How to go from Operator to Business Leader
In any industry, being good at the work does not mean you are good at the business. Going to market, pricing properly, building systems, maintaining standards, hiring and developing people, and keeping enough work in […]
Best of Watches & Wonders 2026: Panerai
PAM01089 Submersible Navy Seals Afniotech Experience The most immediately striking thing about the PAM01089 is the material. Afniotech is Panerai’s proprietary alloy comprising over 95% hafnium, and hafnium is not a material that appears in […]
2025 Lotus Emira Turbo: The Speed of Lightness
Well, isn’t this a little treasure? Lotus is the ultimate sports car formula: small, light, fast and fun. “Lightness” was the catch-cry of Colin Chapman, founder of Lotus; it helped him win many Formula One […]
Time Pieces
Astronomical Creativity
While the horological world might celebrate heritage, subtlety, tradition and craftsmanship, one of the world’s most renowned watchmakers takes the very best of traditional watchmaking and runs it through the sort of creative acid trip […]
Watches and Wonders 2024: A. Lange & Sohne
DATOGRAPH UP/DOWN To celebrate the 25th anniversary of their first chronographic movements A. Lange & Söhne is adding two very special editions of the DATOGRAPH to their portfolio. The first of which is this stunning […]
Tudor: A Time For Speed
One of the world’s most exciting collaborations in watchmaking and yacht racing has set sail, courtesy of TUDOR and Alinghi Red Bull Racing. The outcome is a blend of precision, artistry, and adrenaline in the […]
M2 AI Summit
AI & AI Agents Your Team Should Be Using Now For Growth
Caelan Huntress, Head of Training & Enablement, Agentic Intelligence Caelan Huntress starts off with some simple definitions. GPT is “generative, pre trained, transformer”, LLM is a large language model, NLP in this context is natural […]
From Grassroots to Global: The Tauranga Tech Entrepreneur Giving NZ Inc a Seat at the AI Table
Tim Boyne didn’t grow up dreaming of IPOs and founder exits. He wasn’t raised in a house where startup valuations were casual conversation. Instead, he grew up in Tauranga, raised by a solo mother who, […]
Habits of High Performers
James Laughlin has spent his career in the company of champions and not just in the pipe band world, where he’s a seven-time world champion drummer or his award-winning podcast. As a high-performance coach, he’s […]
Sheer Driving Pleasure
Unleashing the New BMW X7
The BMW X7 has arrived at Auckland City BMW and East Auckland BMW, and it is the latest and most imposing addition to BMW’s lineup. But it’s not just big on being big, it’s also […]
How To Succeed By Burning The Boats
Our M2 Editor-in-chief Andre Rowell chats with Kernel founder and CEO, Dean Anderson. Kernel is an Auckland-based index-funds management company and investment platform. Anderson founded Kernel in 2019 after leaving his corporate job to pursue […]
BMW M4 Competition on the Victorian Backroads
BMW loaned writer and explorer Tim Warren an M4 competition to explore rural Victoria in Australia. Exciting plans mean a 5:45am Monday morning Airport trip. Auckland to Melbourne is a route I’ve taken more than […]
Cars
The McLaren W1, It’s The One
The pinnacle of automotive performance is an ever moving target and with McLaren’s racing heritage, the challenge is fundamental to the brand. Following the legendary F1 and the paradigm-shifting hybrid P1, the company faced the […]
2025 Cadillac Lyriq
You drive a Cadillac because you’ve made it, and you want people to know. It’s a great, big, comfortable car. It’s a fast, yet cool, calm, status piece. You’d love to be picked up in […]
Kiwis Don’t need an DMC to go back to the future anymore.
Only a couple thousand Delorians ever got made, of that number only a handful are knocking around New Zealand, last count from a decade ago pegged it at about 14 registered. Now these local DMCs […]
Fashion
Fernando Alonso Accelerates As The New BOSS Ambassador
An icon on the track, Fernando Alonso is about to become an icon on the red carpet as well as he’s officially partnered up with BOSS, who’s going to be suiting him up at all […]
The Director’s Cut
French fashion house Saint Laurent is known for its bold and iconic marketing campaigns, and its latest for the spring/summer 2023 men’s collection is no exception. The brand has enlisted four highly acclaimed film directors […]
Don West, The Oscars and The Best in Fashion This Autumn
Don West Got Dapper If you’re wondering why Australian singer Don West and his band are looking even more dapper than usual it’s because of a light kiwi touch of style. Karen Walker and her […]
VIP
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Velvet, Views and Vintage: Rooftop at QT Launches Le Salon
Velvet, Views and Vintage: Rooftop at QT Launches Le Salon Perched up on the sixth floor of QT Auckland, overlooking the Viaduct Harbour, is a rooftop bar that manages to pull off the ultimate challenge […]
Super Cars: One is Never Enough
Photography by Jake Hoare Supercars are fantastic incredible machines, but what if you can’t choose? Various manufacturers have subscription services. Choose a car from their brand stable based on your mood. This works great if […]
Watches & Wonders 2024: Rolex
Rolex Perpetual 1908 Rolex are whisking us back to a simpler time with their Perpetual 1908. Encased in gleaming 950 platinum it features an ice-blue dial that intricately weaves a guilloché rice-grain motif. Underneath this […]
Drink
A Structure For Your Tasting
Whisky tasting, you’ve got a selection of bottles in front of you, a collection of mates beside you and you’re ready to go. The problem is; how are you going to do it? Sip the […]
Whisky Alert: Limited Edition Dalmore Coming to New Zealand
On the banks of the Cromarty Firth you’ll find the historic warehouses of The Dalmore stocked to the brim with whisky casks patiently maturing. The cool November air is perfect for inspection week, as the […]
Why You Should Have A Wine Cellar
If you are worried that out of control global inflation might be eroding the value of cash and are looking at other investment options, now might be the time to stock up on some wine. […]
Success
Andrew Davis is Literally Driving Innovation
As Chief Strategic Officer and Vice President of Mobility, Lexus and Motorsport at Toyota New Zealand, Andrew Davis has been a key figure in Lexus’s rise as one of the country’s fastest-growing premium automotive brands. […]
The Dynamo6 Effect
When Igor Matich arrived in New Zealand as a 14-year-old immigrant from war-torn Croatia, he didn’t speak English, didn’t know anyone, and had no idea what the future held. But what he did have was […]
Seeby Woodhouse and the Next Inflection Point
For years, Seeby Woodhouse has had the luxury that many founders spend their whole lives vision-boarding. A clean exit. He had money and success. He could step back. He could operate as an owner, shareholder, […]
Man Made
How to Get Started Racing With the OK Cup
Fast cars and race cars are everywhere, yet motorsport can seem remote – even elite to enter. Thankfully it doesn’t have to be that way. The OK Cup in New Zealand is a highly accessible […]
Bridging Both Brand And Need
As a kid I had a copy of the Guinness Book of Records, and a few pages were more thumbed than others: the world’s tallest man, the fastest time for running 100m and the world’s […]
Ghost Yachts Latest Marvel
With Covid lockdown’s being a constant reminder for us to stay inside, keep our distance and maintain our mental health by seeing the silver-linings, any warm-blooded person would much rather spend their days following all […]
Innovation
Machine Learning
You might look at me, the editor of a Men’s Lifestyle magazine, and imagine that my life is all about beard oils, tailored suits and night serum, but I do actually come from humble working […]
Barbering, A Culture 7,000 Years in the Making
Barbering is one of the world’s oldest professions, with excavated grooming instruments dating back to the Bronze Age in 3500 BC. There are even references to early forms of barbering being practiced as far back […]
It’s Time Bridgerton Was Put In The Ground
I had the great honour of inhaling Bridgerton like secondhand smoke as my wife blasted through every single season in the leadup to the latest episodes that dropped a few months ago. Did I enjoy […]
M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED