by Phil Lord and Christopher Miller, with a screenplay by Drew […]
M2 AI Summit
Using AI to Make Your Team Great
Under Danu’s technical leadership, Rush has built platforms and products used daily by millions of people, including the NZ COVID Tracer app, large-scale digital systems for global brands, and AI-powered solutions that now serve 1 […]
How to Gain a Competitive Edge in an AI World
Leadership researcher Nick Petrie kicked off the M2 AI Summit with a bit of bad news: AI is not going to hand you your time back. Nick Petrie opened with a question, asking the audience […]
Customer Retention & Growth At Scale – Asa Cox, CEO & Founder, Arcanum.ai
Under his leadership, Arcanum has delivered AI-powered solutions that fast-track retention, streamline workflows, and drive real business impact across diverse industries. Asa leads strategic development of Numa, a practical AI platform that helps SMEs grow […]
Cars
The Drive Within: BMW’s Digital Revolution
It’s easy to forget just how radical the original iDrive was. Back in 2001, when most cars still had cassette slots and enough buttons on the dashboard to rival a Boeing 747, BMW looked at […]
A Brute in a Suit
Unmistakably a Range Rover, handsome from every angle, the Sport it embodies the brand’s gravitas. The D250 SE features a 3-liter, six-cylinder turbo diesel delivering 165 kW and 600 Nm of torque with a refined […]
2026 – The Year Of The All-new Lexus RZ
Petrol is now over $3 a litre. That’s only happened a handful of times in living memory, and each time it does, the same conversation starts up again: how do we stop being so dependent […]
Fashion
Steal Bob Dylan’s Look
Timothée Chalamet isn’t the only one getting to swan around looking like Bob Dylan in Searchlight Pictures’ A Complete Unknown. Now we’re all able to get a slice of the action thanks to a collaboration […]
Prepare For Winter With The Z Zegna FW Collection
We’re coming out of the sweltering summer months and arriving into the cooler seasons. That means it’s time to start rethinking our wardrobe. Z Zegna has once again brought a Fall/Winter 2021 collection that breaks […]
From Italy to LA: The Journey of Oasi Cashmere
Italian luxury menswear company, Zegna, and Los Angeles-based luxury lifestyle brand, The Elder Statesman, have recently unveiled their collaborative capsule collection on the opening day of Paris Fashion Week. The event took place at a […]
Drink
Glenfiddich: A Maverick Legacy
In today’s age of IPOs, mergers, VC funds and hostile takeovers, it’s a rare thing to find a family-owned company of the likes of Glenfiddich that has not only set the benchmark for whisky with […]
This 50ml Bottle of Scotch Just Sold for £6440
We’ve covered expensive liquor here before. Usually these expensive drams have had to gussy themselves up by bedazzling their bottles with jewels to be worth anything at all. But not Scottish distiller Springbank’s single malt […]
Go Alcohol Free with Free AF
There’s a lot of booze on the following pages so let’s start things off on an alcohol free note. The team at Free AF are back at it again with a cocktail in a can, […]
Success
Life After Retiring Early
The question came from my friend Sam, who’s just quit his job. Together, Sam and I co-founded two businesses. The first, a user research consultancy, was sold to PwC in 2014. The second, a SaaS […]
Empathy In A Bottle
Stepping into the tiny nook of High Street’s Unity Books Auckland in early October this year, I was greeted with one of my favourite smells in the world. Books. Stacks of them. Glorious, beautiful, stunning […]
25 Years of Laughter
25 years ago, John Bishop stumbled into the brown-bricked Frog & Bucket Comedy Club on Oldham Street in Manchester on a Monday night, slightly depressed after divorcing his then-wife and looking for something to do. […]
Man Made
A Place of Worshop
Unless there is a particularly hot out of season price on nashi pears, supermarket shopping is not generally a spiritual experience. Tell that to the Dutch designers of the SuperHub though. SuperHub is a new […]
Making the outdoors great again
The outdoors has a marketing department that deserves a pay rise. It’s convinced an entire generation that “disconnecting” is best achieved by buying more gear, driving further away, and then sleeping in a flapping nylon […]
Classic Style Modern Tech
Photography by Jake Hoare The R12 is the latest iteration in BMW Motorrad’s retro lineup, replacing the popular R nineT. It offers a blend of classic styling and modern technology, to satisfy both nostalgic riders […]
Innovation
The Samsung Galaxy S9 And S9+
With its Super Slow-mo video, best-in-class low light camera and AR Emoji for a more personalised way to express yourself, the Samsung Galaxy S9 and S9+ are the smartphone reimagined. The Super Slow-mo feature makes everyday […]
Suit Tips: Michael Fassbender for Burberry
“Suiting up” is an occasion most men relish. Heading to an event or to an important engagement with the right suit just gives you that boost. However, there are far too many instances when someone’s […]
The Spanish Citadel Of Surrealism
Q: How many Surrealists does it take to change a lightbulb? A: No tomatoes. A 20th century joke to explain the 20th century phenomenon of Surrealism – which was the more public-friendly follow-up to […]
Got An Issue
M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED