M2 magazine presents
HOW THE BEST ARE SUCCEEDING
Seeby Woodhouse and the Next Inflection Point
For years, Seeby Woodhouse has had the luxury that many founders spend their whole lives vision-boarding. A clean exit. He had money and success. He could step back. He could operate as an owner, shareholder, […]
How to go from Operator to Business Leader
In any industry, being good at the work does not mean you are good at the business. Going to market, pricing properly, building systems, maintaining standards, hiring and developing people, and keeping enough work in […]
Your EV Is Different, Your Service Centre Should Be Too
Evs, see them on the road and they look and drive just like the cars you’re used to. But once you open the bonnet, or even the driver’s door, it becomes quickly obvious they’re very […]
Time Pieces
The Greatest Show On Earth: The Goodwood Revival
At the intersection of history, culture, and sheer mechanical brilliance, the 2023 Goodwood Revival unfolded this September in an explosion of colours, sound, and speed. From the rumble of engines to the swish of […]
The Rolls-Royce Of Watches
It might not be a technical motoring term so to speak, but the Rolls-Royce Boat Tail really is quite simply damn hot. It is probably one of the hottest vehicles ever crafted. I know these […]
Giving Gold The Edge
Luminor Due Goldtech is the latest addition to Panerai’s respected watch collection. This luxurious timepiece is crafted with the brand’s exclusive Goldtech alloy, which combines 18-carat gold, copper, and platinum to create a warm, golden […]
M2 AI Summit
Quantum Leap
As Chair and Director at Virtual Blue, Dr. Peter Catt is not just talking about the future, he’s building it. With a doctorate in applied computing, a private pilot’s licence, and a curiosity that spans […]
AI & AI Agents Your Team Should Be Using Now For Growth
Caelan Huntress, Head of Training & Enablement, Agentic Intelligence Caelan Huntress starts off with some simple definitions. GPT is “generative, pre trained, transformer”, LLM is a large language model, NLP in this context is natural […]
How AI Is Impacting The Health & Safety Future
Bede Cammock-Elliott, founder of seeo.ai and seedigital Limited, used his keynote to showcase how AI is revolutionising risk management, real-time monitoring, and training in various sectors. Cammock-Elliott, whose company protects $5.5 billion worth of assets […]
Cars
The Range Rover Evoque Hybrid, Compact Luxury
The Range Rover Evoque hybrid is a sorted car. It’s compact it’s easy to get around but it brings that measure of luxury of the status of a quality brand. The model we drove is […]
Ferrari F1’s oldest team
I had the honour of joining Ferrari for two events at Casa Ferrari at the Melbourne Formula One Grand Prix. Situated on the main straight – the view was stunning, as was the hospitality. Thursday […]
Icedriving The Ferrari 12Cilindri V12
Driving a 12-cylinder, 830-horsepower Ferrari is good on any day, but testing it on the Southern Hemisphere Proving Grounds on ice has to rate as one of the top vehicle experiences possible. With a massively […]
Fashion
From Italy to LA: The Journey of Oasi Cashmere
Italian luxury menswear company, Zegna, and Los Angeles-based luxury lifestyle brand, The Elder Statesman, have recently unveiled their collaborative capsule collection on the opening day of Paris Fashion Week. The event took place at a […]
Cool It Down
Moncler, the luxury Italian outerwear and lifestyle brand, has recently unveiled its technical skiwear collection for the fall/winter season of 2022. Dubbed as Moncler Grenoble, the line is engineered for peak performance on the slopes […]
Don West, The Oscars and The Best in Fashion This Autumn
Don West Got Dapper If you’re wondering why Australian singer Don West and his band are looking even more dapper than usual it’s because of a light kiwi touch of style. Karen Walker and her […]
Drink
4 Limited Edition Penfolds Wines You Have to Get Your Hands
If you’re heading over the ditch to Australia now that the borders are getting back to normal, make sure you have plenty of room in your bag for what you’re going to be hauling back. […]
Crowning the King of Whisky: Glenfiddich’s Luxurious Grande Couronne
While Glenfiddich might be one of the the world’s most awarded and famous whisky brands, it’s not resting on its laurels and is consistently raising the bar with its daring experiments and mastery of craftsmanship. […]
Our Favorite New Speakeasy Hidden in Cambridge
When the sun drops behind Duke Street and Cambridge settles into its evening hush, a new hotel doesn’t so much open its doors as set a scene. Lights glow through restored stained glass, the brickwork […]
Success
Quantum Leap
As Chair and Director at Virtual Blue, Dr. Peter Catt is not just talking about the future, he’s building it. With a doctorate in applied computing, a private pilot’s licence, and a curiosity that spans […]
The Five Lessons That Grew Pure SEO Into New Zealand’s Most Successful Digital Marketing Agency
My British wife and I had no friends or family to support us when we first landed on New Zealand shores in 2009. Those first months were full of challenges. I had taken a punt […]
The Long Game: Why Property Still Rewards Those Who Think Differently
Property investing is getting a bit of a beat-up at the moment. Interest rates have reset expectations. Lending is tighter. And some economic experts seem to be having hernias about the future of property. But […]
Man Made
Save The Earth With A Superyacht
Designed by world-renowned Spanish design and architecture company, Iddes Yacht, this supervessel is a new addition to that beautiful green energy we all know and love. Though the idea of owning a superyacht comes with […]
Ghost Yachts Latest Marvel
With Covid lockdown’s being a constant reminder for us to stay inside, keep our distance and maintain our mental health by seeing the silver-linings, any warm-blooded person would much rather spend their days following all […]
Making the outdoors great again
The outdoors has a marketing department that deserves a pay rise. It’s convinced an entire generation that “disconnecting” is best achieved by buying more gear, driving further away, and then sleeping in a flapping nylon […]
Innovation
Versace For the Winners Circle
The best way to earn yourself a little prestige is by associating yourself with success, with winners, maybe a little dash of fame and beauty can’t hurt either. Versace had the Oscars this year on […]
The Maserati MC 20
Maserati describes the MC20 as a super sports car and they are right. Yet somehow that phrase fails to capture the sheer beauty of this beast. People stop in their tracks, mouths hanging open wanting […]
Daisy Edgar-Jones – No Twists Here
Daisy Edgar-Jones on the red carpet for the London premier of Twisters. The 26 year old Edgar-Jones has been working hard these last few years to make an impact on the industry. So far she’s […]
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M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED