M2 magazine presents
HOW THE BEST ARE SUCCEEDING
When the Answer Is Not Yet Clear
A website is a peculiar thing. It can make an unfinished idea look suspiciously complete. Recently, I rebuilt the website for AURA, the coaching business I had been developing. We stripped away unnecessary services, clarified […]
Pocket Watches Are Back, Baby: The Swatch Collabs Causing Riots
The Swatch x Audemars Piguet Royal Pop Collection was one of the most hotly anticipated watch collaborations in years. It made headlines around the world as normally unassuming watch stores suddenly looked like Apple stores […]
The Engineer’s Long Game
On the eve of releasing the new RAV4, Toyota flew the chief engineer of the world’s best-selling vehicle to New Zealand, along with the project manager who built it, and sat them down with the […]
Time Pieces
See The Light
Roger Dubuis has done it again. The luxury Swiss watchmaker known for pushing boundaries and challenging the status quo has released its latest masterpiece: the Excalibur Liu Wei Monotourbillon. This timepiece is the latest addition […]
The Grand Prix Of Time
For the first time ever the Monaco Grand Prix has a title partner, and it’s none other than TAG Heuer. TAG already had its fingers in plenty of high octane pies, but by becoming the […]
The Santos De Cartier Chronograph is a Golden Sight to Behold
SANTOS DE CARTIER CHRONOGRAPH WATCH Louis Cartier presented his first Santos De Cartier in 1904 to his good friend it was named after, Alberto Santos-Dumont. It lays itself bare with visible screws and a modern […]
M2 AI Summit
The Dynamo6 Effect
When Igor Matich arrived in New Zealand as a 14-year-old immigrant from war-torn Croatia, he didn’t speak English, didn’t know anyone, and had no idea what the future held. But what he did have was […]
How To Increase Productivity With AI & Machine Learning
Paul Roseman, the General Manager of Strategic Development at ProCare, took the stage to share his three-decade-long journey of driving innovation within the healthcare sector. In a fireside chat, Paul shed light on how AI […]
AI & AI Agents Your Team Should Be Using Now For Growth
Caelan Huntress, Head of Training & Enablement, Agentic Intelligence Caelan Huntress starts off with some simple definitions. GPT is “generative, pre trained, transformer”, LLM is a large language model, NLP in this context is natural […]
Cars
Happy Birthday Bentley-Style
Choosing a birthday present for someone you care about can be tough, especially when they turn a decently round number. Spare a thought then for Bentley then when Brussel’s Motorshow turned 100 this year. Just […]
Driving The Aston Martin Vantage V8 Feels Like An Event
The Aston Martin Vantage V8 is an event. More than virtually any other car I have driven. Aside from its staggeringly gorgeous looks, the trim and finish puts it among an exclusive set of cars […]
Real Men Drive the Batmobile
You aren’t the driver the world needs, you are the driver the world deserves (as you crush two lanes of traffic). Just like American cops, the modern revival of Batman got militarised when he got […]
Fashion
Elvis Is Back In The Building
While the Oscar contender Elvis movie pays a pretty good tribute to the legend, Montblanc have fashioned their own tributes to the King of Rock ‘n’ Roll in the way they know best with their […]
Diesel Disruption
Glenn Martens has never been one for subtle entrances. For Diesel’s latest campaign, titled “The Houseguests,” the Belgian creative director has effectively hijacked the high-fashion narrative, replacing the sterile aesthetic of modern luxury with a […]
Cool goes Old School
We all know that the 90s was the cultural pinnacle of fashion, design and music. Well, that’s according to me and probably no one else in the M2 office, but I do now have some […]
Drink
Your Backyard Needs A Bespoke Micropub
The days of the mancave are played out. Now is the time of the tiny Irish pub. Look out at your lawn, would you like to not have to mow a couple more meters of […]
Cognac Couture: Kim Jones X Hennessy X.O
Hennessy X.O, the prestigious cognac brand, has teamed up with renowned designer Kim Jones for a collaboration that fuses the worlds of fashion and heritage. In a departure from its usual partnerships with artists, architects, […]
Crowning the King of Whisky: Glenfiddich’s Luxurious Grande Couronne
While Glenfiddich might be one of the the world’s most awarded and famous whisky brands, it’s not resting on its laurels and is consistently raising the bar with its daring experiments and mastery of craftsmanship. […]
Success
The World Through a Champion’s Eyes
Dr. Kerry Spackman has built a career on extreme performance. Over the years, his work has taken him into the orbit of four Formula One teams, the All Blacks, Olympians and billionaire business figures, placing […]
The Rise of Workslop
Around here at M2 we’re pretty pro AI, we have a whole event centering around helping businesses how to prepare for it and integrate it with their business. Of course with any tool, proper application […]
Rings of Power’s Ismael Cruz Córdova “I lost a very dear person to me during the shoot”
Being an actor, an artist, means to surrender oneself to another world. For Puerto Rican actor Ismael Cruz Córdova, that world is the ancient forests, impossible beauty and imagination of Tolkien’s Middle-earth. Having grown up […]
Man Made
The BMW R18 is a Road Titan
As you approach the BMW R18 it’s virtually unlike any other bike. For a start, its monumental size means that there are few other man made pieces of machinery that rival its sheer presence. Photos […]
We’re Drifting Lamborghinis on a Frozen Lake in Mongolia
Turns out the best way to understand a supercar’s four-wheel drive system is to point it at a frozen lake in Inner Mongolia and see what happens. While most of us were going to work […]
How to Get Started Racing With the OK Cup
Fast cars and race cars are everywhere, yet motorsport can seem remote – even elite to enter. Thankfully it doesn’t have to be that way. The OK Cup in New Zealand is a highly accessible […]
Innovation
All the 2026 Tech You Need
In The Engine Room Of The Future Dr. Roland Busch, President and CEO of Siemens at CES 2026 revealing how AI, digital twins, and automation are transforming manufacturing and infrastructure. Siemens AG is one of […]
Building a Transpacific Bridge with New Ground
Steven Fernandez, the newly appointed creative director at US marketing consultancy New Ground, is not your typical entrepreneur. Splitting his time between New York and Los Angeles, Steven has built a career on the power of […]
The NZ Startups Saving the World
To truly take care of our planet’s health as well as our nation’s economy we need to take a multifaceted approach. Banning plastic bags and straws is all well and good but you can’t just […]
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M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED