M2 magazine presents
HOW THE BEST ARE SUCCEEDING
M2 Magazine – September 2025 Issue

From Side Project to Global Platforms
photography by DaniloPhoto Ben Liebert never set out to build one of the most sophisticated cloud integration and data access platforms on the market. But then again, the SyncHub founder never quite followed the script […]

Sacrificing Pharmac: Why NZ Is The Perfect Pawn In USA’s Price Game
In May this year, An executive order from the United States was written up titled ‘Delivering Most‑Favored‑Nation Prescription Drug Pricing.’ The idea here was for American health agencies to set U.S. drug prices equal to […]

Editor’s Letter – M2 Sep/Oct 2025 Issue
I’m conscious that this is meant to be an energetic and positive welcome to this issue. Actually, I’m not sure there’s a rulebook for editor’s letters, but I presume they’re meant to be upbeat. And […]
Time Pieces

See The Light
Roger Dubuis has done it again. The luxury Swiss watchmaker known for pushing boundaries and challenging the status quo has released its latest masterpiece: the Excalibur Liu Wei Monotourbillon. This timepiece is the latest addition […]

Piaget Is the King Of Thin
When you’re looking at gearing up with a new timepiece, you want to consider every aspect and dimension. The sophistication it exudes, the features it delivers, the story it tells about its wearer, and more […]

An Artistic Dialogue Analogue
Bulgari has teamed up with Laurent Grasso to create a new expression of the Octo Finissimo dubbed the BVLGARI OCTO FINISSIMO x LAURENT GRASSO. This limited edition piece “speaks of time not as a measurement […]
M2 AI Summit

AI: How to Get Started Now
At the M2 AI Summit, Asa Cox, the founder and CEO of Arcanum, delivered a keynote that cut through the hype and laid out a pragmatic roadmap for business leaders eager to harness the power […]
How To Increase Productivity With AI & Machine Learning
Paul Roseman, the General Manager of Strategic Development at ProCare, took the stage to share his three-decade-long journey of driving innovation within the healthcare sector. In a fireside chat, Paul shed light on how AI […]
AI & Cybersecurity – What You Need to Know
Mantel Group’s Adam Durbin and Natalie Rouse tackled the intricate relationship between AI and cybersecurity, blending reality checks with strategic insights. Durbin, the CTO of Mantel Group, kicked off the keynote with a call to […]
Cars
If Goldfinger was Made in 2024, This Is What He’d Drive
Rolls-Royce is a common feature in Bond films, appearing 12 times across the franchise now sixty years on from the 1964 James Bond film Goldfinger we’re still thinking about the Rolls-Royce Phantom III. We appear to […]
Lamborghini Temerario is a new breed of High Performance EV
Recently the Giltrap Group gave us our first local look the brand new Lamborghini Temerario. France was home to its international reveal and what a reveal it was. “The Temerario stands out as the new […]
Hyper Hybrid – Electric, Lamborghini Style
The Revuelto is the newest offering from Italian automaker Lamborghini, and it’s really not your average supercar. It’s also hybrid by the way and it is a long, long way away from your average hybrid […]
Fashion
From Italy to LA: The Journey of Oasi Cashmere
Italian luxury menswear company, Zegna, and Los Angeles-based luxury lifestyle brand, The Elder Statesman, have recently unveiled their collaborative capsule collection on the opening day of Paris Fashion Week. The event took place at a […]
Dior and the Californian Dream
There’s something about California that has etched itself into the psyche of Western culture as kind of a dreamlike destination. We can of course go back to the early Westward US settler migration, but California […]
VIP
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7 Luxury Bunkers To Survive The Apocalypse In
Things are heating up in Europe. While people in the UK rush out to buy iodine tablets to band aid over the nuclear apocalypse, preppers the world over are making sure they have enough tins […]
The Symphony of Gears: Inside the LANGE 1 PERPETUAL CALENDAR
If Tony Stark swapped his Iron Man suit’s wrist tech for a touch of horological sophistication, the LANGE 1 PERPETUAL CALENDAR would be his choice. Picture this—a marriage of intricate gears and springs encased […]
Summer On Rails
Embark on a journey through Australia’s beating heart aboard The Ghan, a train as legendary as the land it traverses. This isn’t just a means to get from Darwin to Alice Springs; it’s an expedition […]
Drink
Try Before You Imbibe – How To Do A Whisky Tasting
Stop! Before you slosh all that Coke or ginger ale into your whisky, ask yourself; ‘Have I ever actually tasted this without a mixer?’ And illicit swigs from Dad’s liquor cabinet when you were 12 don’t […]
New Year, New Whisky: The Macallan’s A Night On Earth In Scotland
A Night On Earth In Scotland is a new and limited edition expression from The Macallan; a celebration of the Scottish tradition of Hogmanay, marking the end of one year and the start of another. […]
How To Food Match Your Whisky
The other day I was asked ‘what food should I have with whisky?’ I replied that there are only three things to have with a whisky – a cigar; a little water; and yet more […]
Success
From Grassroots to Global: The Tauranga Tech Entrepreneur Giving NZ Inc a Seat at the AI Table
Tim Boyne didn’t grow up dreaming of IPOs and founder exits. He wasn’t raised in a house where startup valuations were casual conversation. Instead, he grew up in Tauranga, raised by a solo mother who, […]
The Chemistry of Chemistry
While, these days we might be sidetracked with generating ChatGPT Studio Ghibli versions of ourselves, there is still no competition for pure human creativity that cuts through the zeitgeist of the moment and has the […]
The Structure of Success
Chef, restaurateur, entrepreneur, father and new Samsung ambassador, Josh Emett, has achieved a lot in his life already, but by the way that he maximises his time, we can be sure that there is more […]
Man Made
Bougie Living With Bentley
Bentley enthusiasts, start your bespoke engines! As well as being one of the world’s boujie-est car brands, with their latest wheels being driven by the world’s elite, they’re also joining the club of Aston Martin […]
Lots of Bark and Plenty of Bite
Oh, boy, this is fun! The Triumph Bobber 1200 is a surprising bike. It’s surprisingly good, surprisingly fast, surprisingly comfortable and surprisingly easy to ride. The original bobber was basically an unsprung bike with a […]
Lazzarini’s Latest Flying Yacht
To understand the general premise of transportation, it is universally acknowledged that cars drive on land, boats sail on the sea, and planes fly in the sky. In true Lazzarini-style, the Italy-based design studio are […]
The Collection
A Collection of the Best. Sponsored by Yalumba.
Why a Traditional Long Corporate Wine Lunch Is In Order
Okay, so you’ve had plenty of meetings with your clients – and they’ve gone well. You’ve promised them this and/or that – then delivered (hopefully over-delivered!) You’ve talked often and have a good rapport, i.e.; […]
So Aston Martin Makes Penthouses Now
The name Aston Martin is definitely embroidered on the world. The coolness of their designs, fluid lines, luxe finishes and style – how each model oozes sophistication with that connection to power. Aston Martin has […]
Yalumba’s 2021 Sanctum Cabernet Sauvignon Makes History
Every once in a while, a wine comes along that really grabs your attention—not with some fancy label or over-the-top marketing, but with pure, undeniable quality. Yalumba’s 2021 Sanctum Cabernet Sauvignon is exactly that. Quietly […]
Innovation
What Does it Mean to Be a Man in 2018?
Someday soon in a place near here, not totally unlike this, an old man may rise and speak of simpler times. The younger men might gather around and send for others, and they’d come running […]
How to Own a Stake In New Zealand’s Most Exclusive Suburb
There is some very consistent and sage advice about when investing in property to focus on where you are investing. This is otherwise known as the good old cliché, location, location, location. This truism is […]
Blue Shadow: A Bespoke Journey to the Edge of Space
Imagine for a moment, the earliest of prehistoric times, when our ancestors sat around the glow of a campfire and stared up at the mesmerising dance of stars in the night sky. As they sat […]
Learn without limits. Sponsored by ACG.
10 Quotes to Live By For a Successful Career
“One of the purposes of life, and selfishly what makes people happy, is building things that are impactful.” -Dustin Moskovitz, Co-Founder of Facebook “If you haven’t failed five times as many as you’ve succeeded, you’re […]
What Motivated Billionaires to Become Entrepreneurs
What makes billionaires tick? It seems like such a simple question but everyone has drivers making them do what they do. Some are motivated purely by numbers and money going up, others are passionate about […]
Formula One to Finance: A Journey in Market Mechanics
Paul Morris, a portfolio manager at Milford Asset Management, took an unconventional path into finance. After completing an aeronautical engineering degree, as a potential gateway into Formula One design, he has ended up managing multi-asset […]
The best the world can offer. Sponsored by Waitiri Creek Wines.
Behind the Scenes of a Winemaker
Most people who enjoy kicking back with a glass of pinot on the deck on a sunny afternoon with good company and tasty snacks on hand will rarely wonder what it took to make that […]
Camper road trip – Have time, will travel
I’ve got nothing booked this weekend and it’s been a long time since I’ve been to the South Island of New Zealand. Nothing like a spot of last minute travel! I’ve always fancied a motorhome […]
Behind the The Art of Banksy with Michel Boersma
‘Art should comfort the disturbed and disturb the comfortable’—Banksy Walking into the Aotea Centre on the very chilly evening of the 7th of July, to attend the opening of ‘The Art of Banksy’, I toyed […]
M2 magazine presents
HOW THE BEST ARE USING AI TO SUCCEED