M2 magazine presents
HOW THE BEST ARE SUCCEEDING
The Curious Case of Brad Pitt’s Taste
Photography by Scott Garfield Everyone has an actor whose films they have seen more often than anyone else’s: Jason Statham if you like gritty gangster or revenge action, Timothée Chalamet if you are into arthouse […]
Unlocking New Zealand’s Future: Insights from New Zealand AI Adoption
Mission Ready boss Diana Sharma followed Nick Petrie with a simple, slightly inconvenient argument: AI adoption is a people problem, not a tech one. Diana Sharma started with a recent story. A few weeks earlier, […]
Pocket Watches Are Back, Baby: The Swatch Collabs Causing Riots
The Swatch x Audemars Piguet Royal Pop Collection was one of the most hotly anticipated watch collaborations in years. It made headlines around the world as normally unassuming watch stores suddenly looked like Apple stores […]
Time Pieces
Best of Watches & Wonders 2026: Panerai
PAM01089 Submersible Navy Seals Afniotech Experience The most immediately striking thing about the PAM01089 is the material. Afniotech is Panerai’s proprietary alloy comprising over 95% hafnium, and hafnium is not a material that appears in […]
Best of Watches & Wonders 2026: Blancpain
Ref. 6654N VILLERET COMPLETE CALENDAR MOONPHASE The Villeret Complete Calendar Moonphase is where Blancpain makes its clearest argument for what the collection is actually about. This is not a watch that announces its complications; it […]
The Wonder of The Wandering Hours
While the AP Royal Oak might have carved out a well-deserved iconic status, Audemars Piguet are much more than a one-trick pony. Exhibit A. The Code 11.59 Starwheel, an ultra-contemporary watch is a fresh take […]
M2 AI Summit
Taming the Risks of AI to Unleash Innovation with Confidence
Raffaella del Prete tackled a crucial, often overlooked question in the race to adopt AI: what are the operational risks, and how can they be managed without slowing innovation? Her keynote explored the realities of […]
The Future of Work
AI expert, Tim Warren, focused his keynote on the transformative power of artificial intelligence (AI) and its impact on the future of work. With over 25 years of experience in strategy, executive management, and technology, […]
Using AI to Make Your Team Great
Under Danu’s technical leadership, Rush has built platforms and products used daily by millions of people, including the NZ COVID Tracer app, large-scale digital systems for global brands, and AI-powered solutions that now serve 1 […]
Cars
Spirit of Ecstasy: Leading The Way For 112 Years
One of the most recognisable mascots in the automotive world, actually just the world is celebrating its 112th anniversary this year. Originally called the “Spirit of Speed,” the Spirit of Ecstasy was first introduced in […]
The McLaren W1, It’s The One
The pinnacle of automotive performance is an ever moving target and with McLaren’s racing heritage, the challenge is fundamental to the brand. Following the legendary F1 and the paradigm-shifting hybrid P1, the company faced the […]
The Bugatti Chiron Profilée: The Most Valuable New Car Ever Sold
The Bugatti Chiron Profilée has made history by becoming the most valuable new car ever auctioned. Sold for a staggering 9,792,500 euros net at the RM Sotheby’s auction in Paris on February 1st, the Chiron […]
Fashion
Fashion: Monti Castello, French Cinema And Rugby Nostalgia
He Blue It At the Fifth Annual Academy Museum Gala in October the fits were good, and a number were spotted in Prada. Our favourite goes to Damson Idris who wore a PRADA light blue […]
Dior and the Californian Dream
There’s something about California that has etched itself into the psyche of Western culture as kind of a dreamlike destination. We can of course go back to the early Westward US settler migration, but California […]
Backgammon: Back In Style
The history of backgammon goes back 5000 years and it’s had some low points along the way, including being banned by the Catholic Church in the middle ages. But it came back and had a […]
Drink
Our Favorite New Speakeasy Hidden in Cambridge
When the sun drops behind Duke Street and Cambridge settles into its evening hush, a new hotel doesn’t so much open its doors as set a scene. Lights glow through restored stained glass, the brickwork […]
New Single Malts And Tequila are Incoming
The World’s Oldest Single Malt Coming Soon Gordon & MacPhail has announced their plans to release the world’s oldest single malt scotch whisky. Cask number 336, a handsome American oak sherry cask was started back […]
Proof That If You’re Ever In Doubt – You Must Press On
Sometimes you just know in your gut that you’re right – even when it seems like everyone around you refuses to be a believer. As William Goldman wrote for Paul Newman in Butch Cassidy and […]
Success
How to go from Operator to Business Leader
In any industry, being good at the work does not mean you are good at the business. Going to market, pricing properly, building systems, maintaining standards, hiring and developing people, and keeping enough work in […]
Building For The Other Side Of The Chasm
Matt Bishop is not especially interested in preserving the old shape of his industry. Brevity, Bishop’s Auckland-based business still does the practical work of construction engineering, particularly across interiors, racking, events and compliance, but it […]
Thriving Through Change: The Non-Negotiables of Hospitality Business Success in 2025
In an industry as dynamic and unforgiving as hospitality, complacency is the quickest path to failure. The landscape has been constantly shifting and isn’t expected to change in the coming year—we are still in an […]
Man Made
Classic Style Modern Tech
Photography by Jake Hoare The R12 is the latest iteration in BMW Motorrad’s retro lineup, replacing the popular R nineT. It offers a blend of classic styling and modern technology, to satisfy both nostalgic riders […]
We’re Drifting Lamborghinis on a Frozen Lake in Mongolia
Turns out the best way to understand a supercar’s four-wheel drive system is to point it at a frozen lake in Inner Mongolia and see what happens. While most of us were going to work […]
Level Up Your Superyacht Game
If you want your Superyacht to come packing some serious deck action, let us recommend 37.6 metre (123.3ft) The Azimut Grande 38 Trideck. Crafted by the renowned yacht designer Alberto Mancini, the yacht’s exterior design creates […]
Innovation
On Offshore Wind Farms, Seafood Production May Be a Breeze
In addition to generating clean energy, sea locations with turbines could be used to grow mussels, oysters and seaweed. Off the coasts of Belgium, Denmark, Germany and the Netherlands dozens of wind farms whir away, […]
14 Pieces of Tech Making 2025 Worth Existing In
Belkin Switching It Up The Switch 2 has a battery life of between 2 and 6.5 hours depending on how intense the game you’re playing is. Super Mario Odyssey will drain it’s power in two […]
The Green Wave: The New Zealand Company Leading the Surfboard Sustainability Shift
Most serious surfers will tell you that Surfing is more than a sport; it’s a way of life. A way of life that transcends singular human achievement and skill into a symbiotic dance with nature, […]
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M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED