M2 magazine presents
HOW THE BEST ARE SUCCEEDING
Adidas x FIFA
Everyone’s going Fifa Crazy, may as well go all in on your favourite team.
The New Face of Xbox
Xbox is in its 25th year, and a new boss is in charge. In 2026, Phil Spencer retired after 38 years at Microsoft and was succeeded by Asha Sharma, now CEO of Xbox. Sharma previously […]
An Unholy Combination: Nike x McDonald’s
Nike has dropped the Book 2 x McDonald’s “Sedona”. Astute readers might note that bold teal would not be the first colour you would choose for a McDonald’s shoe. Maybe red. Maybe yellow. But that […]
Time Pieces
Designed For Those Who Live Fast – TAG Heuer Monaco Split-Seconds Chronograph I F1
Tag Heuer’s booth at Watches and Wonders was completely married to motorsport with two F1 cars decorating the booth. Their attachment to the sport goes almost all the way back to the debut of the […]
Where Do You Go After You Buy the rarest watch on earth? Back to Casio: Zuckerberg’s Latest Rare Watch
Mark Zuckerberg, tech billionaire, Meta overlord and recreational jiu-jitsu enthusiast likes his watches. Last year he donned a $900,000 Greubel Forsey to announce a policy shift about Facebook’s “truth policing” and in a recent a […]
Waking the Iron Tiger: Oyster Perpetual GMT-Master II, 18 ct Everose gold
This year among all the new watches released Rolex was also determined to show us that iconic pieces already released are still getting a lot of love. The Oyster Perpetual Cosmograph Daytona and Sky-Dweller were […]
M2 AI Summit
Customer Retention & Growth At Scale – Asa Cox, CEO & Founder, Arcanum.ai
Under his leadership, Arcanum has delivered AI-powered solutions that fast-track retention, streamline workflows, and drive real business impact across diverse industries. Asa leads strategic development of Numa, a practical AI platform that helps SMEs grow […]
Quantum Leap
As Chair and Director at Virtual Blue, Dr. Peter Catt is not just talking about the future, he’s building it. With a doctorate in applied computing, a private pilot’s licence, and a curiosity that spans […]
Three years of AI Madness and What it Means for Business
David McDonald, co-founder and CEO of Being AI, took the stage at the M2 AI Summit, with a clear message: AI is not just another tool; it’s the linchpin of the next industrial revolution. “Three […]
Cars
BMW M3 Touring Competition – The Family Supercar
Handsome looking inside and out, you can tell this M3 Touring Competition means business, yet it’s hard to tell just how good it is until you drive it. The interior is very similar to the […]
The Range Rover Evoque Hybrid, Compact Luxury
The Range Rover Evoque hybrid is a sorted car. It’s compact it’s easy to get around but it brings that measure of luxury of the status of a quality brand. The model we drove is […]
Andrew Davis is Literally Driving Innovation
As Chief Strategic Officer and Vice President of Mobility, Lexus and Motorsport at Toyota New Zealand, Andrew Davis has been a key figure in Lexus’s rise as one of the country’s fastest-growing premium automotive brands. […]
Fashion
Silky Insights Concrete Action
Chris Matthews wears: Emil Navy Long Sleeve Knitted Polo $299 (KPMI004) Dougie Chocolate Chino $199 (PCW005) From Working Style AI mania has swept its way through every sector and has quickly become one of the […]
Don West, The Oscars and The Best in Fashion This Autumn
Don West Got Dapper If you’re wondering why Australian singer Don West and his band are looking even more dapper than usual it’s because of a light kiwi touch of style. Karen Walker and her […]
Drink
We found Our New Favourite Auckland Rooftop Bar
If we have learnt anything from Hangover 2, it is that a cool rooftop bar makes everything okay. I’m not sure that is the main takeaway, but it is an important one. There’s just something […]
A Whisky Specifically Designed for A Night On Earth
Hopefully over this christmas and New Years you found a chance to hang out and have good times with friends and loved ones. To celebrate these times The Macallan have crafted a unique single malt […]
Coffee & Whisky the Way They Should be Enjoyed – Together!
The end of a fine meal; what better time to have a cup of hot, rich, flavourful coffee? Funnily enough, this is also the ideal time to sit back and reflect on the successes of […]
Success
The Rise of Workslop
Around here at M2 we’re pretty pro AI, we have a whole event centering around helping businesses how to prepare for it and integrate it with their business. Of course with any tool, proper application […]
Seeby Woodhouse and the Next Inflection Point
For years, Seeby Woodhouse has had the luxury that many founders spend their whole lives vision-boarding. A clean exit. He had money and success. He could step back. He could operate as an owner, shareholder, […]
The Rockers With the Beards
Founded in 1969 in Houston, Texas, the Southern rock-blues-boogie band, ZZ Top, has reigned supreme as one of the greatest rock bands of all time. With 15 studio albums, a raft of awards and a […]
Man Made
This Is The largest Capacity Production Motorcycle Ever Made
Photos By Jake Hoare Wow. The Triumph Rocket 3, at two and a half liters, that’s right: 2500cc, is the largest capacity production motorcycle ever made. Everywhere you go, people stare at it, cross the […]
Lazzarini’s Latest Flying Yacht
To understand the general premise of transportation, it is universally acknowledged that cars drive on land, boats sail on the sea, and planes fly in the sky. In true Lazzarini-style, the Italy-based design studio are […]
The BMW R18 is a Road Titan
As you approach the BMW R18 it’s virtually unlike any other bike. For a start, its monumental size means that there are few other man made pieces of machinery that rival its sheer presence. Photos […]
Innovation
Moonstruck over F.P. Journe’s Lune Black Label
Brace yourself for the F.P. Journe Lune Black Label watch, a stunning timepiece that epitomises the brand’s commitment to luxury and exclusivity. But before we dive into the details, let’s set the scene with a […]
BMW i4: A New Platform for A New Future
There’s been a lot of anticipation for BMW’s new all-electric Gran Coupe, the i4, but it’s now here and available at Auckland City BMW and East Auckland BMW. This new addition to BMW’s lineup is […]
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M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED