M2 magazine presents
HOW THE BEST ARE SUCCEEDING
2025 Lotus Emira Turbo: The Speed of Lightness
Well, isn’t this a little treasure? Lotus is the ultimate sports car formula: small, light, fast and fun. “Lightness” was the catch-cry of Colin Chapman, founder of Lotus; it helped him win many Formula One […]
The World Through a Champion’s Eyes
Dr. Kerry Spackman has built a career on extreme performance. Over the years, his work has taken him into the orbit of four Formula One teams, the All Blacks, Olympians and billionaire business figures, placing […]
McLaren Project Endurance: Racecar for the gentleman driver
It started with a question from Sony in 2017. They wanted a car for the new Gran Turismo. McLaren answered with the Vision GT, a digital monster where the driver literally lay in it like […]
Time Pieces
Simone Ashley Spotted at Watches & Wonder
Watches & Wonders is an event dedicated to the fine art of horology, at it’s core it’s downright scientific and nerdy, but it’s also an artform that draws people at the top of their fields. […]
The Omega Speedmaster ’57 Collection: A Space Odyssey
The Omega Speedmaster has earned its place in the pantheon of legendary watches, not only for its impeccable design and precise timekeeping but also for its extraordinary history as the first watch on the moon. […]
Final Boarding Call: Breitling’s Tribute To The 747
If like me you are of a particular vintage, you might have a bit of nostalgia for the Boeing 747. Over the last 53 years, it has really epitomised the power of human innovation to […]
M2 AI Summit
Customer Retention & Growth At Scale – Asa Cox, CEO & Founder, Arcanum.ai
Under his leadership, Arcanum has delivered AI-powered solutions that fast-track retention, streamline workflows, and drive real business impact across diverse industries. Asa leads strategic development of Numa, a practical AI platform that helps SMEs grow […]
Silky Insights Concrete Action
Chris Matthews wears: Emil Navy Long Sleeve Knitted Polo $299 (KPMI004) Dougie Chocolate Chino $199 (PCW005) From Working Style AI mania has swept its way through every sector and has quickly become one of the […]
What We Did to Grow Productivity With AI
John-Daniel Trask, CEO, Autohive & Raygun CEO and founder of Autohive and the co-founder and CEO of Raygun, a global application monitoring company serving customers in over 120 countries including Domino’s, HBO, and Virgin Atlantic. […]
Cars
A Glimpse of An Everyday Future
Okay, so how’s your experimentation with electric vehicles going? Ah, so you’re still driving a hybrid huh? Well, you and many others it’s fair to say as hybrid sales have been up big time over […]
Maserati Delivers All-Out Luxury with the MC20
The other day, via the magic of that great culinary archive, YouTube, I was watching a Michelin star Italian chef put together pasta aglio e olio, which just has to be one of the simplest […]
The Tudor Black Bay Chrono Carbon 25: Time For The F1
Carbon fibre, titanium, a redesigned lightweight body with high levels of reliability. These are all things you’d want in a top tier F1 racing machine and it’s everything you’re getting in the brand new Tudor […]
Fashion
Maduro Shop The Look
Just because special forces have swung through your window, killed all your security guards, knocked out your entire military defence systems and smuggled you onto a black helicopter to god knows where doesn’t mean you […]
Cut From a Different Cloth
We’re not saying denim is having a comeback, because it never left. But every now and then, a store arrives that reminds you what the whole obsession was about in the first place. Tucked into […]
The Spectrum SS25 Collection
Mandatory has been a stalwart of kiwi’s men’s fashion since Clare Bowden and Fiona Voisey first saw a gap in the market back in 1997. They take pride in tailoring to their clients and using […]
Drink
Clase Azul: International Success, Local Impact
The premium tequila category has had a meteoric rise over the years, but the epitome of the craftsmanship and the unique origin qualities of good tequila is owned by Clase Azul; a relative newcomer to […]
New Single Malts And Tequila are Incoming
The World’s Oldest Single Malt Coming Soon Gordon & MacPhail has announced their plans to release the world’s oldest single malt scotch whisky. Cask number 336, a handsome American oak sherry cask was started back […]
Crowning the King of Whisky: Glenfiddich’s Luxurious Grande Couronne
While Glenfiddich might be one of the the world’s most awarded and famous whisky brands, it’s not resting on its laurels and is consistently raising the bar with its daring experiments and mastery of craftsmanship. […]
Success
Quantum Leap
As Chair and Director at Virtual Blue, Dr. Peter Catt is not just talking about the future, he’s building it. With a doctorate in applied computing, a private pilot’s licence, and a curiosity that spans […]
Andrew Davis is Literally Driving Innovation
As Chief Strategic Officer and Vice President of Mobility, Lexus and Motorsport at Toyota New Zealand, Andrew Davis has been a key figure in Lexus’s rise as one of the country’s fastest-growing premium automotive brands. […]
The World Through a Champion’s Eyes
Dr. Kerry Spackman has built a career on extreme performance. Over the years, his work has taken him into the orbit of four Formula One teams, the All Blacks, Olympians and billionaire business figures, placing […]
Man Made
It’s a Bird, it’s a Plane, No, it’s an Investment Opportunity
Vertical Aerospace brought its new electric air taxi, Valo, to New York City recently, kicking off a U.S. tour that looks, in the glossy renderings, like the start of an urban air-mobility rollout over the […]
The BMW R 1250 R is an axe in a world of knives
What is it? A naked sports bike? A street bike? A roadster? It’s all of them and none of them. The BMW R 1250 R is an axe in a world of knives. From carving […]
The Evolution Of The Jet Ski
If you have been busy working towards that billionaire’s superyacht but just lack the billionaire bit, Brooklyn-based Tarform has just the sleek oceangoing ticket for you. While the mega yacht stays pinned to the vision […]
Innovation
Path Of Exile 2 Is The Kiwi Made King Of Dungeon Crawlers
Path Of Exile Isn’t the name of the game, it’s the life you’ve signed up for when you installed it. I feel obligated to review Path of Exile because I live close enough to the […]
Meet The Brand That’s Dressing the Crusaders
While M2 abstains from pinning its colours on any one rugby team, we’ve been a fan of Sergios for years now, and it turns out they’re fans of the Crusaders. As sponsors of the Crusaders, […]
Spying on Spy Valley
Spy Valley Wines, hidden in Marlborough’s Waihopai Valley, is a zone where the art of winemaking meets a history of international spy networks and covert operations. The true secret though is how a family’s audacious […]
Got An Issue
M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED