M2 magazine presents
HOW THE BEST ARE SUCCEEDING
Apple At 50: Eight Technology Leaps That Changed Our World
In the early 1970s, the idea of an ordinary person owning a computer sounded absurd. Computers back then were more like aircraft carriers or nuclear power plants than household appliances – vast machines housed in […]
A Snap Shot
The Sony World Photography Awards have announced the 30 finalists and 65 shortlisted photographers for the 2026 Professional competition, and we’re privileged to share some of them here with you today. Across this year’s competitions, […]
THE CLASS OF 2026 Watches and Wonders… And a couple of others we couldn’t ignore
Every April, Geneva reminds the rest of the world why it is the capital of watchmaking. Palexpo fills with journalists, retailers and collectors from well over a hundred countries, press releases land at midnight, and […]
Time Pieces
Final Boarding Call: Breitling’s Tribute To The 747
If like me you are of a particular vintage, you might have a bit of nostalgia for the Boeing 747. Over the last 53 years, it has really epitomised the power of human innovation to […]
Watches And Wonders 2024: Hublot
SQUARE BANG UNICO Everybody wants a Bang these days. The Square Bang started life as an everyday wearable made of titanium, but as demand increased it slowly got propelled into a luxury item. This has […]
Best of Watches & Wonders 2026: Blancpain
Ref. 6654N VILLERET COMPLETE CALENDAR MOONPHASE The Villeret Complete Calendar Moonphase is where Blancpain makes its clearest argument for what the collection is actually about. This is not a watch that announces its complications; it […]
M2 AI Summit
The Future of Work
AI expert, Tim Warren, focused his keynote on the transformative power of artificial intelligence (AI) and its impact on the future of work. With over 25 years of experience in strategy, executive management, and technology, […]
Innovation, Regulation and the Exponential Rise of Gen A
Dermot Butterfield, CEO and Founder of Wych, delivered a focused and timely presentation on how artificial intelligence is intersecting with regulation, privacy, and the ownership of personal data. His talk emphasised that the rise of […]
What We Did To Grow Productivity With AI
Bindi Norwell, Group Chief Executive of ProCare, shared the real-world experience of bringing AI into one of New Zealand’s largest primary healthcare networks. Rather than starting with technology, her team began with people. “We created […]
Cars
Lexus New RZ – 2025 and Beyond
There’s something fascinating about the current phase of electric vehicles. Everyone’s racing toward the future, but no one’s quite sure what it’s supposed to feel like. Some carmakers are stripping things back to monk-like minimalism. […]
BMW X7 on a road trip: Big is Beautiful
The first impression of the BMW X7 is its size. It is not small, in or out. It’s a genuine seven-seater with a robust physical presence. The second thing you notice is the comfort, the […]
Cadillac – F1’s Newest team
Cadillac is the newest team to join Formula One, making 11 teams and 22 cars on the grid. F1 is a very sophisticated operation these days, an elite franchise with restricted entry. How the most […]
Fashion
The Year Of The Hare
Dior’s latest collection for the Lunar New Year is about love for the Water Hare, the Chinese zodiac sign for 2023. And they have gone all out by incorporating the hare motif into their signature […]
A New Jewel In Sydney’s Luxury Scene
Cartier, the prestigious French luxury jeweller, has opened its latest flagship store in Sydney, Australia. Located on the corner of King and George Streets, the 749-square-metre, two-story store features an impressive level of local customisation, […]
The Speedcat is Back
25 years ago PUMA introduced the Speedcat, a piece of footwear styled after the fireproof Formula 1 shoes their drivers wear. This iconically sleek and simple look has now entirely transcended the Monaco racetrack in […]
Drink
The Black Art Of 92
The Bruichladdich Black Art Edition 09.1 is the most recent addition to the renowned Black Art series from the Islay distillery. And is a testament to the masterful blending skills of Head Distiller Adam Hannett, […]
Try Before You Imbibe – How To Do A Whisky Tasting
Stop! Before you slosh all that Coke or ginger ale into your whisky, ask yourself; ‘Have I ever actually tasted this without a mixer?’ And illicit swigs from Dad’s liquor cabinet when you were 12 don’t […]
Clase Azul: International Success, Local Impact
The premium tequila category has had a meteoric rise over the years, but the epitome of the craftsmanship and the unique origin qualities of good tequila is owned by Clase Azul; a relative newcomer to […]
Success
The Five Lessons That Grew Pure SEO Into New Zealand’s Most Successful Digital Marketing Agency
My British wife and I had no friends or family to support us when we first landed on New Zealand shores in 2009. Those first months were full of challenges. I had taken a punt […]
Thriving Through Change: The Non-Negotiables of Hospitality Business Success in 2025
In an industry as dynamic and unforgiving as hospitality, complacency is the quickest path to failure. The landscape has been constantly shifting and isn’t expected to change in the coming year—we are still in an […]
The Long Game: Why Property Still Rewards Those Who Think Differently
Property investing is getting a bit of a beat-up at the moment. Interest rates have reset expectations. Lending is tighter. And some economic experts seem to be having hernias about the future of property. But […]
Man Made
Level Up Your Superyacht Game
If you want your Superyacht to come packing some serious deck action, let us recommend 37.6 metre (123.3ft) The Azimut Grande 38 Trideck. Crafted by the renowned yacht designer Alberto Mancini, the yacht’s exterior design creates […]
The Defender Journey
Pack your bags and fly to Queenstown. On arrival the team takes you to your vehicle. Bagged and tagged, this is the last time you lift your suitcase for the next few days. Head to […]
The Good The Bad The Weird Of CES 2026
Finally an Ultrasonic Knife Have you ever wanted a knife that vibrates between 10 to 20 microns so it can wiggle between the atoms of your tomato? Then buy the C-200 UltraSonic Chef’s Knife. It’s […]
Innovation
Journey to Excellence
Grace O’Malley, skippered by Zoe Taylor, rounding Tasman Island during the 2018 Rolex Sydney to Hobart Race in December last year. The Grace O’Malley won the IRC Division 3 in the race. What was initially […]
3 Autumn Picks from Merchant 1948
The great thing about the change of seasons from Summer to Autumn is the number of options that the colder months provide. The jandals and espadrilles you’ll see kicking about in the sand, turn into […]
It Was A Very Good Year
When I was 17, it was a very good year It was a very good year for small town girls And soft summer nights We’d hide from the lights On the village green When I […]
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HOW THE BEST ARE USING AI TO SUCCEED